Special feature of 1905 film network Today’s weekend special program "An Observation of zhou ying Events" continues to review this week’s film hot events for everyone. In this program, Rao Shuguang, president of China Film Critics Association, is invited as a commentator to analyze this week’s hot events from a professional perspective.
Event 1
In 2022, the box office record of Chinese movies continued.
By 11: 00 a.m. on February 10th, the box office of Chinese movies had exceeded 10 billion in 2022, which was the fastest record of breaking 10 billion in China film history. This eye-catching performance benefited from the total box office of 6.035 billion during the Spring Festival. Rao Shuguang believes that the outstanding achievements of the Spring Festival stalls are hard-won: "This year, there are Olympic Games and the impact of the epidemic, all of which have a diversion effect on movie audiences. Therefore, the achievement of such an achievement gives us more confidence in future China films. "
The competition for the Spring Festival stalls in the Year of the Tiger is very fierce, and it finally became the top three in the Spring Festival stalls with box office results exceeding 2.4 billion, 1.28 billion and 640 million respectively. What signals did this result release for us?
Rao Shuguang said: "We still have to observe the phenomenon of Spring Festival stalls with a constructive attitude and thinking. Watergate Bridge of Changjin Lake continues the brand effect, and at the same time, it transforms the expression of patriotism and heroism into empathy with the audience. This also shows that the new mainstream movies can still be favored and sought after by the audience. The second-ranked "This Killer is Not Too Cold" shows that the Spring Festival is a suitable schedule for comedy. "Miracle Stupid Child" is a little regrettable, because I hoped that Miracle Stupid Child would have a miracle before. We need inspiration and better artistic expression of some multi-level and multi-faceted contents in real life. The Spring Festival file has been greatly developed and expanded, and it can accommodate different types of movies, but it is also necessary to release movies that are more suitable for the Spring Festival file. "
Event 2
Adjust the settlement standard for many Spring Festival movies.
The Spring Festival movies Watergate Bridge of Changjin Lake and Miracle Stupid Child have successively announced the adjustment of settlement standards. Although the Spring Festival has ended, these Spring Festival movies are still being shown in cinemas. These films have announced the adjustment of settlement standards. For ordinary audiences, what they are most concerned about is whether the ticket prices will drop.
For this reason, the program group interviewed Cao Gang, the theater manager and the head of a cinema line in East China. He explained: "The issue price is a minimum price protection, which means it must be above this price. If the box office adjusts the settlement standard, the theater can further reduce the price."
Rao Shuguang believes: "Reducing the ticket price may not have an immediate effect, but for the long-term development of China movies, it is still necessary to adjust the ticket price to a level that meets the audience’s consumption expectations, so as to continuously pull the audience into the cinema to watch movies."
Event 3
"Little Embolus" won silver in the Winter Olympics
While the Beijing Winter Olympics is in full swing, the film-makers such as Gu Ailing and Su Yiming, who played the role of "Little Embolus" in the snowboarding slope obstacle skill competition, won the silver medal. At the same time, documentaries of athletes such as Gu Ailing and Su Yiming went online, which attracted attention.
The response of this year’s Winter Olympics was very strong, and many spectators paid attention to the relatively unpopular ice and snow sports through the Winter Olympics. Documentaries recently launched can let more people know the stories behind athletes such as Gu Ailing and Su Yiming. Let’s also look forward to the launch of more films on the theme of Winter Olympics to meet the needs of the audience.
Event 4
Love movies usher in the climax of publicity.
Film release materials such as "Don’t forget I love you" invited the audience to enter the cinema on February 14th. In the Spring Festival file, romantic films are still relatively lacking, and many viewers have a demand for watching romantic films. Several romantic films were released on February 14 th, which can meet the needs of some viewers. On this day, the performance of romantic films may give our market a small surprise.
Event 5
NobodyFirst announcement, fixation
After the Spring Festival, new moves came from many movies, including the movie "Nobody" directed by, starring,,, and released the first preview, and publicly announced its release in 2022. At the same time, the film "Burning Winter" starring director and actor was announced.
Both of these films have a relatively high degree of topic. Rao Shuguang mentioned: "Nobody is one of Bona’s Trilogy of Victory, and its leading role, YiBo, has also made a hot search. "Burning Winter" starring Haoran Liu and Zhou Dongyu, they have cooperated before, and this time they will partner again, which will also cause new topics. "
This issue of "A zhou ying Event Watch" reviews the hot events of the past week. For the grand occasion of the current China film market, Rao Shuguang calls for "the number of people watching movies" as a new standard for schedule assessment. This more specific indicator can provide a better evaluation system for the development of China film industry, so that multi-type, multi-variety and diversified films can effectively meet their target audience, so that we can achieve a benign interaction and promote the sustainable and prosperous development of China films.