The development of 400,000 mu of fresh vegetables listed on the market drives farmers to increase their income.

CCTV News:At present, 400,000 mu of vegetables in Gushi County, Henan Province have also reached the harvest season. Relying on the development of vegetable industry, the local area has driven farmers to increase their income and increase market supply.

In a vegetable planting base in Gushi County, Henan Province, 40 greenhouses cover a total area of more than 60 mu and supply vegetables such as cucumbers, tomatoes, peppers and beans all the year round. According to technicians, this kind of fruit cucumber is very popular at present, with high yield and good economic benefits.

In recent years, the local government has built a high-quality and efficient vegetable industry according to local conditions, and constantly promoted the large-scale, intensive and standardized development of the vegetable industry. At present, the vegetable planting area in the county is 400,000 mu, and the vegetable industry has become a characteristic industry for local farmers to increase their income.

Film channel builds three-dimensional communication matrix to celebrate the 100th anniversary of the founding of the Party.

Special feature of 1905 film network This year is the year to celebrate the centenary of the founding of the Party and the beginning of the 14th Five-Year Plan. Standing at the historical intersection of the goal of "two centennials", the centenary journey is magnificent, and the initial intention of the centenary lasts for a long time.


Cao Yin, director of the program center of the film channel, said, "As an important window for the Party and the country to publicize ideological and cultural positions and show the achievements of China’s film development, the film channel shoulders the important mission of leading the film public opinion propaganda, and is a witness, participant, recorder and disseminator of the vigorous development of China’s film industry. We will closely focus on celebrating the 100th anniversary of the founding of the Party, firmly grasp the right to guide film public opinion and the right to speak, and give full play to the role of China film in promoting the’ national team’ and’ main force’. " 


The largest and longest-lasting theme exhibition


This year, around the centenary of the founding of the Party, the film channel will carry out the "glorious course and great rejuvenation — — Film exhibition to celebrate the centenary of the founding of the Communist Party of China (CPC).



At the same time, the excellent films that the audience loves and is familiar with are broadcast in batches and themes, and the education of party history is combined through vivid and concrete image display, so as to achieve a two-pronged approach and celebrate the centenary birthday of the Communist Party of China (CPC).


During the two sessions this year, the film channel has launched four themes of "Great History, Brilliant Achievements", "Mission Responsibility, China Spirit", "Striving for the Era, Building a Well-off Society in an All-round Way", "Fighting Corruption and Building the Party", and achieved impressive ratings, among which 11 films ranked first in the same period, and the series of exhibitions of the two sessions reached more than 1.1 billion people.


In 2020, the movie channel can receive 1.171 billion viewers, with an average daily audience of 142 million, with an average market share of 3.78%, ranking second in the country in Shangxing channel group and ranking second for four consecutive years. It can be inferred from this that the "glorious course and great rejuvenation" spanning one year — — The film exhibition to celebrate the centenary of the founding of the Communist Party of China (CPC) will reach a considerable number of people.


Create a three-dimensional communication pattern


It is an important task of this year’s film channel to eulogize the party, the motherland, the people and the heroes, vigorously carry forward the great national spirit and the spirit of the times, advocate the main theme, advocate positive energy, vividly present the century-long history of the Communist Party of China (CPC) with excellent literary and artistic works, and gather the power of all media to increase publicity.



In the planning of the deputy editor-in-chief of the program center of the film channel, the film channel should strive to build a three-dimensional communication matrix, except for the one-year "glorious course and great rejuvenation — — In addition to the film exhibition to celebrate the 100th anniversary of the founding of the Communist Party of China (CPC), there will also be a large-scale feature film "Our Flag" that shows the Communist Party of China (CPC)’s initial heart and mission from a contemporary perspective and a character interview "Initial Heart — — My story of joining the party and other programs are broadcast.

The movie channel’s media center and the new media terminal with 37 million fans carry out party history education around the series of short video activities of "Classic Frequent Spreading: Watching Movies and Learning the History of the Party", relying on classic movies and combining the communication characteristics of the new media era, fully tap its current value transmission, aiming to attract young people to spread themselves and compete to make hundreds of classic movies glow with new glory in the new era.



Off-line promotion ceremonies and large-scale movie concerts to celebrate the 100th anniversary of the founding of the Party were held, 100 film poster collector’s edition books were launched, and a special issue of China Screen was created. There will also be a series of activities such as 100 films recommended by hundreds of stars, interactive answering questions about film knowledge, large-scale all-media interviews, and live media coverage.



Recently, the film channel will "officially announce" a number of important activities in the matrix of all-media three-dimensional communication. In addition, in order to help China’s films go abroad, the film channel will also devote itself to creating overseas screening activities with the theme of "China Film Exhibition" in overseas mainstream TV media.


Eight key films present the centenary birthday of the Party.


As an important organization of film production, the film channel has always adhered to the characteristics of light cavalry, short and fast, and small and fair in the production of small and medium-sized films.


Around the major events of the party and the country, the film channel has shown two films in the cinema this year — — Documentary films that show great anti-epidemic spirit and films that show the spirit of poverty alleviation.


Around July 1st, the film channel will also launch eight key films that have been carefully organized and created. These films have been prepared and produced for several years, with various types and themes.


There are revolutionary historical films such as Young Liu Shaoqi, Firelight Rebirth, Firelight Bloom and Statue in War.

There are also realistic masterpieces "There are many police affairs in small towns" and "Defence of Tanghe River" which show the construction of new China and the people’s pursuit of a happy life from many angles.

     


These films will be broadcast in the prime time of the movie channel around July and will be launched on the online audio-visual platforms such as the movie network, offering gifts to the party’s centenary birthday with high theme and exquisite artistic quality!


As a national mainstream film media spanning the fields of film, television, Internet, print media and new media, the film channel will better perform its duties and missions as a mainstream media this year, give full play to the advantages of all-media convergence and all-media matrix communication in all directions and from all angles, and create a grand, warm and festive atmosphere for celebrating the centenary of the founding of the Communist Party of China (CPC) with high-quality film works and blockbuster programs.


Touch the classic car (21), a sleek new era BMW 540i.

  [Aika Auto Culture Original]

  How much energy a person has depends on which gear your confidence value is in. For BMW, the eldest son of Bavaria’s automobile industry, it seems that they have never lacked talents, whether in the design field or in the industrial line. In the 1990s, just as BMW was booming, a group of design geniuses joined them. Chris bangle has also injected a brand-new concept into BMW. Although the designer of this BMW 540i(E39) is not himself today, we can also see from this car that Bangor has started to "tamper" with BMW!

Finger touch classic car

  It is undeniable that BMW’s "soul" is on the 3 series model, but for the brand, this "soul" can be understood as the spiritual foundation, but it cannot cover all. In 1972, after several rounds of trial loading, BMW defined its own concept of "luxury" car. Different from the sports style of the 3 Series, the first-generation BMW 5 Series is more stable in shape, or rather, it is a bit mediocre.

Touch the classic car (21)

Touch the classic car (21)

  In the 1980s, the BMW 3 Series began to become popular. Bavarians have seen the different forms of vehicles bring unprecedented market feedback. Gradually, the travel version of the car, the first M5, was also born on the second generation 5 Series (E28). At the same time, the crazy stealing of this generation of cars can often be seen in many gun-fighting movies.

Touch the classic car (21)

  In Bangor’s design ideas in the 1990s and early 21st century, the word "roundness" is always inseparable. When the fourth generation BMW 5 Series arrived, everyone saw an unprecedented BMW. The main designer of E39 is Japanese Nagashima Ranji. I believe he was also inspired or influenced by Bangor at that time, and Nagashima Ranji and Bangor are like the relationship between the main knife and the auxiliary knife on the operating table for this generation of models.

Touch the classic car (21)

Touch the classic car (21)

Touch the classic car (21)

Touch the classic car (21)

Touch the classic car (21)

Touch the classic car (21)

Touch the classic car (21)

Touch the classic car (21)

 

The new US ambassador to Russia was protested by demonstrators: "War is American business."

  Beijing, Jan. 31 (Xinhua)-According to foreign media reports, Tracy, the new American ambassador to Russia, recently arrived in Russia to start his duties. However, when Tracy went to the Russian Foreign Ministry to submit a copy of her credentials on January 30, she was protested by demonstrators.

  According to Reuters, people hold posters criticizing the United States, one of which reads "Your tanks are killing civilians".

  The Tass news agency also said that in front of the US Embassy, protesters gathered and shouted, "(Tracy) Why are you here?" Slogans such as "War is American business" and "America is a terrorist country".

  On December 21, 2022, the US Senate approved Tracy as the US ambassador to Russia. Tracy was also the first woman to serve as the US ambassador to Russia.

  The Associated Press pointed out that Tracy is a senior diplomat with many years of experience in Russian affairs. She speaks Russian. She served as a senior adviser on Russian affairs in the European and Eurasian Affairs Bureau in the State Council, USA, and served as the second diplomat of the US Embassy in Moscow.

  In addition, she has worked in American diplomatic missions in Turkmenistan, Pakistan and Kazakhstan.

The new Maiteng looks fashionable and has no traditional impression; the interior is full of technology and shows digital charm

From the design point of view, this is the first time that the domestic product is different from the European version, while the domestic new Passat is more "authentic".

Friends familiar with Volkswagen models know that the original Volkswagen could distinguish different models by having "several bars" on the front, but now Volkswagen uses the "one bar" that can be lit as a family design language.

The C-shaped on both sides of the front surround is also hollowed out to reduce wind resistance. The wheel rim is designed in a five-spoke style, and the shape is relatively sporty, but the hollowed area is not large and the weight is definitely not light.

The illuminated logo and through taillights are even reminiscent of Volkswagen’s own tram, the ID.7VIZZION.

Entering the car gives people the illusion of a pure electric car. The 15-inch large screen and the 11.6-inch passenger entertainment screen add a lot of "digital sense" to the car. Although the new Maiteng air conditioner adjustment area can be lit up, it is still not as easy to operate as the physical button. The passenger screen actually looks average, bullet comments can be scrolled across the screen, but the black edges on both sides are large and the screen display area is small.

The new atmosphere mode is worth mentioning. If you choose a different mode, the ambient light, music and meter style will change in tandem. The trim pattern of the door panel is similar to marble, and the ambient light is lit in the center position in a dot shape.

The front seats are softly filled, but the wrapping is average, and the top model supports ventilation, heating, and massage functions, as well as manual leg rests.

The rear seats are as comfortable as ever, and the top model also supports ventilation, heating, massage and angle adjustment of the electric backrest.

The new Maiteng has 1.5T and 2.0T high-power engines available, both of which are matched with a 7-speed wet dual-clutch transmission. The 2.0T high-power engine has a maximum power of 220Ps and a maximum torque of 350N · m. We are all too familiar with the new Maiteng powertrain, but the gearbox changes gears more silkily.

If you are more concerned about fuel economy, it is recommended to use the economic mode for daily driving. If you release the accelerator, the vehicle will keep the engine speed at around 800rpm and slide in neutral, and the sliding distance is very long.

Compared with the old model, the early stage of the suspension is more "soft", the chassis feedback is more comfortable, and it will provide similar "tough" support to the old model when passing through large potholes.

The steering feel of the new car is lighter, and daily driving is easier. In terms of NVH, the car is quieter when driving at medium and low speeds, and more fetal noise is transmitted into the car when driving at high speeds. The front wheels are obviously slippery when starting, and the momentum is still very strong after changing gears.

The variety show in 2023 is still warm and cold. Where is the source of the "cold wave"?

Text | Lin Fujiko

In 2023, there were a lot of variety shows, including old IP such as Riding the Wind and Waves 2023 and China Rap Summit 2023, and new IP such as Stage 2023 and Let’s Go Now emerged in the market. At the same time, the industry is also actively innovating. There are new explorations in the mode of drama integration and derivative variety brand, and new incisions in the theme of physical variety and behind-the-scenes movies are also being explored.

The hot topic orientation of variety shows has also changed to some extent. In addition to common star entertainment, topics with social value are increasing. Recently, Weibo Hot Search # The most explosive 6 minutes and 32 seconds talk in the history of entertainment # originated from the feasibility of Tamia Liu and Hugh discussing specific environmental protection behaviors in "All the Way Forward", so the topic with practical significance comes from variety shows, which also shows that the social value concentration of variety shows is increasing.

However, under the appearance of the positive development of the variety industry, the situation of the variety traffic market is not optimistic. According to Yunhe data, in the first half of 2023, the effective broadcast of the cumulative feature film of the whole network variety increased by only 4% year-on-year, and the effective broadcast of the cumulative feature film of the Q3 network variety decreased by 7% year-on-year. Looking at the extended time, from 2020 to 2022, the cumulative feature films of the whole network were effectively broadcast by 37.2 billion, 32.2 billion and 27.6 billion respectively, and the traffic of the variety market was obviously declining year by year.

The decline in the traffic market directly affected the realization of variety shows. According to the data of Jirang Science and Technology, in 2023, the number of customers in the soft-wide market will increase, but the proportion of customers who only invest in online dramas will increase the most, and the trend of continuous old customers switching from variety shows to online dramas is obvious. Looking back at the brilliant period of variety show investment in 2016, more than 10 sponsorships for a program are close to the normal state, while 5 sponsorships are already at a good level.

The cold weather at both ends of the market and brand is mainly due to the changes in consumer behavior and demand of users, and the realization mode of variety shows can not meet the new requirements of the current market. Under the signal that the industry needs to be innovated, how to put the needs of users first and realize more yuan in the variety market has become the most important issue.

Under the background of users’ migration from TV terminal to network terminal and then to mobile terminal, the consumption path, consumption habits and planting methods of related content have all changed greatly, and the variety industry is facing a brand-new market environment, and some phenomena need to be paid enough attention.

The most obvious point is that users’ patience with long content has declined. As short video has become one of the main forms of people’s daily entertainment, users’ tolerance for long content is getting lower and lower. In other words, in the balance of users’ disposable entertainment time, if the variety shows watched for a long time can’t bring additional value, users’ choices will easily tilt to the side of fragmented entertainment.

Faced with this phenomenon, the drama side has come up with short plays to adapt to the environment. Although the variety side has put forward the concepts of "light variety" and "small fresh comprehensive", there are not many successful cases of these lightweight contents. In this year’s new IP of variety show, "Planting the Land" is more eye-catching. While grasping the documentary, it controls the length of the film. Although the content is lighter, it does not affect users’ love for the program. Perhaps the industry can change its thinking, do light-weight and long-term operation, and adjust the market share of "light" and "heavy" so that users can have variety shows all day to meet the various content needs of the market.

The second point is that the current mainstream variety forms are difficult to get close to the characteristics that young people love to share, love and interact. Nowadays, young users are more and more willing to express and share their love in various ways, just as barrage plays appear, beautiful dramas are created twice, and interesting videos are co-produced. Obviously, variety shows also need to find more ways to satisfy young users’ new habits of content consumption outside barrage.

From this point of view, a variety IP that combines multiple content forms may create more interactive space for users and enhance the link between variety IP and users. For example, the short, long and straight variety "Go All Out for Action" of Tik Tok, just outside the feature film, used short video challenge and variety live broadcast to enhance the interaction between the program and users, and users loved watching and playing together, which also made the program an explosion, with 11.71 billion official shakes and 53 hot searches in Weibo.

On the other hand, the user’s demand for "planting grass" is prominent, but the variety show has not been well accepted. In the era of information explosion, users need a "buyer" to screen and plant grass for them, and the video content is just the right person. A few years ago, the hot drama series The Longest Day In Chang’an promoted the popularity of "Shuipen Mutton" on the whole network, and the short video also promoted the development of regional cultural tourism, which all reflected the "planting grass" ability of video content. However, on the variety side, at present, the user consumption path of the long video platform is long, and it needs to jump or switch platforms frequently to complete the content-planting-consumption link. How to shorten the user’s path from content to purchase is also a challenge that the industry needs to face together.

If the variety show is regarded as a product, then the business model of this product is obviously not mature enough, and perhaps the single business model that relies heavily on investment promotion is not healthy enough.

The first is to combat the enthusiasm of industry innovation. In the past, projects with weak investment attraction would be stillborn, and how to improve the attractiveness of brands should always be considered when making content. Introducing traffic artists has become the most direct and effective means, which also makes the distribution of variety production expenses unreasonable. Now, although the platform has increased its support for new IP and potential tracks, it is just that the platform side and the content side share the high production pressure, which has not solved the situation that the program still depends on attracting investment.

Second, advertising investment has obvious ceiling. There are upper limits on the brand’s budget and the number of brands that can be accommodated in the program. Too many advertisements affect the user’s viewing experience, and the variety sponsorship also tends to the buyer’s market. The brand always expects to get higher returns with lower investment.

Third, the single business model has poor risk resistance. The most intuitive example is that the brand reduced its launch last year, which led to the naked broadcast of many variety shows, which brought a big blow to the industry. As mentioned above, it is even more bad news that the brand’s delivery tendency now flows from variety shows to online dramas.

In a word, relying heavily on investment promotion makes the variety industry quite a bit "looking at the sky to eat".

A few years ago, the industry was thinking about how to solve the problem of single business model. In 2020, the Youth Mango Festival created the offline IP theme park "Youth Mango City", giving play to the IP value of platforms such as "Star Detective" and "Escape from the Chamber of Secrets"; Iqiyi, on the other hand, tried to use the trend variety to bring goods to fashion e-commerce when developing the trend track.

Now, the commercial development of the link after the variety show has begun to get on the right track. "Nice to meet you" combined with the value of "planting grass" mentioned above, through operating the account on Tik Tok, and continuously outputting the related contents of the variety expression kernel, it completed the accumulation and precipitation of users of IP accounts, which increased by nearly one million in half a year, and the derivative short video programs achieved brand investment in the order of one million. The GMV of the official e-commerce live broadcast in helena rubinstein also exceeded 23 million.

According to the consulting data of the joint research industry, the overall market size of the variety show is basically stable between 55 billion and 60 billion yuan from 2017 to 2022, and the stagnant growth means that the industry urgently needs to find new amounts.

The new environment of user market and new channels of content flow may all be brought into the consideration of variety commercialization, and the possibility of realizing variety content can be re-explored from a new perspective.

coda

The existing problems in the variety industry are not formed overnight. The good news is that we have explored in the predicament and seen some new changes and new demands from the market.

We believe that content people who are good at innovation can find suitable solutions and complete the break of content and business model, so that variety shows can have a face closer to the characteristics of the new era and revitalize domestic variety shows.

* Original article, please indicate the source when reprinting.

[Model worker shines in Tianshan Mountain] Joining the bones and connecting the heart to build a dream of Xinglin on horseback.

  Jiang Aguli Ai Shan (middle) is making rounds. (Image courtesy of Xinjiang Yili Traditional Chinese Medicine Hospital)

  Tianshan Net News (Reporter Zhao Zixuan intern Wang Luyao reports) Near May, the apricot blossoms in Nileke County, Ili Kazakh Autonomous Prefecture are in full bloom, and a piece of almond trees attracts visitors to stop and enjoy. "Xinglin" is also synonymous with the field of traditional Chinese medicine. People often praise the noble quality and excellent medical skills of doctors with "Xinglin is warm in spring".

  Butterflies and bees are flying among the flowers, and the "sweet career" of Jiang Aguli Ai Shan, a "grassland doctor" who went out from Nilek County, has never stopped. Every holiday, she rides a horse to a remote farming and pastoral area for a free clinic, and visits poor patients for dressing change and bone setting for free.

  Bone-setting inheritance+medical skill innovation = craftsman spirit

  When Jiang Aguli, director of the Department of Orthopaedics, Ili Chinese Medicine Hospital, Xinjiang, is mentioned, patients and their families will give thumbs up.

  Jiang Aguli was born in an ordinary herdsman’s family in Qunji Ranch, Nilek County.

  "I must use traditional Kazakh bone-setting and osteopathy to relieve the pain of more patients." 40 years ago, when 13-year-old Jiang Aguli studied the traditional Kazakh bone-setting and bone-setting therapy with her grandfather and aunt, she set such an ambitious goal.

  Jiang Aguli once broke her collarbone when she was a child, and her neck could not move. The pain was unbearable. That night, my father called my aunt on horseback. It took my aunt half an hour to help her fix, reset and apply medicine.

  "It won’t hurt after it is fixed." Jiang Aguli said. She immediately made a decision in her mind: she would study orthopedics with her aunt. From then on, every winter and summer vacation, she went to her aunt’s house to learn from her teacher. When she met a patient with mobility difficulties, she rode a long way with her aunt to treat the patient.

  Forty years later, Jiang Aguli, while inheriting the ancestral therapy, innovated and developed a new Kazakh medicinal ointment and self-created therapy with independent intellectual property rights, so that her medical technology not only relieved the pain of patients with bone injuries in China, but also attracted patients with bone injuries in neighboring countries such as Kazakhstan.

  Exquisite medical skills+free diagnosis and treatment = kindness of doctors

  As a doctor, Jiang Aguli saved every patient who was struggling with illness with a passionate heart and hard-working hands. Years have carved a solid and regretless footprint on her life path with full and affectionate brushstrokes.

  Jiang Aguli was deeply impressed when he mentioned little Dang Kang in the orphanage.

  A few years ago, Dang Kang Jr., who was only five years old, accidentally fell while playing, and his left femoral shaft was broken, requiring hospitalization for surgery.

  Upon learning of this situation, Jiang Aguli immediately went to the hospital pharmacy to buy bandages and medicines, and rushed to the orphanage more than 20 kilometers away to treat him, which relieved the child’s pain and exempted him from the cost of hospitalization.

  Jiang Aguli often takes her daughter to the orphanage to do rehabilitation for Dang Kang Jr. During this period, my daughter also forged a deep friendship with little Dang Kang, and kept this little brother in her heart.

  On October 18, 2016, a 76-year-old man, Kadi Abdulbai, who lives in Sayiboyi Village, Kalatobe Township, Nilek County, suffered a comminuted fracture of his calf due to an accidental fall.

  Considering that his mother was too old for surgery, the old man’s son turned to Jiang Aguli for help. Jiang Aguli quickly gave relevant treatment to the elderly and relieved their pain.

  After learning about the actual situation of the elderly’s family’s financial difficulties, home distance and so on, Jiang Aguli decided to use the rest time to provide on-site service.

  Since then, no matter whether it is windy or rainy or on holidays, she has insisted on dressing change and treatment at the patient’s home to guide her family members to take proper care.

  After nearly two months’ hard work, the old man Kadi Abdulbai was finally able to walk in the fields. She excitedly took Jiang Aguli’s hand and said, "Thank you so much for coming all the way to change your medicine and being so patient. I really don’t know how to thank you … …”

  Jiang Aguli Ai Shan (second from right) is treating patients. (Image courtesy of Xinjiang Yili Traditional Chinese Medicine Hospital)

  Cold and hot summer+riding up and down = a long way to practice medicine

  In the eyes of others, Jiang Aguli has made great achievements in the medical field. She was successively awarded the National May 1st Labor Medal winner, the national model of national unity and progress, the national advanced worker, the national advanced worker of health and family planning system, the advanced individual of national unity in Yili Kazakh Autonomous Prefecture, the "Top Ten Doctors" in Yili Kazakh Autonomous Prefecture, and the top talents in Yili Kazakh Autonomous Prefecture. She was selected into the "China Good People List" and won the special contribution award of Kazakh medicine of Xinjiang Kazakh Medical Association. She was awarded the title of "Frontier Health Guardian" in the advanced typical selection activity of health and family planning system in Xinjiang for 60 years and was elected as the national "2000".

  But in Jiang Aguli’s heart, she just wants to be a qualified doctor. She said, "The task of a doctor is to save lives. When I think that everyone trusts me and comes to me so far, I must cure every patient. This is all my wish. "

  On the operating table, Jiang Aguli is a worthy orthopedic surgeon.

  Under the operating table, she is a patient with thyroid tumor caused by years of reduction under radiation. At the same time, she also suffers from severe lumbar diseases, osteoporosis and other diseases, and she has to endure great pain every time she visits. The operation lasted for hours at a time, and I couldn’t straighten my waist. In winter and spring, the cold wind blows in the pastoral area, and she needs to wear a waist protector to work all the year round when she goes to the mountain for a free clinic. In the face of these, Jiang Aguli did not complain.

  In the scorching sun and the long snowstorm, Jiang Aguli walked on the road of practicing medicine without any regrets. Over the past few years, she has treated more than 100,000 patients, made more than 1,000 visits, and traveled tens of thousands of kilometers to practice medicine.

There are so many condiments in Sichuan cuisine, why is Pixian watercress known as the soul of Sichuan cuisine?

  Sichuan cuisine is known for its "taste", and it is called "one dish with one style, and all kinds of dishes are delicious". What attracts gourmets most about Sichuan cuisine is its unique taste. In Sichuan cuisine, there are many compound condiments used, such as spicy, salty and sour pickled red pepper, sweet sauce with sweet and salty flavor and sweet red soy sauce. However, the most well-known, widely used and frequently used condiment in Sichuan cuisine is Pixian watercress. According to the records of "Cooking Techniques of Sichuan Cuisine" and "Cooking Events of Sichuan Cuisine", among the 24 commonly recognized flavor types of Sichuan cuisine, 6 flavor types will use Pixian watercress in the preparation process.

  Some people may wonder: the flavor of Pixian watercress only accounts for 1/4 of the common 24 flavors. How can this show that Pixian watercress enjoys a unique and important position in Sichuan cuisine?

  In fact, in addition to the taste, the important role of Pixian watercress is also reflected in the cooking techniques of Sichuan cuisine. It is understood that there are more than 50 commonly used cooking techniques in Sichuan cuisine, and among these techniques, stir-frying, stir-frying, dry-roasting and home-cooked roasting are the best ways to show the cooking temperature of Sichuan cuisine and the level of Sichuan chefs’ mastery of fire. Among them, "home cooking" is a widely used cooking method of Sichuan cuisine, which can highlight the home flavor. People often say that the background color of Sichuan cuisine is "civilians", "the masses" and "rivers and lakes", which has a strong homely flavor. And this rich homely taste actually comes from Pixian watercress.

  The raw materials of Pixian watercress are not complicated, just use simple Erjing pepper, bean, flour and salt. But the most important peppers and broad beans are not simple. For broad beans, we should use "second-rate plate" dried green beans, and for peppers, we should use fresh Erjing pepper with thick skin, long strips and few seeds. It takes more than half a year’s production cycle to mature after shelling, petal-making, fermentation, mixing, seasoning, airing and dew absorption. The prepared Pixian watercress has less water content, complete posture, ruddy and bright color, spicy and mellow taste, spicy but not dry, crisp petals, thick and firm, and rich sauce ester.

  Pixian watercress has unique color, fragrance, taste and morphological characteristics, so no matter whether it is a family chef or a professional chef, as long as Pixian watercress is used in appropriate Sichuan cuisine, the home-cooked flavor of Sichuan cuisine will be well displayed, while other aspects of taste and creativity depend on the chef’s cooking skills and expressive ability.

  At present, there are more than 70 enterprises in Pixian that are qualified to use the trademark "Pixian bean paste". Among them, the subtle differences in the production process details and product formulas of different manufacturers make the products have their own characteristics. Some manufacturers produce Pixian bean paste with rich flavor, sticky sauce feeling and bright red sauce body, which is suitable for boiled dishes. However, some manufacturers’ bean paste has a broken body, a moderate viscosity, a bright red color and a rich fragrance, and is more suitable for cooking such as stir-frying.

  Wangfeng Pixian watercress is further divided into Wangfeng Chef Series, Second Brother Red Oil Series and other products. Chef Wangfeng series is super bean paste, which usually takes more than 3 years of natural fermentation. Because of the long fermentation time, Chef Wangfeng’s series of bean paste is dark in color, basically dull maroon, oily and shiny, smells rich in sauce fat, tastes mellow, spicy and fragrant, and the bean paste is crispy and has a long aftertaste. It is deeply loved by many Michelin Sichuan restaurants such as Yunyun, Yinba, Nanbei, Yuzhilan, Fangjing and Xujiacai, and has become their preferred bean paste product when studying new Sichuan cuisine.

  The second brother of Wangfeng’s Pixian watercress series products lie in its "aging concept", that is, "non-legacy 2-year zero-addition fermentation", so as to get out of the road of differentiation of Pixian watercress series products. After two years of aging and fermentation, Wangfeng’s second brother’s red oil Pixian watercress is unique and rich in flavor, spicy but not dry, and mild in spicy taste, which is favored by consumers and is popular in Tik Tok Mall.

  The appearance of Pixian watercress makes Sichuan cuisine more inclusive and flexible. In the process of making Pixian bean paste, the different preferences and techniques displayed by major brands make Pixian bean paste show diversity in taste, fragrance and use. They represent the inheritance and innovation of Pixian bean paste technology, which brings more possibilities for Sichuan cuisine, promotes the sustainable development of traditional food culture, and makes Pixian bean paste one of the indispensable and important ingredients in Sichuan cuisine, becoming a well-deserved "soul of Sichuan cuisine".

Authoritative experts interpret the hot spots of employee medical insurance reform

  Recently, Guangdong, Hubei, Sichuan and other provinces have implemented the reform of mutual aid for employees’ medical insurance outpatient service, clearly carried out the overall planning of employees’ medical insurance outpatient service, reimbursed the insured’s general outpatient expenses according to regulations, and simultaneously adjusted the method of recording employees’ personal medical insurance accounts. Around the focus of public concern, "Xinhua Viewpoint" reporter interviewed authoritative experts and insiders.

  The staff of the Medical Insurance Office of the First Hospital of Sanming City, Fujian Province (right) explained the relevant policies to the residents who came to consult about drug reimbursement (photo taken on November 18, 2020). Xinhua News Agency reporter Jiang Kehong photo

  Focus 1: Will the lack of "money" in personal accounts affect medical insurance benefits?

  With the implementation of multi-local policies, many insured people find that their medical insurance accounts have less "money" and are worried that it will affect their personal medical insurance benefits.

  It is understood that the medical insurance reform plans recently introduced in many places have something in common: the amount included in the personal account of employee medical insurance has changed in the current period. For on-the-job employees, the part originally included by the unit payment is no longer included and is included in the overall fund; For retirees, the personal account is included in the pension from the past to the quota, and the quota standard is linked to the per capita pension in the year of overall regional reform.

  From the book alone, the newly added "money" in personal accounts has indeed decreased, and some people have dropped a lot. This makes people wonder, where did the reduced "money" go? Will it affect personal medical insurance benefits?

  "‘ on the personal account of medical insurance; Money ’ The reduction does not mean the reduction or loss of medical insurance benefits for insured employees. " Wang Zhen, director of the Public Economics Research Office of the China Academy of Social Sciences, said that the "money" reduced in personal accounts will be converted into the increment of the overall fund "big pool" to bear the general outpatient expenses paid by the "small pool" of personal accounts in the past, and the accumulated balance before personal accounts will still be used by individuals to realize the "increment" of protection.

  In April, 2021, the General Office of the State Council issued the Guiding Opinions on Establishing and Perfecting the Outpatient Mutual Aid Guarantee Mechanism for Employees’ Basic Medical Insurance, which clearly adjusted the overall fund and individual account structure, and the increased overall fund was mainly used for outpatient mutual aid guarantee, so as to improve the outpatient treatment of the insured. That is to say, after the reform, ordinary outpatient expenses that could not be reimbursed before can be reimbursed.

  Take Zhou, a retired employee in Wuhan as an example. Its annual pension income is 50,000 yuan, and before the reform, the personal account was transferred to 2,400 yuan every year. Zhou has a cerebral infarction, but because there is no outpatient co-ordination policy in the local area, he can’t enjoy reimbursement for seeing a doctor in an outpatient clinic. After the reform, the annual transfer of his personal account was adjusted to 996 yuan. After the outpatient expenses incurred in a tertiary hospital were 7,150 yuan, he was reimbursed according to the new outpatient co-ordination policy, except the threshold fee of 500 yuan, and the reimbursement rate was 60% in tertiary hospitals, so he could be reimbursed 3,990 yuan. That is to say, although Zhou’s personal account was less than 1,404 yuan in that year after the reform, his enjoyment increased by 2,586 yuan.

  Focus 2: Is it because the overall fund is out of money to reform the employee medical insurance personal account?

  There are doubts that the reform of employee medical insurance personal accounts is because the overall fund has no money, and it is necessary to use personal accounts to "fill the hole". In this regard, experts said that this is due to the misunderstanding of the income and expenditure of China’s medical insurance fund.

  The data shows that in 2021, the income of the employee medical insurance pooling fund was 1,186.4 billion yuan, and the expenditure was 932.1 billion yuan. In other words, the overall fund not only breaks even, but also has a slight balance, so "the overall fund has no money" is not established.

  In this case, some people wonder why the "money" in personal accounts is transferred to the overall fund for outpatient mutual assistance and let others spend their own "money".

  "In the final analysis, medical insurance is a kind of social insurance, which means that it has the nature of mutual assistance, responsibility sharing and joint construction and sharing." Wang Zhen said that the insured people get sick less when they are young, and they are prone to get sick when they are old. It is limited to rely solely on personal account accumulation to see a doctor and take medicine. Putting everyone’s money together, the risk of social groups can be solved by the law of large numbers, and the public’s medical needs can be met in a wider range.

  Wang Zhen said that the adjustment of personal accounts is to reduce the current period, without moving the personal historical balance. It should be recognized that both individual accounts and overall funds belong to the paid medical insurance fees and are "money" raised, distributed and used to solve the public’s disease prevention and treatment problems.

  Before the reform, personal accounts could not be used by others, "those who are sick are not enough, and those who are not sick cannot be used", which gradually led to excessive precipitation, insufficient mutual assistance, fraudulent insurance fraud and other drawbacks.

  "Under the framework of strategic purchase of medical insurance, optimizing outpatient security treatment is a structural adjustment." Gu Xuefei, director of the Medical Security Research Office of National Health Commission Health Development Research Center, said that this is to improve the level of outpatient security without raising additional funds and increasing the burden of payment by units and individuals.

  Focus 3: What is the impact of personal account reform on the elderly?

  Some elderly people see that personal accounts have less "money" after the reform, and they are worried that the use of medical treatment and medicine is limited.

  The guidance is clear, and the level of general outpatient co-ordination security starts at 50%, and all localities are required to give inclined payment to retired elderly people on this basis.

  Taking Hohhot as an example, after the opening of outpatient co-ordination guarantee, the proportion of outpatient payment for retirees has increased, and medical institutions at all levels have increased by 5% on the basis of the original method. At the same time, the annual maximum payment limit for outpatient co-ordination has been further increased, and the payment for retirees has increased from the original 4,000 yuan to 6,000 yuan, which is higher than that for on-the-job employees.

  In addition, before the general outpatient service was improved, many areas first established the outpatient service security mechanism for chronic and special diseases, and used the overall fund to pay the expenses of chronic diseases and special diseases common to the elderly in outpatient service. Recently, some places have appropriately expanded outpatient special diseases. For example, Nanjing, Jiangsu Province has added 9 kinds of diseases on the basis of the original 4 kinds of special diseases; Wuhan has increased the number of special diseases such as hypertension and diabetes from 28 to 37, and the number of basic diseases from 32 to 70.

  By comparing the reform schemes of individual accounts for employees’ medical insurance in many places, we can also find one thing in common — — The use scope of personal accounts has been broadened, with the users ranging from individuals to spouses, parents and children, and the objects ranging from drug payment to medical devices and medical consumables. This is even more good for the elderly.

  Gu Xuefei said that after the reform, the insured can use the "money" from personal accounts to other family members such as the elderly, forming a "small mutual aid" within the family and improving the family’s ability to cope with medical risks.

  Focus 4: How to improve the people’s sense of gain in reform?

  With the implementation of reform plans in various places, some people also put forward opinions on the reform: in the past, they bought medicines at pharmacies at their doorsteps, but now they have to go to designated medical institutions for outpatient registration for reimbursement; Outpatient co-ordination reimbursement set deductible and maximum payment limit, and the guarantee is not as good as hospitalization reimbursement.

  "Insured people feel the most intuitive about reform." Gu Xuefei said that in order for the reform dividend to truly benefit the overwhelming majority of the people, it is necessary to fully consider the impact on the people, medical institutions and other stakeholders, and make concerted efforts to facilitate the people to seek medical treatment and purchase medicines.

  According to the relevant deployment, the reform of mutual aid for employees’ medical insurance outpatient service will be completed in three years. At present, most regions have announced the detailed rules for the reform of employees’ medical insurance personal accounts and the guarantee mechanism of outpatient mutual aid, but there are differences in the level of economic development and the overall strength of medical insurance in different regions, and the corresponding reform strategies and measures are not the same.

  Interviewed experts and insiders suggested that we should effectively respond to the reasonable demands put forward by the masses, start with improving the convenience and accessibility of medical security services and strengthening policy interpretation, and effectively solve the problem of people seeking medical treatment and medicine.

  "It is normal for different voices to exist in the reform process." Wang Zhen said that it will take time for the benefits of the reform policy to emerge, and it is necessary to promote coordinated supporting services at the same time, such as rationally adjusting the deductible line and the maximum payment limit for outpatient reimbursement, including qualified designated retail pharmacies as soon as possible, and exploring the inclusion of qualified "internet plus" medical services in the scope of protection.

  Many regions have adopted step-by-step adjustments to promote a smooth transition of policies. There are also some areas that reduce the deductible line of outpatient reimbursement and increase the reimbursement limit. For example, Guangzhou has increased the reimbursement amount on the basis of adjusting the outpatient reimbursement from the monthly limit to the annual limit; Beijing no longer sets the maximum payment limit for medical insurance clinics.

  The reporter learned that as of press time, some places have further optimized relevant supporting measures. Wuhan Medical Insurance Bureau issued an announcement to include the third batch of 4,065 designated retail pharmacies into the overall coverage of medical insurance outpatient service for employees on the basis of more than 1,000 retail pharmacies that have been announced in the early stage. (Reporter Peng Yunjia, Deng Nan, Deng Ruixuan, Dong Xiaohong, Huang Xiao)

"Made in Sichuan" COVID-19 vaccine has entered the third phase clinical trial and is applying for marketing.

● I am doing phase III clinical trials in Kenya, Indonesia, Mexico and other countries, and I am doing phase I and II clinical trials in Japan.

● Mainly for adults aged 18 to 60, three injections are required.

A new "made in Sichuan" COVID-19 vaccine is currently in the third phase of clinical trials, and it is being applied for marketing as soon as possible. This is what the reporter learned from the "Promotion Meeting of National Major Science and Technology Infrastructure of Translational Medicine (Sichuan) and West China Translational Medicine Forum" held on July 18th.

"Made in Sichuan" COVID-19 vaccine is a recombinant protein COVID-19 vaccine developed by Academician Wei Yuquan. Based on the precise design of structural biology, it targets the binding site between Covid-19 and human cells, and uses insect cells to multiply in culture medium to introduce the gene of coronavirus into insect cells to produce high-quality recombination vaccines protein.

According to Wei Yuquan, academician of China Academy of Sciences and director of the State Key Biological Laboratory of Biotherapy in west china hospital, the Sichuan-made vaccine is undergoing phase III clinical trials in Kenyan, Indonesian, Mexican and other countries, while phase I and II clinical trials are being conducted in Japan. At present, the epidemic situation in COVID-19 is still spreading rapidly all over the world, and there are many mutated viruses. According to the clinical trial data, the vaccine made in Sichuan has great advantages in preventing these mutated viruses.

It is understood that the "made in Sichuan" vaccine is mainly aimed at adults aged 18 to 60, and needs to be injected with three doses.   (Reporter   Li Wei)