Comments on the management of the board of directors of Novartis in the first half of 2022

() The business review of the Board of Directors in the first half of 2022 is as follows:

  I. Description of the industry and main business of the company during the reporting period.

  (I) The industry of the company during the reporting period.

  1. Development trend of global pharmaceutical industry

  According to the report "The Global Use of Medicine 2022 Outlook to 2026" released by IQ via in December 2021, the global pharmaceutical market will reach 1.8 trillion US dollars in 2026, with a compound growth rate of about 3-6% from 2022 to 2026.

  2. Development trend of domestic pharmaceutical industry

  The aging population in China is on the rise year by year, and by 2050, the aging population in China will reach one third of the total population. With the aging of the population, the demand for medicine market in China has increased sharply. At the same time, the government of China proposed to coordinate the promotion of medical reform and the release of medical policies to benefit the people one after another, which promoted the growth of the medical market. In the future, the pharmaceutical industry in China will face a reshuffle, and the market system will be constantly standardized and improved in the adjustment of policies to enhance market supply. With the expiration of a large number of patents of "heavy drugs" around the world, pharmaceutical enterprises in China will have great development opportunities.

  3. The pattern and development trend of contract customization R&D and production (CDMO) business

  The market capacity of global pharmaceutical customized R&D and production industry is growing rapidly. In recent years, in order to reduce the R&D cost of new drugs, improve the R&D efficiency, shorten the R&D marketing cycle and reduce the post-marketing drug production cost, the penetration rate of customized pharmaceutical R&D production services has been increasing continuously. According to Frost&Sullivan’s data, in terms of CMO/CDMO, the proportion of global pharmaceutical companies’ R&D investment in CMO/CDMO in 2017 was 36.04%, and it is expected to increase to 52.22% by 2022. The continuous growth of global pharmaceutical R&D investment and the increasing penetration rate of pharmaceutical customized services will promote the continuous growth of market demand in the pharmaceutical customized services industry. CMO/CDMO industry not only benefits from the market demand brought by the continuous growth of R&D investment in the pharmaceutical industry, but also can share the growth dividend after the listing of innovative drugs, and the market space continues to grow. According to Frost&Sullivan data, the global small molecule CDMO/CMO market scale has increased from 42.3 billion US dollars in 2014 to 64.6 billion US dollars in 2018, with an average compound annual growth rate of 11.2%. It is expected to keep growing at an average compound annual growth rate of 10.7% and reach 107.2 billion US dollars by 2023.

  4. Development trend of characteristic API industry

  In November 2021, the National Development and Reform Commission and the Ministry of Industry and Information Technology jointly issued the Notice on the Implementation Plan for Promoting the High-quality Development of the API Industry. This notice was based on the Guiding Opinions on Promoting the Green Development of the API Industry issued by the Ministry of Industry and Information Technology in December 2019 with the Health and Health Commission, the Ministry of Ecology and Environment, National Medical Products Administration and other ministries and commissions, and further put forward a more systematic guiding direction for the production of APIs in China, including "adjusting the industrial structure of APIs". "Optimizing the layout of API industry", "accelerating technological innovation and application", "promoting green production standards" and "promoting the construction of centralized production bases" indicate the future trend of China’s characteristic API industry led by policies.

  According to "Active pharmaceutical ingredients (API) market-growth, trends, and forecast (2020-2025)" published by Mordor Intelligence, the global API market has reached 165.7 billion US dollars in 2018, and it is estimated that the market size will reach 236.7 billion US dollars in 2024, with a compound annual growth rate of 6.12%. From the perspective of API supply areas, it is mainly concentrated in China, India, Italy, the United States, Europe and other regions. Western Europe, represented by Italy, was once the largest country in the world.

  Material and medicine production base. According to Evaluate Pharma, between 2020 and 2024, a total of nearly $160 billion of patented drugs will expire. According to the price of generic drugs is about 10%-20% of patented drugs, the replacement space of generic drugs in the past five years is about 16-32 billion US dollars. The expiration of a large number of patented drugs will stimulate the sustained growth of the generic drug market and drive the expansion of the characteristic API market.

  5. The pattern and development trend of preparation business

  In recent years, the centralized procurement policy organized by the state has promoted the reform of the preparation industry. In the context of slowing economic growth, aging population, and the gradual decline of per capita income growth and fiscal revenue growth, it is imperative to control medical insurance fees, and purchasing generic drugs with quantity is an important means to control medical insurance fees. Since 2018, in order to improve the utilization rate of medical insurance funds and reduce the unreasonable profiteering of generic drugs and original research drugs that have passed the patent period, the speed of quantity procurement has been accelerating, and it has been promoted routinely. According to the data of previous centralized purchasing published by the National Medical Insurance Bureau, the average price reduction of drugs in the first, second, third, fourth, fifth, sixth and seventh rounds was 52%, 53%, 53%, 52%, 56%, 48% and 48% respectively. In the old drug sales model, the sales expenses accounting for about 40% were almost completely squeezed. The substantial reduction in the price of generic drugs has promoted the increase in drug penetration and led to the increase in sales.

  With the normalization and institutionalization of centralized procurement in pharmaceutical industry, the company will follow the development of the industry, seize every opportunity to win the bid in centralized procurement and regional alliance, and have more varieties of centralized procurement is the long-term strategy for the company’s development and growth.

  (II) Main business of the company during the reporting period

  Minova is a comprehensive international pharmaceutical technology manufacturing enterprise specializing in the research, development, production and sales of characteristic APIs (including intermediates, the same below) and finished drugs. It is one of the top 100 pharmaceutical enterprises, one of the top 100 manufacturing enterprises in Ningbo, and a quality supplier and partner in the international market (ranked in the top 60). It focuses on the integration of CDMO, characteristic APIs and preparations, and its services cover mainstream countries and regions around the world. Its core products cover cardiovascular and central nervous system. The company is one of the enterprises that export the most varieties of raw materials with European characteristics in China.

  During the reporting period, the company achieved a total operating income of 897 million yuan in half a year, an increase of 29.74% over the same period of last year; The net profit attributable to shareholders of listed companies was 185 million yuan, an increase of 58.71% over the same period of last year; The net profit attributable to shareholders of listed companies after deducting non-operating gains and losses was 171 million yuan, up 74.48% over the same period of last year. The net cash flow generated by the company’s operating activities was 151 million yuan, up 35.29% over the same period of last year.

  Adhering to the business tenet of "pursuing perfection in product quality, keeping promises in business operation, and advancing with people and enterprises", the company has been deeply involved in its main business for a long time, serving the European and other medical standard markets for 19 years. With strict quality management and EHS management capabilities, solid process development and high-standard large-scale manufacturing capabilities, as well as fine and efficient team fighting capacity, We have established long-term, deep and stable cooperative relations with well-known pharmaceutical enterprises at home and abroad, such as KRKA, MSD (Merck), Servier (Servier), Bayer (Bayer), GEDEON RICHTER (Jirui Pharmaceutical), SANOFI (Sanofi), () and Kaituo Pharmaceutical. The company has formed a high brand international reputation and competitive advantage in CDMO sub-sectors and characteristic API sub-sectors, and gradually established a leading position in domestic and foreign markets.

  Since its listing in 2017, the company has taken advantage of the capital market, driven by the two-wheel drive of "connotative growth+extensional expansion", consolidated and strengthened the characteristic API business, and firmly deepened the integration strategy of "pharmaceutical intermediates, APIs and preparations" by relying on continuous R&D innovation and business expansion, expanding and extending the upstream intermediates and downstream preparations business, so as to further improve the industrial chain layout and fully expand the integration advantages; At the same time, based on the competitive advantage in the field of characteristic APIs and customer network resources, the company continued to lay out CDMO business, accelerated the creation of a one-stop integrated service platform for CDMO, and provided strong impetus for the company’s subsequent development. With continuous improvement of multi-dimensional strategic layout, the company actively develops and commercializes cutting-edge medical products with CDMO business and preparation integration business as the core, helps the company to "start a second venture" and is committed to making Minova a first-class domestic, internationally renowned and highly competitive international pharmaceutical technology manufacturing enterprise.

Second, the discussion and analysis of the business situation

  In the first half of 2022, the company has always been based on high-starting planning, high-standard construction, high-level operation and efficient management, and has always adhered to and focused on the specialization, synergy and integration of its main business, achieving steady operation and rapid development.

  In the first half of 2022, under the background of increasingly severe international political and economic forms, the COVID-19 epidemic occurred repeatedly at home and abroad, and the global economy continued to decline as a whole, the company actively responded to changes in the internal and external environment, made overall plans to promote epidemic prevention and control and business development, actively adapted to the new normal production and operation mode, followed the company’s development strategy and work plan to carry out various production and business operations in an orderly manner, and ensured the stock business.

  At the same time, we strengthened the development of incremental business, and finally realized the steady growth of operating income, and set up a layout in various business sectors, forming diversified business types and deepened products, laying a more solid foundation for the sustainable development of enterprises.

  The company has practiced the core values of "taking responsibility bravely and achieving value" with actual operation and development.

  During the reporting period, the Company’s main business activities were as follows:

  (A) Strategic layout of new business, CDMO growth can be expected

  CDMO business is the core driving force of the company’s development. Relying on the existing base, driven by talents leading innovation, the company continuously increased R&D investment, established an independent CDMO process development technology platform, strengthened quality control capability, safety and environmental protection capability and information security capability, optimized project management and production process, and comprehensively shaped CDMO hard core strength.

  With the signing of the strategic agreement of the international pharmaceutical giant enterprise, the influence of the company’s CDMO international brand has been greatly improved, and the development progress of the company’s major customers has been accelerated. With the continuous development of CDMO business, the company undertakes more and more customer project pipelines. Through the delivery of each project, it realizes the sticky binding with customers, and the customer cooperation continues to deepen. The CDMO business volume will continue to show a trend of double growth. At the same time, as the main target of the company’s CDMO business in the future, small nucleic acid drugs have developed from 0 to 1, and the customized synthesis business of pharmaceutical intermediates in COVID-19 has begun to take shape. It is expected that the CDMO business will become the company’s biggest revenue and profit growth point in 2022 or 2023. During the reporting period, the company completed the complete holding of its subsidiary Xuancheng Menuohua. As the core base of the company’s CDMO business, it will contribute all profits to the company in the future.

  1. The CDMO business of small molecular intermediates and APIs has made great strides.

  In the first half of 2022, we adhered to the established strategic transformation policy and vigorously promoted the CDMO business. At present, the company’s CDMO business has established business cooperation with more than 100 outstanding pharmaceutical companies at home and abroad.

  Since the outbreak of Xinguan epidemic, the company has paid close attention to the research and development progress of COVID-19 drugs at home and abroad, focused on the mainstream technical route, carried out technical reserve work in a planned way, and laid out corresponding production capacity. At present, the company has a number of production processes of key intermediates and APIs of COVID-19 specific drugs, and some of them have been commercialized.

  2. The small nucleic acid platform is ready to go

  In 2021, the company took the lead in the field of nucleic acid drugs and gene sequencing. After R&D and development, the company has undertaken the CDMO business of nucleoside intermediates used in small nucleic acid drugs, nucleic acid detection, gene sequencing and other fields, providing raw materials for mainstream products such as nucleic acid detection and gene sequencing at home and abroad. Although the small nucleic acid raw material business is still in its infancy, as one of the main targets of the company’s CDMO business in the future, the company will unswervingly develop according to the established plan and continue to become bigger and stronger.

  3. Reach a ten-year strategic cooperation with Merck, a large multinational pharmaceutical company, and comprehensively accelerate the construction of CDMO hard core strength.

  In 2021, the company signed a ten-year CDMO strategic cooperation agreement with Merck, a large multinational pharmaceutical company, in the fields of pet medicine, veterinary medicine and animal health care. By the end of the reporting period, the nine projects in the first phase have been carried out in different stages according to the schedule and will soon be commercialized; A number of projects are being evaluated in the later period, and both sides are committed to continue to explore more projects and more diversified cooperation possibilities. The cooperation project between the company and Merck will become a new growth point for the company’s performance contribution after it is transferred to the stage of commercial mass production.

  Merck is a global health care company, mainly engaged in prescription drugs, vaccines, biological products and animal health products, providing innovative medical solutions for more than 140 countries and regions. This strategic cooperation reflects Merck’s full recognition of the company’s research and development technology, production and quality in the field of APIs, which has a far-reaching and significant impact on the company’s development, especially the development of CDMO’s new business. The company will take this cooperation as an opportunity to strengthen the interconnection with Merck in order to form more broad consensus and promote the company to reach more fields and deeper future cooperation with Merck. At the same time, the company will continue to improve its R&D technical capabilities, project management capabilities and delivery capabilities, accelerate the strategic layout of CDMO business, and further build the company’s international competitiveness in the CDMO field.

  4. Acquisition of 49% equity of Xuancheng Menuohua to further improve the strength of CDMO software and hardware.

  During the reporting period, in order to speed up the layout and improve the strength of CDMO software and hardware, the company completed the acquisition of 49% equity of Xuancheng Meinuohua held by Meinuohua Ruihe Fund. So far, the company holds 100% equity of Xuancheng Meinuohua.

  Xuancheng Minova is an important service platform for the company’s CDMO business, and multi-functional workshops supporting CDMO business have been put into production one after another. It has a complete multi-functional GMP workshop and safety and environmental protection facilities. The production equipment adopts the domestic leading closed, automatic and pipeline design, and the equipment is flexibly connected to achieve the purpose of multi-function. The reaction types cover many kinds of chemical reactions, including complex reactions such as format, fluorination, cyanidation, hydrogenation, oxidation, azide, etc. The hydrogenation reaction pressure is up to 9.9MPa, and a number of standardized and multi-functional fine baking packages are built, and the scale can range from kg to 100 kg. The production process is controlled by DCS, and the production data is recorded electronically and kept permanently to ensure the integrity of the production data. High-risk reactions are escorted by SIS system, which can provide sustainable, flexible and reliable CDMO services in line with international GMP standards for global customers. Adequate wastewater and solid waste treatment capacity and advanced RTO and carbon fiber adsorption waste gas treatment equipment can also provide sustainable services to escort.

  (2) Promote the development strategy of "integration of intermediates, APIs and preparations" and accelerate the pace of strategic transformation.

  In the first half of 2022, under the background of generic drug collection policy, the company’s preparation sector developed strongly. The company takes the integration of "intermediates, APIs and preparations" as the strategy, and makes use of the advantages of the company’s API industrial chain to concentrate on developing preparations of superior varieties of APIs to help the company develop. The company actively implemented the development strategy of "technology transfer+independent declaration+domestic MAH cooperation", deepened the vertical integration and coordination of the whole industrial chain, enhanced the company’s comprehensive competitive strength, grasped the opportunity of rapid commercialization and heavy volume brought by the national centralized purchasing policy, and achieved phased results.

  1. The centralized procurement was successfully renewed, and the preparation business continued to increase in volume.

  In the first half of 2022, the company’s perindopril tert-butylamine tablets realized the renewal of the drug alliance procurement of thirteen provinces (autonomous regions, municipalities and corps) of the new corps of Yujin, Menge, Hubei, Hunan, Guiqiong, Chongqing and Guiqingning and the centralized drug procurement in Hebei Province. The delivery of pregabalin capsules, losartan potassium tablets, atorvastatin calcium tablets and lisinopril tablets which won the bid in 2021 is in normal progress. Under the background that the policy of purchasing with quantity weakens sales promotion, winning the bid for centralized purchasing of drugs can not only bring new profit growth points for the company, improve market share and brand influence of the company, but also promote the pace of preparation transformation of the company.

  2. Accelerate the pace of self-research and registration of cooperative preparation varieties, and many varieties will be approved for listing one after another.

  During the reporting period, the company’s apixaban tablets and valsartan tablets were approved for listing, and isoniazid tablets passed the consistency evaluation. It is expected that 2-3 varieties will be approved in the second half of the year. As of the reporting date, the company has accumulated 10 preparation products approved for listing in China.

  During the reporting period, the company newly established 11 varieties, and 3-5 projects are about to enter the BE stage. Five projects, including Propofovir Fumarate Tablets, Engelje Tablets and Dapagliflozin Tablets, have passed the formal BE test, and 10 varieties are under CDE approval. It is expected that 8-10 varieties will be submitted to CDE for review in the second half of the year. At present, the company has more than 20 projects under research.

  3. Layout the "heavy drugs" with patent expiration in advance, and the company has a huge development opportunity.

  In recent years, the drugs whose patents have expired mainly focus on cardiovascular system, hypoglycemic drugs, antineoplastic drugs, nervous system drugs, mental disorders drugs, digestive system drugs and other therapeutic fields. At present, the company has laid out products such as sitagliptin metformin tablets, Aggliptin benzoate tablets, Dapagliflozin tablets, Vonolasone fumarate tablets, Shakubatrivalsartan sodium tablets, Ibtinib capsules and so on. Among them, the company cooperates with strategic customers KRKA raw materials and preparations, and rivaroxaban and dabigatran axetil have been listed for the first time in Europe and have been commercialized.

  (3) Continuous cultivation and long-term layout of characteristic APIs

  Characteristic APIs and intermediates are the traditional core business of the company. During the reporting period, the company continued to strengthen market development, deepen cooperation with strategic customers, expand cooperation scope, and strive to develop and cultivate new customers at home and abroad, constantly optimizing customer structure and product structure.

  1. Continuously optimize the customer structure and cultivate key customers.

  During the reporting period, the company continuously strengthened its contact with international head original research companies, and added supplier certification of two original research companies. For existing strategic customers, the company has continuously explored the depth of cooperation and expanded the scope of cooperation. The cooperation with Sylvia has expanded from single product and upstream intermediates to advanced intermediates and API, and two new projects have made progress in stages. The company further strengthened its strategic cooperation and deep binding with KRKA. Based on years of cooperation in the European market, the two sides jointly tapped the market potential of China, and added seven new project cooperation on the basis of the original cooperation varieties.

  In addition, many core varieties of the company entered the project stage with many global multinational pharmaceutical giants, and carried out substantive cooperation and communication with many top 100 domestic pharmaceutical companies, especially Qilu Pharmaceutical, Zhengda Tianqing, Yangzijiang, (), etc., laying a solid foundation for business growth in the next 2-3 years.

  During the reporting period, by giving full play to its comprehensive competitive advantages and resisting the pressure of epidemic situation, the company actively strived for incremental growth and overcame various difficulties. The company actively explored channels and cultivated new customers, especially in South America, Japan and South Korea, and made breakthrough progress.

  2. Implement multi-category and multi-market routes of APIs, and accelerate the development and registration of new products.

  During the reporting period, the company accelerated the development and registration of new products, so as to expand the access of existing API products to China market and European and American standardized markets. At present, there are 54 varieties of APIs under research, of which 20 varieties have been converted to production, 6 varieties have been submitted for overseas market registration and certification, 1 variety has been submitted for domestic CDE registration, and 1 variety has been submitted for domestic veterinary drug product approval number application.

  During the reporting period, one variety of losartan potassium obtained the EU CEP certificate; Valsartan, clopidogrel bisulfate crystal form II, mirtazapine and rivaroxaban have passed the domestic review and approval. As of the date of this report, another API of esmomeprazole magnesium has passed the domestic review and approval.

  3. Strictly abide by the quality lifeline and continue to maintain excellent compliance records.

  In recent years, with the continuous introduction and improvement of a series of new regulations and systems of domestic and foreign regulatory agencies, the requirements for all aspects of drugs from research and development, production to listing have become stricter, and the company has also raised its own requirements for quality management and risk management. The company absorbs advanced ideas and experiences from all parties, tamps down the quality management system, pays close attention to detail management, traceability management and on-site management, and continuously strengthens the quality defense line.

  The company continuously optimizes the GMP system with high requirements, high standards and high quality work norms, and constantly consolidates the foundation of quality management. During the reporting period, the group company successfully passed 9 domestic official inspections and 21 customer audits, including well-known enterprises at home and abroad such as Novartis Pharmaceutical, Merck and Boehringer Ingelheim. All previous audits have passed smoothly, and the company’s quality system has been highly recognized by officials and customers.

  At the same time, the company adheres to the enterprise purpose of "pursuing perfection in product quality", continuously improves the quality management system in line with international standards, improves the quality awareness of all staff, and continuously strengthens the study of laws and regulations. The company continued to carry out quality month activities, actively promoted the construction of quality culture and informatization, raised the awareness of all staff to ensure the company’s cGMP management level to a higher level.

  (D) Continue to build and enhance the capacity of scale, and the harvest period of high-quality production capacity is approaching gradually.

  By the end of the reporting period, the main body of the first phase of Anhui Minova’s "Technical Transformation Project with an annual output of 400 tons of APIs" has been completely completed, and the installation of workshop equipment has been basically completed, and some workshops are ready for trial production; Zhejiang Meinuohua’s "annual output of 520 tons of APIs" phase I project has all been completed, and some workshops have completed electromechanical installation; The fundraising project "Construction Project of Export Solid Preparations with an Annual Output of 3 billion Tablets (Granules)" was completed during the reporting period and is ready for trial production; The convertible bond fundraising project "high-end preparation project" is under construction, and some of the buildings have been capped.

  All production bases are coordinated and complementary, and CDMO business and API business are distributed in many places. By building the competitiveness of large-scale production capacity, taking high-quality scarce production capacity as a springboard for development, we will seize the opportunity of rapid development of the industry, seize market share, improve the company’s development speed and lay the foundation for future growth.

  Major changes in the company’s operation during the reporting period, as well as matters that have a significant impact on the company’s operation during the reporting period and are expected to have a significant impact in the future.

Third, possible risks

  1. Risk of product quality control: Most of the company’s products are raw materials used to produce preparations, and quality management is particularly important. The company’s product quality is affected by many factors due to its long production process and complicated technology. If there are occasional factors in the process of purchasing raw materials, storing and transporting products, it may cause physical and chemical reactions of products and lead to product quality problems.

  Risk control measures: the company will always implement the concept of "quality is the lifeline of the enterprise", start from the details, strengthen process management, improve management level and quality awareness, strengthen internal inspection, and implement international quality standards with high standards.

  2. Safety production and environmental protection risks: flammable, explosive and toxic substances need to be used in the production process of the company. Improper operation or aging and disrepair of equipment may lead to safety accidents. The company’s industry is an industry with high requirements of national environmental protection supervision, and the relevant state departments have always attached great importance to the environmental protection management of the pharmaceutical industry. With the enforcement of the Discharge Standard for Water Pollutants in Pharmaceutical Industry, the environmental protection pressure of pharmaceutical manufacturing enterprises involved in fermentation, chemical synthesis, extraction, traditional Chinese medicine, bioengineering and mixed preparations has increased.

  Risk control measures: Each production base of the company has established an EHS management system based on international standard capabilities, always increased the investment in safety and environmental protection facilities, adhered to prevention, improved the safety management and three wastes treatment capabilities, and effectively reduced the safety, environmental protection and safety production risks.

  3. Market competition risk: API business may be affected by factors such as capacity certification cycle, technology transfer, technology redevelopment, etc. As domestic and foreign competitors participate in market competition, the company will face the risk of market competition.

  Risk control measures: The company deepens the cooperation mode with existing customers, actively expands new customers and markets, and actively develops new varieties to continuously enhance its own market competitiveness.

  4. Risk of exchange rate fluctuation: overseas markets account for a high proportion of the company’s operating income, and most of them are priced and settled in foreign currencies such as US dollars, while the company’s expenses are mainly paid in RMB. If the exchange rate of RMB against the US dollar and other foreign currencies continues to rise, even if the company’s foreign currency sales price remains unchanged, the converted RMB sales revenue will decline, and vice versa. Therefore, exchange rate fluctuations directly affect the level of profitability.

  Risk control measures: the company relies on the advantages of product quality, technology and cost to provide quality services to customers, expand the market, enhance customer trust and satisfaction, and increase market share and bargaining power of product sales. At the same time, the company chose the right time to lock the forward exchange rate of some US dollar assets, and moderately increased foreign currency loans with low interest rates to hedge the risk of the decline of the US dollar exchange rate of unilateral US dollar assets.

  5. Risk of product R&D not meeting expectations: The product R&D in the pharmaceutical industry has the characteristics of high technical difficulty, large capital investment and long approval period. Therefore, in the process of continuous investment in R&D projects of the company, there may be the risk of product R&D not meeting expectations.

  Risk control measures: the company continues to invest in R&D, increase the introduction of excellent R&D talents, and improve the success rate of R&D projects.

  6. Risk of raw material supply and price increase: The company has established a stable cooperative relationship with major suppliers. However, in case of force majeure factors such as natural disasters, or the domestic safety and environmental protection requirements are becoming stricter, the production capacity of some suppliers is limited, and raw materials may be in short supply, price increase or raw materials cannot meet the quality standards required by the company’s production, which may affect the profitability of related products of the company to a certain extent.

  Risk control measures: Facing the risks of raw material supply and rising prices, the company will strengthen the management of supply chain, sign strategic cooperation agreements and increase binding terms of price adjustment.

  7. Depreciation risk of fixed assets: With the commissioning of the company’s reconstruction and expansion projects, the projects under construction will be converted into fixed assets one after another, which will lead to the increase of depreciation expenses of fixed assets. If the company can’t reach the expected level due to the depressed industry environment in the future, the new benefits brought by the use of fixed assets may not make up for the amount of depreciation.

  Risk control measures: The company will actively expand new customers and new products, and through the release of new production capacity, continuously improve customer service capabilities and increase operating income.

Iv. analysis of core competitiveness during the reporting period

  The company has been deeply involved in the pharmaceutical industry for many years, and has accumulated rich experience in industrial investment layout, industrial transformation and upgrading, industrial resource integration and other aspects, forming a systematic core competitiveness with technology research and development, quality control, EHS management, customer service and talent team.

  (A) the advantages of integrated pharmaceutical industry chain

  Through years of industrial layout, the company has a complete industrial chain of "pharmaceutical intermediates, raw materials and preparations". The core products of the company, such as valsartan, losartan, clopidogrel, perindopril, rosuvastatin calcium, atorvastatin calcium and pregabalin, have formed a commercial R&D, production and sales system of the whole industrial chain. The layout of intermediates and APIs ensures the high standard and consistency of preparation quality from the source, ensures the stability of key raw materials supply, and brings strong quality advantages and cost advantages. The company will continue to promote the optimization and upgrading of the whole industrial chain of core products, strengthen the core advantages of integration, and provide efficient, high-quality and cost-effective products, services and solutions for domestic and foreign partners.

  (B) API quality management and EHS system compliance advantages

  The company always regards quality management as the most important lifeline, and has established a comprehensive and leading cGMP standard quality system with the concept of systematic and scientific cGMP for a long time. All staff practice the advanced quality concept, inherit the advanced quality culture, and always implement all aspects of the quality system with the principles of high requirements, high standards and high quality, and continue to carry out learning and training to provide strong support for product research and development, production and sales, and constantly meet the new standards and requirements of customers. Its subsidiaries have successfully passed the official GMP on-site review of FDA, EU, NMPA of China and PMDA of Japan and the supplier audit of several large multinational pharmaceutical companies for many times.

  (3) Reasonable production layout and advantages of large-scale production

  The company has been deeply involved in the raw material medicine industry for many years, focusing on standardizing the production management of high-standard raw materials in the market. It has four raw material medicine production bases (Zhejiang Menuohua, Anhui Menuohua, Xuancheng Menuohua and Liaoyuan Pharmaceutical), which are located in major pharmaceutical and chemical parks in Zhejiang and Anhui. The reaction kettle has complete specifications, covering production capacity ranging from 50L to 12500L. At the same time, through the continuous upgrading and transformation of the base, the facilities and equipment for the production capacity of the company’s raw materials are complete, with a DCS control system with full coverage and an EHS system with leading wastewater, waste gas and solid waste treatment capacity, covering many kinds of chemical reactions, including Grignard reaction, azide reaction, Friedel-Crafts reaction, hydrogenation reaction, cyanidation reaction and redox reaction. The company makes full use of the leading chemical synthesis ability and high-standard production capacity of APIs to give full play to the scale effect of APIs.

  At present, the company has sufficient reserves of high-standard, modern and advanced production capacity. The total production capacity of the four API production bases is about 3,700 tons/year, and the production capacity of Minolta Tiankang is 1.5 billion tablets/year. With the continuous development of the company’s operation and production, the continuous promotion of strategic transformation, and the increasing number of high-quality customers, the company actively deployed capacity expansion, in which the "3 billion tablets (granules) export solid preparation construction project" of Minolta was completed during the reporting period and is ready for trial production; The main body of the civil works in the first phase of Anhui Meinuohua’s "Technical Transformation Project with an annual output of 400 tons of APIs" has been completely completed, and the installation of workshop equipment has been basically completed, and some workshops are ready for trial production; The main body of the first phase project of "520 tons of pharmaceutical raw materials per year" in Zhejiang Meinuohua has been completed, and some workshops have completed electromechanical installation. In addition, the second phase expansion project of Xuancheng Meinuohua has been started.

  (D) Rich international customer resources and diversified strategic cooperation modes.

  The company has been deeply involved in overseas markets for many years. Since its inception, it has accumulated rich international high-quality customer resources and established long-term and deep and stable cooperative relations with many internationally renowned pharmaceutical companies. Among them, the company and KRKA have sublimated from strategic cooperation to strategic binding in the long-term win-win cooperation, and formed diversified cooperation modes such as joint research and development, joint declaration and joint imitation, which not only maintained long-term and stable cooperative relations in the fields of pharmaceutical intermediates and raw materials, but also expanded in-depth cooperation in the field of preparations.

  The company adheres to the market development concept of "exploring new customers and deeply cultivating old customers", keeps up with the development pace of customers, keenly understands the market development trend and responds to customer needs quickly. With the release of the company’s production capacity and business expansion, the company’s brand influence and international popularity have been further enhanced, and the product market share has continued to rise.

  (E) Advantages of high-end R&D technology platform

  Adhering to the international R&D concept and combining scientific and rigorous quality research, the company has established an efficient R&D management system. The company currently has three R&D centers, including Zhejiang Menuohua Pharmaceutical Research Institute, Pharmaceutical Innovation Research Institute and Hangzhou Xinnuohua Pharmaceutical, with a total experimental site of more than 13,000 square meters. After years of development, the company has reserved talents through self-cultivation and external introduction, brought into full play the role of European experts, Indian experts and scientific research forces in universities, and cooperated with postdoctoral workstations and foreign expert workstations to successfully build a core talent team with outstanding technology, efficient management and high loyalty. As of June 30, 2022, the company has 376 R&D personnel of APIs and 139 R&D personnel of preparations, and the number of R&D personnel has increased by 13% compared with last year. It has rich experience in drug synthesis and preparation process development, quality research and strong technical level of process amplification. Continuous R&D innovation is one of the important factors for the company to maintain its competitive advantage and achieve rapid growth. The company will continue to increase investment in R&D and build its core technological advantages.

  The company’s innovative ability of API R&D is outstanding, among which the API R&D Center has established a perfect R&D quality system and project management process to ensure the scientificity, authenticity, integrity and traceability of R&D projects. The R&D center can carry out various multi-step complex organic synthesis reactions, including hydrogenation (conventional high-pressure hydrogenation and asymmetric hydrogenation), various N- alkylation reactions, cyanidation reactions, azide reactions, chiral synthesis and resolution, redox reactions (reactions involving hydrogen peroxide, TEMPO, DIBAL-H, NaBH4, etc.), biological enzyme catalytic reactions, crystallization processes with special particle size or physical properties, etc. The center is equipped with advanced R&D equipment and technology.

  In terms of process safety research, the company set up a special safety laboratory, trained a special reaction safety risk assessment team, and equipped with the latest high-precision instruments and equipment such as RC1max, ARC, TGA and DSC. The safety laboratory passed CNAS certification, which further provided safety guarantee for the company’s process safety and could also provide reaction safety risk assessment services for other enterprises.

  In the aspect of chemical process amplification, aiming at the "three-pass and one-reverse" of chemical production, a process amplification department based on process and engineering experts was established, and a special process amplification research laboratory was set up, equipped with laboratory research equipment to simulate chemical production, and each process parameter was simulated and studied, and a systematic research and evaluation report on process parameters was put forward, thus avoiding various defects in the process of process amplification and ensuring the success rate of process amplification.

  In quality research, the company’s quality research ability is excellent. The company has experienced quality researchers, equipped with several semi-preparative chromatographs, high-resolution triple quadrupole LC-MS and GC-MS, and can carry out evaluation and research on all kinds of impurities, including evaluation of genotoxic impurities and nitrosamine impurities, verification and detection of method development, separation and structure identification of unknown impurities, etc.

  The company attaches great importance to the study of physical properties of APIs, and has set up special crystal research laboratories and particle size research laboratories. The company is not only equipped with different types of crushing research equipment, but also equipped with precise analysis equipment such as Brooke powder diffractometer, which can carry out crystal development, detection, stability research and particle size research.

  GMP management is implemented in the company’s quality research work, which can provide a complete set of analytical method development, verification, sample testing and other services for domestic and foreign research units.

  The Institute of Medical Innovation is a medical innovation platform integrating applied technology research and development, public technology service, introduction of high-level talents and incubation of high-end projects. It conducts research and development and pilot tests of various new technologies and new products around drugs and new materials, incubates entrepreneurial projects in related fields, and builds industrial clusters of drugs and new materials. The company has established a professional team with complete functions such as process development, quality analysis, clinical medicine, international and domestic registration, project management, technology transfer, etc., equipped with advanced equipment and instruments for preparation research and development at home and abroad; At the same time, a key technology platform for the development of pharmaceutical preparations has been established, and through this key technology platform, the industrialization of the company’s independent research and development preparation projects and the incubation of high-end projects have been realized, and public technical services have been provided to external pharmaceutical enterprises.

  The company established the CDMO business unit, which is dedicated to the development of CDMO business and helps the company to transform and upgrade its strategy. Through the strategy of "Novartis+"and the extension Development, the company brings the development of D-end.

  In order to enrich product reserves and cultivate long-term competitiveness, the company has always adhered to independent research and development innovation and continuously increased R&D investment. During the reporting period, 10 patents were declared and 26 patents were granted (including 3 inventions and 23 utility models). By the end of the reporting period, the company had authorized 163 patents (including 70 inventions and 93 utility models).

  (6) Excellent management team and talent echelon

  The company has established a leading pharmaceutical service platform in the world, with an international team of more than 2,700 people with rich experience in the industry. According to the characteristics of the international pharmaceutical market, the company actively introduced all kinds of medical professionals at home and abroad, and established professional teams in drug research and development, quality, pharmaceutical administration registration, process optimization, market development and intellectual property management that meet the international pharmaceutical industry standards. During the reporting period, in order to attract, retain and motivate outstanding talents and fully mobilize the enthusiasm of managers, core technicians and business backbones at all levels of the company, the company implemented the "2021 Stock Option and Restricted Stock Incentive Plan" and completed the first grant. The incentive covers key company management talents and core technical talents, so that the interests of shareholders, the company and the personal interests of the core team can be combined to jointly promote the long-term development of the company.

Takeaway riders run to deliver food? Crowdsourcing webmaster responds to most orders for cycling delivery.

Recently, a takeaway rider in Hohhot, Inner Mongolia, has attracted widespread attention because of the video of "Running to Deliver Food". In the video, the takeaway in the costume of the US group rider runs in small steps on the street and in the snow, and sometimes carries the takeaway ordered by the customer in his hand, which is called "Shenxing Taibao" by netizens.

According to the online video, many locals used their mobile phones to record the figure of this takeaway. In response to this situation, the crowdsourcing stationmaster of the rider’s site responded that the rider had made it clear that there was no abnormality in his body. Most daily orders were delivered by electric vehicles, and the site did not give special care, only short-distance orders were distributed.

Some netizens said that this takeaway who runs and delivers food is actually an online red man @ Shenxingtaibao. In a video, a customer talks to the takeaway when he receives the takeaway. The takeaway mentions that he really delivers food on foot. He can receive about 20 orders a day, but most orders are delivered within 1 km. In the comment area of each video, many netizens left messages encouraging him and praising his spirit. A netizen who claimed to be a short video director explained that the takeaway was unable to ride an electric car and often sent takeout in Hohhot, and the site distributed him a list nearby. Another netizen said that the takeaway was unable to ride a bike because of muscle weakness. After his parents passed away, he could only support himself. The street staff introduced him to the takeaway station, and the site also took care of him. As far as possible, he distributed a short-distance list within 1.5 kilometers to help him complete his work.

However, a merchant who runs a food store in Saihan District, Hohhot, took photos of the delivery man riding an electric car to deliver food, and said that he had visited the store several times before to help customers get meals, but it has not appeared for a long time recently. As for whether the rider is sick or not and why he runs to deliver food, the store said that he did not know.

The reporter checked the short video account of @ Shenxingtaibao mentioned by netizens, and found that the avatar of the account was the takeaway. There were less than 30 videos released, and only 2 videos were recorded for running and delivering food, all of which were shot from the third perspective. In order to verify the authenticity of the video content, the reporter contacted the local crowdsourcing webmaster, and the other party reported: "What we learned is different from that on the Internet." The webmaster said that the short video account of @ Shenxingtaibao is actually not used by the takeaway himself.

The crowdsourcing stationmaster revealed that the takeaway is a crowdsourcing staff member. After paying attention to his running and delivering food, the station has repeatedly asked him whether he has difficulties in life and needs help, and whether his body is as inconvenient as netizens said. The rider said that he was not physically abnormal and his daily running was normal. The stationmaster also said that this rider can’t just run to deliver the order, but some close-range orders will be delivered on foot, so there is no situation that the net can’t ride a bike. In addition, the crowdsourcing stationmaster pointed out that the take-away staff took orders by their own mobile phones, and there was no introduction of work by the community or the street.

CP of Xú Zhēng Claudia’s "Behind-the-scenes Players" Group and Yanhui Wang’s live drama.

1905 movie network news On March 26th, the film produced by Xú Zhēng and starring in it held a "The Birth of Drama Essence" conference in Beijing. Producer Xú Zhēng, director Pengyuan Ren and starring Claudia, Yanhui Wang and Duan Bowen appeared. After a lapse of three years, Xú Zhēng returned to the big screen. Although it was not the most familiar comedy for the audience, he revealed that the play had made him addicted to it. On the same day, Xú Zhēng also exchanged roles with Yanhui Wang and performed their opposite plays in the movie.

 

The movie "Behind the scenes player" tells the story of Zhong Xiaonian (Xú Zhēng), who has hundreds of millions of assets, who suddenly encounters an accident when his career is in full swing, and realizes his self-salvation after a series of embarrassing situations. When talking about the reasons for taking this film, Xú Zhēng bluntly said that the film satisfied his addiction to drama. "After getting the script, I finished reading it in one breath. Apart from the characters and stories, there are also many challenges in performance, especially the one-man show in a closed space, which makes me want to play."

 

Speaking of the role of Zhong Xiaonian, director Pengyuan Ren also recalled the casting process. He said that he was an actor who demanded "good acting" and "conforming to the role". Later, the producer told him that the script had been handed to Xú Zhēng. "At that time, I had two words in my mind, hehe, and I thought it was impossible." Xú Zhēng asked, "What do you mean by’ hehe’?"

 

In the film, Xú Zhēng and Claudia play the role of husband and wife. In a stills released by the film, the crew "changed their heads" to the stills taken before Claudia and Wu Yifan. Xú Zhēng also laughed and said, "I think it is quite appropriate." Regarding the choice of Claudia as the heroine, director Pengyuan Ren revealed that the heroine in the film had several important crying scenes, and he first thought of the last crying scene in China and Claudia. Claudia also revealed that he was crying almost half the time at the scene.

 

As for Yanhui Wang, Pengyuan Ren saw an inventory of Yanhui Wang’s past roles in the push of the poison tongue movie, and he was impressed by Yanhui Wang’s portrayal of the villain, so Pengyuan Ren decided to cast him. On the same day, Xú Zhēng and Yanhui Wang also played the essence of "drama essence" on the spot, and exchanged roles to perform the classic passage of "forcing social eldest brother to sing Pleasant Goat" in "Heart Flower Road Release", which made the scene burst into laughter.

 

It is reported that the movie "Behind the scenes player" will be officially released on April 28th.

 

Analysis on the Configuration Price of SAIC Volkswagen Passat

First of all, look at the appearance of this car. The design of the new car is very in line with the aesthetics of young people. The front part uses a large air intake grille, and a chrome-plated decorative strip runs through it, which has a very good overall feeling. The shapes on both sides are very sharp and eye-catching. The air inlet below is also very wide, and the decoration with chrome trim makes the whole front more exquisite.

In terms of interior, the new generation has made some adjustments in some details while maintaining the original interior style. The size of the central air outlet becomes smaller, which makes it more exquisite. The central control panel adopts embedded design, and the border of the screen adopts a certain radian, which is more prominent visually. The frame of the whole screen adopts a certain radian, which makes the whole carriage more spacious. This design also gives drivers a good experience in their senses.

The length, width and height are 4948×1836×1469mm respectively, and the wheelbase has reached 2871 mm. In the same class, Passat’s wheelbase ranks 12th. As a medium-sized car, its body size does not occupy much advantage in its class, and its internal seating space is only basically enough. After all, it is limited by the length and shape of the body. The design of skylight also increases the subjective space feeling of front and rear passengers. Passat’s trunk volume ranks first among the models of the same price and class. Spatial performance is limited by vehicle positioning, and the performance is acceptable, and the flatness is no problem, but the total space is average.

Volkswagen Passat is equipped with a combination of 2.0 turbocharged engine (direct injection) and wet dual clutch (DCT). It will definitely bring unforgettable control charm. Passat’s official measured zero-hundred-acceleration score is 7.4S, ranking 24th among the medium-sized car models with more than 800,000.

Passat’s active/passive safety configuration is complete, includingAutomatic parkingZero tire pressure endurance tireAutomatic parkingSteep slope descenthill start assist controlknee airbagHUD head-up displayAnti-lock braking (ABS)Braking force distribution (EBD/CBC, etc.)Brake assist (EBA/BAS, etc.)Traction control (ASR/TCS, etc.)Active noise reductionEngine start and stopSide safety air curtainWireless charging of mobile phonenight vision systemLED daytime running lightsForward reversing radarTire pressure monitoringSteering wheel heatingBody stability control (ESP/DSC, etc.)Rear reversing radarFatigue reminderRemote parkingChild seat interfaceLane keeping (LKAS)Equal configuration.

Among them,Automatic parkingYou can avoid stepping on the brakes for a long time or needing to pull frequently;Steep slope descentCan safely pass through steep slope road conditions at low speed;knee airbagReduce the injury of the car interior to the occupant’s knees in the secondary collision.

In addition to the above description, we can also go to the Easy Car Forum to browse more real car feedback from actual buyers, or use our experience.

Eπ 008 function introduction

The perfect fusion of intelligence and aesthetics: the functional charm of eπ 008

As a trend-setting smart SUV, the EPi 008 successfully combines technology and luxury with its unique design concept and innovative features to create a family car that surpasses the times. Let’s explore the highlights of this futuristic SUV together.

Well, first of all.Smart star grilleIt is an innovative highlight in the design of the eπ 008. It adopts dynamic display technology, which can change the display mode according to different situations. Whether it is a welcome greeting when starting or a safety reminder during driving, it reflects the intelligence and humanization of the vehicle. This design not only improves the visual effect, but also increases the interaction with the outside world during driving to ensure driving safety.

whileFront and rear through LED light group, composed of 536 lamp beads, not only provides excellent lighting performance, but also its exquisite styling design enhances the overall temperament of the vehicle. The low energy consumption characteristics of the LED lamp group not only ensure the efficient operation of the vehicle, but also strengthen the brand recognition through the unique lighting language. Driving at night is like a dazzling scenery.

Enter the interior.64 color ambient lightGive the eπ 008 a sense of personalization and luxury. Users can freely choose colors according to their mood or ambient atmosphere, creating a warm and comfortable space experience. Whether it is a family outing or a night drive, the personalized setting of ambient lights brings passengers unparalleled sensory enjoyment.

EΠ008

To sum up, through these well-designed details, the eπ 008 not only technically meets the requirements of modern families for intelligence, efficiency and comfort, but also demonstrates its luxury and cutting-edge aesthetic concept in appearance and interior. As a true smart large SUV, the eπ 008 offers drivers and passengers an unprecedented driving experience with its unique functional charm.

Omni-channel empowers offline retail companies to become "field" players

Even today, when online shopping is gradually becoming the home of consumption, consumers enter an offline store and are surrounded by a dazzling array of products. At the same time, they will also be touched by the fireworks in the world. This sense of "presence" is the core value that offline retail companies cannot replace.

Once upon a time, these "markets" played a huge role in the development of the retail industry. With the rapid expansion of domestic e-commerce channels, the rise of short video platforms, the rise of offline operating costs and the rapid change of user consumption habits, new variables continue to emerge, crowding out the development space of offline retail channels.

For market retail channels, the cornerstone of their continued existence remains market control, and their core capabilities are also market control.How to break through the physical limitations of the offline, extend the reach space of the online market, and operate the relationship with "people" through efficient "field control" has become an urgent problem that offline retail enterprises want to solve.Fortunately, after years of exploration and accumulation in the private sector, the global digital operation of online and offline omni-channel integration is accelerating, bringing new ways and solutions for offline retail enterprises to seek growth.

In the retail industry, retail is usually divided into two different forms according to distance, far-field retail (online e-commerce) to compete for price, and near-field retail (shopping malls/supermarkets/offline stores) to compete for experience and convenience. Today, all-weather, multi-scene consumer demand has become the mainstream. Consumers not only want the convenience and speed of online shopping, but also want the high-quality experience of offline stores. Enterprises have also begun to turn to the business layout of deep integration of near and far fields to achieve full-scene satisfaction for consumer needs.

The key to achieving near-far field linkage is the upgrading of the business model of online and offline omni-channel connectivity, as well as the support of global digital capabilities.

As a large-scale retailer, Watsons’ digital construction has unique sample value. At present, Watsons aggregates over 200 million users and paid members over 60 million, covering 90% of urban women aged 18-45. In Watsons’ digital strategy, based on users’ growing multi-channel experience and requirements, it innovatively deploys the O + O (Offline and Online) retail model. Through in-depth cooperation with Tencent, Watsons will organically integrate offline stores with diverse digital touchpoints such as Mini Program, WeCom, and community, so as to achieve offline and online integration, providing users with a closed loop of consistent product experience, services, and shopping needs across multiple platforms.

Under the O + O model, physical stores remain the bedrock of Watsons’ businessThrough physical stores, Watsons BA provides consumers with high-quality trial and shopping experiences, such as free makeup, eyebrow trimming, SPA, etc., to establish a close emotional connection with consumers, win their trust, and gain a huge natural traffic source. Watsons makes full use of the natural traffic entrance of offline stores, and continuously introduces traffic into the private domain to achieve offline and online traffic interoperability.

At the same time, Watsons BA has established long-term connections with consumers through Mini Program, WeCom, community and other tools to meet the diverse needs of consumers at more levels. Consumers can place an order through the Watsons Mini Program at any time, choose to pick up the goods at the store, or enjoy the fast 30-minute lightning delivery service at home, and can also book store services online.

Therefore, whether offline or online, as long as it is the consumption scenario that customers desire, Watsons allows them to choose the goods and services they need at any time, anywhere, and at will.

Compared to Watson’soffline onlineIntegration, with Wanda as the representative of the shopping mall industry, they hope to grasp both inside and outside the venue, continue to strengthen strong connections with customers, owners and brands, and strive to achieve a longer life cycle of communication and interaction with consumers both inside and outside the venue.

Wanda Commercial Management is the leading representative of China’s commercial real estate. There are more than 480 Wanda Plaza in more than 200 cities across the country. In just 7 days of the Spring Festival in 2023, the passenger flow of Wanda Plaza will reach 160 million. Wanda Plaza not only has the largest offline consumption scene, but also is an early digital enterprise in the industry. Its omni-channel digital construction also has typical reference value.

Previously, the interaction channels between shopping centers and consumers were usually one-way, low-frequency and limited to the venue. Most operators paid more attention to the time customers spent in their malls, and rarely considered their actions and needs after leaving the mall. But in fact, the customer’s time in the mall is very short, and how to continue to reach after leaving the mall determines whether the shopping center can convert traffic into "retention".

Wanda Plaza quickly realizes the full access of brand merchants by creating the Mini Program that integrates the inside and outside of the mall, which is equivalent to rebuilding hundreds of "Wanda Plaza" online. With the Mini Program as the carrier, Wanda Plaza can on the one hand reach consumers more accurately, and optimize the offline "shopping" experience scene through interaction, card and coupon discounts, and secondary marketing after payment. On the other hand, it can also aim at the after-departure scene to achieve both the convenience of "shopping" and online shopping for users, and deeply empower offline.

In addition to the Mini Program, Wanda Plaza also gives full play to the advantages of offline recruitment, directs traffic to the online, and uses the community as the main carrier to carry out membership refinement operations. Under this series of actions, Wanda Plaza has accumulated millions of fan users in a short period of time, and groups users based on different scenario channels, and adopts differentiated operation strategies to enhance customer activity and fan value.

At the same time, Wanda Plaza is also actively trying to acquire customers from online through live broadcast, and feed traffic back to offline. Wanda Plaza has cooperated with Tencent to build a live broadcast model suitable for shopping centers, which has quickly run through the live broadcast monetization model of shopping centers from the perspectives of rights organization, material presentation, channel dissemination, and data optimization. The highest single live broadcast sales exceeded 5 million yuan.

With the advent of the mobile Internet and the digital age, consumer touchpoints have increased geometrically. In order to better maintain consumer relationships and effectively undertake their diverse purchase and service needs, enterprises’ omni-channel marketing has been on the line.For market enterprises, omni-channel is not simply to enhance the layout of online channels, but also to build their members’ operating capabilities. How to continuously maintain and enhance the value of the existing client base, seize the deep interaction and frequent repurchase of the high-sticky loyal client base, has become one of the core issues of enterprises in the global digital business.

Kid King is a recognized digital benchmark in the mother and baby industry. In response to the characteristics of long consumption cycles, high individual consumption, and focus on refined services among consumers in the mother and baby industry, Kid King has focused on membership from the very beginning, and has innovatively adopted the "heavy membership model". Through the link of "interaction generates emotion – emotion generates stickiness – stickiness brings high-yield members – high-yield members’ word-of-mouth affects potential consumer members", it has deeply cultivated the single-customer economy.

As an industry leader, Kid King’s own brand positioning and business logic are also constantly changing in the process of industry development. Kid King’s English brand name is "KidsWant", including: K-Knowledge, I-Idea, D-Discovery, and S-Sport. Taking the LOGO as an expression of brand philosophy as an example, Kid King’s interpretation of "KIDS" has completed the retail from the traditional people’s freight yard to the service dimension that accompanies the growth of users.

Looking at the development process in recent years, the most crucial reason why Kid King can achieve incremental leadership is that it not only has the courage to innovate and change from 0 to 1, but also has the strength of forward-looking layout and then strategic leadership. Over the past 14 years,Kid Wang is data-driven and has built an omni-channel operation model of rapid integration and development. Its strong digital capabilities have become the hard core support for long-term development confidence.It is reported that KidsGPT, a self-developed "AI parenting consultant model", was launched on June 1, 2023, aiming to provide KidsGPT members with a higher-dimensional and more innovative digital service experience. As of September 2023,The cumulative registered members of Kid King exceed 61 million, the number of APP members exceeds 56 million, the number of Mini Program members exceeds 53 million, and the cumulative output value of black gold PLUS high-end members exceeds 2 million.

For Kid King, its core members are maternal and infant end point consumers, while in the business model of Sikad High, its core members are decorators.

Sika Decaux is a brand of the Swiss Sika Group, which specializes in building decoration materials such as tile glue, sealant, and waterproof. Like many traditional industries, in order to adapt to the highly fragmented offline needs in the past, Sika Decaux has established a huge and complex dealer system. At present, there are more than 3,000 specialty stores in the country, 250,000 outlets, which is a typical "B2b2C" model. But unlike ordinary building materials stores, 70% or even 80% of Sika Decaux’s products are sold to decorators. Therefore, how to do business with decorators has become the key to Sika Decaux’s long-term growth.

The group of decorators is very large, and the construction period, age, work style and even daily living habits of each type of work are very different. "For example, the tiling master basically has a partner, either a couple or a team. The construction period is as long as ten days and a half months, and they may know each other." Li Xue, the manager of the Sikad Gao Xingtai store, said that the masters have their own circle and life. The connection between the store and them is relatively weak, and there is a lack of communication bridges. It is not easy to manage the relationship with this group.

At this time, the cooperation with Tencent has allowed Sikadegao to find a new entry point. Sikadegao uses a combination of specialty store cybertribe operations and cloud store orders to "recruit" decorators. Specifically,Sikadegao and Tencent Smart Retail launched the "Lark Campaign" to strengthen the operation of decorators through the WeCom community, and cooperate with online cloud stores to better expand customers and improve performance.In 2022, Sikaad High completed training in more than 2,000 stores.

Pan Feng, director of the business department of Sikad High Store, concluded: "Our store is a’lark ‘community with three things: people enter the group, chat, and money comes in." With the blessing of the community, the store has also become a "third space" for decorators, allowing decorators to find a sense of belonging outside of home and work. Even many masters feel that they are only in the circle when they enter the group. Under this strategy, in 2022, the Sikad High Lark community has accumulated 160,000 master members, achieving 30 million online sales.

In addition, under the impetus of the overall digitalization strategy, Sikadegao has also established a number of digital systems to improve operational efficiency. andIn 2022, more than 50 sets of basic systems will be fully migrated to Tencent Cloud. With the help of Tencent, a set of exclusive IT architecture has been designed to meet the needs of cloud resilience and security. With the guarantee and digital system of Tencent Cloud, the efficiency of all aspects of Sikaad High has been improved.According to Sikaad High, cost savings of 10% to 20% are expected, and more importantly, the ability to improve security defenses.

The focus of traditional offline retail is mainly on "market" and "goods". Having good and comprehensive products, good business district location and full stack service are the keys to the success of retail business. Today, the focus of market enterprises returns to the element of "people". Consumer experience and satisfaction are crucial to enterprises. How to shift from the focus on "market" and "goods" to people-centered, focusing on changes in consumer demand has become a problem that offline retail must overcome.

Specifically, how can brands build more comprehensive, more dimensional and granularity user portraits? How to find the key path that affects consumer decision-making? How to establish in-depth communication with consumers to improve user experience?

In the face of these challenges, a key part is to break down the traditional "data chimney" and turn it into a globally available asset under the premise of data security and consumer privacy protection, and turn it into productivity.This has also led many companies to focus on digital tools such as SCRM (Social Customer Relationship Management), CDP (Customer Data Platform), and MA (Marketing Automation). Through the application of these tools, companies can conduct global user data asset mining, understand client base profiles and needs, thereby improving insights into end point stores and consumers, and drive overall operational strategy optimization based on data.

In terms of consumer data asset operation, MINISO has been at the forefront of the industry. In the past 2022, MINISO has more than 60 million registered members, more than 23 million WeCom private domain users, and a retention rate of more than 75%.

In the early days of Miniso, like most retail retailers, it faced three pain points:

In terms of data, both online and offline have huge traffic, but the data of each channel is scattered, unable to get through, and the driving force of data for marketing activities is weak; in operation, the lack of a systematic operating system, high operating costs, unable to provide differentiated services according to different users and scenarios, and failed to form core competitiveness and brand characteristics; in stores, it is impossible to effectively empower end point stores.

In order to get through the data of various channels and improve the user experience, the Mini Program has officially assumed the vanguard and the front-end carrier of the refined operation of private domain traffic. Among them, the foundation of the MINC membership system is the data center centered on tools such as WeCom SCRM, which can analyze and connect user behavior and consumption data, such as user purchase history, message records and other information, so that enterprises can optimize products and services for consumers in a targeted manner.

For example, after a consumer purchases a certain product, the data center can not only identify the consumer’s liking for the product, but also further analyze their liking level and other attributes and interests. In the subsequent push, it will be recommended according to the consumer’s true preference. At the same time, on the basis of data, enterprises can precipitate rich dynamic tags, hierarchically manage users of different tags, and provide data support for big data tags and precise strategies for subsequent membership development and private domain integration.

Kule Chao Play, as the leading brand of domestic tide play grocery retail, has nearly 300 stores across the country. On the basis of continuing to strengthen the offline scene experience, it has built a private domain position with community, Mini Program, and APP as the core, and has precipitated high-quality users from public domains such as e-commerce platforms, Douyin, and WeChat Channels to private domains.

In order to better achieve the accurate reach of users, Kulechao Play also chooses to focus on the touchpoint data and behavior analysis of consumers, and use tools to empower members to operate. Among them, Kulechao Play uses high-level functions such as WeCom SCRM to achieve efficient linkage between headquarters and storesofServe users, build a brand consumer data foundation, and drive consumer experience improvement.

The same is true for Sikad High, which has more than 3,000 specialty stores, 250,000 distribution outlets across the country. However, the channel sales network in more than 1,500 cities and counties across the country also makes the end point business data have certain distortions and lags, making it difficult to meet the needs of enterprises in the digital age to quickly identify customer pain points and adjust more favorable production and marketing models.

Therefore,SCRM and CDP tools of Tencent Marketing Cloud are used to connect the dealer system covering the whole life cycle.For example, tools such as SCRM can better assist store managers in community back-end management, and these digital capabilities will help enterprises radiate more small B’s that were originally difficult to access technical services. With the use of this tool, Sikaad High can gradually revitalize its store managers, salespeople and other front-line personnel. While communicating the information of the headquarters, it can also grasp the store dynamics and activity effects in a timely manner, respond to store questions, and break the previous store boundaries. In addition, the store’s marketing data and business data can also provide reference for headquarters sales, marketing strategies and other decisions.

"People and freight yards" are an eternal topic in the retail industry.In the era of global management, through digital means, the actual site is extended and the understanding of people is deepened, allowing field retailers to find a way to break through the situation.Among them, those who can master the new digital gameplay faster may be able to better serve consumers, achieve the matching of people and goods, and build a more comprehensive and intelligent growth path.

It opened Jackie Chan’s path to stardom and also revolutionized Hong Kong film


1905 movie network feature As an audience, no matter how much experience you have, there will definitely be a name that cannot be avoided in the memory of growing up: Jackie Chan. Therefore, when the fourth "Jackie Chan Action Film Week" opens soon, it must once again evoke everyone’s feelings and tributes to this kung fu superstar.

 

This movie week not only showcased 24 Jackie Chan’s classic action movies, but also chose "Drunk Fist" as the opening film. For viewers who are more familiar with "Police Story", "Project Eagle", "Red Fan District", "Rush Hour", "Zodiac" and even "New Police Story", it is a bit "long".

 

Why does Jackie Chan have a "soft spot" for "Drunken Fist" this time? This drama is not only the origin of his road to stardom, but also the portrayal of his 40 years of success. It can be called a benchmark that changed the development of Hong Kong kung fu films and made Hong Kong films go to a golden age. It even has influence across the film field… Whether it is an exaggeration, let Xiao Dianjun accompany you to reveal the legendary appearance of "Drunken Fist" for 40 years.

 

1. "Something out of nothing" Drunk Eight Immortals


Producer Wu Siyuan, director Yuan Heping, and star Jackie Chan’s "Iron Triangle" were credited with the launch of "Drunken Fist". They had previously teamed up to create a Kung Fu comedy "Serpentine Diao Hands". After the box office hit, the Taiwanese filmmakers invited them to the local celebration party. Unexpectedly, the various movements of the filmmakers during the banquet triggered Wu and Yuan’s inspiration for "Drunken Fist". Ba Ye (Yuan Zhi’s nickname) even thought that "Drunken Fist has a sense of comedy, and the image will look good when shot!"


But boxing always has an ins and outs. As a result, Ba Ye spent a month summing up eight formulas from various ancient stories, including "Lv Dongbin: Drunk to carry the pot with great strength", "Tieguai Li: It’s true to choose a knee and hit the drunk", "Han Zhongli: Drunk walking and hugging the top of the heart", "Zhang Guolao: Drunk throwing a cup and kicking a chain", "Lan Caihe: A single toast to stop the waist and break", "Uncle Cao: Immortal toasting and locking the throat", "Han Xiangzi: Catching the wrist and hitting the chest and drunk blowjob" and "He Xiangu: Bouncing the waist and offering drunken swinging steps", which were interpreted by Jackie Chan and became a classic in the history of kung fu films.

  

In other words, the "Drunken Eight Immortals" boxing route that audiences are familiar with today is actually eight inspirations "made out of nothing"!

 

Second, Jackie Chan’s "double eyelid" truth


If you watch "Serpentine Diao Hands", you will find that Jackie Chan was still single eyelid at that time, why did "Drunken Fist" become "double eyelid"? This is from the list of Jackie Chan’s injury history, "Shooting" Drunken Fist "The corner of the eye was kicked out"…

 

It is said that when Jackie Chan was filming, Huang Zhengli, known as the "King of Leg Skills", kicked the part above the eye and below the eyebrow, bleeding profusely on the spot, and the diagnosis was that the corner of the eye was cracked. But Jackie Chan, who has always been afraid of injections, refused to sew, and finally could only stick the wound with medical tape. After tearing it off, the wound turned into a "double eyelid", and finally could only "open" the other eye. Therefore, "Drunken Fist" is not only Jackie Chan’s famous work, but also can be said to be a "cosmetic work".

 

3. "Look at my red face and thick neck"


In addition to filming injuries, Jackie Chan also worked hard for the performance. Especially before each performance, he didn’t really drink, but let himself bow down and hold his breath, and by holding his breath, all the blood rushed to his head, so that it looked like his face was red after being drunk.


It can be seen that Jackie Chan sang in the song "Drunk Fist" many years later, "Look at my blush and thick neck, and know in my heart that I am a hero", which is a portrayal of his drunkenness when he "held back" himself.

 


IV. Yuan Xiaotian became very popular in his later years


"Drunken Boxing" should not only mention Jackie Chan’s Wong Fei-hung, but also Yuan Xiaotian’s "Su Qier". As the father of Yuan Heping and others, Yuan Xiaotian is not only one of the earliest martial arts instructors in Hong Kong, but also made a series of "Wong Fei-hung" movies in the 1960s. By the 1970s, he had retired, but in order to support Yuan Heping’s directing career, he was willing to go out again, not wanting to be popular all over Asia.

 

In fact, Ba Ye conceived martial arts moves that combined elements of acrobatics and comedy in the theater, and his father was behind it: "My father basically passed on what he knew to our children… At that time, his academic career was very hard, and he practiced every morning… In the afternoon, he went to the suburbs to practice basic skills, swords, swords and halberds, and learned boxing and somersaults." So from the play that Yuan Xiaotian taught Jackie Chan in "Drunk Fist", Ba Ye did put a lot of childhood memories in it.

 

V. Unexpected success


In 1978, the "Iron Triangle" of Wu, Yuan and Cheng was already satisfied with the big sale of "Serpentine Diao Hands", but they did not expect the success of "Drunken Fist" to exceed their imagination: in Hong Kong, the film was released from October 5 to November 3 of that year, and the box office reached 6.76 million Hong Kong dollars, which digitally broke the box office record (5.31 million) held by Bruce Lee’s "Raptors Crossing the River", and finally ranked second in the annual box office.


In Taiwan, Wu Siyuan even described the results of "Drunken Fist" as "too profitable" and "outrageous at all", even to the point where the film distributor gave him a bunch of money every time he saw Wu Siyuan! In fact, before "Drunken Fist", many Taiwanese film distributors refused to buy Jackie Chan movies, on the grounds that "Jackie Chan is a box office poison, you want me to die!" But after the film was released, Jackie Chan soon became a millionaire, and even Golden Harvest wanted to poach him to pass the file, even offering a salary of 4.80 million Hong Kong dollars, which can be called "straight to the fool"!

 

South East Asia


"Drunken Fist" was already selling crazy in Hong Kong and Taiwan, and I don’t want to go even further when it was released in South East Asia and Japan and South Korea in 1979. In Japan alone, the film’s box office was as high as 1.90 billion yen, ranking eighth among the top ten grossing films of the year; in Seoul in the same year, the film was screened for half a year, and the number of viewers was as high as 1.42 million, which is equal to 4.27 million people in South Korea watching "Drunken Fist" at that time, thus breaking the local historical record and maintaining it for 11 years. It was not until 1990 that it was broken by "Ghost Love". No wonder the Korean newspapers said at that time: Why can other people’s movies be made so well?

 

"Drunk Fist" also broke Singapore’s historical sales record, with a box office of up to 1.46 million Singapore dollars; as for Malaysia, Wu Siyuan’s words describe it as "a sea of people at the entrance of the Kuala Lumpur theater, the boss ran to the box office and grabbed a lot of money, and wrapped it up for me with something…"


In the end, "Drunken Fist" reached more than 22 million US dollars at the global box office that year, confirming what is meant by "sensation"!

 

Seven, "bonuses" and "prizes" are not missing


If the box office is a "bonus", then the selection of the major film institutions is the prize that "Drunken Fist" deserves – who said that the kung fu films in the early Republic of China could not be elegant?


In 2000, "Double Film Weekly" selected "100 Best Hong Kong Films of the 20th Century", "Drunken Fist" ranked 20th, second only to "Jingwumen" in the kung fu film; in 2005, the 100th anniversary of the birth of Chinese film, the Hong Kong Film Awards Association selected "100 Best Chinese Films in a Century", and "Drunken Fist" ranked 33rd; in 2011, the Golden Horse Film Festival voted for "100 Classic Chinese Films in Film History", and "Drunken Fist" was once again on the list; in the same year, the Hong Kong Film Archive selected "100 Hong Kong Films You Must See" list, and saw "Drunken Fist". It can be seen that from Hong Kong to the entire Chinese film, "Drunken Fist" is a classic masterpiece with far-reaching influence.

 

Eight, the rise of kung fu comedy


The popularity of "Drunk Fist" made the Kung Fu comedy reach its peak in the early years of the People’s Republic of China in 1979-80. All Hong Kong was thinking about how to add various comedy ideas to martial arts, so the authentic Hong Quan Liu Jialiang shot "Mad Monkey" and "Bad Head He", the fledgling Tsang Zhiwei shot "Kicking the Hall" and "Thief Stolen". In addition to shooting "Lin Shirong", Hong Jinbao Yuan Heping, the former’s "Mad Kid" won Yuan Biao, and the latter’s "North and South Drunk Fist" won his younger brother Yuan Xinyi. Even Cheng Xiaodong rarely shot "Ma Liu" as the protagonist, and even Xu Hark’s "No Door to Hell" also has many shadows of kung fu comedy. In short, the famous action movie artists we are familiar with today all contributed to the kung fu comedy back then.

  

However, in those two years, no one could shake Jackie Chan’s superstar status: in 79, Jackie Chan’s first self-directed and self-starred "Laughing Fist" became the annual box office champion with 5.45 million Hong Kong dollars; in 80, "Junior Brother" became the first film in Hong Kong’s film history to break through 10 million box office, and became the opening work of Hong Kong’s "Spring Festival"!

 

 Nowadays, if you mention or revisit kung fu comedy, you should remember the transformative significance of "Drunken Fist".

 

Hong Kong’s "Comedy Age"


Looking back, Hong Kong films were able to achieve prosperity in the 1980s, thanks in essence to the rise of comedy themes: before "Drunk Fist", although Hong Kong had the first comedy hits by the Hui brothers, it was still "unique", and kung fu films fell into a low ebb after Bruce Lee’s death, because no one could imitate and copy him.


As a result, Jackie Chan and Yuan Heping defied tradition, and the line of "Kung Fu + Comedy" was not only different, but also more down-to-earth. The success of "Drunken Fist" made the whole of Hong Kong find that as long as you can "fight and laugh", you can make a lot of money at a low cost! Afterwards, Hong Kong people will add comedy elements to any theme they shoot, and they will try their best, thus creating a golden age of Hong Kong films – in other words, "Drunken Fist" has contributed to the market tradition of "laughing every time" in Hong Kong films!

 


Ten, the sequel to Drunk Fist Yan Brilliant


Fifteen years after "Drunk Fist", Jackie Chan once again played Huang Feihong and created the genuine sequel "Drunk Fist 2". Compared with the first episode, the film is more meaningful because it is a commemorative work of the establishment of the Hong Kong Action Stuntman Guild. All the creators in front of the stage and behind the scenes confiscated the pay. The initial cost of the film was only 28 million Hong Kong dollars, of which 3 million was used to buy the guild’s meeting place. It was already a "cheap" one for Jackie Chan’s works at that time.

 

Just like the first episode, "Drunken Fist 2" once again broke the sales record of Hong Kong kung fu films, with a box office of 40.71 million Hong Kong dollars, ranking among the runners-up in the annual box office in 1994, and only looking at the numbers, the film’s box office record was maintained for a full 17 years, and it was broken by "Ip Man 2" (43 million), which shows the audience’s feelings for "Drunken Fist".

 

Perhaps many people do not know that "Drunken Fist 2" is still the first Hong Kong film to be introduced in the form of national distribution after the reform of the mainland film market. In other words, Jackie Chan can be said to be the "pioneer" of the mainland entering the box office era. And just looking at these scenes, you can see how famous Jackie Chan was in the mainland at that time:

 


"No injury, no drunken fist"


Back then, "Drunken Fist" made Jackie Chan "double eyelids", which was already a serious injury experience. I don’t want to think that 15 years later, he staged a more dangerous scene in "Drunken Fist 2": the whole person was kicked into the fire, and the heat and pain could be felt just by looking at the screen; and the last fight, not only did it take three months to shoot, but Jackie Chan really drank a little industrial alcohol, which was better than "holding his breath" in the first episode!

 

  

Therefore, the "bonuses" and "prizes" did not harm this drama. "Drunken Fist 2" not only became the world’s Chinese film box office champion in 1994 (according to data exceeding 365 million RMB), but was also selected by Time magazine as one of the "100 Best Movies in the History of Film", and was ranked fifth by Black Belt magazine as "The Most Wonderful Film and Television Fight in History". At the same time, it won the Golden Statue and Golden Horse Double "Best Action Design"…

It can be said that the two "Drunken Fist" starring Jackie Chan can be called one of the most outstanding kung fu series in the history of Chinese movies.

 

Twelve, drunken boxing and cultural crossing


Over the past 40 years, the influence of "Drunken Fist" has not only been in the film, but also one of the representatives of the "cross-regional culture" of Chinese films.

 

As the Japanese "national manga" of "Dragon Ball", the author of "Dragon Ball", Akira Toriyama, has bluntly stated that he is a fan of Jackie Chan, and his favorite movie is "Drunken Fist". "Without this movie, I couldn’t have created" Dragon Ball "at all."

 

"Naruto’s Li Luoke is also a" natural drunken fist master ":

 

In Hong Kong, the famous cartoonist Huang Yulang also created a comic of the same name in 1981 inspired by "Drunken Fist", which was popular and was called one of the "Four Famous Works of Huang Yulang":

 

Even weak sounds can be used to imitate "Drunken Fist", even to the point of "God Sync":

 

Even the Japanese variety show "Talk Show After the Rain" did a Jackie Chan special, and specially imitated the classic scenes of "Drunken Fist":

 

Even FC games, released in 1990 as "Jackie Chan’s Dragon", were inspired by "Drunken Fist".

 

 

Later, whether it was the arcade game "Double Dragon Fight", or the PC game "King of Kung Fu" and "Iron Fist" Lei Wulong, etc., they also used Jackie Chan’s style or action in "Drunken Fist":

 

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Of course, there is no shortage of Zhen Yuanzhai in "The King of Fighters", no doubt from Yuan Xiaotian in "Drunken Fist":


The history of Chinese film has been 40 years and countless classics, but "Drunken Fist" must be one of the influencers who can spread to the world; for Jackie Chan, he can become the longest-running superstar in the Chinese film industry, and "Drunken Fist" is a watershed in his acting career!

Tik Tok Female online celebrity Rankings 2018 The most famous Tik Tok female anchor rankings.

  Tik Tok is a video app that many people like to play nowadays. You should know that there are a lot of female online celebrity on Tik Tok, and their values are exploding. Every day, many single dog kneels down on these Tik Tok goddesses. Let’s take a look at the list of Tik Tok female online celebrity. How many do you know?

Tik Tok Women’s online celebrity Rankings 2018

1. Wu Jiayu

  Wu Jiayu is one of the most popular goddesses in Tik Tok. Her videos are basically dances. There are many people who can sing and dance well in Tik Tok, and she can stand out from the homogenization content and become one of the top ten online celebrity in Tik Tok. Wu Jiayu relies on special shooting techniques. From the subway station to the street, from the bedroom to the living room, the videos are very rhythmic and bring more visual stimulation to users.

2. fox is rigorous

  Fox was originally a model with a professional background, but I believe no one had heard of her before Tik Tok appeared. And her real popularity on the Internet is on Tik Tok. Some time ago, some negative news about her came out, such as indecent photos, but she still has a large number of fans on Tik Tok. In addition, fox has a very domineering name, which is called the first beautiful goddess in Tik Tok, and runs its own clothing brand Taobao shop offline.

3. Keiko ssica

  Keiko ssica is also a very famous dance goddess in Tik Tok, and she dances very well. I believe many netizens on Tik Tok have seen the video of Miss Keiko. Miss Keiko looks sweet, her big white legs are very beautiful, her dance is superb, and her smile is particularly charming. Every video of her brings youth and vitality, which makes people feel very comfortable.

4. Tik Tok is gentle.

  Speaking of Wen Wan, I believe many people have heard that this young lady was very popular at the beginning. She became popular all over the country overnight and was later banned. This new goddess of Tik Tok, who became popular overnight, is gentle, and many people got to know her after being screened by her overnight. However, there are many people who are popular. Only after a period of popularity, the new goddess was banned because of various negatives.

5. Brother Li

  Tik Tok Lige became popular because of a song called "Let You Be My Eyes". Just like this video, the cumulative praise is close to 20 million, which makes Li Ge rise by tens of millions. With a sweet smile and a unique voice, the number of fans is now more than 39 million, nearly 40 million, but it was later banned because of the national anthem.

6. Qu Yiting

  Qu Yiting is a well-known long leg in Tik Tok, and fans tease his legs for years. Qu Yiting heard that she is particularly low-key, but she has a pair of legs that can hold up a two-meter gas field. It’s the kind of thin, white, straight legs that I’ve ordered in my last life. Dancing is also very good, and the face value is also very high, which is really enviable! Dance with passion, changeable temptation, and play with legs for years.

7. Zhang Tianyun

  Zhang Tianyun believes that many otaku will like it because she is a very sweet girl. Otakus watch her videos many times every day, and even the mobile phone screensaver is all her. Xiaoxiao’s posting in Tik Tok has set off an upsurge that my husband wants to hug me. Because of wearing a rainbow sweater, Xiaoxiao’s recognition of sending a few shaking videos can be said to be very high.

8. Jiaxin

  Tik Tok Jiaxin can be said to be a strange man. With the help of "Hum, I will know all the time whether to accompany me to sleep!"! What, are you going to play for a while? No! " "Roll", and has a lovely appearance and a voice that attracts a lot of popularity!

9. Brother M

  Brother M’s popularity mainly depends on her unique voice, that is, her smoky voice with the same style as Zhou Xun. Brother M doesn’t have much advantage in face value, and his face is a little chubby, but Miss Jie’s singing skills are really invincible. With her unique voice and singing skills, Brother M also has tens of millions of fans on Tik Tok, many of whom are true love fans. Every time I listen to my little sister’s song, people have to love it.

10. Erdou

  In Tik Tok, Erdou is a very special female online celebrity. Because, she became popular not by herself, but by adoration. She had little experience in shooting short videos before she became popular. Later, without relying on facial features or jokes, Meng Chong became a figure in the popularity list of online celebrity, Tik Tok, and people had to sigh the strong attraction of Meng Chong.

Original title: Tik Tok Women’s online celebrity Rankings 2018 How many of the most famous Tik Tok female anchors do you know?
Editor in charge: Ke Jinding