标签： 上海荤场子

　　Shanxi Evening News (Reporter Xin Ge correspondent Wang Shuanghong) "I just want to buy a lot of sleeping pills. Just sell them to me, and don’t worry about the rest." Faced with the girl’s online shopping requirements, careful online customer service noticed that the girl might have suicidal tendencies and quietly chose to call the police. On December 18th, Shanxi Evening News reporter learned from Xinghualing Branch of Taiyuan Public Security Bureau that a teenage girl who was planning to commit suicide was successfully rescued because of the timely alarm.

　　At 12: 39 on December 17th, Xinghualing Branch of Taiyuan Public Security Bureau received the "110" warning instruction from the Municipal Bureau, saying that it had received an alarm from the staff of a shopping website. It turned out that on the evening of 16th, a woman in a dormitory in Dadongguan North Lane, the provincial capital, wanted to buy a lot of sleeping pills on the shopping website. After communicating with it, the customer service staff found that the woman was suicidal. For this reason, the customer service did not agree or reject the woman’s purchase application, but quietly reported the police.

　　After receiving the warning instructions, in order to gain time, the police of Dadongguan police station worked in multiple ways at the same time, and all the police officers immediately rushed to the neighborhood to find the woman through the residential property; The police all the way contacted the customer service of the shopping website to learn more about more valuable information clues. Through the information collected by many parties, the police finally verified that the woman who planned to buy a large number of sleeping pills online was a female student under the age of 18.

　　"We arrived at the girl’s house at 1 noon that day, knocked on the door in a hurry, and saw that the girl and her mother were at home. This hanging heart was put down." According to the police, in the communication with the girl’s mother, the police learned that there were changes in the girl’s family, and her mother usually paid less attention to her children, which led to the girl’s suicidal thoughts. In this regard, the child’s mother is unaware of it. Subsequently, the policewoman communicated with the girl and learned that the girl was introverted and unwilling to talk. The police have narrowed the distance with girls by telling stories about such police experiences they usually encounter when they go out to the police. The girl began to communicate with the police, saying that she was under great pressure of study, and there were changes at home, so she couldn’t get over the idea of suicide. On the evening of 16th, she tried to commit suicide by buying sleeping pills online, but she didn’t buy them. To this end, she is preparing to go to a nearby drugstore to buy it in the afternoon.

　　"In the future, no matter what you encounter in your study and life, you can call me at any time." After nearly an hour of communication between the police and the girl, the girl who intends to commit suicide said that her heart knot has been opened and she will not do stupid things again in the future. When she left, the policewoman gave the girl her mobile phone number.

Recently, a takeaway rider in Hohhot, Inner Mongolia, has attracted widespread attention because of the video of "Running to Deliver Food". In the video, the takeaway in the costume of the US group rider runs in small steps on the street and in the snow, and sometimes carries the takeaway ordered by the customer in his hand, which is called "Shenxing Taibao" by netizens.

According to the online video, many locals used their mobile phones to record the figure of this takeaway. In response to this situation, the crowdsourcing stationmaster of the rider’s site responded that the rider had made it clear that there was no abnormality in his body. Most daily orders were delivered by electric vehicles, and the site did not give special care, only short-distance orders were distributed.

Some netizens said that this takeaway who runs and delivers food is actually an online red man @ Shenxingtaibao. In a video, a customer talks to the takeaway when he receives the takeaway. The takeaway mentions that he really delivers food on foot. He can receive about 20 orders a day, but most orders are delivered within 1 km. In the comment area of each video, many netizens left messages encouraging him and praising his spirit. A netizen who claimed to be a short video director explained that the takeaway was unable to ride an electric car and often sent takeout in Hohhot, and the site distributed him a list nearby. Another netizen said that the takeaway was unable to ride a bike because of muscle weakness. After his parents passed away, he could only support himself. The street staff introduced him to the takeaway station, and the site also took care of him. As far as possible, he distributed a short-distance list within 1.5 kilometers to help him complete his work.

However, a merchant who runs a food store in Saihan District, Hohhot, took photos of the delivery man riding an electric car to deliver food, and said that he had visited the store several times before to help customers get meals, but it has not appeared for a long time recently. As for whether the rider is sick or not and why he runs to deliver food, the store said that he did not know.

The reporter checked the short video account of @ Shenxingtaibao mentioned by netizens, and found that the avatar of the account was the takeaway. There were less than 30 videos released, and only 2 videos were recorded for running and delivering food, all of which were shot from the third perspective. In order to verify the authenticity of the video content, the reporter contacted the local crowdsourcing webmaster, and the other party reported: "What we learned is different from that on the Internet." The webmaster said that the short video account of @ Shenxingtaibao is actually not used by the takeaway himself.

The crowdsourcing stationmaster revealed that the takeaway is a crowdsourcing staff member. After paying attention to his running and delivering food, the station has repeatedly asked him whether he has difficulties in life and needs help, and whether his body is as inconvenient as netizens said. The rider said that he was not physically abnormal and his daily running was normal. The stationmaster also said that this rider can’t just run to deliver the order, but some close-range orders will be delivered on foot, so there is no situation that the net can’t ride a bike. In addition, the crowdsourcing stationmaster pointed out that the take-away staff took orders by their own mobile phones, and there was no introduction of work by the community or the street.

Original Wang Yingli Kuaiwan Thinking

Tips: This article is about 3,879 words, and it takes 9 minutes to burn the brain. Wang Yingli, a journalist who thinks about chopsticks, sent it in Beijing.

From the semantic point of view, dark logic corresponds to bright logic, that is, something that can be seen at a glance, but it is difficult to understand if no one says it. For example, a deer is called a deer, which is bright logic, while a deer is a horse. At a certain moment, it is called a "horse" instead of a "deer", which is dark logic.

Take the steps at the entrance of a restaurant as an example, if there are several more steps, the obvious logic is called "step by step promotion", but if the store doesn’t know how to trigger the momentum of step by step promotion, it will fall into a dark logic dilemma. Professional investor Xiong Bin said, "If the steps at the entrance are higher than 4, the traffic will be reduced by 30%", and there are radicals, such as "Le Jie", who thinks that "there is one more step at the entrance of the store, and the passenger flow will be reduced by 10%.

What are the dark logics of the catering industry?

In a sense, the dark logic of catering affects the development of stores. In the development of physical stores, the first thing to do is to talk about traffic.

1) The higher the steps at the door, the worse the business.

A few years ago, the top floor coffee opened in the community and office area was popular for a while. We once visited a top floor coffee brand, which was opened between the community and the office building. When customers arrive at the store, they need to walk up more than ten or twenty steps, then walk into the community on the second floor, then take the elevator, and then go upstairs to the store. This kind of store has a lot of punching information, but the actual passenger flow is very small. It is difficult to go to the second time almost once, perhaps because the road is too detour.

There are also some shops on the first floor that have been raised, with seven or eight steps or a small slope. The shops are high above the customers’ heads and look very imposing, but their practicality is poor. It is easy to fall and sprain their ankles, and customers are tired when they walk up. In addition, it is not convenient for suppliers to deliver goods. Therefore, there is a saying in geomantic omen that "a high platform and steep slopes are beyond the ordinary people’s control". If you do well, you will be lucky; if you don’t do well, you will be terrible. It’s so extreme.

For shopping malls, why are all cheap and affordable underground, but the upstairs is a big restaurant? The detour logic is also applicable, because the upstairs is difficult to walk, so we can’t rely too much on the flow of people, which will inevitably lead to the difficulty of getting along with low-profit catering brands in high-rise buildings, while the underground goes downhill first, with less psychological pressure on customers and more people, but the better position is on the first floor.

The more convenient it is for customers, the better the traffic. By the same token, adding a door when the door is open will reduce the number of customers by half.

2), Jinjiao silver grass belly, the god of wealth is not in the middle.

Jinjiao’s silver-edged grass belly and corner shops are better and more expensive. This should be regarded as a clear logic, because everyone is talking about it. The scenery in the middle is good, but it is surrounded by the front and back, which is really not conducive to the new store to attract passengers.

3) The width of the street is directly proportional to the number of passengers.

The street refers to the road in front of the shops. The wider the road, the more leisurely the pedestrians are, the narrower the road is, the faster the pace of pedestrians will be, and the pace will affect the subconscious mind, which will lead to lower consumer demand. This is the general knowledge of consumer psychology. In addition, under the viaduct, straight into the street, pedestrians in a hurry, these are all fierce in Feng Shui.

4) Fit is very important, retail to retail and catering to catering.

A street is surrounded by hardware stores and grocery stores, and suddenly there is a noodle restaurant in the middle. The business of this store is generally not very good; There are fruit stalls, vegetable stalls and vegetable markets next door. Although there are a lot of people, it is not suitable for opening restaurants, because they are just people, not passengers. Fresh food places are gathering places for cooking people. They have low demand for going out to eat, and there are a lot of people, and the rent is expensive. If people can’t be converted into passengers, it doesn’t make much sense to have more people.

But if you open a pancake shop, a steamed bun shop, a pot-stewed restaurant and a snack bar near the vegetable market and fresh food shop, it is ok, because retail is retail, buying food belongs to retail, and the steamed bun shop strictly belongs to retail. It is a side event for people who go home to cook to buy steamed buns as a staple food and buy fried chicken legs for their children. Consumption is to cater to human nature and people’s hearts, and it is easier to do side events.

The same is true for catering.

5), it’s not that old brands don’t go to new business districts, and it’s not that veterans don’t touch many transfer stores.

"New" means change. Old brands bring their own traffic, so they can go to new business districts. After all, there are many preferential policies, but most new brands don’t have the strength to keep stores, so they can’t go to new business districts.

For stores that are transferred many times in a short period of time or within a year, even if the location is good, it is best not to touch them. Conversely, there are very few stores transferred in the business circle, which also means that this business circle is very valuable.

6) Carefully open stores under big trees and places with isolation belts.

It is good for passers-by to enjoy the cool under the big trees. The big trees will block the facade signs, and deciduous soil will breed mosquitoes. At the same time, the existence of big trees will narrow the streets, which is unfavorable in general. If the isolation belt is added, customers will have to detour to get there. This is the same as adding steps and adding a door. In fact, it is an anti-consumer behavior.

Don’t worry if you don’t understand dark logic. Strength can solve most problems.

Once again, the clear logic is that wine is not afraid of the depth of the alley, while the dark logic is that "once the alley is deep, the wine will not smell."

1), light and dark logic are two sides, and it is fundamental to find the bottom of dark logic and bright logic.

From the point of view of "wine and alley", we can see that the logic of light and the logic of dark are two sides of one body, which is right in any way. For example, it is an "axiom" for Jinjiao’s Yinbian grass belly, but some people can casually cite the case that it is located in Jinjiao, and for example, there are one more step and the passenger flow is 10% less. Then why do so many people rent stores with steps and stairs? Why are so many stores with seven or eight steps so hot?

It’s like saying that you can’t drink raw water and you will have diarrhea. At this time, someone will jump out and say, I’ve seen someone who drank raw water all his life and lived to 99 years old, but the health expert can’t live to 50 years old …

The question is: what reversed the dark logic? From the perspective of drinking raw water, it may be determined by personal physique, immunity, age, living habits, living structure, etc. That is to say, any dark logic can be reversed, but it is conditional and there are still many conditions. Therefore, what smart people look at is not the case, not what happened, but the conditions behind the case and what supported this case.

2), don’t understand the dark logic is not the original sin, the inability to turn over is.

In the catering industry, Jinjiao is the best store location, so will it win if it is opened in Jinjiao? Not necessarily. Jinjiao is a resource. For example, if you want to buy apples and a catty of apples is 3 yuan, then if you have one million dollars, can you buy the best apples? Not necessarily, because you can also buy more and worse inferior apples. Obviously, success or failure is related to resources, but the algorithm about resources (utilization rate/conversion rate/input-output ratio, etc.) is the final key.

For example, suppose that one more step will reduce the passenger flow by 10%. A store has five steps, and it can earn 1000 yuan in one day of normal operation, while the five steps will reduce the passenger flow by half, and the income is only 500 yuan. In this context, we assume that the resource transformation ability of store A is 1.

Another store B is the same as Store A, but it has six steps.

Generally speaking, the income of store B should be lower than that of store A, but if the resource conversion ability of store B is better, assuming it reaches 3 (such as better taste, stronger brand power, better reputation, better service level, etc.), then the income of store B will be 1,200 yuan. Although the steps are higher and there are more obstacles, it can completely explode store A because of its stronger resource conversion ability.

On the other hand, Store C is located in Jinjiao, but the store’s reputation is not good, the products are average, and the price is expensive. The waiter keeps a straight face all day, and its resource conversion ability is not even 1. Once it is lower than 1, the managers are unaware of the problem, and this value will inevitably continue to decline, from below the decimal point to a negative number, which will eventually lead to the decline of the store.

Further, if dark logic is inferior, such as poor location, ignorance of management, etc., but what is done is done, then it depends on the ability of resource transformation, such as poor flow of people, so is there a drainage tool and can it improve consumption stickiness? For example, if you don’t know how to operate and can’t serve, can you sign up for a class, read a book, find an expert diagnosis to improve the value of the next store, improve the viability of the store, etc., and then win by improving the ability to transform resources?

For example, the store can only attract 100 guests a day in the early stage, but because of the later renovation and construction of two steps, 20% of the guests were dissuaded, and only 80 guests came every day. In the later stage, the store can attract 200 guests a day by doing word of mouth, improving product strength and brand strength, etc., even if it still dissuades 20%, but because of the large base, there are still 160 guests at this time, and in the later stage.

The early resources determine the starting point, and the late resource transformation ability determines the ceiling and the possibility of breaking it.

At this point, two key words can emerge in our minds: one is resources and the other is resource transformation ability. There are many dark logics hidden in these two aspects. If resources and resource transformation ability are integrated, then it is also a problem not to understand dark logic. For example, if you obviously have strong strength, why should you look for a problematic position? Therefore, knowledge, management and savvy are very important. Knowing dark logic can save you a lot of things, but if you don’t understand it, it’s okay. You can do more re-sales, communicate with customers and improve your resource transformation ability in time.

From the perspective that dark logic affects management and early and late development, Chopsticks Thinking (www.kwthink.cn) has a profound insight that you will be relaxed if you know a lot of dark logic, but what really plays a decisive role is the ability to transform resources.

For example, from the perspective of dark logic, dark logic says that "the alley is deep, and the fragrance of wine is useless", but if you have a strong ability to transform resources, you can change this situation and realize that "the fragrance of wine is not afraid of the depth of alley", but we must understand that it is not that the fragrance of wine is not afraid of the depth of alley, but that we can get customers through a series of reforms and efforts.

In the case of catering, resource transformation ability is telling us that, regardless of the turbulent dark logic, the later resource transformation ability determines the ceiling. With the deepening of business, the boss can figure it out. If I have strong resource transformation ability, then considering the dark logic, such as better resources and stronger resource transformation ability, brand development can have higher benefits and efficiency.

From a theoretical point of view, many people should be able to understand that the so-called dark logic is actually consumer psychology, covering transaction cost theory, human nature research and supply and demand theory. For example, steps and isolation belts are obviously lazy customers, and Jinjiao Yinbian grass belly is actually a bear breaking corn+human curiosity. People always think that better is ahead, but because of laziness+not eating grass again, they go back to another Jinjiao Yinbian. The answer is that the brand should be strong, and there are obvious steps, but customers are willing to take the initiative to overcome difficulties; It is obvious that there is a queue for N hours, but customers just can afford to wait.

The complexity of human nature and commercial competition are interactive. When personal subjective brand goodwill and suitable product solutions are put together, the transaction is reached. Brands should understand customers, understand customers’ psychology, and have strong products and brands. With competitive power and competitive advantage, consumption flywheel comes into being. Therefore, resources determine the early stage, and the ability of resource transformation determines the late stage, which is also the ceiling of the brand and the hammer to break the ceiling.

Original title: "If the doorway steps are higher than level 4, the passenger flow will be reduced by 30%? What other catering dark logic do you know? 》

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　　Zhongxin. com, Zhengzhou, September 16 (Reporter Liu Peng correspondent Fan Jintong) The amount is large, the interest rate is low, the loan is fast, and there is no guarantee. The publicity before borrowing is overwhelming; Unilateral determination of breach of contract, malicious borrowing, hard and soft "debt collection", the "routine" after borrowing is miserable. The reporter learned from the Henan Provincial Public Security Department on the 16th that recently, after more than one month’s careful investigation, Luoyang police detected a serious online fraud case and arrested 130 suspects.

　　In May this year, Ms. Huang, a citizen of Luoyang, borrowed 1,300 yuan through an online platform, and deducted the first interest. Ms. Huang only got 900 yuan. But what she never expected was that in less than three months, these arrears actually rolled to 280,000 yuan, and the intimidation that followed was overwhelming. She panicked and quickly chose to call the police.

　　One day in February this year, Ms. Huang received an online loan sales call saying that she could help her with a high loan with "no guarantee and low interest rate". Ms. Huang, who has always wanted to start a business, was a little moved, so she submitted various materials for review according to the requirements of the other party.

　　After passing the audit, Ms. Huang did not get the loan of 300,000 yuan promised by the other party, and the first loan was only 1,300 yuan. According to the requirements of the other party, the repayment period is 5 days and the interest is 30%. After deducting the down payment interest, Ms. Huang only got 900 yuan. Considering that she can continue to raise the quota after returning to 400 yuan for five days, Ms. Huang agreed to borrow money.

　　In order to get a large loan, Ms. Huang postponed again and again under the guidance of the other party, and repaid 400 yuan’s interest as many as 17 times. During the period, Ms. Huang tried to pay off the principal of 1,300 yuan in one lump sum to settle all debts, but the other party deliberately refused to collect the money, which caused Ms. Huang to breach the contract.

　　Overdue fees, platform fees, labor costs, audit fees, service fees, etc. are rapidly superimposed, and the amount of arrears has increased geometrically. In order to repay the old debt, Ms. Huang borrowed money from others to pay off the debt under the introduction of the other party, and finally the number of borrowers reached 52.

　　The snowball rolled bigger and bigger. In less than three months, the original loan of 1,300 yuan became 280,000 yuan, and it was necessary to repay about 10,000 yuan a day. Ms. Huang was unable to repay it.

　　Subsequently, the borrower kept calling and sending messages to Ms. Huang’s family, relatives and friends to urge them to pay back the money, and even found yellow pictures from the Internet, PS Ms. Huang into the photos and sent them to herself and her family. Therefore, Ms. Huang alerted the police station of the ancient city of Luoyang Public Security Bureau.

　　After preliminary investigation, the Gucheng police station determined that this was a typical "routine loan" case, involving many people, and immediately reported the case to Luoyang Public Security Bureau. The Municipal Public Security Bureau quickly organized the criminal investigation detachment and the network investigation detachment to support the case at the same time. After more than one month of careful investigation, the criminal gang headed by Anhui native Dai Mou was successfully locked. The gang has three offices in wanda plaza, weiyang district, Xi ‘an, Shaanxi, involving more than 100 people, and also has associates in Shanghai and Anhui.

　　On July 6, Li Baoxing, deputy mayor of Luoyang and director of the Public Security Bureau, led more than 200 police officers to operate overnight and went to Xi ‘an, Anhui and Shanghai to collect nets at the same time. In Xi’ an, seven dens were destroyed, 111 people involved in the case were arrested, more than 180 computers were seized, and more than 4 million yuan of funds involved were frozen; In Shanghai, two people involved were arrested; In Anhui, the main suspect, Dai, was arrested. Subsequently, the backbone members of the gang, Zhou Mouqing, Zhou Mouyan and 14 other suspects involved in the case, arrived in the case one after another.

　　After investigation, the gang committed crimes in Jiangsu, Zhejiang and Guangdong, involving more than 40 million yuan.

　　The police investigation found that there was a clear division of labor among the gang members, including telephone, auditing, finance, collection and other departments. Through the set "routine", the victims were gradually induced to get deeper and deeper.

　　The first step is to search for the target. The attendant selects young people who are familiar with Internet operation, and uses the victim’s eagerness to use money to publicize the preferential loan conditions and induce the victim to borrow through the online loan platform.

　　The second step is to win trust. Borrowers borrow money through criminal suspects, but the amount is generally small, generally around 1,000 yuan, and the interest is basically several hundred yuan according to the weekly interest of 30%.

　　The third step is to "repay the loan by loan". At first, the borrower asked for repayment, and the suspect deliberately delayed it, causing the borrower to default. When the principal and interest increase, the borrower’s repayment ability becomes worse and worse, and the criminal suspect will recommend other lending companies to the borrower to continuously increase the total debt.

　　The fourth step is the base height. As time goes by, the interest will snowball, and the annual interest rate will turn to 2000%, which will eventually lead to the victim’s inability to repay.

　　In the end, it is forced to ask for debts. If the victim can’t pay his debts, the criminal suspect will force the victim to pay his debts by bombing the address book, threatening to abuse the victim’s relatives and friends, sending flowers, repairing obscene pictures and sending them to friends.

　　With all 130 suspects arrested, this mega-cyber fraud case was successfully detected.