Ministry of Industry and Information Technology, National Development and Reform Commission, General Administration of Sport
Ministry of Finance, Ministry of Land and Resources, Ministry of Housing and Urban-Rural Development
Ministry of Transport National Tourism Administration
Notice on Issuing the Development Plan of Outdoor Sports Industry in Mountainous Areas
All provinces, autonomous regions, municipalities directly under the central government, sports bureaus, development and reform commissions, departments of industry and information technology (commissions), departments of finance (bureaus), departments of land and resources, departments of housing, urban and rural areas and construction, transportation departments and tourism bureaus (commissions):
The "Mountain Outdoor Sports Industry Development Plan" is hereby printed and distributed to you. Please conscientiously implement it according to the actual situation and accelerate the development of mountain outdoor sports industry.
General administration of sports
National Development and Reform Commission
Ministry of Industry and Information Technology
the Ministry of Finance
Ministry of Land and Resources (MLR)
Ministry of Housing and Urban-Rural Development
Ministry of Transport
National Tourism Administration
October 21, 2016
Development planning of outdoor sports industry in mountainous areas
Mountain outdoor sports industry is an important part of fitness and leisure industry. It is a series of economic activities that provide related products and services to the public with the natural mountain environment as the carrier, participation experience as the main form and the purpose of promoting physical and mental health, mainly including mountaineering, hiking, camping, cycling, natural rock climbing, orientation and navigation. At present, China has entered the decisive stage of building a well-off society in an all-round way, and people’s sports consumption mode has changed from physical consumption to participatory consumption. Vigorously developing the outdoor sports industry in mountainous areas is an important way to meet people’s diversified sports consumption needs, an important content of implementing the National Fitness Plan (2016-2020), building a healthy China and stimulating the vitality of industrial development, and is of great significance to releasing consumption potential and creating new kinetic energy for economic growth. In order to popularize and popularize mountain outdoor sports and accelerate the development of mountain outdoor sports industry, this plan is formulated. The implementation time of this plan is the "Thirteenth Five-Year Plan" period.
I. Development Foundation and Facing Situation
With the continuous improvement of the national economic level, the sports consumption demand of the masses is also rising, and the mountain outdoor sports industry has achieved rapid growth: the number of outdoor sports enthusiasts in China has reached 130 million, and the outdoor products market has reached 18 billion yuan. The overall strength, industrial coverage, social participation and market recognition of China’s mountain outdoor sports industry have been greatly improved. At the same time, the weak links that restrict the outdoor sports industry in mountainous areas are still outstanding: the industrial scale is small, the industrial base is weak, the industrial system is not perfect, the lack of low-end consumption power coexists with high-end consumption outflow, the increasingly close industrial cooperation coexists with the lack of multi-department cooperation, and the management system is imperfect and the operation mechanism is not smooth.
At present, the mountain outdoor sports industry is bound to usher in new strategic development opportunities. With the gradual implementation of the "Healthy China" strategy, the deepening of supply-side structural reform, and the wide application of concepts and tools such as "internet plus", smart tourism and big data, the demand for personalization, stratification and experience of the public tends to be strong, and the supply of mountain outdoor sports products in China will expand from low level and singleness to multi-level and diversified, and the participating groups will change from younger to different ages and diversified.
Second, the overall requirements
(A) the guiding ideology
Fully implement the spirit of the 18th National Congress of the Communist Party of China and the Third, Fourth and Fifth Plenary Sessions of the 18th National Congress, firmly establish and implement the development concept of innovation, coordination, green, openness and sharing in accordance with the overall layout of "Five in One" and the strategic layout of "Four in All", with improving people’s well-being and health level as the starting point and the end result, with the supply-side structural reform of mountain outdoor sports industry as the main line, and with innovative development ideas and tapping industrial potential as the starting point.
(2) Basic principles
Reform leads, innovation develops. Strengthen the role of reform in promoting the development of outdoor sports industry in mountainous areas, intensify reform, and maximize market potential through policy innovation, management innovation, technological innovation and service innovation. Break down industry barriers, remove institutional obstacles, and form a policy system conducive to the healthy and rapid development of outdoor sports industry in mountainous areas. Strengthen the guidance of planning, policies and standards, and innovate the service mode and the development model of outdoor sports industry in mountainous areas.
Improve the market and stimulate vitality. Follow the law of industrial development, improve the market mechanism and strengthen market supervision. Actively cultivate diversified market players, attract social capital to participate, fully mobilize the enthusiasm and creativity of the whole society, and provide rich and diverse products and services that meet the needs of the masses.
Adjust measures to local conditions and highlight advantages. Based on the current development situation, we should integrate space resources, give full play to the advantages of China’s vast territory and abundant natural resources in mountainous areas, develop the outdoor sports industry in mountainous areas with regional characteristics, and establish an inter-regional coordinated development mechanism to effectively promote the sustainable development of the outdoor sports industry in mountainous areas.
Strengthen safety and optimize the environment. Increase investment in safety and security, deepen the awareness of safety responsibility, and strengthen the responsibility system for safety subjects, supervision and post responsibility. Strengthen the awareness of ecological protection, follow strict environmental protection standards, strengthen the protection of drinking water sources and nature reserves, prevent and control environmental pollution, and promote the overall quality of the people.
(3) Development goals
A mountain outdoor sports industry system with reasonable layout, perfect functions and complete categories has been basically formed. The market mechanism has been continuously improved, and the consumer demand has become more and more vigorous, which has significantly improved the driving role for other industries. By 2020, the total scale of mountain outdoor sports industry will reach 400 billion yuan, which will become an important force to promote sustainable economic and social development.
Market players are growing. By 2020, a number of leading enterprises with great influence and strong driving force will emerge, launch a number of outdoor sports products with excellent quality, cultivate a number of qualified mountain outdoor sports clubs and a large number of qualified mountain outdoor sports instructors, and form a number of distinctive industrial clusters and well-known brands.
The industrial base has improved significantly. The supply of outdoor sports venues and facilities in mountainous areas has increased significantly. Form a different level and diversified mountain outdoor sports event system. The population participating in outdoor sports in mountainous areas is growing, and the proportion of residents’ outdoor sports consumption in per capita disposable income has increased significantly.
The industrial environment is constantly optimized. The vitality of institutional mechanisms has been significantly enhanced, administrative monopoly and local protection have been effectively eliminated, the standard system has been further improved, the resource information interactive service platform has been gradually formed, the regulatory mechanism is standardized and efficient, and the market system is healthy and orderly.
III. Main tasks
(A) to speed up the construction of venues and facilities
Improve the infrastructure network. Strengthen the scientific planning and layout of outdoor sports venues and facilities in mountainous areas, and establish a three-dimensional and diversified system of outdoor sports venues and facilities in mountainous areas. Appropriately increase the proportion of land for outdoor sports facilities and supporting facilities in mountainous areas. Combine smart cities and green travel, plan and build urban slow-moving system and coordinate urban and rural greenway network, and build national trail system and bicycle road network. We will build a number of outdoor sports venues and related service facilities such as outdoor camps, hiking trails, hiking trails and cycling trails, and promote the construction of star-rated standards.
Column 1 Building outdoor sports venues and facilities in mountainous areas
In the form of "point, line and surface", scientific layout will be made to form a three-dimensional and diversified system of outdoor sports venues and facilities in mountainous areas.
"Points": large-scale national outdoor leisure sports centers (bases) around big cities, medium-sized outdoor sports campsites, and functional areas where small mountain outdoor facilities are concentrated.
"Line": national trails with various functions, outdoor cycling system, greenway network with sports and fitness functions, slow-moving system, etc.
"Face": A linear path of sports, leisure and fitness connects all points of the venue facilities in series, supporting the corresponding public service facilities and forming an integrated platform.
Revitalize the existing site resources. Make full use of parks and urban outdoor vacant places, focus on building a number of outdoor sports facilities that are convenient for the people and benefit the people, dig deep into idle resources in outdoor mountains, and support the use of unused land, abandoned land and remote mountains to build outdoor sports projects in mountainous areas.
Expand the development space of the site. Guide qualified suburban areas to build mountain outdoor sports infrastructure such as hiking trails, mountain outdoor camps, hiking and cycling service stations, and improve supporting services. Plan and improve the construction of outdoor sports complex in mountainous areas. Encourage tourist attractions, state-owned forest farms and other reasonable planning and construction of outdoor sports facilities in mountainous areas. Support rural collective economic organizations to participate in mountain outdoor sports projects by themselves or by means of land use rights, joint ventures, etc.
(B) enrich the supply of sports events
Improve the competition system. Continue to improve and innovate, and build a level system of top-level events, professional events and amateur events. Organic combination of mountain outdoor sports boutique events and mass events, and actively promote the effective connection between national events and local events.
Cultivate characteristic activities. Strive to creatively plan a number of high-level and high-quality mountain outdoor sports theme games, create outdoor sports games and festivals with regional characteristics and local culture as the theme, cultivate outdoor experience and adventure activities with environmental protection, outdoor knowledge and skills and personality shaping as the theme, and establish forums and exhibitions with mountain outdoor sports, outdoor culture and outdoor industrial exchanges as the theme.
Create a brand event. Expand the scale of events, increase the types of events, cultivate a number of international brand events, create a number of nationally influential and well-known brand events, and form a good situation for the development of mountain outdoor sports events with "one product" and "one place, one product".
(3) Cultivate diversified market players
Support enterprise development. Guide powerful mountain outdoor enterprises to further enhance their core competitiveness through management output, chain operation and scale development. Encourage large-scale mountain outdoor enterprises to achieve cross-regional, cross-industry and cross-ownership mergers, restructuring and listing. Encourage overseas mergers and acquisitions of dominant brand enterprises to expand the international market. Support the rapid development of operating outdoor sports clubs. Encourage all kinds of small and medium-sized outdoor enterprises in mountainous areas to develop in the direction of "specialization, precision, specialty and novelty" and strengthen characteristic management, products and services.
Expand social organizations. Vigorously support the development of various non-profit mountain outdoor sports associations, federations, clubs and other social organizations. Actively promote the pilot reform of the national mountain outdoor sports association and explore the establishment of a corporate governance structure. Encourage all kinds of social organizations to operate independently according to law, and lower the threshold for mountain outdoor sports clubs to engage in related business.
(D) comprehensively enhance the industrial energy level
Adjust the industrial structure. Further optimize the outdoor sports service industry, equipment manufacturing industry and related industrial structures in mountainous areas. Accelerate the development of mountain outdoor sports service industry, and support all localities to build a large number of outstanding mountain outdoor clubs, outstanding enterprises and brand competitions. Vigorously promote the development of mountain outdoor sports equipment manufacturing to high-end links such as research and development, design and sales, improve the independent research and development production capacity, and cultivate a number of well-known brands of high-end fitness and leisure equipment with independent intellectual property rights.
Column 2 Improve the manufacturing level of outdoor sports equipment in mountainous areas
Support the establishment of a world-leading mountain outdoor product research and development center, focus on key technologies, key technologies and common technologies, and form a core technology support system with independent intellectual property rights.
Carry out demonstration and promotion of major technology applications, and popularize the advanced experience of innovative technologies, product marketing and retail business models in product research and development and design.
Strengthen demonstration and guidance. Promote the service benchmarking of mountain outdoor sports, carefully select a number of regions and projects with distinctive characteristics and rich industrial elements, and create a number of excellent mountain outdoor sports with leading value. Build 3-5 national mountain outdoor sports demonstration zones, 50 mountain outdoor sports boutique routes and 50 mountain outdoor sports boutique projects to speed up the star construction of mountain outdoor sports camps.
Improve the industrial layout. Around the national topography, landform and resource distribution characteristics, optimize the spatial layout, create a "three vertical and three horizontal" national mountain outdoor sports strategic layout, actively promote the benign interaction between regions with similar resources, complementary industries and docking supply and demand, and form a unique mountain outdoor sports industrial cluster and industrial belt. Overall planning, scientific optimization of project layout, vigorously develop mass projects such as mountaineering, hiking, camping and mountain biking, steadily develop professional projects such as high-altitude mountaineering and rock climbing, actively expand new forms and new connotations of mountain outdoor sports, and promote the healthy development of mountain outdoor sports.
Column 3 Layout of Mountain Outdoor Sports Space
"Three verticals and three horizontals" is based on the division of geographical levels from west to east, which includes the three steps of topography and the characteristics of mountains and rivers in China. Based on the division of temperature zones from north to south and the differences in topography and geomorphology, it contains various characteristics such as climate, vegetation, landscape, hydrology, geology and humanities. Based on the existing mountain outdoor sports gathering area, it includes hiking, cycling, go on road trip, rafting and other projects. The main layout architecture is as follows:
1. The 500-kilometer trail line along the Taihang Mountains, and the outdoor sports line along the Beijing-Hangzhou Grand Canal, the Huizhou-Hangzhou Ancient Road and the Xuxiake Ancient Road together form the longitudinal mountain outdoor sports belt in eastern China;
2. Cycling and hiking routes from Xi ‘an to Chengdu;
3. Cycling and hiking routes along the Qinghai-Tibet Highway (Xining via Golmud and Tanggula to Lhasa);
4. Mountain outdoor sports routes along the Silk Road;
5. Cycling and hiking routes along National Highway 318;
6. Mountain outdoor sports routes along the Yangtze River and on both sides.
Promote integrated development. Promote the upgrading of outdoor sports demand in mountainous areas to form a coupling effect, and actively build a highly intelligent, networked and interactive industrial integration system. Develop intelligent technology mountain outdoor sports products, promote the integration of mountain outdoor enterprises and mobile Internet, and make full use of big data, cloud computing, intelligent hardware and various theme apps to expand development space. Vigorously develop outdoor tourism in mountainous areas, support and guide qualified scenic spots to expand outdoor sports tourism projects in mountainous areas, and create high-quality outdoor tourism destinations. Make full use of and tap sports big data to promote the integrated development of outdoor and health services in mountainous areas.
Column 4: Promote outdoor sports in the mountains of internet plus.
Vigorously support online to offline for outdoor sports in mountainous areas, make full use of and tap the big data of healthy groups, build a networked information service platform, support the development of APP for outdoor sports in mountainous areas, such as venue reservation, guide reservation, sports socialization, sports goods sales, sports rehabilitation, etc., continuously optimize the operation and management mode, enrich the business service content, and comprehensively improve the comprehensive service function. Vigorously support the intelligent networking mode, conform to the development needs, combine the mobile internet and innovative sports concepts with traditional industries, build an interactive mountain outdoor sports platform based on the Internet of Things, and realize the integrated development of mountain outdoor sports industry.
(5) Actively guide mass consumption.
Enrich product supply. Vigorously promote mountain outdoor sports suitable for public participation in consumption, actively guide the healthy development of key mountain outdoor sports with consumption leading, and encourage the development of characteristic sports suitable for different groups of people and different regional characteristics, such as mountaineering, camping, hiking, mountain biking, rock climbing, mountain adventure, outdoor expansion and canyon rafting, so as to gradually meet the hierarchical and diversified consumption needs of the broad masses of the people.
Guide the concept of consumption. Use newspapers, magazines, radio, television, internet and other media to widely publicize the knowledge and methods of mountain outdoor sports, promote various mountain outdoor sports venues and consumption information, encourage the use of various social platforms, enhance consumption experience, actively guide and stimulate residents’ willingness to consume, promote residents to change their consumption concepts, and enhance public awareness of consciously participating in mountain outdoor sports.
(6) Improve the safety rescue system.
Create a safe first aid network. Intensify the education and rescue of outdoor sports safety in mountainous areas, plan and build an early warning and alarm system and an outdoor emergency rescue system in mountainous areas, build an information management and track tracking system for outdoor sports participants in mountainous areas, and establish a convenient and full-coverage outdoor rescue service system in mountainous areas.
Strengthen safety information warning. Establish a risk level information database of mountain outdoor sports destinations, and actively update and publish information such as weather conditions and traffic control in the surrounding areas of mountain outdoor sports destinations. Improve the safety warning, emergency rescue, fire protection, safety protection and other identification information in risk-prone areas.
Establish an emergency rescue mechanism. We will steadily promote the construction of outdoor rescue teams in mountainous areas, strengthen early warning, control, rescue, equipment and insurance response drills, and gradually establish and improve a comprehensive rescue mechanism. Accelerate the establishment and improvement of an all-round emergency rescue service system integrating rescue, medical care and transportation.
Box 5 Building a Mountain Outdoor Safety Rescue System
1. Identification system: build systems such as guide identification, warning identification, warning identification and service guide.
2. Safety system: Establish safety protection devices, early warning devices, emergency rescue devices, emergency shelters, rescue teams and rescue equipment.
3. Rescue system: build an integrated response system of rescue, medical treatment and transportation.
4. Rescue service station: build service center, rest point, campsite and post station, and improve the systems of water supply, power supply, lighting, parking lot, toilet and garbage recovery and disposal.
Fourth, safeguard measures
(A) innovation system and mechanism
We will further improve the macro-management function of the sports administrative department in the mountain outdoor sports industry, and accelerate the formation of a functional system of government agencies with clear rights and responsibilities, reasonable division of labor, efficient operation and legal protection. Break down industry and regional barriers and simplify examination and approval procedures. Implement the State Council’s "Overall Plan for Decoupling Industry Associations from Administrative Organs", continue to promote the pilot reform of individual mountain outdoor sports associations, and complete the decoupling of national mountain outdoor sports associations from sports administrative organs.
(B) improve the policy system
Effectively implement the current national planning and layout, taxes and fees, prices, land and other policies to support the development of sports industry. Make overall use of existing capital channels to give necessary support to the outdoor sports industry in mountainous areas. Promote the use of government and social capital cooperation model (PPP) to promote policy innovations such as mountain outdoor sports insurance services, rescue systems and industrial statistics.
(C) lay a solid foundation for work
Strengthen the construction of public service system in mountainous outdoor sports concentration areas, and promote the establishment and improvement of service guarantee systems such as policy, transportation, security, information and technical services and rescue systems in and around the concentration areas. Accelerate the construction of standard systems for outdoor sports and outdoor industries in mountainous areas, formulate service specifications for outdoor sports in mountainous areas, improve the safety, order and quality assurance system for outdoor sports in mountainous areas, and improve the standardization level of outdoor sports and outdoor industries in mountainous areas in facilities construction, service provision, skills training, personnel qualification, activity management, project operation, equipment and so on. Establish and improve the statistical system and index system of mountain outdoor sports industry, establish evaluation and monitoring mechanism, and form a normalization mechanism for data monitoring and regular release of mountain outdoor sports industry.
(D) Strengthen the protection of talents
Encourage multi-party investment and carry out various types of vocational education and training. Encourage qualified colleges and universities to set up mountain outdoor sports industry majors, and encourage colleges and universities, research institutes, vocational training institutions and sports enterprises to establish mountain outdoor sports industry teaching, research and training bases. Strengthen international exchanges and cooperation in the training of talents in mountain outdoor sports industry, and accelerate the construction of think tanks in mountain outdoor sports industry.
(5) Strengthen organizational leadership.
Establish a communication and coordination mechanism for the relevant competent departments of mountain outdoor industry, timely analyze and solve the development situation and problems of mountain outdoor sports industry, and study and formulate various policies and measures for the development of mountain outdoor sports industry. Incorporate mountain outdoor sports industry into national economic and social development plans at all levels, as well as the development plans of related industries and departments. Sports administrative departments at all levels should strengthen the work of mountain outdoor sports industry and promote the development of mountain outdoor sports industry.
(6) Strengthen supervision and implementation.
Relevant departments at all levels should further clarify the basic tasks, work objectives and safeguard measures for the development of outdoor sports industry in mountainous areas, accurately grasp the focus of work, clarify the division of responsibilities, and do a good job in organizing and implementing all work. It is necessary to improve the supervision and implementation mechanism of the implementation of the plan, take effective measures, strictly supervise the implementation of the plan, and ensure the smooth implementation of the plan. (End)
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