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Aauto Quicker is a women’s group, Tik Tok is a variety show, and what are the ＂tricks＂ for short videos that cross the border？

The arrival of Q3 means that the year 2020 is half over.

In July, when the screen was full of excitement, two short video platforms, Tik Tok and Aauto Quicker, also launched a new round of "attack" plan for the film and television industry: Aauto Quicker directly announced the seven-person group "KSGirls" and took a step of "becoming an idol"; Tik Tok continued to engage in variety shows, and went online to hold hands with singer Hu Haiquan’s program "HI! Springs listen to me "…

What are the new ideas and new ways of playing behind these frequent "cross-border" behaviors?

“show you the world

I appreciate it with you.

Watch flower of life bloom freely.

There is always a light that will illuminate the road ahead.

There is always some love worth watching with enthusiasm.

The world is very big. Go ahead with the wind.

Every dream has its own unique magnetic field. "

On July 5th, one day after the formation of "Creation Camp 2020" and "Hard Candy Girl 303", Aauto Quicker Film and Television officially announced its female group "KSGirls". Interestingly, Aauto Quicker’s women’s team did not have the usual group-forming links such as voting and public performance, but directly announced the "C debut" and released the first female team MV of Colorful Vision.

KSGirls is composed of seven girls, including Cai Bing, a dance blogger on the platform of Aauto Quicker, Chen Chunyu, a dance master, Huoxianmei, a popular anchor who changed from a game to entertainment, Chen Doby, a beautiful girl musician, He Yating, a popular cover blogger, etc. They are fast-paced online celebrity creators, among whom Chen Doby and Huoxianmei Aauto Quicker have more than 10 million fans.

This year, it is the "year of playing" in the women’s team draft: In March, iQiyi’s "Youth has You 2" made programs such as "reader" and "Wow" quickly out of the circle; In May, Tencent Video’s "Creation Camp 2020" launched the women’s group combination of "Hard Sugar Girl 303"; In June, Mango TV’s "30+" women’s group "Braving the Wind and Waves", with stocks and hardcore sisters Qi Fei …

On the one hand, idol talent shows frequently issue innovative declarations of "not defining women’s groups", and on the other hand, short video platforms touch idol tracks for the first time. On the crowded track of women’s team and draft, the quiet joining of short video platform is just like the subtle "throbbing" mood of TV people when the video platform just launched the online draft program. At present, it is not clear how KSGirls will take the idol road after forming a group, and what supporting women’s group performing activities with short video features will be held. However, these online celebrity girls who are from Aauto Quicker and have different specialties and bring their own fans may find new ways to develop women’s groups outside the reality show.

Regardless of whether KSGirls operates successfully or not, for Aauto Quicker, this is a good marketing action to reshape the brand image. According to Aauto Quicker Film and Television, within 24 hours of announcing the debut of the Aauto Quicker Women’s Team, tens of thousands of female users in Aauto Quicker released videos, announcing that they were "Aauto Quicker girls", with the declaration logo…… of # Aauto Quicker girls are in position C # … In the first MV of the women’s team "Colorful Vision", the poster copy of "Open a Aauto Quicker, everyone will debut" also made the Aauto Quicker Women’s Team more like a marketing direction aimed at "pulling new things".

It can be said that it has always been the direction of Aauto Quicker’s efforts to wash away the stereotype of "rustic flavor" and "sprint" to first-tier cities. Previously, after the publicity video "Back Waves" of bilibili Youth Day was overturned due to "lack of insight", Aauto Quicker released the video "Seeing" jointly with Ollie for uncle on the ninth anniversary, but it was an excellent case of "emotional touch".

"Some people say that only by looking at the world with prejudice can we have a way of looking at the world; You don’t need to presuppose any way to look at the world … "Seeing MV takes" being your own hero "and" the power of seeing "as its themes, which makes Aauto Quicker’s" old irons "bravely expose themselves. The content depicts many aspects of life, and the copy is simple and moving, which is in line with Aauto Quicker’s positioning and highlights the product attributes of the short video" Seeing Life ".

Recently, Aauto Quicker’s dynamics in the film and television track are far more than these: In May, the cinema film "Empty Nest" was launched in Aauto Quicker film and television, and the number of hits exceeded 16 million that night; At the same time, Aauto Quicker announced his participation in the production of the road film "He is My Brother" and the video call for papers for the joint film "Fighting over the tears of the Buddha’s Sage" in Aauto Quicker. Behind these actions, people are inevitably reminded that in September 2019, Aauto Quicker changed its business scope and added "film distribution and film production", and in December, it added "performance broker".

Long video is the only way for short video platform Aauto Quicker.

"The blue sky in the Milky Way.

There is a small white boat.

There is a osmanthus tree on the boat.

The white rabbit is playing. "

On July 4th, the singer Hu Haiquan held the guitar and sang the song "Little White Boat" which was recently ignited from the suspense drama "Hidden Corner", and cooperated with the band members to sing the classic song "The Most Beautiful" of Yu Quan …

This is Tik Tok’s recently launched custom music comprehensive "HI! Listen to me, the program created an online LiveShow on the short video platform. Formally, the program takes the personalized LiveShow of professional musicians as an incision, and invites different musicians as guests: in the first program, not only Guo Congming, a young singer with 42 million fans in Tik Tok and a Tik Tok talent, was invited, but also Liu Sihan, the singer of the song "Let the Rain Continue to Underground".

Compared with the music variety in the form of long video, this kind of music ensemble with the characteristics of high interactivity and timeliness of short video has obvious difference-relatively speaking, the music programs of network ensemble and electric ensemble are richer and more exquisite in sound effect, stage and program setting, but it also brings a sense of distance to the audience; The variety of short video platform is relatively "simple" in form and content, but it has the advantages of "small screen, live broadcast, barrage, gift" and so on.

Since the beginning of this year, Tik Tok’s attempt at variety shows can be described as tireless. During Q1 and Q2, Tik Tok, who is aiming at "house economy", quickly "dried up" in the variety section, and launched a series of entertainment programs, such as music DOULive, comedy DOU package and so on. Previously, Tik Tok also launched a series of star micro-variety shows, such as Return to Zero and Mr. Moxi, which cooperated with LAY and Leo. In addition, it also launched the "Star PD Plan" to jointly create online IP with stars. It can be said that for the layout of the entertainment track, Tik Tok’s characteristics are "famous guests+high publicity+huge flow", and combined with the characteristics of the platform to promote Tik Tok’s talent, under the "heavy money" to try the integrated development model of PGC and UGC.

Of course, Aauto Quicker is engaged in women’s idol, and Tik Tok is not idle. On June 5th, Tik Tok announced the launch of "Trainees, please start broadcasting" jointly with the four major head brokerage companies. Tik Tok Star Anchor Co-training Program ",it is reported that Tik Tok will invest 4 billion yuan to support the contestants in the event, aiming at supporting more high-quality talent anchors in music and dance.

As the growth of short video users slows down and the dividends peak, the business segments such as live broadcast between platforms, short video and advertising continue to "compete with each other", and the boundaries between long and short videos are increasingly blurred, which will inevitably make the giants’ eyes shift to other tracks. In the era of great entertainment, no matter which track the product is placed on, in the final analysis, it is the user’s time that is robbed.

The ecological changes in the entertainment market this year seem to be more intense.

-END-

Rotating editor: Yi Wu

Author: Siberia

Editor: Bitter wine

(Some pictures are from the Internet)

Online celebrity’s Cat Cafe： How to calculate the responsibility of teasing the cat to be scratched？

　　In recent years, the popularity of pet coffee shops has remained high. In most pet coffee shops, besides selling small animals, it is even more exciting that customers can get in close contact with small animals when they arrive at the store. However, behind these warm and lovely pictures, there are also many hidden dangers.

　　A few days ago, a user nicknamed "sccggbb" commented on a shop on an APP platform, reflecting the experience that his boyfriend was scratched by a cat when he and his boyfriend went to a cat cafe for consumption.

　　According to sccggbb’s description, I have visited this cat and coffee shop twice. The first time I went with a friend, "My friend was caught by a cat, but there was no bleeding"; The second time I went with my boyfriend, "My boyfriend was directly scratched by a cat and bled". In these two experiences when her companion was scratched by a cat, what made her angry was the way the shopkeeper handled it. The user’s message information shows that after the first friend was scratched by a cat, "the shopkeeper gave an alcohol cotton pad to wipe it", and after the second boyfriend was scratched, the shopkeeper said that the use method of teasing the cat stick was wrong.

　　So, what exactly happened? As a new format, what measures will cat coffee generally take to reduce the chances of customers being scratched by cats? Who is responsible for the customer being scratched by a cat in a cat cafe?

　　cause

　　It’s the wrong way to tease the cat

　　Or was it thrown for no reason?

　　On July 4, the reporter contacted an APP user nicknamed "sccggbb", who refused to be interviewed on this matter.

　　After combing the replies from an APP platform to the user, the reporter learned that the user "sccggbb" and her boyfriend bought a set meal coupon for two people worth 88 yuan through the platform on the afternoon of Dragon Boat Festival (June 25th) and went to the store for consumption. After completing the use registration of the set meal coupon, they each got a cat-teasing stick from the shopkeeper.

　　Ms. Fu, the owner of the store, recalled the scene to the reporter and added that while giving the cat-teasing stick, she also introduced the personality characteristics of each cat in the store to the two of them, and reminded them to pay attention to safety in the process of teasing cats. On the dining table in the store, there are also tips about the cat’s personality characteristics and the precautions for teasing cats.

　　Ms. Fu told the reporter that through the monitoring of the store at that time, we can see that the boyfriend of the user "sccggbb" had the action of shaking the cat stick towards his body before being scratched by the cat, and thought that this was the main reason for being scratched by the cat. "Generally, the cat-teasing stick is shaken far away to ensure that you are not scratched by the cat." Ms. Fu admitted that when giving the cat-teasing stick to the two, she did not remind them of the possible risks of using the cat-teasing stick incorrectly.

　　Ms. Fu’s statement is different from the comments made by the user "sccggbb" on an APP. According to the comments of sccggbb, "I didn’t mean to tease the cat at that time, but the cat jumped on me."

　　dispute

　　Shopkeeper: I have returned the package coupon and am willing to send it to the doctor.

　　Customer: You should compensate for the cost of vaccination.

　　However, how to get injured is not the focus of the debate between the two sides. What makes the user "sccggbb" dissatisfied is mainly the way the shopkeeper handled his boyfriend after he was injured: "I didn’t see that you had anything to deal with within an hour of being scratched by a cat, so you should take the initiative to say that you would take us for vaccination."

　　In this regard, Ms. Fu stressed in an interview that she started to communicate with her "sccggbb" boyfriend less than three minutes after he was scratched by a cat, and left after the customer said "It doesn’t matter, the cat has no problem with vaccination".

　　Ms. Fu said that the store monitoring showed that after confirming the situation with "sccggbb" and her boyfriend, the two continued to tease the cat in the store and left after about half an hour. When they left, they were "really sorry", so they returned "sccggbb" and 88 yuan, who bought the package coupon with her boyfriend that day, and said that "you can go to the hospital to ask if you are not at ease."

　　Ms. Fu told reporters that all the cats in her shop had received four doses of vaccine at the end of July 2019 (including the cat rhinotracheitis vaccine, the mosaic virus vaccine and the panleukopenia vaccine commonly known as "Miaosanduo", as well as the rabies vaccine).

　　In response to Ms. Fu’s statement, "sccggbb" expressed different views. "Even if the cat has been vaccinated, there is a certain chance that it will be infected with rabies if it is exposed at the third level, and it has already caught bleeding." "sccggbb" said that it was precisely because of the store’s unacceptable handling method that it gave the store a bad review and asked the store to compensate for the cost of rabies vaccine and tetanus vaccine according to the market price.

　　Lawyer’s statement

　　Under the condition that the customer is not at fault

　　Shops should bear the responsibility.

　　Ms. Fu told reporters that she had stopped the operation of the store two or three days after the dispute with "sccggbb". "It has been nearly a year since I opened the store, and I have been troubled by various situations, especially after this incident. I decided to close this store."

　　Ms. Fu said that "sccggbb" has reflected the above disputes to the platform and consumer rights protection organizations. "If the relevant departments determine that I do have the obligation to pay compensation, I will bear the corresponding compensation, and it will not be affected by closing the store."

　　In fact, the dispute between Ms. Fu and "sccggbb" is not accidental, and the problem of cats scratching customers often occurs in cat cafes. Taking Chengdu as an example, the reporter searched for "cat coffee" on an APP platform and got 133 related stores.

　　How do these 133 stores deal with customers being scratched by cats? The reporter immediately dialed the phone number of a cat and coffee merchant located in the third section of Hongxing Road.

　　The person in charge of the store told the reporter that it is a common problem for customers to be scratched by cats in cat coffee. Usually, after the customer tells the clerk that he has been scratched by a cat, the clerk will disinfect the customer’s wound at the first time. "The cats in our store will be vaccinated once every six months, and we will know from frequent contact with cats that it will not be infected if they are scratched by cats, so routine disinfection is enough." The person in charge said that when customers ask for rabies vaccination, the store will also compensate them accordingly.

　　The person in charge said, "As long as the customer’s requirements are reasonable, the store will try its best to meet them in order to avoid disputes." He also told reporters that in a prominent position at the entrance of their store, customers will be prompted to "don’t hug the cat forcibly, if there is a risk, you will be at your own risk." At the same time, for the sake of customer safety, children under the age of 8 are not allowed to enter the store. After contacting a number of cat cafes in Chengdu, the reporter found that all cats and cafes had scratched customers, and almost all shops had disclaimers. Then, does such a statement, as expressed in the text itself, make the cat and coffee shop exempt from liability when the cat hurts people?

　　The reporter consulted Song Hongyu, a lawyer of Taihetai Law Firm. Song Hongyu said that customers are mainly divided into two categories when cats are scratched by cats. In the first category, customers are indeed scratched because of their own way of teasing cats, which leads to the cat’s stress response; The second category is that customers are scratched by cats just because they are in the store without teasing them. "As long as the customer is not at fault, the store should bear the responsibility that the cats it raises infringe on the rights and interests of others." (Chengdu Business Daily-Red Star Journalist Ye Yan Intern reporter Cheng Bo)

Wild boar is no longer a national protected wild animal. How to find the balance between protection and hunting？

　　Xinhua News Agency, Chengdu, July 7th Question: Wild boar is no longer a national protected wild animal. How to find the balance between protection and hunting?

　　Xinhua News Agency "Xinhua Viewpoint" reporters Zhang Chaoqun, Gao Jianjun and Sun Qingqing

　　A few days ago, National Forestry and Grassland Administration released the newly adjusted List of Terrestrial Wild Animals with Important Ecological, Scientific and Social Values, and the wild boar that caused serious damage in many places in the country was transferred out of the list, which means that it no longer belongs to the wild animals protected by the state. What is the realistic background of this change? Does it mean that you can kill at will after calling out the list? How to find the balance between protection and hunting? "Xinhua Viewpoint" reporter conducted an investigation and interview on this.

　　Wild boar flooding in many places frequently hurts people and destroys things, and it has been called for a long time to delete them from the list.

　　The newly adjusted "Three Owns" list includes 1924 species of wild animals. Compared with the catalogue first published in 2000, more than 700 species of wild animals have been added while basically retaining the original species. The species listed in the original list are not naturally distributed in China, or widely distributed, with a very high population, no extinction risk, and may even cause harm.

　　"There is no threat to the survival of wild boar, and the population in many areas is too high, which is in line with the basic principle of adjustment." Jin Kun, a researcher at the Institute of Forest Ecological Environment and Nature Protection of China Academy of Forestry, said.

　　In 2021, Tudeng Xiangba, the 45-year-old village party secretary and village committee director of Zengde Village, Shangmula Township, Litang County, Ganzi Tibetan Autonomous Prefecture, Sichuan Province, was killed by a wild boar attack on his way to the mountain.

　　In Yuanshanzi Village, Tongjiang County, Bazhong City, Sichuan Province, wild boars "patronize" every three to five nights. Among the 334 households in the village, more than 100 villagers planted crops and fruits, which were damaged by wild boars. According to the comprehensive villagers’ evaluation of Tongjiang County Wildlife Conservation Center, there are more than 20,000 wild boars in the county. From March 2022 to March 2023, Tongjiang County accepted more than 700 reports of wild animals such as wild boar.

　　Since 2022, there have been more than 1,300 incidents of wild boar accidents recorded in Mianyang City, Sichuan Province, and eight people have been injured and more than 3,500 mu of crops have been damaged.

　　To this end, many county governments have to buy commercial insurance to make up for the losses caused by wild boar to farmers. Tongjiang County has spent more than 400,000 yuan in recent years to buy government rescue insurance for wildlife damage. In Mianyang City, five counties with serious wild boar hazards spend 100,000-300,000 yuan each year to buy commercial insurance with insurance coverage ranging from 1.2 million to 2 million yuan.

　　Not only in the countryside, but also in Nanjing, Hangzhou and other places. The data show that wild boar is distributed in 28 of the 31 provinces in China, among which 857 counties (cities, districts) in 26 provinces are harmed by wild boar, which has adversely affected the production and life of local people.

　　During the interview, the relevant departments of forestry and grassland in many places revealed that from the perspective of being conducive to social development and people’s lives, it has been called for a long time to delete wild boar from the "three haves" list. To this end, many places have made detailed wild boar population surveys and hazard assessments.

　　Can I kill wild boar at will in the future?

　　"I really can’t help it. The wild boar will eat 70 acres of my more than 100 acres." In a case heard by the People’s Court of Xichuan County, Henan Province in 2021, Wu Mou, who captured more than 8 wild boars with prohibited hunting equipment in the game reserve and during the game ban, stated this to the court.

　　Now, does bringing wild boar out of the list mean that you can kill wild boar at will?

　　Jin Kun and other experts said that after the wild boar was brought out of the list, it was easier to carry out hunting activities, but the principle of giving priority to protection should still be adhered to, and the provisions of laws and regulations such as no hunting area, no hunting period, no hunting tools and hunting methods, and national gun management should be strictly observed. When hunting wild boar, no harm should be caused to other wild animals protected by the state.

　　According to the relevant person in charge of the Wildlife and Wetland Protection Department of Sichuan Forestry and Grassland Bureau, one of the advantages of transferring wild boar out of the list is that the procedures are simpler at the grassroots level when dealing with the harm caused by wild boar and adopting population control.

　　"One pig, two bears, three tigers and leopards." During the interview, villagers in many places used this folk saying to describe the strong aggression of wild boar.

　　"The villagers can’t clean up the wild boar without tools", "the biting force is too strong", "the teeth are like knives" and "they dare not do it". The villagers in Xinyi Village, Muzuo Township, Pingwu County, Sichuan Province commented on the "lethality" of wild boar. Du Lin, the village party secretary, said, "A few years ago, an old lady in the village met a wild boar on the mountain, and her ankle was bitten off by a wild boar. She was barely able to walk on crutches after living in the hospital for more than two months."

　　Li Zhongyi, the criminal investigation team leader of the Forest Police Detachment of Mianyang City Public Security Bureau, said that most wild boars are social animals, and generally two or three sows hang out with a group of young pigs. In order to protect their young, adult sows are usually irritable and aggressive. Wild boar has territorial consciousness and may attack other creatures in the territory.

　　The reporter learned that there are only three hunting teams in Mianyang, a city with a good ecological environment and frequent wild boars, all of which are non-governmental organizations. Among them, only one team was allowed to use guns by the public security organs for the record.

　　How to find the balance between protection and hunting?

　　Experts interviewed said that the frequent appearance of wild animals such as wild boar not only caused crop losses, but also reflected the trend that the ecological environment in many places in China continued to improve and the habitat of wild animals expanded. "The ecology is getting better and better these years." Yang Tingxiu, a 50-year-old villager in Luoyigou Village, Qingxi Town, Qingchuan County, Sichuan Province, said that wild boar, deer and monkeys went to the fields to eat crops, which was the trouble after the ecological improvement.

　　Experts suggest that wild boar is harmful, but it is not a "pest". Studies have shown that the habit of wild boar turning over the soil and arching the ground can effectively promote the healthy succession of forests. At the same time, the seeds of many plants in nature are also spread through the eating and activities of wild boar.

　　The insiders believe that it is necessary to adhere to the principle of protection priority, find the balance between hunting and protection, and make scientific policies to achieve harmonious coexistence between man and nature. Otherwise, it is inevitable to fall into "indiscriminate killing — The number has dropped sharply — Protection — Overflow — The pattern of indiscriminate killing.

　　Some grassroots cadres and the masses have called for the local government to formulate special control methods in areas where wild boar causes frequent harm. For example, the public security organs can properly participate in wild boar hunting activities, or approve private professional hunting teams to be equipped with a certain number of special firearms. At the same time, strictly regulate and implement the harmless treatment process and comprehensive utilization regulations such as sterilization, deep burial or incineration of prey carcasses, and strictly prohibit wild animals from flowing to the table.

　　Experts warned that if Lu Yu wild boar, should keep calm, quickly find the surrounding terrain and shelter conducive to hiding. If the wild boar takes the initiative to attack, it should dodge to both sides to avoid the frontal collision of the wild boar; When you are deadlocked, try to find a tall and easy-to-climb tree to climb two or three meters, and call the police for help on the premise of your own safety.