The theme of the 2020 Style Awards is "Digitalization, Sustainability, Chinese Style and New Beauty", and you are invited to pay close attention to the attack and development of the fashion industry. As an authoritative and comprehensive fashion portal, Sina Fashion not only gathers superior resources in the industry, but also never stops exploring the "style iteration". This year, Sina Fashion seriously selected and commended the brands, events and figures with the most style and scientific spirit in the China market, and contributed professional consumption guidance.
2020 Style Awards Fashion Word of Mouth List: Handu Yishe, the most popular young fashion women’s clothing brand of the year.
Description of the selection of fashion word-of-mouth list for 2020 Style Awards: All the awards are combined with popular netizens’ voting and Weibo big data (number of fans, number of keyword readings, number of mentions, number of searches, comments and praises, etc.) to select the annual word-of-mouth list in the fashion field.
Handu Yishe, founded in 2008, focuses on young and fashionable women’s clothing brands, and has led the whole network in sales for 7 consecutive years; In 2020, Handu Yishe is the brand with the largest number of fans in Tmall women’s wear category, winning the favor of over 50 million young women.
Handu Yishe is not only sought after and loved by young fashion people, but also loved by Chinese and Korean stars. More this year, IU, the first female in Korea, joined Handu Fashion Director. This is the first time that IU has cooperated with China clothing brands since she became the first Gucci brand ambassador in Korea.
In the same year, Gianna Jun, a top Korean actress, endorsed Handu Yishe for the second time, and personally participated in the design with IU to bring the "double-faced workplace" series. What deserves crazy Call is that this is the only China women’s clothing brand endorsed by Gianna Jun. The cooperation between two TOP Asian stars has given the brand more connotation and imagination.
As a brand focusing on young fashion women’s wear, Handu Yishe has landed in Milan, Paris, new york and other internationally renowned fashion weeks many times; At the same time, we have jointly launched a number of design co-names, such as GUCCI designer Agustina, Hermes designer elahi Ma, and Korean pioneer designer PARK.
This year, Handu Yishe established the first young fashion design institute in Asia, and specially invited seven mentor groups, including Hong Enzhu, president of Korea Fashion Designers Association, and Choi Beom Suck, the "fashion king" of Korea, to link the high-quality resources of Chinese and Korean designers, so as to develop more creative and cutting-edge designs and lead the fashion trend.
The focus on design and the precise control of young fashion have made Handu Yishe sought after and loved by young fashion people. If you want to know the new trends of young fashion and see what new items Handu Yishe released in the season, you can get it in one second!
The latest double-sided workplace series jointly launched by Gianna Jun X Handu Yishe X IU is entirely a masterpiece. Among them, the series designed by IU, the fashion director of Handu, is mainly based on the future retro style, which combines the unique retro style of the Millennium with the romantic and sweet elements of the avant-garde women in the future workplace to create a brand-new "trend play". Gianna Jun’s co-branded series mixes the elements of modern street fashion, presenting the exquisite sense of metropolis and trend in a brand-new way, and creating a unique imprint of "double-faced women in the workplace" for future commuters. See IU and Gianna Jun demonstration, not enough? Then it’s better to capture some fashion details!
Shirts with wooden ears are overlapped with turtlenecks, and then matched with plaid tweed. This classic wearing method not only increases the level of modeling, but also reduces the age of wearing, while at the same time being playful.
Handu Yishe, which was released by authoritative trend agency WGSN in 2020 and focused on the trend, also keenly captured the trend of fashion colors in this series. Printed sweaters with purple as the main color are a must-buy item for fashion experts.
How can the little fairy’s wardrobe be short of bubble sleeves? The top of bubble sleeves is responsible for creating a palace texture, while the contrasting plaid pleated skirt is cool. Dressed in a mix-and-match style, the "Handu Girls" hold on to the trends.
Combining caring elements with metallic materials, injecting more brilliant feminine charm into cool and handsome motorcycle jackets through gloss and mirror effect, which may be the secret of Gianna Jun’s cool style that never lacks femininity.
The woolen coat is decorated with a detachable and practical metal chain, which instantly makes your coat item a story-telling "explosion".
The mastery of various popular elements and the insistence on design innovation have made Handu Yishe always at the forefront of the trend since its establishment. These hard-core strengths not only make Handu Yishe the most popular young fashion women’s clothing brand in this year’s fashion word-of-mouth list, but also enable him to contract your wardrobe ~