分类： ee

　　[Aika Auto Culture Original]

　　How much energy a person has depends on which gear your confidence value is in. For BMW, the eldest son of Bavaria’s automobile industry, it seems that they have never lacked talents, whether in the design field or in the industrial line. In the 1990s, just as BMW was booming, a group of design geniuses joined them. Chris bangle has also injected a brand-new concept into BMW. Although the designer of this BMW 540i(E39) is not himself today, we can also see from this car that Bangor has started to "tamper" with BMW!

　　It is undeniable that BMW’s "soul" is on the 3 series model, but for the brand, this "soul" can be understood as the spiritual foundation, but it cannot cover all. In 1972, after several rounds of trial loading, BMW defined its own concept of "luxury" car. Different from the sports style of the 3 Series, the first-generation BMW 5 Series is more stable in shape, or rather, it is a bit mediocre.

　　In the 1980s, the BMW 3 Series began to become popular. Bavarians have seen the different forms of vehicles bring unprecedented market feedback. Gradually, the travel version of the car, the first M5, was also born on the second generation 5 Series (E28). At the same time, the crazy stealing of this generation of cars can often be seen in many gun-fighting movies.

　　In Bangor’s design ideas in the 1990s and early 21st century, the word "roundness" is always inseparable. When the fourth generation BMW 5 Series arrived, everyone saw an unprecedented BMW. The main designer of E39 is Japanese Nagashima Ranji. I believe he was also inspired or influenced by Bangor at that time, and Nagashima Ranji and Bangor are like the relationship between the main knife and the auxiliary knife on the operating table for this generation of models.

　　Beijing, Jan. 31 (Xinhua)-According to foreign media reports, Tracy, the new American ambassador to Russia, recently arrived in Russia to start his duties. However, when Tracy went to the Russian Foreign Ministry to submit a copy of her credentials on January 30, she was protested by demonstrators.

　　According to Reuters, people hold posters criticizing the United States, one of which reads "Your tanks are killing civilians".

　　The Tass news agency also said that in front of the US Embassy, protesters gathered and shouted, "(Tracy) Why are you here?" Slogans such as "War is American business" and "America is a terrorist country".

　　On December 21, 2022, the US Senate approved Tracy as the US ambassador to Russia. Tracy was also the first woman to serve as the US ambassador to Russia.

　　The Associated Press pointed out that Tracy is a senior diplomat with many years of experience in Russian affairs. She speaks Russian. She served as a senior adviser on Russian affairs in the European and Eurasian Affairs Bureau in the State Council, USA, and served as the second diplomat of the US Embassy in Moscow.

　　In addition, she has worked in American diplomatic missions in Turkmenistan, Pakistan and Kazakhstan.

Text | Lin Fujiko

In 2023, there were a lot of variety shows, including old IP such as Riding the Wind and Waves 2023 and China Rap Summit 2023, and new IP such as Stage 2023 and Let’s Go Now emerged in the market. At the same time, the industry is also actively innovating. There are new explorations in the mode of drama integration and derivative variety brand, and new incisions in the theme of physical variety and behind-the-scenes movies are also being explored.

The hot topic orientation of variety shows has also changed to some extent. In addition to common star entertainment, topics with social value are increasing. Recently, Weibo Hot Search # The most explosive 6 minutes and 32 seconds talk in the history of entertainment # originated from the feasibility of Tamia Liu and Hugh discussing specific environmental protection behaviors in "All the Way Forward", so the topic with practical significance comes from variety shows, which also shows that the social value concentration of variety shows is increasing.

However, under the appearance of the positive development of the variety industry, the situation of the variety traffic market is not optimistic. According to Yunhe data, in the first half of 2023, the effective broadcast of the cumulative feature film of the whole network variety increased by only 4% year-on-year, and the effective broadcast of the cumulative feature film of the Q3 network variety decreased by 7% year-on-year. Looking at the extended time, from 2020 to 2022, the cumulative feature films of the whole network were effectively broadcast by 37.2 billion, 32.2 billion and 27.6 billion respectively, and the traffic of the variety market was obviously declining year by year.

The decline in the traffic market directly affected the realization of variety shows. According to the data of Jirang Science and Technology, in 2023, the number of customers in the soft-wide market will increase, but the proportion of customers who only invest in online dramas will increase the most, and the trend of continuous old customers switching from variety shows to online dramas is obvious. Looking back at the brilliant period of variety show investment in 2016, more than 10 sponsorships for a program are close to the normal state, while 5 sponsorships are already at a good level.

The cold weather at both ends of the market and brand is mainly due to the changes in consumer behavior and demand of users, and the realization mode of variety shows can not meet the new requirements of the current market. Under the signal that the industry needs to be innovated, how to put the needs of users first and realize more yuan in the variety market has become the most important issue.

Under the background of users’ migration from TV terminal to network terminal and then to mobile terminal, the consumption path, consumption habits and planting methods of related content have all changed greatly, and the variety industry is facing a brand-new market environment, and some phenomena need to be paid enough attention.

The most obvious point is that users’ patience with long content has declined. As short video has become one of the main forms of people’s daily entertainment, users’ tolerance for long content is getting lower and lower. In other words, in the balance of users’ disposable entertainment time, if the variety shows watched for a long time can’t bring additional value, users’ choices will easily tilt to the side of fragmented entertainment.

Faced with this phenomenon, the drama side has come up with short plays to adapt to the environment. Although the variety side has put forward the concepts of "light variety" and "small fresh comprehensive", there are not many successful cases of these lightweight contents. In this year’s new IP of variety show, "Planting the Land" is more eye-catching. While grasping the documentary, it controls the length of the film. Although the content is lighter, it does not affect users’ love for the program. Perhaps the industry can change its thinking, do light-weight and long-term operation, and adjust the market share of "light" and "heavy" so that users can have variety shows all day to meet the various content needs of the market.

The second point is that the current mainstream variety forms are difficult to get close to the characteristics that young people love to share, love and interact. Nowadays, young users are more and more willing to express and share their love in various ways, just as barrage plays appear, beautiful dramas are created twice, and interesting videos are co-produced. Obviously, variety shows also need to find more ways to satisfy young users’ new habits of content consumption outside barrage.

From this point of view, a variety IP that combines multiple content forms may create more interactive space for users and enhance the link between variety IP and users. For example, the short, long and straight variety "Go All Out for Action" of Tik Tok, just outside the feature film, used short video challenge and variety live broadcast to enhance the interaction between the program and users, and users loved watching and playing together, which also made the program an explosion, with 11.71 billion official shakes and 53 hot searches in Weibo.

On the other hand, the user’s demand for "planting grass" is prominent, but the variety show has not been well accepted. In the era of information explosion, users need a "buyer" to screen and plant grass for them, and the video content is just the right person. A few years ago, the hot drama series The Longest Day In Chang’an promoted the popularity of "Shuipen Mutton" on the whole network, and the short video also promoted the development of regional cultural tourism, which all reflected the "planting grass" ability of video content. However, on the variety side, at present, the user consumption path of the long video platform is long, and it needs to jump or switch platforms frequently to complete the content-planting-consumption link. How to shorten the user’s path from content to purchase is also a challenge that the industry needs to face together.

If the variety show is regarded as a product, then the business model of this product is obviously not mature enough, and perhaps the single business model that relies heavily on investment promotion is not healthy enough.

The first is to combat the enthusiasm of industry innovation. In the past, projects with weak investment attraction would be stillborn, and how to improve the attractiveness of brands should always be considered when making content. Introducing traffic artists has become the most direct and effective means, which also makes the distribution of variety production expenses unreasonable. Now, although the platform has increased its support for new IP and potential tracks, it is just that the platform side and the content side share the high production pressure, which has not solved the situation that the program still depends on attracting investment.

Second, advertising investment has obvious ceiling. There are upper limits on the brand’s budget and the number of brands that can be accommodated in the program. Too many advertisements affect the user’s viewing experience, and the variety sponsorship also tends to the buyer’s market. The brand always expects to get higher returns with lower investment.

Third, the single business model has poor risk resistance. The most intuitive example is that the brand reduced its launch last year, which led to the naked broadcast of many variety shows, which brought a big blow to the industry. As mentioned above, it is even more bad news that the brand’s delivery tendency now flows from variety shows to online dramas.

In a word, relying heavily on investment promotion makes the variety industry quite a bit "looking at the sky to eat".

A few years ago, the industry was thinking about how to solve the problem of single business model. In 2020, the Youth Mango Festival created the offline IP theme park "Youth Mango City", giving play to the IP value of platforms such as "Star Detective" and "Escape from the Chamber of Secrets"; Iqiyi, on the other hand, tried to use the trend variety to bring goods to fashion e-commerce when developing the trend track.

Now, the commercial development of the link after the variety show has begun to get on the right track. "Nice to meet you" combined with the value of "planting grass" mentioned above, through operating the account on Tik Tok, and continuously outputting the related contents of the variety expression kernel, it completed the accumulation and precipitation of users of IP accounts, which increased by nearly one million in half a year, and the derivative short video programs achieved brand investment in the order of one million. The GMV of the official e-commerce live broadcast in helena rubinstein also exceeded 23 million.

According to the consulting data of the joint research industry, the overall market size of the variety show is basically stable between 55 billion and 60 billion yuan from 2017 to 2022, and the stagnant growth means that the industry urgently needs to find new amounts.

The new environment of user market and new channels of content flow may all be brought into the consideration of variety commercialization, and the possibility of realizing variety content can be re-explored from a new perspective.

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The existing problems in the variety industry are not formed overnight. The good news is that we have explored in the predicament and seen some new changes and new demands from the market.

We believe that content people who are good at innovation can find suitable solutions and complete the break of content and business model, so that variety shows can have a face closer to the characteristics of the new era and revitalize domestic variety shows.

* Original article, please indicate the source when reprinting.

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　　Tik Tok is a commonly used short video software. In addition to brushing short videos, you can also watch live broadcasts. Users want to know how the software views the annual report, so you can follow Xiaobian to find out.

　　Soda music

　　1. First, we need to select [My] and click to enter;

　　2. Then select 【 Setup icon 】 in the upper right corner, and click to enter as indicated in the figure;

　　3. Then select [Privacy Settings] to enter;

　　4. Finally, click the [Collection of Songs and Albums] option to view it.

　　Have you learned after reading so much? Come to IT Encyclopedia if you want to get the latest information!

　　Beijing, May 1 (Reporter Qiu Yu) The first administrative regulation of China, the Provisional Regulations on Express Delivery, came into effect on May 1, 2018, which clearly stipulated such issues as "whether the courier can refuse to deliver the goods to the door" and "how to claim compensation after the lost express mail".

　　A notice was posted on the express cabinet outside a residential area in Beijing, reminding the courier to get the consent of the recipient before putting it into the container. Zhongxin. com Qiu Yu

　　Home delivery — —

　　It is against the rules that the courier refuses to deliver the goods to your door.

　　At the beginning of April, Zhongxin. com reported that many express delivery companies in Beijing were reluctant to deliver goods to their homes. According to the respondents, some couriers refused to deliver the goods to their homes, and the customer service said that "now they all go to the post station to pick them up, and all couriers will do so in the future".

　　Can the courier refuse to deliver the goods to your door? The above-mentioned "Regulations" stipulate that an enterprise engaged in express delivery business shall deliver the express mail to the agreed receiving address, the addressee or the agent designated by the addressee, and inform the addressee or the agent of face-to-face acceptance. The consignee or agent has the right to face-to-face acceptance.

　　This means that it is against the regulations for the courier to refuse to deliver the goods to your door. Zhao Xiaomin, CEO of Guanshuo Enterprise and an expert in express delivery, pointed out in an interview with Zhongxin.com that if the courier wants to put it in the collection point or express cabinet, he must first obtain the consent of the recipient, and if the recipient does not agree, he must deliver it to the door.

　　End dispatch

　　— — Encourage enterprises to share facilities and promote intelligent express cabinets.

　　However, in terms of home delivery, couriers also have their own difficulties. For example, some communities prohibit express vehicles from entering; The house number on some express orders is inaccurate; Often encounter the situation that the recipient is not at home, resulting in reduced delivery efficiency and backlog of express mail; Worried that the express car or the express mail in the car will be stolen, and so on.

　　It is precisely because of these troubles of couriers that the state also encourages the "last mile" distribution to be diversified. The "Regulations" clearly encourage multiple enterprises engaged in express delivery business to share terminal service facilities and provide users with convenient express terminal services.

　　The "Regulations" propose to encourage and guide enterprises engaged in express delivery business to adopt advanced technology, and promote the popularization and application of automated sorting equipment, mechanized loading and unloading equipment, intelligent terminal service facilities, express electronic waybills and express information management systems.

　　real-name system (for a service)

　　— — Express delivery companies with false identity information may not accept and send them.

　　In terms of mailing, the Regulations mentioned the problems in real-name registration system. Express delivery to real-name registration system means that the sender needs to show his ID card and register personal information, which was officially implemented at the end of 2015.

　　The "Regulations" further clarify that enterprises engaged in express delivery business should check the identity of the sender and register identity information when receiving and sending express mail. If the sender refuses to provide identity information or provides false identity information, the enterprise engaged in express delivery business shall not accept and send it.

　　secret protection

　　— — The maximum fine for revealing the sender’s privacy is 100 thousand

　　Express delivery to real-name registration system has become one of the measures to ensure the safety of express parcels, but at the same time it has caused people’s concerns about privacy.

　　In this regard, the "Regulations" stipulate that no unit or individual may illegally inspect other people’s express mail except that the relevant departments inspect it according to law. No unit or individual may open, conceal, destroy or resell other people’s express mail without permission. Enterprises engaged in express delivery business and their employees shall not sell, disclose or illegally provide user information known in the process of express delivery service, and the maximum penalty is 100,000 yuan if the circumstances are serious.

　　Damage claim

　　— — You can ask the enterprise or service enterprise to which the express waybill belongs for compensation.

　　In the course of delivery, disputes caused by damage or loss of express mail often occur.

　　With regard to claims, the Regulations stipulate that if the legitimate rights and interests of users are damaged due to delay, loss, damage or shortage of internal parts, users may demand compensation from the enterprise to which the trademark, name or express waybill belongs, or from the enterprise that actually provides express service.

　　In addition, if the express mail is delayed, lost, damaged or the internal parts are short, the liability for compensation for the insured express mail shall be determined in accordance with the insured rules agreed between the express delivery enterprise and the sender; For uninsured express mail, the liability for compensation shall be determined in accordance with the relevant provisions of civil law. Encourage insurance companies to develop liability insurance for express loss, and encourage enterprises engaged in express delivery business to insure. (End)