标签： 上海水磨

Changjiang business news　● Changjiang Business Daily reporter Jin Du

The model AITO Wenjie M5, jointly developed by Huawei and Cellis, a subsidiary of Xiaokang, has recently attracted attention from all walks of life.

Recently, a reporter from Changjiang Business Daily visited Huawei’s flagship store in Wuhan and found that the logo "Sailis" was very conspicuous on the rear of the M5 on the first floor. A salesperson told reporters that the newly produced M5 will remove the "Sailis" tail label and will not be labeled with the "Huawei" tail label.

With the blessing of M5, the sales volume of Xiaokang shares (601127.SH) keeps rising. The reporter of Changjiang Business Daily found that in May, the production and sales volume of new energy vehicles of Xiaokang shares surpassed traditional fuel vehicles for the first time, accounting for 52.28%.

According to the sales data released by M5, the delivery volume reached 5,006 vehicles in May, exceeding 5,000 vehicles for the first time. By the end of May, the cumulative delivery volume of the M5 has exceeded 11,000 vehicles, which has set a new record for the fastest delivery of a single model of a new brand.

A salesperson of Huawei’s flagship store in Wuhan said that at present, the number of orders for M5 in the world exceeds 10,000 per month, and it continues to increase.

A person familiar with the matter told Changjiang Business Daily that the M7 will be listed at the end of June or early July.

Ask M5 or remove the "Sailis" tail mark.

On May 1st, Huawei’s first flagship store in Central China settled in Wuhan Vientiane City.

Recently, a reporter from Changjiang Business Daily visited Huawei’s flagship store in Wuhan and found that there were four cars in the car exhibition area on the first floor, and the "Sailis" logo at the rear of the car was very conspicuous.

A salesperson told Changjiang Business Daily that the newly-produced M5 will be Weimar Automobile and will not be labeled as "Huawei", but will be presented as an independent brand.

In this regard, Changjiang Business Daily reporter sent an interview letter to Xiaokang, but no reply was received as of press time.

Wenjie M5 was jointly built by Cyrus and Huawei. According to official website, the current price of the standard version of rear-drive is 259,800 yuan, the performance version of four-wheel drive is 294,800 yuan, the version of four-wheel drive is 288,800 yuan and the flagship version of four-wheel drive is 331,800 yuan.

As a vehicle jointly developed by Huawei and Cyrus, AITO Wenjie M5 is also the first vehicle equipped with Huawei’s HarmonyOS cockpit. The core power comes from Huawei’s Drive ONE pure electric drive range extension platform, and Huawei is deeply involved in R&D and manufacturing.

Recently, the customer of the M5 has caused a heated discussion in the market because the user removed the "Sailis" tail label and affixed the "Huawei" logo. Many car owners bluntly said: "After changing the label, it has simply injected soul."

In this regard, Zhang Zhengping, chairman of Xiaokang Co., said frankly at the shareholders’ meeting that if the product is good or not, the market has the final say. If the product is not good, no matter who posted it, no one will buy it.

Zhang Zhengping also said that the high degree of attention paid by M5 in the world is an inspiration and affirmation for the cooperation between Xiaokang and Huawei. The spur of users is the biggest driving force for us to move forward, and bringing good experience to users is the cornerstone for us to forge good products.

Interestingly, in the 2021 annual report, Xiaokang shares made no mention of Huawei.

However, Xiaokang Co., Ltd. emphasized in its annual report that the M5 of Wenjie is equipped with a 3.0 range extender independently developed by the company, which can achieve a vehicle mileage of more than 1,000 kilometers, and can continue driving even without charging conditions.

It should be noted that Zhang Zhengping also revealed at the shareholders’ meeting that Xiaokang shares are increasing the layout of new energy industries by increasing investment in technology research and development of new energy vehicles and construction of sales channels.

On the evening of May 23rd, Xiaokang announced that the issuance review committee of China Securities Regulatory Commission had reviewed the company’s application for non-public offering of shares in 2022. According to the results of the meeting, the company’s application for non-public offering of shares was approved.

According to the revised plan for the non-public offering of A shares in 2022 released by Xiaokang in March, the total amount of funds raised by the company is expected to be no more than 7.13 billion yuan (inclusive).

Among them, the total investment of electric vehicle development and product platform technology upgrading projects reached 4.748 billion yuan, and it is planned to use the raised funds of 4.31 billion yuan; The total investment of the intelligent upgrading of the factory and the construction of electric drive production line is 633 million yuan, and it is planned to use the raised funds of 610 million yuan; The total investment of the user center construction project is 223 million yuan, and it is planned to use the raised funds of 210 million yuan; To supplement the working capital, it is planned to use the raised funds of 2 billion yuan.

Xiaokang shares’ sales of new energy vehicles increased by 2.1 times in May.

With the blessing of M5, the sales of new energy vehicles in Xiaokang shares have been rising, realizing "oil returning to electricity".

On June 2nd, Xiaokang Co., Ltd. released a production and sales bulletin, showing that the output of new energy vehicles reached 36,200 in the first five months, up by 258.97% year-on-year. The sales volume reached 33,200 vehicles, a year-on-year increase of 212.33%. The output of other models (fuel vehicles) of the company reached 66,400, down 39.91% year-on-year; Sales reached 66,800 vehicles, down 33.78% year-on-year.

In May, the output of new energy vehicles in Xiaokang reached 11,100, a year-on-year increase of 273.97%. Sales reached 10,500 vehicles, up 244.04% year-on-year. The output of other models of the company reached 10,400 units, down 63.98% year-on-year; Sales reached 9542 vehicles, down 61.71% year-on-year.

The reporter of Changjiang Business Daily found that in May, the production and sales volume of new energy vehicles of Xiaokang shares surpassed traditional fuel vehicles for the first time, accounting for 52.28%.

"Returning oil to electricity" is also an intentional move of Xiaokang Co., Ltd. In the 2021 annual report, the company claimed to be a technology-based manufacturing enterprise with new energy vehicles as its core business, with a perfect R&D, supply, manufacturing and sales system.

It should be noted that in the sales of new energy vehicles in the first five months of Xiaokang Automobile, the output of Sailis reached 9,933, an increase of 1,520.39% year-on-year; Sales reached 8483 vehicles, up 1211.13% year-on-year.

Among them, in May, the output of Sailis reached 3,125 vehicles, up 1,115.95% year-on-year; Sales reached 3,439 vehicles, up 1,248.63% year-on-year.

On April 19th, 2021, Sailis SF5, a subsidiary of Xiaokang, was officially listed at the 19th Shanghai International Auto Show.

On December 23, 2021, the medium-sized luxury SUV, the high-end smart electric vehicle, made its debut at the press conference, and it was delivered nationwide on March 5, 2022.

In less than three months from listing to delivery, the brand-new M5 achieved the delivery of over 3,000 vehicles in the first month, and entered the top five sales of high-end new energy SUVs with a price of over 200,000 yuan in the first month.

On June 1st, the sales data released by M5 showed that the delivery volume reached 5,006 vehicles in May, exceeding 5,000 vehicles for the first time. By the end of May, the cumulative delivery volume of the M5 has exceeded 11,000 vehicles, which has set a new record for the fastest delivery of a single model of a new brand.

A salesperson of Huawei’s flagship store in Wuhan said that at present, the number of orders for M5 in the world exceeds 10,000 per month, and it continues to increase.

In addition, it is reported that the M7 of Celeste luxury smart large-scale electric SUV will be released soon.

A person familiar with the matter told Changjiang Business Daily that the M7 will be listed at the end of June or early July.

Editor: ZB

Special feature of 1905 film network Shortly after the TV series "Gentlemen of the East Eighth District" was broadcast, it ushered in a wave of bad reviews. The bad review pointed out that the starring performance was greasy and embarrassing, the plot was suspended and the values were distorted and vulgar. However, such a drama is called a sincere work that has been polished for many years by starring, screenwriter and producer at the same time. People’s Daily commented on this drama and questioned the sincerity of this work.

Gentlemen of the East Eighth District has been frequently searched since its launch, which has attracted much attention. Ma Rongrong, a film critic, said: "The appearance of such a play is, to some extent, a’ cultural landscape’ at present. Why can this play challenge the audience’s aesthetics and the bottom line of the three views unscrupulously? This is also a wake-up call for creators. Instead of indulging in self-emotion and their own small world, they should really observe and face this era, and not be divorced from the context and aesthetics of the times. In the current creative environment, all kinds of movies and TV dramas appear, but in the creation, creators still have a certain awareness of the bottom line, and what kind of bottom line is untouchable. "

Gentlemen of the East Eighth District can be said to give people a feeling of being out of date everywhere, but behind the tide of bad reviews, there is a phenomenon that TV dramas are getting more and more attention. The reason is very simple. Such a huge number of bad reviews have aroused the curiosity of some viewers and made people want to see how bad the play is. This phenomenon is called "black and red" in the industry.

The phenomenon of "black and red" has been around for a long time. In the early years, the film was famous because of poor production. After many years, this model is still tried and tested, so Ma Rongrong went to watch it: "I watched this play because there were too many critical voices on the Internet. Many WeChat official account even listed all the points of this play, and the greatest value of evaluating this play is that it can be the object of everyone’s spit and have a talk with colleagues. Gentlemen of the East Eighth District still takes the route of winning attention by bad reviews, which is definitely not a normal choice, and this’ black and red is also red’ is a very abnormal mentality. This kind of practice of paying attention to Bo and paying no attention to traffic is exhausting and unsustainable. It is definitely not worth the loss to pay for its long-term reputation for the sake of temporary interests. "

This time, the audience’s strong resentment also made everyone find that the audience’s aesthetics are constantly improving, but some creators are standing still. It is also a story about starting a business and growing up. The spirit, inner brotherhood and real connection of the three men in the story can be said that Zhu Yu is in the forefront; It tells the story of how the civilians who have nothing can realize their personal career development and self-worth through entrepreneurship.

Although "Gentlemen of the East Eighth District" also talks about brotherhood, these four people are already good brothers when they appear. This friendship has no source and is hard to convince. What they do most is to help each other escape moral responsibility and social responsibility. There is no concept of right and wrong, which is no different from collusion. On the other hand, in Miracle Stupid Child and Chinese Partner, all the people’s feelings are shaped in layers, for reasons and step by step. In Miracle Stupid Child, they gradually cultivate their feelings through long-term work and work together, which can make the audience feel substituted. True friendship is to face the reality together, solve difficulties together and face the crisis together, so that friendship can make real gold not afraid of fire.

In addition to scripts and values, actors’ performances are also the hardest hit areas for bad reviews. Hans Zhang, the leading actor, screenwriter and producer, has not made any progress in acting. Now, at the age of 38, Hans Zhang can be described as "rejuvenation", returning to the routine in the original "meteor rain". After reading it all, Qian Fan returned as a "overbearing president". On the contrary, in Miracle Stupid Child, the protagonist was the first to disassemble and repair the mobile phone. In order to fit the role, the protagonist really learned how to disassemble and repair the mobile phone, so that every related shot on the big screen was real, and the audience did not see this determination and perseverance for the performance.

It is not difficult to see that Hans Zhang has his own "ambition and greed" in the creation of Gentlemen in the East Eighth District, but after the superposition of multiple identities such as starring, producer, screenwriter and producer, he pieced together a "middle-aged version" of meteor rain. Hans Zhang, who was born as an idol drama actor, tried very hard to break through the bottleneck of his personal career and turn himself into an all-round film and television talent. However, to really get rid of the crisis of his personal career development, the core still needs him to constantly strive to improve himself and keep up with the development of the times in terms of cognition. Hans Zhang, whose creative consciousness has been left behind by the times, has repeatedly repeated the routine of "overbearing president", regardless of the audience’s aesthetics and the changes of the times.

It can be said that Hans Zhang’s answer sheet not only failed to satisfy the audience, but even made them angry. A work like Gentlemen of the East Eighth District not only affects the feathers of the creators and actors, but also is a new drama that can be broadcast on TV. In the case of wider spread, the wrong values in the work are spread out, which will mislead some immature audiences in front of the TV to some extent. At the same time, the plot that caters to bad tastes will also distort some viewers’ cognition of the world and gender relations, which is also a mistake that people can’t ignore in the drama. Movies and TV plays, as mass communication products, have a very strong influence on the orientation of the times and the people’s hearts. Popular cultural works must be responsible for their three views and contents.

It is not difficult to see from this bad review of Gentlemen of the East Eighth District that the audience’s eyes are discerning, and they can always tell which works are sincere and which works are fakes at the first time. Judging from the popular TV series in recent years, the audience wants to see more works with solid plot, logic, excellent production and sincere performance. I hope that the creators can learn from this lesson, earnestly grasp the hot spots, pulse and pain points of the times, and create works that are better and more suitable for this era.