Cen Zhigang: Strive to Create a "Zhejiang Model" of Insurance Supporting Common Prosperity

  ▲ On March 10th, PICC P&C Zhejiang signed a strategic cooperation agreement with Yixin Europe Trade Service Group. The picture shows PICC P&C staff going deep into Yixin Oubanlie to provide services.

  China People’s Property Insurance Co., Ltd. Zhejiang Branch (hereinafter referred to as "Zhejiang Branch") thoroughly implements the deployment of the CPC Central Committee and the Zhejiang Provincial Party Committee and the provincial government on high-quality development and construction of common prosperity demonstration zones, continuously strengthens the mission of state-owned central enterprises, profoundly grasps the functional positioning of insurance in the new journey, and organically integrates the company’s operation into the overall situation of common prosperity demonstration zone construction and regional economic and social development. We fully realize that integrating into the construction of Zhejiang Common Prosperity Demonstration Zone is a great opportunity to create a new growth point for the company’s high-quality development, an effective measure to enhance brand value and social influence, and an important starting point for the deepening of the Group’s strategy in Zhejiang. Zhejiang Branch made great efforts to build comprehensive insurance, policy-oriented agricultural insurance, medical and health insurance and other security systems, which helped consolidate the achievements of poverty alleviation and rural revitalization, implemented the all-round protection for the benefit of the people and the people, and gradually explored a new path for insurance to support the construction of common prosperity demonstration zones in practice. In recent years, it has been awarded the first prize of financial institutions of the provincial government for supporting economic development and the outstanding contribution award of financing unblocked project for many times.

  Focusing on the central task of building a demonstration zone for common prosperity with high-quality development, Zhejiang Branch has successively issued a series of work plans, such as serving the construction of the demonstration zone for common prosperity and supporting the leap-forward development of 26 counties in mountainous areas, fully implementing the strategic cooperation agreement between the Group and the Zhejiang Provincial Government, formulating the Key Project Promotion Plan and the Capacity Enhancement Assessment and Incentive Plan, and starting 23 provincial-level key projects and 36 municipal-level key projects, with a premium of 6.686 billion yuan in 2022. By subdividing fields, reorganizing functions and excavating connotations, we will continuously expand the depth and breadth of insurance value output in practice and effectively play the role of insurance innovation driver, economic booster, distribution regulator, governance lubricator and social stabilizer.

  Play the role of innovation driver and improve the quality of economic development

  Promoting scientific and technological innovation is the key element to make the "cake" of common prosperity bigger. By giving full play to the role of insurance innovation driver, Zhejiang Branch increased the support and penetration of insurance for scientific and technological innovation, helped Zhejiang to build a high-level innovative province, and constantly promoted quality change, efficiency change and power change.

  In recent years, Zhejiang Branch has innovated and launched talent insurance such as Jinhua "Exposing the List" insurance, Hangzhou talent entrepreneurship insurance and Taizhou high-level talent entrepreneurship innovation comprehensive insurance to protect the gathering of scientific and technological talents and team building. Actively explore the business field of "innovation insurance", explore and improve the new model of "scientific and technological innovation insurance+credit enhancement service", fully guarantee the research and development expenses of scientific and technological projects, and relieve the worries of enterprises in tackling scientific and technological problems. Innovative development of the first (set), new materials and other technology insurance, providing a product service system covering the whole process of intellectual property creation, application and protection, promoting the industrialization of scientific and technological achievements, and providing 780 million yuan of intellectual property liability risk protection for more than 1,000 enterprises in 2022. In Hangzhou, Shaoxing, Jinhua and Quzhou, the intellectual property pledge financing projects of science and technology enterprises will be promoted on a pilot basis, and the value of talents and technology will be realized by using the insurance mechanism. Focusing on the digital reform and the construction of science and technology enclaves in 26 counties in mountainous areas, we will study the linkage service mechanism of insurance and loan, reduce the risk exposure of "trial and error costs" of science and technology enterprises, promote the research and development of new technologies and new products, project incubation and talent introduction, and improve the quality of economic development.

  ▲ On April 3, in order to thoroughly implement the spirit of the 20th National Congress and focus on the risk protection of new citizens and new business groups, PICC P&C Hangzhou Tonglu Branch launched the "Anyebao" publicity campaign for several days. The staff seized the opportunity to introduce the product content to the takeaway brother in detail and won the praise of the takeaway brother.

  Give play to the role of economic booster and accelerate the accumulation of material wealth

  High-quality economic development is the material basis for achieving common prosperity. At present, China is speeding up the construction of a new development pattern with the domestic big cycle as the main body and the domestic and international double cycles promoting each other. Zhejiang Branch focuses on key areas and links in Zhejiang, strengthens the benign interaction between insurance finance and real economy, and highlights the supporting role of insurance in economic growth and structural adjustment.

  Efforts will be made to improve the support and guarantee for Zhejiang’s export-oriented economy. In 2022, a total of 9800 export enterprises will be provided with $47.4 billion in export accounts receivable risk protection. In Yiwu, the government unified insurance model for purchasing export credit insurance in the national landing market has effectively solved the export risk protection problem of foreign trade enterprises with "multi-variety, multi-batch and small batch" and won CCTV’s "Economic Half-hour" and "Focus Interview" and other columns. In the fields of construction projects, government procurement, etc., we continued to carry out margin replacement insurance business to help enterprises loosen their burdens. In 2022, a total of 75.478 billion yuan of various types of deposits were released for 22,000 enterprises in the province. The implementation of safety production liability insurance in eight high-risk industries, and the "Quzhou Model" of Anhuan Insurance to achieve life-cycle risk management for high-risk enterprises have been reported by more than 50 mainstream media at or above the provincial level, such as CCTV News Channel. Initiate Lishui’s "forest insurance+carbon sink loan" insurance model, and realize the organic combination of insurance, carbon sink pledge and carbon sink financing. Draw the industrial map and industrial chain panorama of 26 counties in mountainous areas, sort out the docking list of major industries, characteristic ecological platforms, small and micro enterprise parks and other special industries, and study the risk management plan of "full life cycle coverage+value-added services" to promote economic transformation and upgrading and accelerate the accumulation of material wealth.

  ▲ In order to further urge enterprises to implement the main responsibility of safety production and resolutely prevent and contain all kinds of safety production accidents, on October 26, 2022, Jiaxing Branch of PICC P&C Zhejiang hired a third-party agency expert to send a hidden danger investigation service to an liability insurance customer.

  Give play to the role of distribution regulator and balance the pattern of social interests

  Balanced and coordinated development is the basic path to achieve common prosperity. As a financial tool, insurance can reduce the risk of the flow of production factors, promote the flow of capital, talents, technology and data to low-value areas, and help eliminate the imbalance between urban and rural development.

  Zhejiang Branch has given full play to its own professional advantages and continuously strengthened agricultural risk protection. The coverage rate of live pig insurance is nearly 100%, and the insurance amount of major agricultural products has covered the materialized cost. The "Longyou Model" of harmless treatment of live pigs, which was pioneered in China, has achieved provincial coverage and nationwide promotion, and 216 agricultural insurance products with local characteristics have been launched. Improve agricultural industrial chain services, develop agricultural industrial chain insurance products covering agricultural production, product quality and financing loans, and actively promote the integration and development of rural primary, secondary and tertiary industries. Weaving a dense service network for agriculture, rural areas and farmers has established 950 insurance service stations, 10,995 insurance service points for agriculture, rural areas and farmers and a team of rural co-insurance workers with 16,084 employees in 867 rural towns and streets in the province. In 2022, it provided 55.033 billion yuan of insurance protection for 953,500 farmers in the province, and paid 793 million yuan of compensation to 233,300 farmers. Support the leap-forward high-quality development of 26 counties in mountainous areas, make overall plans for resource inclination, and promote all 26 county branches to submit "one county, one policy" insurance proposals, of which 9 county governments have signed strategic cooperation agreements with municipal companies. Fully implement the rural revitalization strategy, and strive to achieve an underwriting rate of 85% for staple foods in 26 counties by the end of 2025, with high-security businesses such as full-cost insurance and income price insurance accounting for more than 45%, achieving full coverage of "one county with multiple products" and ensuring and improving rural income levels.Balance the pattern of social interests.

  ▲ In order to further improve the protection level of staple grains such as rice, Zhejiang Branch upgraded and introduced early rice seedling raising insurance, rice planting full-cost supplementary insurance, rice harvest loss supplementary insurance and continuous rainy weather index insurance at the rice production end, innovated and developed rice price index insurance at the sales end, and promoted rice purchase value index insurance at the storage end, realizing closed-loop protection of the whole industry chain from rice production and planting to storage and effectively guarding the "rice bag" project.

  Give full play to the role of managing lubricators and optimize the production and living environment

  Building, governing and sharing a beautiful production and living environment is an inherent requirement for achieving common prosperity. Zhejiang Branch gives full play to the leverage effect of insurance as a market-oriented economic tool, transforms complex interest disputes into clear and standardized economic contract relations, and improves the efficiency of resolving contradictions and disputes; Use the company as an independent and professional third party to mediate contradictions and disputes and solve the dilemma of the government as both a referee and an athlete; Enlarge the leverage effect of fiscal expenditure, transfer and disperse risks in time and space, and smooth the cost of social management.

  Continuously deepen the "police-insurance linkage", invest a total of more than 77 million yuan, establish 495 "police-insurance linkage" persuasion service stations, recruit 921 counselors, and realize the full coverage of "two stations and two staff" in the county of the province; 116 "vehicle control" stations have been built, serving 288,300 people. The "Changxing model" of electric vehicles in Huzhou has reduced the traffic accidents at hidden intersections by more than 50%, which was affirmed by the Traffic Management Bureau of the Ministry of Public Security and held a site meeting to promote it nationwide. Hangzhou Hushu elevator life cycle insurance, through the government’s lead, market operation and multi-party participation, has built a brand-new model of elevator supervision. Taizhou urban residents’ housing "insurance+monitoring+service" package risk solution, relying on PICC "golden shield of urban housing" cloud monitoring platform, better explored the long-term mechanism of urban old housing management. The chief underwriter underwrites catastrophe insurance in Wenzhou, Taizhou and Lishui, providing 485 million yuan of risk protection for major disasters such as typhoons and heavy precipitation. Innovate green insurance to participate in the compensation mechanism of ecological protection, promote comprehensive rural management, and optimize the production and living environment.

  ▲ Typhoon Plum Blossom is approaching. At 16: 00 on September 14th, 2022, young employees of Yongjia Branch of Wenzhou, Zhejiang Province of PICC P&C rushed to visit key enterprises to carry out disaster prevention inspection before the typhoon. Not afraid of danger, he climbed to the roof of the customer’s factory to check the sealing situation, just to ensure the safety of the factory.

  Give full play to the role of social stabilizer and cover the bottom line of people’s livelihood security

  Complementing the shortcomings of people’s livelihood and promoting social equity is the fundamental purpose of achieving common prosperity. The blood of insurance contains mutual help and universal benefit genes. Zhejiang Branch fully tapped the function of insurance as a social stabilizer, played the role of insurance mechanism in creating social wealth, narrowing the gap between urban and rural areas, coordinating provincial development and social security system construction, and further improved the vitality, efficiency and security level of the social security system by continuously improving the depth and density of insurance, broadening the scope of risk protection, improving the quality of insurance services.

  We will continue to expand the coverage of inclusive products such as medical insurance, industrial injury insurance, endowment insurance, nursing insurance and rescue insurance, and build an inclusive risk protection system. In 2022, we will undertake more than 140 social security businesses, covering more than 38 million insured people and paying compensation of 2.748 billion yuan. Actively promote the development of "Zheli Huimin Insurance" commercial supplementary medical insurance, achieving a participation rate of 57.94% in the province, covering 27 million people. Among them, "Zhelibao", the first in China, was listed as an annual case of China’s reform. In 2022, the participation rate exceeded 93%, and the medical expenses for 25,300 patients were 124 million yuan. Solely undertake the key contact projects of the National Medical Insurance Bureau and the demonstration projects of the Provincial People’s Social Welfare Department — Yiwu long-term care insurance has paid more than 229 million yuan for more than 8,400 disabled people. By creating a high-quality living environment with a sense of security for the elderly, medical care for the sick, income from labor and help for the weak, we will cover the bottom line of people’s livelihood security.

  Building a demonstration zone of common prosperity with high-quality development is a vivid practice of the "Chinese Dream" in Zhejiang, and it is also an important platform to realize the value conversion of the company’s mission as a red central enterprise, and it is also an important platform to show the political, people-oriented and professional advantages of people’s insurance. In the next step, Zhejiang Branch will adhere to the spirit of the 20th National Congress of the Communist Party of China, actively serve the national strategy, further integrate into Zhejiang’s "two first" regional strategy, fully implement the regulatory requirements of "steadily increasing security, controlling risk and ensuring insurance for the people", deepen the Group’s insurance strategy, make technological innovation of excellent products, take practical measures to prevent and resolve risks, take the mission of becoming the most trustworthy insurance force on the road to common prosperity, and strive to build a demonstration zone that supports high-quality development and construction of common prosperity.