Huawei’s P series is renewed as Pura： Inspire creativity with imagination and create a new benchmark for image aesthetics.

On April 18th, 2012, Huawei launched the first P-series product Ascend P1, which started Huawei’s unremitting pursuit of excellent image and technology aesthetics, won the love of hundreds of millions of consumers around the world, and also recorded and witnessed the wonderful moments of countless consumers’ lives. After 12 years of glory, Huawei P series was officially upgraded to Huawei Pura in 2024, and on the special day of April 18th, 2024, Huawei released a brand-new flagship mobile phone Pura 70 series, starting again with a brand-new attitude, inspiring extraordinary creativity with infinite imagination, leading the fashion trend with unique style, realizing a new leap from technology leading to brand leading, and starting a brand-new chapter in Huawei Pura series!

leadDevelopment history of moving images,promoteEvolution of science and technology aesthetics

In the past 12 years, the development history of Huawei P series is like a chronicle of the interweaving of mobile images and scientific aesthetics, which witnessed the complete stage of this field from budding to prosperity and development, and always played an important role as an innovation leader. Since the first generation of P series, Huawei has continuously tapped and released the potential of mobile photography and gradually set an industry benchmark. Every time a new product is released, it is accompanied by a major breakthrough in imaging technology. From the optimization of depth ranging of early pictures to the deep development of night scene mode, and then to the exquisite presentation of telephoto shooting, P series expands the boundaries of mobile photography all the time.

Looking back, Huawei P series took the lead in applying RGBW four-color sensor in the industry, subverting the traditional color capture method; The first black-and-white color dual camera is launched to realize the experience innovation of mobile phone photography; Self-developed RYYB super photosensitive sensor breaks the bottleneck of dark photography in one fell swoop; The first 5x periscope optical telephoto lens, 100x binocular hybrid zoom and the first super-concentrated night vision telephoto have led the trend of telephoto photography again and again. P series is like a walking color collimator, telescope and night vision instrument. Every iteration is an innovation and breakthrough in the industry, which sets a new milestone for moving images.

Huawei P series has never been a purely technical pile-up, but adheres to the concept of taking users as the core, helping users to cross the constraints of time and space, freeze the beautiful moments from far to near, from dark to bright, from macro to micro, comprehensively expand the possibility of photography, and make beauty everywhere and omnipresent. Whether it’s crossing the distance between time and space, bringing the unreachable moon closer to the palm of your hand, penetrating the darkness and finely capturing the light and shadow flow at night, or freezing the moment and going deep into the fantasy mystery of the microscopic world, P series helps users capture vivid details and beautiful moments in life in all-weather scenes with its excellent image performance.

It is particularly worth mentioning that P series has also opened up territory in the field of portrait photography, promoting the quality evolution of smartphone portrait photography, not only paying attention to the fine depiction of the subject, but also giving portrait photography a unique light and shadow texture and emotional depth through the accurate grasp of light and atmosphere, so that each portrait work can tell a unique story.

At the same time, Huawei P series has always adhered to the initial intention of recording truth and expressing emotions, accompanying users to grow up together and recording real life with images. With the continuous innovation of mobile video technology, P series encourages users to actively explore the unknown world, faithfully restore the original appearance of life, and make every picture present the true beauty of "what you see is what you get". The intelligent and humanized photography experience gives users strong confidence, so that they can record the pictures that touch their hearts at any time in their lives, connect the ups and downs of life with images, and deduce their own wonderful life plays.

Each generation of P-series mobile phones carries users’ unique memories and emotional sustenance. They are not cold technological products, but vivid expressions and powerful expressions of each user’s understanding of life and perception of the world.

Pursue your heart and forge ahead,brand-newStart again with a gesture

Nowadays, people’s aesthetic taste is constantly upgrading with the changes of time and cultural environment, and there are higher requirements for product design and function. This aesthetic upgrade is not only reflected in the pursuit of appearance, but also in the exploration of the essence and spirit of products.

Huawei P series has been evolving and upgrading in the past 12 years. It not only pursues the ultimate aesthetic feeling and design sense in appearance, but also revolutionizes its functions to meet the changing needs of users. The accumulation of this quantitative change eventually brought about the sublimation of qualitative change, which made Huawei Pura emerge at the historic moment and unique.

Facing the next 12 years, Huawei Pura series will set sail with a brand-new attitude, leading mobile images from discovering beauty to creating beauty, from device innovation to style expression, from recording life to artistic creation, perfectly integrating peak image technology, aesthetic design concept and original style expression, and starting a new exploration journey about image power and personality expression.

In the exploration of image technology, Huawei Pura series has gone beyond the limitation of simple software and hardware iteration, and turned to focus on the optimization and upgrading of the entire image system architecture. From single device efficiency improvement to full link technology innovation, Pura series has built an advanced whole machine imaging technology system, which has achieved a leap from hardware precision to excellent imaging effect. Adhering to the forward-looking vision, Pura series will strengthen the ability of moving images in all directions, and expand more professional and diverse moving image bases through the breakthrough of four dimensions, such as sensing subtle light and dark changes, seamlessly spanning vast spaces, accurately capturing rich colors and instantly freezing eternal memories, thus empowering users to fully express their personalized image styles.

In terms of user experience, Huawei Pura series is committed to transforming each user into a unique creator, connecting reality and imagination with images, and endowing ordinary life art with charm. It will continue to challenge the limits of mobile imaging technology, awaken users’ inner imagination and turn it into shocking creative expression by breaking through the excellent shooting experience brought by innovation. Whether it is the visual impact that broke out in an instant, the emotional appeal that is deeply rooted in people’s hearts, the endless imagination that dares to explore, or the unique expressive force of color application, Pura series will join hands with users to jointly cast the power of images and breed artistic masterpieces full of personal imprint and unique style.

It is not difficult to see from the relevant brand information released by Huawei that Huawei Pura is deeply concerned about the spiritual value and power transmission carried by the image itself. With the increasing demand for individual self-expression, Huawei Pura aims to provide users with a broad and free creative space with its advanced image technology and excellent image performance. Huawei Pura seems to not only pay attention to the subversive innovation of technology, but also devote itself to promoting the value sublimation and style expression of video art, so that everyone can become a creator and artist, thus satisfying modern people’s pursuit of beauty and desire for self-expression.

Huawei Pura encourages users to display endless imagination and turn creativity into reality, so that each photo is not only a representation of physical scene, but also an artistic carrier with profound connotation and spiritual value, conveying the powerful power and far-reaching influence behind the image and leading users into a new era of images full of infinite possibilities and profound cultural connotations.

On the key historical node of April 18th, Huawei’s P-series upgrade to Pura marked a new journey for Huawei in the field of mobile images. This upgrade announced that Huawei is leading the mobile image from discovering the beauty of life to creating the beauty of art, and advocating personalized expression and value transmission of photography style. At the same time, it also means that mobile phone photography has evolved from a simple life recording tool to an important platform for artistic creation, allowing users to capture and create more imaginative moments with their mobile phones. This upgrade of Huawei has undoubtedly pushed mobile images to a new height.

Facing the future, the brand-new Huawei Pura will inspire creativity with imagination, and lead a new round of fashion image trend with its unique and distinctive brand style. Explore the unseen beauty with bold imagination; Open a new horizon with a pioneering perspective; Leading the fashion trend with original style, bringing a wonderful experience beyond expectations to consumers all over the world.

Huawei Pura is not only a better flagship mobile phone, but also a warm expectation and brave exploration for a better life in the future. Huawei Pura 70 series, as the first flagship mobile phone product of Pura series, will surely show the original style of the brand, and bring consumers a brand-new experience with its pioneering aesthetic design, leap-forward leading imaging technology and powerful flagship performance. At the same time, we also expect Huawei Pura to pursue its true heart, forge ahead and continue to write its own legendary chapter in the years to come!

Xiaomi Automobile officially appeared on the website of the Ministry of Industry and Information Technology, but everyone remained tight-lipped before Xiaomi Automobile Factory.

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　　Xiaomi automobile finally unveiled the veil.

　　On November 15, the Ministry of Industry and Information Technology announced the declared model information of Xiaomi Automobile. According to the public information, the trademark of Xiaomi automobile product is Xiaomi brand, which is a pure electric car, and the manufacturer isGroup off-road vehicle co., ltd.

　　The picture published on the website of the Ministry of Industry and Information Technology shows that the tail logo of Xiaomi car is "Beijing Xiaomi". In terms of overall dimensions, it is 4997mm long, 1963mm wide, 1455mm high and 3000mm wheelbase. In addition, Xiaomi automobile uses iron phosphate., the supplier isFoday under its banner; The engine comes from United Automotive Electronics Co., Ltd. and is driven by.The peak power is 220kW.

　　According to the configuration information, some models are provided with options.This also means that in terms of assisted driving, there will be differences according to different configurations, which are divided into two schemes: with and without.

　　As for the issue of "production qualification" concerned by the industry, according to the information published by the Ministry of Industry and Information Technology, the name of the enterprise is "Group Off-road Vehicle Co., Ltd.", the registered address is No.1 Tongxin Road, Zhaofeng Industrial Base, Zhaoquanying Town, Shunyi District, Beijing, and the production address is No.21 Courtyard, Huanjing Road, Beijing Economic and Technological Development Zone, which is the self-built factory of Xiaomi Automobile. An industry insider told Blue Whale Finance reporter that the use of Beiqi off-road vehicles for "production qualification" does not mean that Beiqi is OEM for BAIC Group. This statement is not accurate. According to the available information, the Xiaomi Automobile Factory announced this time is assembled by Xiaomi itself, but other processing and parts need to be analyzed after seeing the physical car.

　　On the same day, Blue Whale Finance reporter visited Xiaomi Automobile Factory. At about 3 pm, two security guards were on duty at the main entrance of the park to prevent irrelevant personnel from entering. In addition, several people were looking inward sporadically at the door. According to the security guards at the door, these people were waiting for their own docking people to pick them up, and they were not allowed to enter casually. At about 4 pm, a man in a suit walked out of Xiaomi Automobile Factory. One of the men said that they were talking with Xiaomi about cooperation in engineering. However, when Blue Whale Finance reporter asked about the news related to Xiaomi Automobile, the man picked it up obviously and said that he didn’t know all the news about Xiaomi Automobile, so don’t ask him. Not only that, but even the construction workers who are not the staff of Xiaomi Automobile nearby are silent about Xiaomi Automobile.

　　Since Lei Jun announced that Xiaomi had built a car, Xiaomi’s every move has been concerned by the outside world. Since October this year, the rumors about Xiaomi Automobile have been constant. The last time Xiaomi publicly responded to the news about Xiaomi Automobile was on October 25, when Xiaomi founder and CEO Lei Jun was in his personal life.The account said, "Xiaomi Automobile is progressing very smoothly at present, and it will be officially listed in the first half of next year, and will report to you when it is appropriate."

　　Combing the time sequence, on March 30, 2021, Xiaomi founder Lei Jun said in a public speech that in the next decade, Xiaomi will invest 10 billion US dollars to build cars, and Lei Jun will be personally responsible for the car-making business. In September 2021, Xiaomi Automobile Co., Ltd. was incorporated. On November 27th of the same year, the Management Committee of Beijing Economic and Technological Development Zone held a signing ceremony with Xiaomi Technology. With the signing of the Cooperation Agreement, Xiaomi Automobile was officially announced to settle in Beijing Economic Development Zone.

　　According to reports, Xiaomi Automobile Project will build Xiaomi Automobile Headquarters Base, Sales Headquarters and R&D Headquarters, and will build a vehicle factory with an annual output of 300,000 vehicles in two phases, of which the first and second phases will have a production capacity of 150,000 vehicles respectively. It is expected that the first car will be off the assembly line in 2024 and mass production will be realized.

　　"Realizing mass production in 2024" is a word that Xiaomi official and Lei Jun are talking about, which has also become the beginning of Xiaomi’s car making.

　　By the end of 2022, Xiaomi Automobile had applied for more than 400 patents involving autonomous driving, intelligent cockpit, charging device and power system.

　　Especially in terms of autonomous driving, Xiaomi has accumulated technology for many years and soon formed a very strong autonomous driving team.

　　In Lei Jun’s annual speech in 2022, Lei Jun said: "All sectors of the automobile industry are very complicated, among which non-automatic driving is the most complicated. At the same time, automatic driving is also the key point for the decisive victory of smart electric vehicles. Xiaomi’s car-making automatic driving will adopt full-stack self-developed algorithm to fully develop automatic driving technology, and the goal of automatic driving is to enter the first camp of the industry in 2024."

　　According to the data of Xiaomi’s financial report in the second quarter of 2023, in terms of R&D, Xiaomi’s R&D investment in the second quarter reached 4.6 billion yuan, a year-on-year increase of 21%, and the compound annual growth rate of R&D investment in the past six years reached 38.4%. It is estimated that Xiaomi’s R&D investment will exceed 100 billion yuan in 2023. It is worth mentioning that nearly 30% of the 4.6 billion yuan invested in R&D in the second quarter was used for the smart electric vehicle business.

　　Although Xiaomi has been extremely cautious about information disclosure since the official announcement of the car-making plan, the voices from all sides inside and outside Xiaomi can also roughly describe the progress of Xiaomi’s car-making.

　　In the conference call after the release of Xiaomi’s second-quarter earnings report, Lu Weibing, president of Xiaomi, mentioned in an interview that the actual investment of Xiaomi Automobile is even greater. Xiaomi is making the long-term layout of the automobile with the goal of entering the top five in the world in the future, doing full-stack self-research and building its own automobile factory, so the investment in cash flow is even higher than the disclosed figures.

　　"Xiaomi Automobile has just finished the summer test, and the progress has exceeded expectations, maintaining the mass production target in the first half of 2024 unchanged." Lu Weibing further stated.

　　In October 2023, at the launch conference of Xiaomi 澎湃 OS and Xiaomi 14 series new products, Lei Jun announced that the group strategy was officially upgraded to "the whole ecology of people and cars". The key core of this new strategy is Xiaomi 澎湃 OS, which is people-centered and organically integrates "the whole ecology of people, cars and homes". The system is not only suitable for mobile devices such as mobile phones, but also will be installed on Xiaomi cars. According to the PPT displayed at the press conference, Xiaomi will be equipped with a roof camera, through which people in the car can make video calls and other functions.

　　The arrow is on the string and has to be sent. With the gradual unveiling of Xiaomi Automobile, it will take time to prove whether Lei Jun can lead Xiaomi to win this battle.

How about Xiaomi box 4S MAX？ OK or not？ Who is more worth buying than Dangbei B3？

Overnight, two new TV boxes emerged, one is Tencent Aurora Box 5s, and the other is Xiaomi Box 4S MAX. The starting price is 499 yuan. So what about the configuration and function of these two TV boxes? Let’s talk about it in detail today, and compare it with Dangbei Super Box B3.

Let’s talk about why it’s so rolled up. New products have appeared in both brands overnight, and the memory configuration is considered as the mid-to high-end flagship models. This should start with the Dangbei box. When it enters the TV box industry, it will focus on the mid-to high-end flagship models. Roto Technology once said that Dangbei box led other manufacturers to gradually develop TV boxes into high-end and high-quality products. At present, it is true.

Tencent aurora box 5s

Let’s talk about the mental journey of Tencent Aurora Box 5s. At first glance, there is almost no difference between Tencent Aurora Box 5s and Tencent Aurora Box 3Pro. Tencent 3Pro adopts Jingchen S905x3-B in configuration. Tencent 5s uses Jingchen S905x3-H. This type of chip has not been officially verified in Jingchen, but the parameters given by the government. My personal guess is that it should be similar to the computer processor model. In addition, the model ending in H generally represents high voltage, which has a high main frequency, but it also has a fatal disadvantage, that is, it will work for a long time with high load and its life will be relatively short.

Secondly, the difference between Tencent Aurora Box 5s and Tencent Aurora Box 3Pro is WiFi6. On the whole, this new product, Tencent Aurora Box 5s, has changed the chip and added WiFi6 on the basis of Tencent 3Pro, and most other parameters are consistent, which is more expensive than 40 yuan in price. How about the cost performance?

Besides, in terms of system experience, the built-in Aurora OS system in Tencent Aurora Box 5s is criticized for its complicated operation, very inconvenient operation and very few functions. The only remote controller needs to be retrieved at its own time. For example, if you don’t operate the remote controller for one minute, the remote controller will make a sound, which is not very intelligent if it is not real-time.

Xiaomi hezi 4S MAX

Xiaomi box 4S MAX is full of sincerity for Xiaomi himself. After all, every time the upgrade configuration of Xiaomi box is almost unchanged, this time it directly becomes 4+64G memory capacity, which is still very eye-catching; As for the processor, it can’t be said that it still uses the "ancient" chip Jingchen S905X3. This model has the same configuration as the previous generation 4S Pro, so its comprehensive strength is still somewhat inferior.

In terms of system experience, it is inevitable to start advertising. Xiaomi box has always been called "advertising box" by users, and starting advertising really seriously affects the experience; Secondly, the UI interactive layout in the system, the operation remains unchanged; At the same time, the content of resource charges is mostly, that is, I have built in the resources you want, but you have to spend money to see it. The "leek" has been cut one after another, and the Xiaomi box is completely a label that makes the Xiaomi brand break away from cost performance.

There is also a shortcoming that has to be said, that is, the network port, as a millet box 4S MAX with a price of 499, has no network interface, and WiFi only uses dual-frequency WiFi5. It can be seen that there will be network jams and other phenomena in the network, and I am afraid that when the time comes, I will watch the video and directly prompt "loading" in a wonderful place, and I am afraid that I will vomit fragrance.

In addition, the Xiaomi box 4S MAX has no special functions, and even the basic functions such as remote control retrieval and cloud games cannot be realized.

Dangbei Super Box B3

The configuration of Dangbei Super Box B3 is based on Jingchen S922X chip and 4+32 large memory, so in the comprehensive configuration, Dangbei Super Box B3 should ride the dust to kill the above two products. After all, the chip configuration of S922X is far superior to that of S905 series chips. It is precisely because of the processor gap that the GPU used is even worse, so in terms of image quality, the Dangdang box B3 is also excellent.

In addition, the overall performance of Crystal Morning S922X is 67% higher than that of Crystal Morning S905X3, and the performance is greatly improved, stronger and smoother.

In terms of experience, Dangbei Super Box B3 has been on the market for a long time. According to the feedback from users, the built-in Dangbei OS system has a first-class experience, and Dangbei was born as a TV software, so he knows the pain points of users and supports DIY desktops in the design of UI interaction. His own desktop is in charge. This is very user-friendly and makes the user’s operation more convenient.

Secondly, the memory optimization and recycling technology is added, with 4+32G memory, and the system function also has the function of limiting the background application from starting. Various combinations make the TV box run more smoothly and bring users extraordinary experience.

At the same time, the remote control retrieval function supports real-time and remote retrieval, which is not just the retrieval mode of the remote control overtime sounding like Tencent Aurora Box 5s; The most important point is the remote control function. The Dangbei Super Box B3 can operate the screen of the TV box at home through the mobile phone outside, perform on-demand and set some parameters, which is very convenient for the elders at home. This function is officially called Magic Screen.

To sum up:
Configuration: crystal morning S922X > crystal morning S905X3-H > crystal morning s905x3; Reason: The overall performance of Jingchen S922X is 67% higher than that of Jingchen S905X3, and the performance is greatly improved, stronger and smoother.

In terms of experience, Dangbei Super Box B3 > Tencent Aurora Box 5s > Xiaomi Box 4S MAX；; Reason: According to the built-in system experience of the box, the Dangbei box is more humanized in design and has many practical functions.

In terms of resources, Dangbei Super Box B3 > Xiaomi Box 4Max > Tencent Aurora Box 5S; Reason: When the built-in shell box covers almost the whole network resources, including movies and software, the resources of Xiaomi box are less, and Tencent Aurora box only has Tencent video resources.

Of course, in addition to these three products, you can also pay attention to Danube MAX 1, which is also built with Danube OS system, with the same functions. The configuration is the first TV box with 6G running memory, which will run more smoothly.

Therefore, to sum up, Dangbei Super Box B3 is more worth buying. As for the two new TV boxes, the price is too high, and the comprehensive cost performance ratio is far less than that of Dangbei Box. If your budget is sufficient, you can also choose Dangbei MAX 1 in one step to make the experience smoother.

On April 23rd, the new car map of the M5 was exposed.

Recently, we obtained a set of real car maps of the new model M5 from domestic social media. Earlier, at the Huawei HarmonyOS Ecological Spring Communication Conference, Yu Chengdong announced that the new M5 would be officially launched on April 23rd. The new car is expected to be upgraded for intelligent driving and driving control, and will continue to introduce pure electric and extended-range models.

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　　In appearance, this car is equipped with a closed air intake net, which is a pure electric version. The new border M5 has been fine-tuned for the appearance details. The LOGO of the front of the car is designed in black, and the silver trim at the lower enclosure is also changed to black. Other parts are consistent with cash.

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　　From the side of the car body, the camera components at the fender of the new car and the chrome trim around the window are all replaced with blackened designs. The new car is also equipped with black double five-spoke wheels and red brake calipers, which further increases the sporty atmosphere. In addition, we can see that the roof is equipped with a lidar.

　　The power information has not been released, and the current models are available in pure electric and extended range. The motor is available in 272 HP rear drive and 496 HP four-wheel drive. The cruising range of pure electric rear-drive vehicles is 602 km and 620km, and that of pure electric four-wheel drive vehicles is 534km. The extended-range model is equipped with a 1.5T engine as a range extender, with a maximum power of 152 HP and a pure battery life of CTLC ranging from 230 to 260km.

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Zulu, a new force in Civilization 6, announced that African chiefs led the rise of tribes.

　

Characteristic unit-Bantu samurai regiment

Wandering stars

　　Zulu Warrior Regiment is a formidable force. Ambitious Shaka raised their fighting capacity to a new height with the help of the Ikova spear (a short and sharp spear with a wider blade than the throwing spear) and the light shield (a large oval shield covered with cowhide). Zulu warriors can perform shield wall tactics, which can not only defend against throwing stones and flying arrows, but also hide their true strength. When attacking, the "horns" are discharged-the recruits are responsible for containing the enemy’s two wings to encircle them (horns), while the more experienced main force is responsible for destroying the contained enemy (oxen).

　　Shaka’s Bantu warrior training system is quite cruel. However, the harsh conditions also make the well-trained soldiers closely United and easily arrange a complicated battle. This unit replaces the spearmen and has a higher attack bonus; The cost is lower than that of other combat units in the same generation, and the maintenance cost is lower and the experience value is gained faster.

Characteristic area-Kanda, Iraq

Wandering stars

　　Kanda (also known as "corral" or "Umz") is a self-sufficient Zulu settlement, which can defend against foreign enemies. It has a double wooden fence, the inner layer keeps livestock and the outer layer isolates intruders. For practical and strategic reasons, Kanda is usually located on the hillside: it can be used for natural cleaning by flowing rainwater, and it can also be used for commanding and defending foreign enemies. In Shaka’s military system, the Legion is stationed in Icandane for daily training and life.

　　When Zulu marched eastward and westward for inclusion in the surrounding tribes, more Iraqi Kanda would appear like mushrooms after rain. This Zulu characteristic area can provide more housing instead of camp. After meeting the municipal or scientific and technological preconditions, legions and armies can be directly produced to speed up their creation.

Leader’s Characteristic Ability —— Ibuto

Wandering stars

　　Shaka became the leader of a Bantu army at the age of 23. His outstanding military exploits made him become one of the most effective commanders under Chief Dingiswayo. Shaka was good at training troops and reorganizing equipment, and replaced the low-lethal javelin with a wide-edged Ikewa spear and a large cowhide shield. Therefore, in the game, Shaka can form a legion (which needs "mercenary" municipal government) and an army (which needs "nationalist" municipal government) earlier. In addition, Ibuto can also provide additional basic combat power for the legion and the army.

The ability of civilization characteristics-tribal praise

　　After the tribe is conquered, it will be incorporated into the Zulu kingdom, and its young and middle-aged people will be incorporated into Ibuto and continue to fight with the Zulu army. Shaka waved the baton of the Bantu Warriors with one hand, and offered a diplomatic offensive with the other hand-a "tribal tribute" in the game. After conquering the city, you can gain loyalty bonus by stationing troops here. After unlocking the corresponding municipal government, the units that conquer the city will be upgraded to legions or armies.

　　Chaka Zulu is one of the nine leaders in Civilization 6: Rise and Fall, which will be released on February 8, 2018.

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Aauto Quicker is a women’s group, Tik Tok is a variety show, and what are the ＂tricks＂ for short videos that cross the border？

The arrival of Q3 means that the year 2020 is half over.

In July, when the screen was full of excitement, two short video platforms, Tik Tok and Aauto Quicker, also launched a new round of "attack" plan for the film and television industry: Aauto Quicker directly announced the seven-person group "KSGirls" and took a step of "becoming an idol"; Tik Tok continued to engage in variety shows, and went online to hold hands with singer Hu Haiquan’s program "HI! Springs listen to me "…

What are the new ideas and new ways of playing behind these frequent "cross-border" behaviors?

“show you the world

I appreciate it with you.

Watch flower of life bloom freely.

There is always a light that will illuminate the road ahead.

There is always some love worth watching with enthusiasm.

The world is very big. Go ahead with the wind.

Every dream has its own unique magnetic field. "

On July 5th, one day after the formation of "Creation Camp 2020" and "Hard Candy Girl 303", Aauto Quicker Film and Television officially announced its female group "KSGirls". Interestingly, Aauto Quicker’s women’s team did not have the usual group-forming links such as voting and public performance, but directly announced the "C debut" and released the first female team MV of Colorful Vision.

KSGirls is composed of seven girls, including Cai Bing, a dance blogger on the platform of Aauto Quicker, Chen Chunyu, a dance master, Huoxianmei, a popular anchor who changed from a game to entertainment, Chen Doby, a beautiful girl musician, He Yating, a popular cover blogger, etc. They are fast-paced online celebrity creators, among whom Chen Doby and Huoxianmei Aauto Quicker have more than 10 million fans.

This year, it is the "year of playing" in the women’s team draft: In March, iQiyi’s "Youth has You 2" made programs such as "reader" and "Wow" quickly out of the circle; In May, Tencent Video’s "Creation Camp 2020" launched the women’s group combination of "Hard Sugar Girl 303"; In June, Mango TV’s "30+" women’s group "Braving the Wind and Waves", with stocks and hardcore sisters Qi Fei …

On the one hand, idol talent shows frequently issue innovative declarations of "not defining women’s groups", and on the other hand, short video platforms touch idol tracks for the first time. On the crowded track of women’s team and draft, the quiet joining of short video platform is just like the subtle "throbbing" mood of TV people when the video platform just launched the online draft program. At present, it is not clear how KSGirls will take the idol road after forming a group, and what supporting women’s group performing activities with short video features will be held. However, these online celebrity girls who are from Aauto Quicker and have different specialties and bring their own fans may find new ways to develop women’s groups outside the reality show.

Regardless of whether KSGirls operates successfully or not, for Aauto Quicker, this is a good marketing action to reshape the brand image. According to Aauto Quicker Film and Television, within 24 hours of announcing the debut of the Aauto Quicker Women’s Team, tens of thousands of female users in Aauto Quicker released videos, announcing that they were "Aauto Quicker girls", with the declaration logo…… of # Aauto Quicker girls are in position C # … In the first MV of the women’s team "Colorful Vision", the poster copy of "Open a Aauto Quicker, everyone will debut" also made the Aauto Quicker Women’s Team more like a marketing direction aimed at "pulling new things".

It can be said that it has always been the direction of Aauto Quicker’s efforts to wash away the stereotype of "rustic flavor" and "sprint" to first-tier cities. Previously, after the publicity video "Back Waves" of bilibili Youth Day was overturned due to "lack of insight", Aauto Quicker released the video "Seeing" jointly with Ollie for uncle on the ninth anniversary, but it was an excellent case of "emotional touch".

"Some people say that only by looking at the world with prejudice can we have a way of looking at the world; You don’t need to presuppose any way to look at the world … "Seeing MV takes" being your own hero "and" the power of seeing "as its themes, which makes Aauto Quicker’s" old irons "bravely expose themselves. The content depicts many aspects of life, and the copy is simple and moving, which is in line with Aauto Quicker’s positioning and highlights the product attributes of the short video" Seeing Life ".

Recently, Aauto Quicker’s dynamics in the film and television track are far more than these: In May, the cinema film "Empty Nest" was launched in Aauto Quicker film and television, and the number of hits exceeded 16 million that night; At the same time, Aauto Quicker announced his participation in the production of the road film "He is My Brother" and the video call for papers for the joint film "Fighting over the tears of the Buddha’s Sage" in Aauto Quicker. Behind these actions, people are inevitably reminded that in September 2019, Aauto Quicker changed its business scope and added "film distribution and film production", and in December, it added "performance broker".

Long video is the only way for short video platform Aauto Quicker.

"The blue sky in the Milky Way.

There is a small white boat.

There is a osmanthus tree on the boat.

The white rabbit is playing. "

On July 4th, the singer Hu Haiquan held the guitar and sang the song "Little White Boat" which was recently ignited from the suspense drama "Hidden Corner", and cooperated with the band members to sing the classic song "The Most Beautiful" of Yu Quan …

This is Tik Tok’s recently launched custom music comprehensive "HI! Listen to me, the program created an online LiveShow on the short video platform. Formally, the program takes the personalized LiveShow of professional musicians as an incision, and invites different musicians as guests: in the first program, not only Guo Congming, a young singer with 42 million fans in Tik Tok and a Tik Tok talent, was invited, but also Liu Sihan, the singer of the song "Let the Rain Continue to Underground".

Compared with the music variety in the form of long video, this kind of music ensemble with the characteristics of high interactivity and timeliness of short video has obvious difference-relatively speaking, the music programs of network ensemble and electric ensemble are richer and more exquisite in sound effect, stage and program setting, but it also brings a sense of distance to the audience; The variety of short video platform is relatively "simple" in form and content, but it has the advantages of "small screen, live broadcast, barrage, gift" and so on.

Since the beginning of this year, Tik Tok’s attempt at variety shows can be described as tireless. During Q1 and Q2, Tik Tok, who is aiming at "house economy", quickly "dried up" in the variety section, and launched a series of entertainment programs, such as music DOULive, comedy DOU package and so on. Previously, Tik Tok also launched a series of star micro-variety shows, such as Return to Zero and Mr. Moxi, which cooperated with LAY and Leo. In addition, it also launched the "Star PD Plan" to jointly create online IP with stars. It can be said that for the layout of the entertainment track, Tik Tok’s characteristics are "famous guests+high publicity+huge flow", and combined with the characteristics of the platform to promote Tik Tok’s talent, under the "heavy money" to try the integrated development model of PGC and UGC.

Of course, Aauto Quicker is engaged in women’s idol, and Tik Tok is not idle. On June 5th, Tik Tok announced the launch of "Trainees, please start broadcasting" jointly with the four major head brokerage companies. Tik Tok Star Anchor Co-training Program ",it is reported that Tik Tok will invest 4 billion yuan to support the contestants in the event, aiming at supporting more high-quality talent anchors in music and dance.

As the growth of short video users slows down and the dividends peak, the business segments such as live broadcast between platforms, short video and advertising continue to "compete with each other", and the boundaries between long and short videos are increasingly blurred, which will inevitably make the giants’ eyes shift to other tracks. In the era of great entertainment, no matter which track the product is placed on, in the final analysis, it is the user’s time that is robbed.

The ecological changes in the entertainment market this year seem to be more intense.

-END-

Rotating editor: Yi Wu

Author: Siberia

Editor: Bitter wine

(Some pictures are from the Internet)

Do not hesitate to violate the law in order to increase the powder？ Be wary of ＂Tik Tok-style life＂ becoming a public hazard.

　　Tiange

　　On October 31, the official WeChat of the traffic police in Hanshou County, Changde City, Hunan Province issued a warning report, saying that some drivers with cars were illegally parked in the queue at Yuanshui Bridge in Hanshou County, occupying the road to shoot Tik Tok. After receiving the report, the police have organized an investigation and will deal with it seriously after verification. At the same time, they call for compliance with road traffic safety laws and regulations.

　　Judging from the live pictures taken by netizens, more than one car occupies the road and is suspected of violating the parking. On the one hand, it hinders the normal passage of other vehicles and easily causes traffic congestion; On the other hand, because the road narrows, it is easy to cause rear-end collision, rubbing and so on, which can be said to be harmful to others. However, these phenomena of illegally occupying roads to shoot vibrato videos are just a microcosm of the prevailing "Tik Tok-style life". There are many forms and channels for similar things in reality, so we should be vigilant enough.

　　For example, in order to shoot a short video of vibrato, someone forcibly accosted women on the road, which led to conflicts between the two sides and even criminal cases. Some people imitate the so-called "exchanging vegetables for meat" in the short video of vibrato, and exchange their vegetarian dishes for other people’s barbecues in restaurants or nightingale stalls. As a result, the other side is disgusted and the two sides fight. When more and more similar farce is staged around us, it reminds us that it is time for some young people to lead a "Tik Tok-style life".

　　The "Tik Tok-style life" of netizens can also be divided into two situations. One is that some people take shooting short vibrato videos as a means to seek benefits and earn extra money, or even as their own career or entrepreneurial project. In order to attract attention, increase the number of fans and raise their attention, some people become increasingly anxious and crazy, even to the point where they do whatever it takes. There is also a kind of taking vibrato video as a pastime or entertainment, satisfying one’s vanity and getting satisfaction in others’ praise and evaluation. They may not be as eager for quick success as the first kind of people, but driven by vanity and stimulated by others’ praise and evaluation, they are easy to become sensitive and melodramatic, gradually lose self-control and do some weird or extreme things.

　　It stands to reason that a person’s words and deeds in public places can generally be tolerated as long as they do not violate national laws and regulations and social order and good customs. However, it has been suspected of violating national laws and regulations, as well as social public order and good customs, for example, motor vehicles illegally occupying roads to shoot videos, forcibly chatting up and harassing others in order to shoot videos, or damaging the environment and cultural relics in order to shoot videos. In this regard, some netizens bluntly pointed out that those who trample on national laws and social morality for their own interests have actually become "social hazards."

　　You can live a "Tik Tok-style life", but you must be responsible for your actions, consciously self-discipline, and keep your actions within the track of national laws and social morality, and not be too willful. The network platform that publishes such short videos should also increase the intensity of audit and supervision. Once illegal and unethical behaviors are found in short videos, they must be resolutely curbed, cleaned up and given necessary punishment.

　　The relevant government departments should also strengthen the supervision and punishment of this phenomenon. For example, the act of illegally occupying roads to shoot short videos should be dealt with seriously in accordance with the existing laws and regulations, which will not only make the parties pay the due price, but also be a necessary warning education for others.

In 2019, the Nobel Prize in Chemistry was announced, and three scientists, including the ＂father of lithium batteries＂, won the prize.

　　CCTV News:On the morning of October 9, local time in Sweden, the Royal Swedish Academy of Sciences announced in Stockholm that it would award the 2019 Nobel Prize in Chemistry to John B. Goodenough, M. Stanley Wittingham and Yoshino Akira in recognition of them."developing lithium-ion batteries"The contribution of. They will share the prize of 9 million Swedish kronor (about 6.5 million yuan).

　　Lithium-ion batteries have completely changed our lives and are used in all applications, from mobile phones to laptops and electric cars. Through the work of the winners, this year’s Nobel Prize winner in chemistryIt laid the foundation for a wireless and fossil fuel-free society..

　　In the early 1970s, M. Stanley Wittingham, who won this year’s Nobel Prize in Chemistry, was developing.The first functional lithium batteryAt that time, the great power of lithium was used to release its external electrons.

　　John B. Goodenough, winner of the 2019 chemistry prize.The potential of the lithium battery is doubled.It creates suitable conditions for more powerful and useful batteries.

　　This year’s Nobel Prize winner in chemistry, Akira Yoshino, succeeded inPure lithium was removed from the battery.Instead, it is based on lithium ions that are safer than pure lithium. This makes the battery feasible in practice.

　　John B. Goodenough isFather of lithium batteryHe made the lithium battery smaller, larger and more stable in use, thus realizing commercialization and at the same time starting the process of portable electronic equipment. At present, he is Professor department of mechanical engineering of the University of Texas at Austin, USA. At the age of 97, he is a famous solid physicist, the inventor of cathode materials of lithium cobaltate, lithium manganate and Ferrous lithium phosphate, and one of the founders of lithium-ion batteries. He designs new materials by studying the relationship between chemistry, structure and solid electron/ion properties, and solves material science problems. Sony produced the world’s first commercial lithium battery after adopting Goodenough theory in 1991. Since then, mobile phones, cameras, hand-held cameras and even electric vehicles have entered the era of portable new energy.

　　M Stanley Whitingham is currently a professor of chemistry and director of the Institute of Materials and the Department of Materials Science and Engineering at Binghamton University, State University of New York.

　　Akira Yoshino, a Japanese chemist, is currently a researcher at Asahi Kasei and a professor at meijo university. He was commended by Zi Zi. Yoshino is the inventor of modern lithium-ion batteries, and has won the highest honor in engineering, the Global Energy Award and the Charles Stark Draper Award. (CCTV reporter Hao Xiaoli)

Aauto Quicker’s acquisition of Huanju Small Loan helps financial business expand. In 2023, revenue increased by 20.5%, and e-commerce GMV reached 1.18 trillion.

　　Guangzhou Huaduo Network Technology Co., Ltd. recently transferred its 100% equity of Guangzhou Huanju Microfinance Co., Ltd. to Beijing Yunzha Technology Co., Ltd., which is the controlling entity of Aauto Quicker Technology. [Quietly Acquisition] Huanju Small Loan was established in 2016 with a registered capital of 1 billion yuan. The company is the operating entity of YY Credit, providing a series of financial services. Aauto Quicker APP’s "My Wallet" function has existing loan products, showing third-party lending institutions in diversion mode and guiding users to apply for loans. [Total revenue increased by 20.5% year-on-year] According to the financial report of Aauto Quicker in 2023, the annual total revenue reached 113.47 billion yuan, up by 20.5% year-on-year, and the adjusted net profit was 10.3 billion yuan. The platform’s e-commerce business GMV reached 1.18 trillion, and the number of monthly paying users exceeded 130 million. Aauto Quicker’s recruitment of official website shows that the company recruits product operation managers and salespeople in the financial field.

Unexpectedly, Xiaomi car actually caught fire with Xiaomi mobile phone …

As we all know.

Machine friends should also know that we have also built a numbered SU7 Max.

Uh-huh … Let’s get down to business.

On the first day of the Qingming holiday, Brother Ji can already predict how many rice noodles there are to go to Xiaomi’s house to see the car.

But ho, when I saw Lu Weibing posting photos of Xiaomi’s home store.

There are really many people.

It is worth noting that Lu Weibing also mentioned a point that the machine brother didn’t consider very much-the popularity of Xiaomi car and the fire of Xiaomi mobile phone.

Visit the market,Many users who watch/buy SU7 also bought Xiaomi mobile phones.(Xiaomi/Redmi products were not used in the early stage).?

On second thought.

After all, those linkage functions of the rice car are estimated to be more refreshing with a Xiaomi mobile phone.

It is no wonder that mobile phone manufacturers have to enter the market to engage in cars, and there are so many car manufacturers who go to the sea to engage in machines.

According to the sales of 40,000 or 50,000 rice carts at once, if everyone is equipped with a 14 Ultra or 14 Pro, it is also a considerable income.

The picture comes from the Internet.

The high-end has become!