[New Practice of State Governance, Sichuan Chapter] Completed and put into operation in 23 months, Shenlong Automobile Chengdu factory set a new record in the industry

  Sichuan Online News (reporter, Ju Yi) On September 7, the Chengdu factory of Shenlong Automobile Co., Ltd., the global new generation benchmark factory of PSA Group, was officially completed and put into operation. At the same time, the factory’s first product, Dongfeng Peugeot 4008, was successfully rolled off the production line and will be officially launched in November this year. From the groundbreaking of the construction on October 16, 2014 to the smooth launch of the first new car, Shenlong Automobile only took 23 months, which is said by the outside world to be an amazing "Chengdu speed". Su Weibin, general manager of Shenlong Automobile Co., Ltd., said in an interview with this newspaper that the completion and commissioning of the Chengdu factory and the successful launch of Dongfeng Peugeot 4008 are milestones in the history of Shenlong’s construction and development, and even in the process of deepening global strategic cooperation between Dongfeng and PSA Group.

  How to Create "Chengdu Speed"

  Su Weibin revealed that since the foundation was laid, Shenlong Automobile has strictly followed the construction principle of "one planning, phased construction, model investment priority, rolling development"; the first phase of planning and construction is the annual production capacity of 240,000 vehicles, and the total investment estimate is 7.90 billion yuan; Chengdu factory introduces PSA Group’s new EMP2 production platform; models are developed synchronously with Europe and launched synchronously; product planning, with the production of Dongfeng Peugeot, Dongfeng Citroen, Dongfeng three brands of high-end SUV and MPV models, synchronously planning new energy products.

  For such a grand blueprint with high starting point planning and high standard design, how to ensure that the blueprint will be turned into reality within two years with high quality is a huge test for local governments at all levels to coordinate all parties and optimize the investment environment, and it is also a severe challenge for all builders. The Shenlong factory is obviously well-prepared. Mai Keran, executive deputy general manager of Shenlong Automobile Co., Ltd., told reporters that the Chengdu factory is the fourth vehicle factory built by Shenlong in China, so it has absorbed and learned from the excellent performance index system and the latest process technology achievements of excellent enterprises under Dongfeng and PSA Group, combined with Shenlong’s more than 20 years of factory construction experience. In the early stage of the design, a flexible, multi-variety, mixed-flow production process design scheme was adopted; during the entire construction process, the organic integration of information technology and industrial production was implemented throughout the whole process, and the construction of the main plant and the supply of parts were integrated. The layout was integrated, and the development was coordinated. Simultaneous supply, seamless connection; and after the plant was completed, it immediately entered the equipment installation and commissioning, model preparation, operation standards, process flow, and staff training; at the same time, Product Research & Development trial production, off-line pre-batch trial installation, online simulated production operation, and large-line production linkage debugging… Thousand arrows were launched. "In 23 months, we created a new record in China’s automotive industry."

  "We are by no means a simple copy of the existing factory, but the integration, innovation and reconstruction of advanced automotive technology achievements at home and abroad." Lu Congguo, director of Shenlong’s Chengdu factory, said frankly that we have the ability and confidence to build the Chengdu factory into a new generation of global benchmark factories for PSA Group.

  Green and Smart Advanced Factory

  The first phase of the Chengdu factory covers an area of 2,484 mu, mainly including the four major processes of stamping, welding, painting, and final assembly and their sub-assembly integrated workshops and workshops, parts suppliers supporting industrial park plants, test tracks, as well as warehousing and logistics, public power stations, canteens and other auxiliary construction facilities. Yesterday, the reporter was fortunate to be the first batch of customers to walk into the Shenlong Automobile Chengdu factory and experience its "green intelligence" firsthand.

  Quiet and odor-free is the strongest first feeling of reporters after entering the factory. According to the staff, the stamping workshop adopts industry-leading fully enclosed, automatic high-speed stamping process technology and advanced equipment, with a maximum beat of 15 times/minute, with significant advantages such as dust protection, noise reduction, and zero exhaust emissions. Noise control is below 83 decibels. When entering the welding workshop, there are 442 robots of various types such as automatic welding, automatic conveying, automatic pre-assembly molding, and automatic online monitoring in the workshop, which is like entering the sci-fi world of robots.

  The most green and environmentally friendly is the painting workshop, where the paint workshop with the largest odor has become an air purification laboratory. The whole line adopts the international leading process standards and technical equipment: the pretreatment adopts the green and environmentally friendly silane process, which eliminates the emission of manganese, nickel and phosphorus plasma compared with the traditional phosphating process, and has the significant advantages of energy saving by 70%, residue reduction by more than 90%, and zero emission of heavy metals. The latest generation of water-free paint compact painting process (i.e. PPC-II) is adopted, which reduces the three processes of medium coating, baking and grinding compared with the traditional process. It has the advantages of compact process and reduced energy consumption by 15%. And there are 18 sealing robots and 68 painting robots, which fully realize the automatic spraying of the inner and outer surfaces of the body. The significant advantages and technical level of energy saving and emission reduction and green environmental protection of the coating production line are internationally leading.

  Finally, walking into the final assembly workshop, the atmosphere of the world’s new generation of modern automobile production is coming. The workshop has established a world-class dedicated track test field with a total length of 4.5KM and 27 kinds of detection spectra. After the new car is tested and rolled off the assembly line, 100% track tests are carried out to ensure that the quality of each car produced is qualified.

  The first product Dongfeng Peugeot 4008

  As the first product of Shenlong’s Chengdu factory, the Dongfeng Peugeot 4008 also shoulders many historical missions. Dongfeng Peugeot 4008 is a high-end intelligent European SUV, based on PSA Group’s new EMP2 technology platform, from external styling to internal design; from spatial layout to technical equipment; from high-performance powertrain adaptation to fully equipped with ADAS intelligent driving assistance system, integrating a number of leading intelligent configurations, bringing together the aesthetic design accumulation and process technology essence of Peugeot’s century-old car, condensing the quality assurance and mission of PSA Group’s global new generation of benchmark factories, with i-Cockpit cockpit, equipped with Shenlong’s "E-motion strategy" THP turbocharged engine and enhanced Grip Control multi-road condition adaptation system, with the longest 2730mm wheelbase in the same class.

  The birth of Dongfeng Peugeot 4008 fills the gap in the mid- to high-end SUV of Shenlong Company, improves the product structure of Shenlong Company, and better promotes Shenlong Company to further conform to the market trend and seize market opportunities. The advanced intelligent equipment, exquisite craftsmanship, and strict quality control system of the Chengdu factory will also provide important guarantees for Dongfeng Peugeot 4008 to shake up the market pattern of mid-range SUVs.

At present, the core CPI continues to be at a low level, and the policy of promoting heavy consumption has been released one after another.

  The latest CPI released by the National Bureau of Statistics in May rose by only 0.2% year-on-year, and the growth rate was below 1% for three consecutive months. The core CPI, which can better reflect the current overall price level, excluding food and energy prices, rose by 0.6% year-on-year, and the growth rate dropped by 0.1 percentage point from last month.

  Yi Gang, governor of the People’s Bank of China, said that the GDP growth rate in the second quarter is expected to be relatively high (mainly in cardinal utility), and the CPI is expected to gradually pick up in the second half of the year, and the CPI growth rate will be above 1% in December. "We are confident, capable and qualified to achieve the expected growth targets set by the two sessions this year."

  According to institutional analysis, the current price situation in China is generally weak, with the characteristics of "quasi-deflation", mainly due to factors such as the continuous downward pressure of external inflation, the weak cyclical performance of food prices, and the differentiation of consumer goods and services in the core CPI. Behind it is that while the market supply is sufficient, the overall recovery of consumption is relatively moderate, which also means that there are conditions for increasing the policy of promoting consumption.

  Recently, the policy of promoting heavy consumption has been released one after another. The Ministry of Commerce, the Ministry of Industry and Information Technology, the National Development and Reform Commission and other departments issued the Notice on Doing a Good Job in Promoting the Consumption of Green Smart Household Appliances in 2023 and the Notice on Organizing the Activities of Promoting Consumption by Cars, taking the bulk consumption of automobiles and household appliances as the starting point to further tap the consumption potential. All localities also seize the business opportunities in the summer consumption season, impress consumers with innovative means and high-quality services, and continue to stimulate consumption vitality.

  Core CPI remains at a low level.

  According to the data released by the National Bureau of Statistics on June 9, the national consumer price (CPI) rose by 0.2% year-on-year in May, up by 0.1 percentage point from the previous month.

  From the ring comparison, CPI decreased by 0.2%, with a decrease of 0.1 percentage point higher than that of last month. Among them, due to seasonal factors, food prices fell by 0.7%, which was 0.3 percentage points narrower than that of last month, affecting CPI by about 0.12 percentage points. In non-food products, travel demand dropped after holidays, and the prices of air tickets and vehicle rental fees both dropped by 7.2%.

  Yi Gang said that in recent months, CPI and PPI decreased month-on-month, which was mainly affected by two factors. First, there is a time difference between supply and demand recovery. With the strong support of the package policy of stabilizing the economy, domestic production continued to accelerate recovery, agricultural and sideline products production was stable, logistics channels were smooth, and residents’ "vegetable baskets" and "rice bags" were adequately supplied. At the same time, the demand for bulk consumption such as automobiles and home improvement is weak. Second, cardinal utility is obvious. Last year, the international oil price once approached the $140/barrel mark, and this year it has fallen back to around $80/barrel, driving the year-on-year price increase in China down; In March last year, the price of fresh vegetables rose out of season due to the disturbance of epidemic situation, which also had a high base this year.

  Wang Qing, chief macro analyst of Oriental Jincheng, told CBN that the year-on-year decline in vegetable prices in May was significantly narrowed due to the lower base in the same period of last year, which led to the expansion of the year-on-year increase in food prices, which was the main reason for pushing up the CPI in May. In terms of non-food, despite the downward adjustment of domestic refined oil prices, the price base was higher than that of the same period of last year, and the year-on-year decline of gasoline prices in May was further expanded. However, the overall service price level rose, and the impact of automobile "price war" gradually weakened, and the year-on-year increase of non-food prices remained basically stable.

  According to estimates, in the 0.2% year-on-year increase of CPI in May, the hike effect of price changes last year was about 0.5 percentage points, compared with 0.3 percentage points last month; The impact of the new price increase is about -0.3 percentage points, compared with -0.2 percentage points last month. The core CPI excluding food and energy prices rose by 0.6% year-on-year, and the growth rate dropped by 0.1 percentage point from last month.

  Wu Chaoming, vice president of Caixin Research Institute, told CBN that the core CPI remained in the low range below 1%, which was a direct reflection of insufficient domestic demand, reflecting that the recovery of income and consumer demand in the residential sector was still slow. Looking back, with the domestic epidemic basically over, the further liberalization of future consumption scenarios will boost the recovery of service industry demand. The stabilization and recovery of core CPI is a high probability event, but the recovery of residents’ consumer demand still faces twists and turns and uncertainties. It is expected that the short-term core CPI recovery slope will be slow.

  Regarding the next price trend, Wang Qing thinks that considering the trend of high-frequency price data since June and the change of price base in the same period of last year, the year-on-year increase of CPI in June may rebound slightly to around 0.4%, but it will still be in a state of low inflation below 1.0%. This means that in the short term, both fiscal policy and monetary policy have a large space to promote consumption, including the appropriate distribution of consumer vouchers and subsidies, as well as increasing financial support for new consumption and service consumption.

  "But fundamentally speaking, it is still necessary to maintain the momentum of rapid economic recovery, promote the continuous improvement of the employment situation, and increase residents’ income through various channels. In addition, the policy should focus on guiding the real estate industry to achieve a soft landing as soon as possible. This can not only directly promote housing-related consumption, but also directly enhance residents’ consumer confidence. " Wang Qing said.

  Policies to promote consumption have successively landed.

  Since the second quarter, after the centralized release of the backlog demand, insufficient demand has become the core issue, and the pace of economic recovery in China has slowed down. Faced with this situation, the macro-policy level needs to make timely efforts to avoid the interruption of the recovery momentum.

  Shen Jianguang, chief economist of JD.COM Group, said that with the end of spontaneous recovery after the epidemic and insufficient new demand, China’s economic recovery momentum has obviously weakened, and the prospect of economic growth still remains uncertain. In this context, the policy level needs to further expand domestic demand, and fiscal policy, especially the central government, will be an important starting point. For example, giving cash subsidies or coupons to low-and middle-income groups, reducing social security and provident fund rates for industries with strong employability, and increasing residents’ disposable income in the current period; At the same time, it is supplemented by promoting green smart home appliances to the countryside and replacing old ones with new ones, and issuing purchase vouchers to small and medium-sized enterprises to promote consumption to return to the right track as soon as possible.

  Recently, policy documents on promoting consumption have been released one after another. On June 8, the Ministry of Commerce announced that it plans to co-ordinate the "100-city linkage" automobile festival and the "thousand counties and thousands of towns" new energy automobile consumption season from June to December 2023. In view of the urban market, the Ministry of Commerce plans to select about 100 cities, focusing on new car sales, used car trading, scrapping and updating, trade-in of old cars for new ones (new energy vehicles), automobile aftermarket and other contents, and arrange automobile exhibition activities. In addition, the Ministry of Commerce plans to coordinate and promote local and enterprises to introduce targeted policies and measures to support automobile consumption, give full play to the role of local financial funds, and encourage financial institutions to introduce financial support measures for automobile credit.

  In view of the county and township markets, the Ministry of Commerce will organize the launching ceremony of the "Thousands of Counties and Towns" new energy vehicle consumption season, and guide all localities to carry out the "caravan" of new energy vehicles into rural areas and other new energy vehicles to promote consumption. In addition, according to the characteristics of rural areas, the Ministry of Commerce encourages enterprises to promote new energy-loaded micro-planes, micro-trucks and light trucks with high cost performance and strong practicability to the countryside, and at the same time promote the after-sales maintenance service network of new energy vehicles to sink to rural areas and promote the improvement of rural charging infrastructure.

  According to China Association of Automobile Manufacturers, the downward pressure on China’s economy continues to increase, the economic operation mainly shows a recovery improvement, the demand is still insufficient, the operating pressure of enterprises is generally too high, and the task of stabilizing the growth of the automobile industry is still heavy due to the complicated and changeable international situation. Effective policies to stabilize and expand automobile consumption need to be continuously boosted to fully promote the release of automobile consumption potential and the stable operation of the automobile industry.

  Previously, the National Development and Reform Commission and the National Energy Administration issued the "Implementation Opinions on Accelerating the Construction of Charging Infrastructure to Better Support New Energy Vehicles to the Countryside and Rural Revitalization", and made specific arrangements for moderately advancing the construction of charging infrastructure and optimizing the purchase and use environment of new energy vehicles.

  Cui Dongshu, secretary-general of the Federation, said that one of the major differences between the new energy vehicle market and the traditional fuel vehicle market is that the popularity of pure electric vehicles in small cities, counties and townships is still relatively low, while the popularity of traditional fuel vehicles in rural markets is relatively strong, so in the county and township markets, new energy vehicles have huge room for development.

  The the State Council executive meeting held on June 2 pointed out that it is necessary to continue and optimize the vehicle purchase tax reduction and exemption policy for new energy vehicles, build a high-quality charging infrastructure system, further stabilize market expectations, optimize the consumption environment, and release the consumption potential of new energy vehicles.

  Cui Dongshu said that the new measures are expected to bring great impetus to the development of new energy automobile industry in the next few years. Subsidy recession has a great impact on the new energy automobile industry, and consumers are sensitive to price and taxation. Continuing and optimizing the vehicle purchase tax reduction and exemption policy for new energy vehicles will further release the consumption potential of new energy vehicles and promote the sustainable and steady growth of the new energy automobile industry.

  In addition to cars, home appliances are also an important starting point for promoting consumption. Four departments, including the General Office of the Ministry of Commerce, the General Office of the National Development and Reform Commission, the General Office of the Ministry of Industry and Information Technology, and the General Office of the General Administration of Market Supervision, recently jointly issued the Notice on Doing a Good Job in Promoting the Consumption of Green Smart Household Appliances in 2023 (hereinafter referred to as the Notice), which clearly stated that it is necessary to carry out in-depth trade-in of household appliances and promote the consumption of green smart household appliances.

  The "Notice" proposes to promote green smart home appliances to the countryside. Support home appliance manufacturers to accelerate the development and promotion of green smart home appliances such as water heaters, range hoods and microwave ovens with high cost performance, simple operation and excellent quality according to the characteristics of rural market and consumer demand.

  In terms of organizing activities, the Notice requires that, in combination with the design of various consumption scenarios of the "2023 Consumption Boosting Year" of the Ministry of Commerce, online and offline consumption channels should be coordinated, and activities such as home appliance festivals, shopping festivals and online shopping festivals should be organized to create a strong atmosphere for green smart home appliances consumption. Comply with the development trend of digital home, and explore the integrated consumption of household appliances and homes.

  According to industry analysis, after the last round of home appliances going to the countryside policy, rural home appliances have basically reached the renewal period. Vigorously promoting green smart home appliances conforms to the general trend of consumption upgrading and industrial development, which is not only conducive to further improving the quality of life of residents, but also stimulating the economy and promoting sustainable development.

  Wang Yiming, vice chairman of China Center for International Economic Exchanges, said at the "Monthly Talk on Economy" held by China Center for International Economic Exchanges a few days ago that expanding consumption is more important and urgent for the overall improvement of economic operation. We should give priority to restoring and expanding consumption to expand domestic demand, effectively improve market expectations, enhance the pertinence of policies, remove institutional obstacles restricting consumption growth through reform and innovation, stimulate potential consumer demand, and give play to China’s super-large-scale market advantages, thus promoting China’s economy to continue to improve and opening a new round of growth cycle.

How does Liu Bei match the strongest team in the Strategic Edition of the Three Kingdoms? Detailed explanation of Liu Bei’s T0 lineup raiders.

Liu Bei has become one of the core auxiliary military commanders in the hearts of many players after being strengthened in the Strategic Edition of the Three Kingdoms. This paper will introduce several sets of T0 lineups suitable for Liu Bei in detail, and provide the best collocation ideas according to the current version of the combat environment.

I. Taoyuan Shield

Taoyuan Shield has always been a common combination of Liu Bei. With the strong output of Guan Yu and Zhang Fei and Liu Bei’s recovery ability, a lineup with both offensive and defensive functions has been formed.

Lineup collocation:

Liu Bei: Trap camp+temporarily avoid its front

The book of war: if you help him, you will attack+strengthen the army+cover up the weakness.

Guan Yu: Riding alone for thousands of miles+flurry.

The art of war: divide and fight quickly+hundred battles+quick battles

Zhang Fei: Basket-shaped Array+Beat it to the ground.

Art of War: Cherish the soldiers and love the people+Meditation+Prevention.

Analysis:

Although Taoyuan Shield is well-known in the version, its strength has not reached the real T0 level. However, with the effect of Liu Bei’s stable recovery and injury reduction, it is still a powerful combination, especially in the fight against the physical output team.

Second, wait for the wind to ride

Equal wind riding is a team with both output and control. Liu Bei mainly plays an auxiliary role and provides injury reduction and treatment for the whole team through tactics.

Lineup collocation:

Jiang Wei: Don’t be a soldier for three days.

Art of War: Brave but not brave+Wen Tao+Zhi Rui

Guan Yinping: Front and Arrow Array+Grass Boat Borrowing Arrow

The art of war: keep the enemy at bay+fight quickly+fight a hundred battles.

Liu Bei: Flying Bear Army+Curing Poison by Scraping Bone

The book of war: if you help him, you will attack+fight quickly+cover up the weakness.

Analysis:

Equal wind riding is mainly used for land reclamation and ground fighting in the middle and late period. Liu Bei provided strong injury reduction and treatment ability in this lineup, and with the high outbreak of Jiang Wei and Guan Yinping, he was able to have excellent sustained combat ability on the battlefield. For the environment with fewer marines, this lineup is particularly outstanding.

Third, loyalty riding

Loyalty Ride is built around SP Guan Yu, in which Liu Bei provides survival guarantee and tactical support.

Lineup collocation:

Liu Bei: Fu Ji Jun Min+Non-offensive victory

The book of war: if you help him, you will attack+strengthen the army+cover up the weakness.

SP Guan Yu: Loyalty, Courage and Righteousness+Knife-wielding to Kill the Enemy

The art of war: divide and fight+fight a hundred battles+cover up the emptiness

Zhao Yun: The grass boat borrows an arrow+Wei Mou Mi Kang.

Art of War: If you help him, you will attack him+if you help him+if you fight quickly.

Analysis:

The core of loyalty riding is SP Guan Yu, and Liu Bei as an assistant can provide stable treatment and injury reduction for the team. This lineup has a high winning rate against the mainstream lineup, but because it takes up many key tactics, the actual effect may not always meet the expectations.

Fourth, poetry shield

ShiShiShiDun is a classic lineup of shield soldiers. Relying on Liu Bei’s reply and the control of opening angle, it can play well in more environments.

Lineup collocation:

Opening angle: Taiping Daofa+farewell for three days

The art of war: breaking through the battle+plotting+threatening.

Lu Su: Temporarily avoid its front+front vector array.

Art of War: Cherish the soldiers and love the people+be firm and soft+be on the defensive

Liu Bei: Grass boat borrows arrows+rattan armour soldiers

The book of war: if you help him, you will attack+strengthen the army+cover up the weakness.

Analysis:

This lineup is dominated by single-core output, and Liu Bei still plays his stable recovery and injury reduction effect in this lineup, ensuring that Zhang Jiao and Lu Su can continue to output. However, the team is more afraid of facing the enemy with high control ability, such as SP Xun Yu.

V. Analysis of Liu Bei’s Advantages and Tactics

As an auxiliary military commander, Liu Bei is still one of the necessary roles of the Shu team, although his intelligence and command are not excellent, but he relies on the most stable therapeutic effect in the game and the ability to reduce injuries. Liu Bei’s tactics of "help him to attack" can ensure that the team can continue to reduce injuries in the battle, and he can occasionally trigger the effect of disarmament and weakness. Although these controls are triggered by probability, they can often bring miraculous effects on the battlefield.

summary

Liu Bei’s three advantages include: high-quality choice of arms (shield soldiers and cavalry are suitable to be matched with restored military commanders), the lack of assistance in the ranks of Shu State makes him a military commander in need, and his special position as one of the "san huang" of Shu State makes him outstanding in both face value and function on the battlefield.

When studying law, Xi Zhi studied the supreme leader’s thought of rule of law and persisted in taking the people as the center.

  This year is the first year to implement the spirit of the 20th Party Congress. The Political Bureau of the Communist Party of China (CPC) Central Committee decided to carry out the theme education of studying and implementing the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era from top to bottom in the whole Party from April this year. The supreme leader’s rule of law thought is an important part of the supreme leader’s Socialism with Chinese characteristics Thought in the new era. When People’s Daily Online and China communist party News Network launched the series planning of learning the supreme leader’s rule of law thought, this article focused on "persisting in taking the people as the center".

  Source: People’s Daily, Introduction to the Supreme Leader’s Thought of Rule of Law.

  Editor: Liang Qiuping

  Design: Ma Ting

The seminar "The Road to Life" discussed the new way of film adaptation of literary masterpieces.


1905 movie network news On April 24th, the seminar of TV series "The Road to Life" sponsored by China Television Arts Committee was held in Beijing. The TV drama department of the State Administration of Radio and Television, the network audio-visual program management department, the TV drama documentary center of the Central Radio and Television General Station, the Shanghai Radio and Television Bureau, the Propaganda Department of the Yulin Municipal Committee of Shaanxi Province, and the responsible comrades of Qingjian County of Yulin City of Shaanxi Province attended the meeting. The production organization Aiqiyi, Shanghai Contemporary Time Culture Media Co., Ltd. and the main creative representatives attended the meeting. The meeting was presided over by Yi Kai, Secretary General of China Television Arts Committee.

 

Experts attending the meeting affirmed the creation level and broadcast response of the drama, praised the efforts of the drama to adhere to the principle of realistic creation and boldly explore a new path for the film and television of literary masterpieces, and deeply discussed the significance of the classic texts in the current rejuvenation era.

 

Inheriting and interpreting classic works

Provide a new path for the adaptation of film and television dramas of literary masterpieces.

 

Li Jingsheng, vice president of China Federation of Radio and Television Social Organizations, said that the creation of "The Road to Life" is by no means a simple adaptation. The first half of it is based on the original work, and the second half is a continuation of Gao Jialin’s spirit. Before "The Road to Life", there were few adaptations of this form, and only by taking risks can we be brave in innovation. The drama reproduces the features of the times and the stories of the characters in the original, and continues to write the mutual support and mutual achievement of the opportunities of the times and the choices of life from the character characteristics and fate suspense of the original characters.

 

Chengxiang Zhong, a librarian in central research institute of culture and history and a famous literary critic, believes that the novel Life and the TV series The Road to Life show what is the real transformation of literary thinking into TV thinking. The adaptation of "The Road to Life" has been faithful to the aesthetic appearance presented by the original novel, and has achieved the internal consistency of the aesthetic spirit of the original novel and the creative staff. The successful creation of this drama also shows the persistence and inheritance of the creative road of combining realism with romanticism.

 

Hong Jinghui, the main creative representative, screenwriter and actor of this play, also elaborated the original intention and purpose of creation from the design details of the fate of the characters from the perspective of creation. Hong Jinghui believes that the success of "The Road to Life" is that we stand on the shoulders of giants, and all the credit and honor come from the original work of Lu Yao, paying tribute to Mr. Lu Yao. Lin Yongjian, on the other hand, said that such a role would leave a deep impression on his career as an actor.

 

Observe social reality

Arouse the young audience’s resonance about youth and struggle

 

The coverage of "The Road to Life" is very extensive for people of different ages, different education levels and different consumption levels. It is particularly noteworthy that the audience aged 18 to 44 accounts for more than 83%. The play has a strong appeal to younger audiences.

 

Li Chunli, deputy director of the Literature and Art Department of Guangming Daily, believes that Gao Jialin’s ups and downs have touched countless people from the high loess slope to the bustling city. The young people born in poverty in the works are eager for knowledge to change their destiny, and the difficult choices about career and love show people’s current confusion and pursuit. It is this concern for reality that has aroused the resonance of the current audience and added the characteristics of the times.

 

Liang Xiangyang, vice chairman of Shaanxi Writers Association, director of the Literature Research Center of Luyao and Educated Youth of Yan ‘an University, and author of Luyao Biography, believes that Life resonated strongly in the hearts of ambitious young people in the vast rural areas when it was published. The TV series can be called "the sequel of Shanghai version of Life", which puts the fate of the characters in the background of China’s 40 years of reform and opening up and strengthens the theme of the struggle of Life.

 

The director of this drama also said that in decades of creative experience, only this drama is not treated simply as a project, but another step in his life. "The Road of Life" is a tribute to Lu Yao, to that era and to youth. I hope to have a sincere exchange and dialogue with contemporary youth with such a work.

 

"A drama with fire makes a city"

Two-way trip to film and television and cultural tourism

 

Literary and artistic creation can help the economic development of local cultural tourism, which is a responsibility of TV art creators.

 

Liu Bin, deputy director of the Propaganda Department of Yulin Municipal Committee of Shaanxi Province, said that Lu Yao’s works have influenced generations of people in northern Shaanxi and promising young people all over the country. The Road to Life truly reflects the struggle spirit of Yulin people who are positive, do not bow to difficulties, are indomitable and want to do great things, reflect the struggle course of a generation of young people, and reflect the geographical features of Yulin. Yulin people are scrambling to watch it, which has caused a wave of watching dramas.

 

He Jing, the county magistrate of Qingjian County, Yulin City, Shaanxi Province, believes that a drama can completely bring fire to an industry, and a drama can completely develop the city in this regional center. Qingjian County will take Life Film and Television City as the new engine, polish the tourist business card of "Luyao’s hometown, Northland scenery", create a first-class business environment, and take Qingjian’s cultural tourism industry to a new level.

Wang Baoqiang took "In the Octagonal Cage" back to Xingtai’s hometown and his father and sister appeared.


1905 movie network news Recently, a national roadshow was launched for realistic films, and the first stop came to the hometown of film director and leading actor — — Xingtai, Wang Baoqiang’s father and sister also appeared in surprise, and the interaction of sincere speeches attracted the main creation and the audience’s eyes were red. "In the octagonal cage" is directed and starred by Wang Baoqiang, starring Chen Yongsheng, starring, starring, and special friendship. The film will be shown in advance at the Dragon Boat Festival and will be released nationwide on July 6.


The film "In an Octagonal Cage" is a realistic work directed by Wang Baoqiang. The film tells the story of Xiang Tenghui (Wang Baoqiang) leading a group of children to break through the shackles of fate and strive to find a way out of life. This passionate and inspirational story, which strongly resonates with Wang Baoqiang himself, made him decide to put the first stop of the roadshow in Xingtai, his hometown. Wang Baoqiang said that he started to pursue his dream as an actor from here 20 years ago, and today he wants to start from here to be tested by the audience’s own new works.


In the post-screening communication, Wang Baoqiang warmly greeted the audience in his hometown dialect, and asked whether the audience in each scene were satisfied with the film. He also told the scene that "octagonal cage" is as important as "long" on him: "This time I am the starring role and director, and the screenwriter of the whole movie is also me, and the investor is also me. Almost everything has me. Making this film is the most difficult six years for me from the film, and we have come over, and we will never be defeated by difficulties. "


Wang Baoqiang said that the film not only carries his true thoughts over the years, but also wants to give himself, his family and the whole hometown a sigh of relief, and it also has the significance of paying attention to social reality. Wang Xun also shared at the scene: "A person’s success is by no means accidental. I think simplicity, kindness and sincerity will never change in Baoqiang, and the octagonal cage is also this strength."


Chen Yongsheng and Shi Pengyuan, the leading stars, and Zhang Yiyun, the leading actor, also told the story about their feelings of "making a real move" with Wang Baoqiang on the road show site, expressing their full trust in director Bao Qiang. He was as serious, strict and patient as his father on the set, and sincerely hoped that everyone would gain something. It was very lucky to meet such a mentor and friend on the road of growth.


Xingtai roadshow coincided with Father’s Day, and Wang Baoqiang’s father and sister also appeared in surprise, and careful viewers found that Xiang Tenghui’s sister in the film was the sister directed by Wang Baoqiang. My sister revealed at the scene: "He always shows his best side to everyone. I know that Baoqiang is really not easy and very distressed. He never went to the north with nothing, and he suffered hardships and never said it. " He also said that he was really proud of his younger brother when he saw such a powerful and good movie today.


Wang Baoqiang also admitted that when he first came out to travel, he reported good news but not bad news to his family. He had made up his mind not to go home because he couldn’t get any grades. He was really desperate to write home and wanted 200 yuan money. After receiving his father’s reply and money, he cried under the covers all night, and he was more determined to make achievements. Director Wang Baoqiang gave his father a Father’s Day gift at the scene. The family of three embraced each other warmly, and the atmosphere was warm and touching.


At the movie-watching scene, Wang Baoqiang also raised a banner to congratulate the film, saying, "We can’t let you lose, you are our pride." After the screening, a teacher audience spoke emotionally: "Just like you and the movie, our teacher’s duty is to achieve each other. Children achieve us, and we try our best to achieve them." So I hope your movies will get better and better and let more people see them. " Wang Baoqiang also led the founders to bow 90 degrees to thank everyone present, saying that the blessings gained today made him believe that the sense of faith and strength in The Octagon Cage would surely float to further places.


What challenges should education meet under the "double reduction"

  On September 1st, Beijing parent Fiona Fang sent a circle of friends excitedly: "New semester, new atmosphere! ‘ Double subtraction ’ After that, Beijing primary school students can arrive at school at 8: 10, which is about half an hour later than before. Don’t underestimate this half hour, it makes parents and children more calm in the morning and has an excellent experience! Small changes reflect a better life, and social progress is felt in this little experience. "

  On July 24th, the general offices of the General Office of the Central Committee of the CPC and the State Council issued the Opinions on Further Reducing Students’ Homework Burden and Off-campus Training Burden in Compulsory Education (referred to as "Double Reduction Policy"), which clearly stated that it is necessary to comprehensively reduce the total amount and duration of homework, reduce students’ excessive workload, improve the after-school service level of schools, meet students’ diversified needs, and comprehensively regulate off-campus training behavior. Off-campus training institutions should not occupy national statutory holidays, rest days and summer and winter holidays to organize discipline training. Vigorously improve the quality of education and teaching to ensure that students learn well in school.

  On the day before school starts, Beijing, where Fiona Fang is located, has drawn up a new schedule for primary and secondary school students in the city. The morning classes in primary schools are generally not earlier than 8:20, and those in middle schools are generally not earlier than 8:00.

  The first new semester under the "double reduction" is not only in Beijing, but also in many parts of the country, where primary and secondary school students and their parents are given a "big gift" for starting school: the time for children to go to school in the morning is postponed, so they can sleep for a while; The time after school in the afternoon is also wrong, so parents don’t have to "skip work" to pick up their children; Children don’t have to do those mechanical repetitive homework, and they don’t have to stay up late at night; More and more children don’t have to sit in the training class on weekends to join the big stream of "involution" … …

  This year’s new school year is really different from previous years.

  However, the "double reduction" policy is not simply to adjust the school schedule, or even to reduce the burden on students. Its goal is to build a good educational ecology, and the ultimate goal is to build a high-quality education system. The policy of "double reduction" is a complex project related to all aspects of education, and many problems existing in current education have accumulated over the years. Obviously, education still faces many challenges in order to achieve the ultimate goal of the policy of "double reduction".

  Can running all the way’s off-campus training really "stall"?

  Over the years, off-campus training has become an important source of students’ burden in compulsory education.

  "Every five years, we will do a study on the development of children in the country. As a result, children’s learning pressure is getting bigger and bigger." Sun Hongyan, director of the Children’s Research Institute of China Youth Research Center, said that the children who answered the questionnaire in 2005 were basically ‘ After 90 ’ In 2015, the children who answered the questionnaire were ‘ 00 ’ , "the results show that ‘ 00 ’ The time for extra-curricular tutoring on weekends is ‘ After 90 ’ Three times, in 2005, the time for children to make up lessons on weekends was 0.7 hours, and in 2015 it became 2.1 hours. "

  Behind the multiplied study time is the multiplied training market scale.

  At a press conference held by the Ministry of Education at the end of 2018, Lv Yugang, director of the Department of Basic Education of the Ministry of Education, said that before the press conference, there were 400,000 off-campus training institutions in China, of which 273,000 had problems. The reporter of Zhongqingbao Zhongqingwang combed the official data of the Ministry of Education and found that there were 213,800 schools in compulsory education in the country that year. In other words, the total number of national training institutions has reached twice the total number of schools in compulsory education.

  Behind the rapid expansion of off-campus training is the "wild dance" of capital.

  "In 2013, I said to the founders of those training institutions, ‘ If you only rely on improving your grades, it is dangerous and there is no future ’ The answer of those people is: ‘ If we didn’t rely on improving our scores, there would be no present. ’” Chu Zhaohui, a researcher at the Chinese Academy of Educational Sciences, said that capital pays more attention to the present.

  Capital is wrapped in off-campus training institutions and institutions, countless children and parents, and it is gradually drifting away from the essence of education, which has become the pain of compulsory education.

  Therefore, reducing the off-campus training burden of students in compulsory education stage is the top priority of this "double reduction".

  The central government’s "double reduction" policy proposes to adhere to strict governance and comprehensively standardize off-campus training behavior. However, the "double reduction" policy of local editions has made more detailed arrangements for this. Taking Shanghai as an example, it requires strict examination and approval of training institutions, strict institutional investment and financing, strict limitation of training time, strengthened management of training content, strict management of institutional fees, strengthened management of employees, improved supervision of training institutions, no longer approving new off-campus training institutions for students in compulsory education, and re-examining and uniformly registering existing discipline training institutions as non-profit institutions with dual management; The original online discipline training institutions were changed to the examination and approval system, and the online discipline training institutions that had been filed were re-examined and approved according to the standards.

  However, "tightening" blindly is not the most fundamental solution.

  "Now it’s just the first domino, ‘ Double subtraction ’ It remains to be seen to what extent the policy can affect off-campus training. " Chu Zhaohui said.

  In the opinion of experts, the reason why we should "wait and see" depends on whether the root cause of off-campus training still exists. "The root cause of training chaos is that the evaluation criteria of exams are too single and there is still imbalance between schools." Chu Zhaohui said.

  In recent years, China has been reforming the examination and evaluation.

  A few days ago, the Notice on Strengthening the Examination Management of Compulsory Education Schools issued by the Ministry of Education proposed that we should accurately grasp the examination function, greatly reduce the number of examinations, standardize the examination proposition management, rationally use the examination results, improve the evaluation of the learning process, strengthen the monitoring of academic quality, and improve the management and supervision mechanism. "The examinations in the compulsory education stage mainly play the functions of diagnosis and teaching, improving and strengthening teaching, and evaluating teaching quality. Except for the junior high school academic level examination, other examinations do not have the function of screening and selection." Lv Yugang, director of the Department of Basic Education of the Ministry of Education, said that it is necessary to reasonably control the difficulty of the examination, and it is strictly forbidden to exceed the curriculum standard and the teaching progress.

  However, experts believe that the reform is not strong enough.

  "Many people think that our education evaluation is already being reformed. In fact, we only changed the exam." Chu Zhaohui said that the reform of education evaluation should include three levels: examination reform, enrollment reform and examination enrollment management system reform. However, the reform has remained at the examination level for many years, and the other two levels have not been involved too much.

  Some experts believe that it is precisely because of this that there is a market for off-campus training that quickly improves scores by brushing questions. If a single evaluation standard still exists, it means that the "soil" of score-only theory still exists, which means that it is still a challenge to completely "stall" off-campus training in running all the way.

  Can school education be emboldened from now on?

  Governance outside the school, then what about the school?

  First and foremost, it is also "reduction".

  The central government’s "double reduction" policy clearly puts forward that it is necessary to reduce the total amount and duration of homework in an all-round way and reduce students’ excessive workload. Improve the operation management mechanism, rationally regulate the operation structure, classify and clarify the total amount of operation, improve the quality of operation design, and strengthen the guidance of operation completion. Students are not allowed to approve and correct their own homework. It is strictly forbidden to assign homework to parents or in disguised form. It is strictly forbidden to ask parents to check and correct homework.

  Various localities have put forward more specific measures according to the local actual situation in the central "double reduction" policy. Shanghai proposes that it is strictly forbidden to conduct any form of unified examination and testing (including academic quality monitoring) for primary school grades one to three in the whole school district and the whole region; It is strictly forbidden to conduct district-wide unified examinations and tests for grades four to eight; If each district wants to monitor the academic quality, it should not be more than once every academic year, and it can only be monitored by random sampling, and the proportion of students randomly selected should not exceed 30% of this grade.

  Zhejiang Province has put forward "five management" (primary and secondary school students’ homework, sleep, mobile phone, physique and reading materials management — — Reporter’s note) In order to grasp the hand, we will promote the burden reduction action with the focus on "reducing homework, increasing sleep, reducing tutoring, increasing exercise, reducing brushing problems and increasing practice".

  Beijing proposed that the first grade of primary school should adhere to the "zero starting point" teaching, and schools should not organize any form of enrollment and placement examinations, and it is strictly forbidden to divide key classes and experimental classes; Improve the quality of classroom teaching and improve students’ learning efficiency at school.

  In July, the Ministry of Education proposed to implement the "5+2" model of after-school service, that is, schools should provide after-school service five days a week, at least two hours a day, and students who have difficulties in picking up their children from their parents should provide delayed custody service. Many places all over the country have started the "upgraded version" of after-school service in the new semester.

  Students have less homework, fewer exams, and all the students have returned to campus. What about after that?

  "Reduction" is not the fundamental meaning of the "double reduction" policy, as Li Yi, deputy secretary of the Education Commission of Beijing Municipal Committee, said, "We should not only ‘ Controlling chaos, reducing burdens and preventing risks ’ , more ‘ Reform, transformation and promotion ’ 。”

  When all the students return to campus, the challenge to school education has just begun.

  A middle school youth league teacher described the scene before the introduction of the "double reduction" policy like this: "I am most afraid of organizing after-school activities. A basketball game is picked up by parents for a while and picked up by parents for a while, all of which are in extracurricular classes."

  However, students and parents have good reasons.

  "In recent years, I have never understood physics class at school. The teacher speaks at his own pace, and I can’t find a teacher without understanding it. Extracurricular classes are different. I have problems that I have done wrong. The teacher is more anxious than me. He always catches me and makes me correct my mistakes. " Wang Feng, a junior high school student in Beijing, said.

  There are more and greater challenges for school teaching.

  "If the quality of school teaching is not good, under the new demand, off-campus discipline training in compulsory education may still revive." Chu Zhaohui said.

  Therefore, improving quality and increasing efficiency, fundamentally meeting students’ diversified educational needs, and ensuring that students learn well in school are the emboldened measures to retain students, so as to truly play the role of the main channel and position of the school. The key to increase this confidence is "whether the school education in the compulsory education stage can achieve high quality and balance, and whether the teaching quality and efficiency can be effectively improved." Chu Zhaohui said.

  After the introduction of the "double reduction" policy, attempts have been made in various places to make educational resources more balanced and high-quality.

  Li Wei introduced that starting from the new semester, Beijing will promote the rotation of cadres and teachers in a large area and in a large proportion. All principals and vice principals who have been away from retirement for more than 5 years and have served in the same school for 6 years should exchange jobs in principle; In principle, all teachers in public schools who have been away from retirement for more than 5 years and have worked in the same school for 6 years or more should be exchanged and rotated.

  Li Baoping from Huiwen Middle School in Beijing is a senior backbone English teacher. Last year, she began to rotate to Chuiyangliu Campus in the group to be responsible for the teaching guidance of English groups in junior and senior high schools. She not only has to attend classes and evaluate classes, but also asks teachers around her to attend classes in her own classroom and provide demonstrations. After a year’s hard work, the English scores of the students in the branch school have improved significantly.

  Facts have proved that when the rotation is normalized and institutionalized, it can indeed become an effective measure to balance the gap between schools.

  However, some experts pointed out that there are still great challenges in the normalization and institutionalization of job rotation, and the biggest challenge is the difference between "strong schools", "weak schools", "quality schools" and "ordinary schools" that still exist in various places. "Now schools can be divided into three or six grades. As long as there is teacher rotation at this level, there will be resistance, and the greater the gap between schools, the greater the resistance will be." Chu Zhaohui said.

  Can the parents of "Chicken Baby" completely "die"

  After the off-campus training institutions have been managed and the students’ burden on campus has been reduced, can the parents of "Chicken Baby" lie flat?

  "In the past, 90% of the children’s classes were making up classes. Of course, we also made up. If we don’t make up, we will fall behind." Ms. Li from Dongguan City, Guangdong Province, said that her children are now in Grade One. During the summer vacation, she enrolled her children in an online math class. After the introduction of the "double reduction" policy, Ms. Li said that she would "wait and see". "If everyone can’t make up, the children’s learning pressure is really great."

  Many parents, like Ms. Li, keep a wait-and-see attitude: on the one hand, they are glad that the country has finally introduced policy governance to make their children more and more tired of off-campus training, on the other hand, they are also vaguely worried about whether schools alone can make their children stand out in the competition with others.

  However, some parents are more "radical".

  Chen Ran, a parent in Beijing, has a son who is in the third grade of primary school. Since the child was very young, Chen Ran has let him study in a famous English training institution. After the introduction of the "double reduction" policy, she sent such a message among parents: "Finally, there is no need to attend training classes, and children can have a happy childhood." Unexpectedly, some parents replied soon: "Xiaoming went to ordinary high school and Xiaohong went to vocational high school. Will they all have a bright future?" Don’t be silly, as long as the college entrance examination is still there, other people’s children can go to Tsinghua and Peking University, but your children can’t? "

  As soon as such remarks came out, the original relaxed atmosphere in the group disappeared immediately, and some parents began to discuss how to "save classes".

  This is the legendary theater effect. Watching a movie in the theater, the people in the front row stood up. Can the people in the back not stand up? As a result, everyone stood up and no one dared to sit down again.

  Parents’ ideas need to be changed, and they should look at education from the perspective of children’s lifelong development, instead of focusing only on a knowledge point and an exam.

  The central government’s "double reduction" policy also proposes to improve the cooperative mechanism between home and school. Further clarify the responsibility of home-school education, close communication between home and school, innovate collaborative methods, and promote the construction of collaborative education community. Education departments should, jointly with women’s federations and other departments, run parent schools or online family education guidance platforms, promote the construction of community family education guidance centers and service sites, guide parents to establish scientific parenting concepts, rationally determine children’s growth expectations, and strive to form a consensus on reducing burdens.

  However, policy provisions alone are not enough. It is also necessary to truly establish confidence in the policy in the minds of parents. In fact, parents’ doubts are whether the policy can really be put in place. This requires all localities to decompose the "double reduction" policy into more details and formulate more targeted and perfect rules to reassure parents about the policy.

  "While changing the concept of parents, the follow-up policies must keep up in time." Sun Hongyan said that after the "double reduction", there is still a difference between "what you want to do" and "what you can do". "It is said that children can exercise more, but where can they exercise? Where can children exercise scientifically and safely? These problems should be solved quickly. "

  (At the request of the interviewee, both students and parents are pseudonyms.)

  Zhongqingbao Zhongqingwang reporter Fan Weichen Intern Su Jingjing Source: China Youth Daily

Be branded "permanently"? HSBC Heavy Report: Consumption Trends in the Post-epidemic Era

In early May, Tedros Adhanom Ghebreyesus, Director-General of WHO, declared that the COVID-19 epidemic that swept the world in the past three years and claimed more than 20 million lives was no longer a "global public health emergency".

Although the epidemic seems to have come to an end, its impact on the global economy continues.Many economies are still recovering from the aftermath of the epidemic, and the differences between middle-income and high-income groups now look even more wide. People’s consumption patterns and living habits have been completely changed, and some industries may never return to the prosperity before the epidemic.

Harriet Smith, an analyst in HSBC’s global research department, discussed the impact of the epidemic on the economy, especially consumer spending, in her latest report.

She believes that the epidemic has "permanently branded" global consumption activities.Today’s consumers pay more attention to "experience" than ever before, and the focus of consumption is rapidly shifting from commodities to services. The rebound of service industry is uneven, and the recovery of catering and travel industries is significantly stronger than that of entertainment industry. In addition, COVID-19 can also be used to explain the rise of US retail investors and meme stocks. The epidemic has led to the suspension of sports events, and those who were keen on gambling have started to speculate in stocks.

The following is a detailed interpretation by analysts.

How badly has the epidemic hit consumption? There is no doubt that in the early days of the COVID-19 outbreak, the blockade around the world directly led to the collapse of global consumption. However,After three years, consumption in some economies has begun to recover, especially in emerging market countries such as South America and Southeast Asia.

Analysts pointed out that:

According to our calculation, global consumer spending will decrease by 4.8% in 2020, because the whole world is trying to deal with COVID-19’s containment measures, which have hit economic activities, especially in the personal service sector.

The rising unemployment rate in some economies has hit household income. With everything closed, despite the help of a large number of government-supported programs, global consumption collapsed, especially in the second and third quarters of 2020.

Now, more than three years have passed, has consumption recovered? Roughly yes:Thanks to the re-release of previously suppressed demand and the savings accumulated during the COVID-19 epidemic, in most economies, consumption exceeded the level in the fourth quarter of 2019.

Especially in some economies, especially in parts of the emerging world and the United States, the recovery is stronger, while Europe lags behind, and consumption in the euro zone and Britain is still lower than expected.

However, analysts also stressed that,Although the consumption expenditure in most parts of the world has recovered to the level of 2019, the growth rate is still much lower than before the outbreak of COVID-19.

In addition to the epidemic, the persistent inflation in European and American economies has also greatly squeezed consumer spending.As shown in the figure below, with the global inflation soaring in 2021 and 2022, the real disposable income of many families declined, forcing some families to cut back on their expenses.

In addition, due to the violent interest rate hike initiated by the Federal Reserve in 2022,The soaring cost of borrowing has further increased the consumption pressure of ordinary families.

Analysts stressed that,Epidemic and inflation have a greater impact on low-income families, because food, housing and public utilities account for a larger proportion of their expenses., while the expenditure growth of high-income people remained stable.

Take Britain as an example. According to the data of the National Bureau of Statistics, by the end of 2022,The lowest income quintile faces an inflation rate of about 15%, but for the highest income group, the inflation rate is 11%.

Analysts also observed that,During the epidemic of COVID-19, service expenditure was greatly restricted due to the worldwide containment measures, and conversely, commodity consumption showed a prosperous scene.

With the easing of the epidemic and the relaxation of prevention and control policies, the consumption focus of many families has shifted to services again.

Analysts believe that,This may represent a broader trend, that is, the permanent shift of consumption from goods to services:

Indeed, it is still early, so with the passage of time, monitoring data will help us draw clearer conclusions. Before the COVID-19 outbreak, a survey conducted by Harris Company in the United States in 2014 pointed out that people prefer to experience rather than buy "things".

Among the respondents, 78% of millennials revealed that they prefer to spend money on experiences rather than on things, and 72% said that they intend to increase their spending on experiences in the next year.

When discussing the reasons for their preference for experience, 77% of people said that some of their best memories came from activities or live experiences, and 69% of respondents said that they believed that participating in live activities and experiences made them more closely connected with others, the community and the world.

Therefore, we can think that this COVID-19 epidemic is a catalyst, which has accelerated the general shift from commodity consumption to service consumption.

Although the shift from commodity consumption to service consumption may be one of the major trends of consumption, from the data point of view, at present,The rebound of the service industry is uneven.

In the continuous recovery of tourism, the recovery of business travel is particularly strong.

Analysts believe that as countries around the world gradually liberalize their entry control over COVID-19, the recovery of tourism should continue to advance:

With the closure of borders and the implementation of mobility restrictions, international travel will come to a standstill in 2020. But where the economy reopened, pent-up demand contributed to a strong recovery. In the United States, American residents’ overseas travel rebounded to the level before COVID-19 in the second quarter of 2022, because Americans enjoyed their holidays again. On the other hand, because the global economies have got rid of the restrictions of COVID-19’s disease at different speeds, and some entry restrictions to control the spread still exist, the recovery speed of inbound tourism is slow.

As of April 18, 2023, 150 countries have no restrictions on the COVID-19 epidemic, accounting for 68% of the countries in the world; Therefore, 32% of countries still have restrictions. With the evidence that the economy has further entered the re-opening stage, people have the desire to travel abroad, and the recovery of tourism should continue to advance.

However, at least for now, globally, inbound passengers have not recovered to the level of 2019.

It is worth mentioning that the recovery of business travel is more significant, indicating that most business people have had enough of ZOOM and Tencent meetings, or prefer face-to-face interaction.

The analyst wrote:

More than three-quarters of travel managers expect their companies to make more business trips between 2023 and 2022, while only 7% expect to cut back. Therefore, although virtual meetings will continue to exist, people have discovered its disadvantages, and face-to-face business interaction is still important.

Under the influence of home office, the recovery of public transport is slow.

Analysts pointed out that:

The rebound speed of railways and buses is slow, and the mixed working system may have played a great role, reducing the number of employees commuting. Because there is a gap between the number of days expected by employers and employees to work at home every week, office attendance is unlikely to rise further.

Similarly, in Britain, as it is no longer normal to work in an office five days a week, the number of passengers in London’s bus and subway services has not recovered to the pre-epidemic level. The latest data shows early signs of stability, which will indicate that the number of passengers may be permanently lower than the pre-epidemic level.

It may be difficult for the hairdressing industry to continue to prosper.

Analysts also shared another interesting observation.She pointed out that the blockade led to a higher acceptance of "more natural appearance", and many people learned to cut their own hair during the blockade, thus reducing the cost of beauty salons:

As the beauty salon was closed during the blockade, the expenditure on hairdressing and personal grooming services plummeted, and it became a common phenomenon to do it yourself. According to a report by Barclays Bank, in Britain, more than 24 million people have bought hairdressing equipment.

The situation in the United States is similar. As of March 2023, the actual PCE of hairdressing services in the United States is still about 20% lower than that in 2019, and its recovery lags behind the overall rebound of personal care services.

After COVID-19, people seem to be going to the hairdresser less often. In fact, Americans now spend a small proportion of their disposable income on haircuts.

The change of social attitude around personal appearance may also be a contributing factor. Kantar’s research found that when we are confined at home,People reduce the number of shampoos and makeup, and pay more attention to skin care. Therefore, it can be said that COVID-19 has given some people confidence to accept a more natural appearance and reduce the cost of related services.

Retaliatory dining promotes the recovery of the catering industry, but other entertainment industries are still in the doldrums.

Analysts pointed out that the closure of the epidemic caused people to choose "retaliatory dining" after the closure:

With the reopening of American restaurants, many people rushed back to enjoy the dining experience they missed during their stay in COVID-19. By the second quarter of 2021, the expenditure quickly recovered to the level of 2019 and continued to grow. Surprisingly, before COVID-19, the proportion of food service expenditure to disposable income basically remained slightly below 5%. As shown in the following figure, it has been rising since the end of the blockade.

In addition to catering, the recovery of other industries is not significant:

Different from eating out, the demand for some entertainment activities has not recovered quickly; Except for spectator sports and museums and libraries, the actual PCE of many services in the United States is still lower than that before the epidemic.

Cinemas were the hardest hit, with spending in the past three months falling by nearly 50% compared with the fourth quarter of 2019, while spending on video streaming services was more than 50% higher than that in 2019.

As far as the United States is concerned, during the epidemic, a more interesting change was the surge in the number of retail investors who traded stocks.

But analysts believe that this is not because the financial quotient of the American people has suddenly improved, but because:

1) the cost of buying a house increases, and buying a house is even more out of reach. It is better to stock up;

2) Sports events were cancelled during the epidemic, and some people used the stock market as a substitute for gambling.

Analysts pointed out that:

If we look at the categories with the largest growth in the United States in the second half of 2020 compared with the same period in 2019, the stock investment is among the best: the actual PCE of counter stock securities increased by 114%, and the expenditure of exchange stocks increased by 83%, partly due to the accumulation of savings.

In fact, the survey found that many Americans use the new crown subsidy for investment.The cancellation of sports events may also play a role: some people may turn to the stock market as an alternative to gambling.

The decline in housing affordability may be another factor:Maybe people are willing to take more risks now, because the prospect of buying a house has become even more out of reach.

Undoubtedly, an epidemic disease that swept the world and claimed more than 20 million lives will have a great impact on people’s lifestyle.

Analysts found that,After COVID-19, people around the world are more enthusiastic about saving, and in addition, they pay more attention to healthy living:

… consumption has fallen sharply in the tide of economic uncertainty. As a result, savings rates around the world have soared, and the real disposable income of many economies has been further supported by the influx of government-supported programs.

More than three years later, the household savings rate in many economies is still higher than that before COVID-19. As shown below, except for the United States and Italy, the household savings rate in several other countries is higher than that in the fourth quarter of 2019.

However, analysts also believe that it may be too early to judge whether this COVID-19’s disease has permanently increased the willingness to save:

The differences between the United States and the rest of the world paint a mixed picture. For example, American families are more willing to exhaust their savings than those in the euro zone. However, although the United States is shrinking faster, it is estimated that as of March 2023, there is still about 500 billion US dollars in excess savings in the overall economy. Therefore, although the household savings flow is lower than that before COVID-19, the savings stock is still increasing.

The pressure of the cost of living also makes it more complicated to draw a conclusion so early: the savings rate and intention have increased recently, but the challenging economic background, namely inflation and interest rate increase, may also be a great driving force.

In addition, the COVID-19 epidemic has also made many people fall in love with sports, and the days of being locked up at home have also made them cherish the time when they can go out and move freely:

According to a survey conducted by the British Heart Foundation in 2021, 20% of the respondents said that their physical fitness level improved during the lock-up, 32% thought that having more free time and the desire to go out of the house were motivating factors, and 37% revealed that they exercised more frequently for a short time.

Similarly, the Public Health Bureau of England found that 70% of adults are motivated to make healthy lifestyle changes in 2021 due to the influence of COVID-19, such as losing weight, eating healthier food and doing more exercise.

In addition, a survey of 3,500 Americans found that improving health is one of the most New Year’s goals in 2023. Health-related goals are equally common among Britons, with more than 50% saying their goal this year is to do more exercise/improve physical fitness.Therefore, if keeping healthy remains a priority for people in the future, relevant sectors in the economy may prosper.

This article is from Wall Street. Welcome to download the APP to see more.

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Three types of youth groups, such as college graduates, recruited by Beijing enterprises can enjoy a one-time employment subsidy.

The Beijing Municipal Bureau of Human Resources and Social Security, the Beijing Municipal Education Commission and the Beijing Municipal Finance Bureau recently jointly issued the Notice on Matters Related to the One-time Employment Subsidy for Enterprises in this Municipality. According to the Notice, during the period from January 1 to December 31, 2023, enterprises in the administrative area of Beijing can apply for 1000 yuan subsidy if they recruit three types of youth groups, such as college graduates, sign labor contracts for more than one year, and pay social insurance premiums for them according to regulations.

Enterprises applying for subsidies must meet three conditions at the same time.

The "Notice" clarifies that three types of youth groups, including college graduates, include ordinary college graduates who were unemployed in 2023 and within two years of leaving school, and 16-mdash registered unemployed in Beijing; 24-year-old youth.

Enterprises applying for subsidies must meet the following three conditions at the same time: first, they are within the administrative area of Beijing; Second, during the period from January 1 to December 31, 2023, the enterprise signed a labor contract with the personnel within the policy scope for more than one year according to law, and did not terminate or terminate the labor contract when applying for subsidies; Third, when enterprises apply for subsidies, they should pay social insurance premiums in full for at least one month for the personnel within the policy scope.

In addition, eligible individual industrial and commercial households who are insured in the form of units can enjoy the one-time employment subsidy policy with reference to enterprises.

Enterprises apply for subsidies to realize "one network management"

Enterprises applying for one-time employment subsidy can realize "one-line operation" in the whole process. You can log on to the website of Beijing Municipal Bureau of Human Resources and Social Security and visit "Legal Person Handling" → "One-off policy" → In the "One-time Employment Subsidy" information system, you should apply to the Human Resources and Social Security Bureau of the district where you register or operate, upload the electronic file of the labor contract and fill in the relevant information as required, and the system will automatically compare and verify the information provided by the enterprise and the insurance information. After passing the examination, the District People’s Social Security Bureau will distribute the one-time employment subsidy funds to the corporate account. If the enterprise doesn’t have a corporate account, the funds will be distributed to the social security payment account provided by the tax department.

The same person cannot enjoy the subsidy repeatedly.

The implementation period of the one-time employment subsidy policy in Beijing is December 31, 2023, and the time limit for enterprises to submit applications is extended to February 29, 2024. When an enterprise applies for a one-time employment subsidy, the employment insurance information and identity of each person within the policy scope can only be used by one enterprise to apply for enjoyment and cannot be reused.

For the personnel within the scope of the policy, if the enterprise has applied for a one-time employment subsidy and applied for the post subsidy of the employer through the same person according to the relevant regulations of Beijing, it shall be deducted from the post subsidy. Those who do not meet the requirements and enjoy a one-time employment subsidy will be recovered by the human resources and social security department.

In the next step, in order to further promote the employment of young people such as college graduates, the Beijing Municipal Bureau of Human Resources and Social Security will also jointly issue a policy that enterprises recruit young people such as college graduates to enjoy a one-time job expansion subsidy. While enjoying preferential policies, enterprises should also pay attention to the fact that one-time employment subsidies and one-time post expansion subsidies cannot be enjoyed repeatedly.

(Headquarters reporter Zhang Weize Sun Mengzhu)

Industry first! MCL Hua Xikou released "CLEAN BEAUTY Pure Beauty Group Standard"

Source: Nanzao. com

  In the post-epidemic era, consumers are paying unprecedented attention to safety products. With the widespread penetration of the "ingredient party" of beauty cosmetics, "ingredient safety and transparency" has also become a strong appeal. Hua Xikou, who has been focusing on cultivating pure beauty cosmetics for more than 10 years, has found in years of market research and consumer insight that the whole industry has not clearly defined pure beauty cosmetics, which makes it difficult for consumers to understand and distinguish, and the cost of brand promotion and market education is high. Coupled with the lack of uniform standards in the industry, resulting in pure beautyChinaThere is great resistance to the development of.

  Hard core standard: the first oneChinaGeneral rules for the specification of pure beauty cosmetics

  asChinaOn July 10th, 2022, MCL Huaxikou, the benchmark brand of pure beauty cosmetics, was jointly released by Guangdong Cosmetics Society and 14 industry research institutions.ChinaThe first CLEAN BEAUTY Pure Beauty Group Standard (hereinafter referred to as the "group logo"). This standard stipulates the basic principles, design stage, production stage, packaging stage, storage and transportation stage, use stage and other stages of pure beauty in cosmetics, and truly traces the purity standard to every stage of the product (including raw materials and formula design, production, packaging, storage and transportation, instructions for use, recovery and traceability).

  In the group logo, the basic principles of pure beauty are clarified: pure beauty products refer to cosmetics that are open, transparent and traceable, responsible for human health and safety, friendly to the environment and animals, and bear humanitarian and social responsibilities throughout the product life cycle. Moreover, pure beauty cosmetics are suitable for the risk control of the whole process of cosmetics (including design, production, packaging, storage and transportation, use and other stages) from design to final disposal.

  Du Zhiyun, president of Guangdong Cosmetics Society and drafter of the group standard, said that the establishment of pure beauty standards initiated by MCL Huaxikou was driven by the market demand. The society adhered to academic and scientific rigor and established a team of experts to strictly control the quality of the standards. It is expected that more enterprises, efficacy institutions and so on will participate in the formulation of standards, and it is also expected that the standards of pure beauty will be true.implementEvery detail makes consumers really feel its connotation.

  The birth of the pure beauty group logo is not only the firstChinaThe general rules of pure beauty are also a new milestone in the field of pure beauty.

  Pure practice: the principle of pure beauty with practical actions

  Nowadays, consumers pay more attention to the safety of skin care products, and their attitude towards skin care is more cautious, pursuing professional, scientific and transparent skin care concepts. For beauty products, due to the complex ingredient formula, strong professionalism, different efficacy from person to person, and the confidentiality of research and development, the detailed ingredients have not been fully recognized by consumers, and because of this, the safety of cosmetics has always lacked an effective communication mechanism.

  Many consumers think that pure beauty is the key words of "natural" and "zero addition", which is the cognitive limitation of pure beauty; Like the concept of "natural", the source of its natural ingredients, the proportion of ingredients, whether to use non-genetically modified raw materials, the safety of synthetic colorants and odors, and the emulsifiers and preservatives in products, containing natural ingredients does not necessarily mean that cosmetics are safe and healthy.

  There are tens of millions of brands of Clean beauty in the market, but because the actual efficacy can’t meet the needs of consumers, there are big problems in product safety and product skin feeling, and more of them are "fried concepts", and the product formula and concentration are relatively opaque. There are very few products that can really withstand pure beauty.

  When we talk about pure beauty, what are we talking about? Nontoxic and harmless to the skin? What are the real needs of consumers? Product technology, pure raw materials? Does the efficacy of pure skin care products need more real data and basis?

  Xiao Su, the founder of MCL Huaxikou brand and the initiator of the group standard of pure beauty, pointed out that "pure beauty is not a single latitude, but a rigorous skin care system. When we talk about purity, we improve it from the upstream and downstream process system of pure products. "

  In the league logo, the clear definition of pure beauty is: In the field of cosmetics, Clean Beauty is based on the concepts of openness, transparency, traceability, responsibility for human health and safety, environmental friendliness, kindness to animals, social responsibility and humanitarianism, and its risks are strictly controlled from design, production, packaging, storage and transportation, use and other stages to reach the standard of Clean Beauty.

Han Jiezan (Xiao Su), founder of MCL Huaxikou brand and founder of pure beauty group logo

  Product confidence: doingChinaBenchmark of pure beauty cosmetics

  Ten years ago, MCL HuaXiKou founded the brand with the original intention of being "the purest cosmetic in the world", with purity as the heart, scientific research as the foundation, and oriental flower planting as the core, bringing the pure skin care experience with extreme safety, excellent efficiency and pleasant senses.

  In 2019, MCL Huaxikou took the lead in introducing the concept of Clean Beauty into China, and from 0 to 1, under the condition that the industry and even the world have not yet established a unified standard of pure beauty, it created a new pattern of pure skin care with oriental characteristics.

  Up to now, MCL Huaxikou has established four initiatives: creating the first "Five Principles of Clean and Pure Skin Care" in China; Create the first [2000+Never List list list of prohibited raw materials] in China; Release the first "Clean Beauty Pure Beauty Green Paper" in China; Drafting the first "Clean Beauty Group Standard" in China, and defending the high standard of pure beauty in China with practical actions.

  Different from other skin care products, MCL Huaxikou ensures that the products achieve excellent efficacy under the premise of extreme safety. Its pure and well-documented composition, clinical efficacy commitment and environmental protection symbiotic packaging materials have passed the certification of beautiful practice, green safety/fish testing green fish quality, and have been verified by human efficacy tests of third-party authoritative institutions such as SGS. Won the awards of ELLE/COSMO/ Ruili, the three authoritative beauty media, such as pure skin care model.

  On the future road of beauty, ensuring health, safety and sustainability is the peak that the beauty industry must cross, which will eventually become the general principle of the beauty industry in the future and become a solid foundation for the industry to move forward.

  MCL Huaxikou is not only a brand, but also the first practitioner of pure beauty in China, and promotes the development of pure standards in the whole industry with real actions.The standardization of pure beauty standards is a collision between research and practical application. This feasibility standard of pure beauty not only provides professional and effective practical reference for the developers of pure beauty industry, but also guides consumers to correctly understand pure beauty and promotes the industry to continuously improve the quality and safety of cosmetics.

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