Special feature of 1905 film network This year is the year to celebrate the centenary of the founding of the Party and the beginning of the 14th Five-Year Plan. Standing at the historical intersection of the goal of "two centennials", the centenary journey is magnificent, and the initial intention of the centenary lasts for a long time.
Cao Yin, director of the program center of the film channel, said, "As an important window for the Party and the country to publicize ideological and cultural positions and show the achievements of China’s film development, the film channel shoulders the important mission of leading the film public opinion propaganda, and is a witness, participant, recorder and disseminator of the vigorous development of China’s film industry. We will closely focus on celebrating the 100th anniversary of the founding of the Party, firmly grasp the right to guide film public opinion and the right to speak, and give full play to the role of China film in promoting the’ national team’ and’ main force’. "
The largest and longest-lasting theme exhibition
This year, around the centenary of the founding of the Party, the film channel will carry out the "glorious course and great rejuvenation — — Film exhibition to celebrate the centenary of the founding of the Communist Party of China (CPC).
At the same time, the excellent films that the audience loves and is familiar with are broadcast in batches and themes, and the education of party history is combined through vivid and concrete image display, so as to achieve a two-pronged approach and celebrate the centenary birthday of the Communist Party of China (CPC).
During the two sessions this year, the film channel has launched four themes of "Great History, Brilliant Achievements", "Mission Responsibility, China Spirit", "Striving for the Era, Building a Well-off Society in an All-round Way", "Fighting Corruption and Building the Party", and achieved impressive ratings, among which 11 films ranked first in the same period, and the series of exhibitions of the two sessions reached more than 1.1 billion people.
In 2020, the movie channel can receive 1.171 billion viewers, with an average daily audience of 142 million, with an average market share of 3.78%, ranking second in the country in Shangxing channel group and ranking second for four consecutive years. It can be inferred from this that the "glorious course and great rejuvenation" spanning one year — — The film exhibition to celebrate the centenary of the founding of the Communist Party of China (CPC) will reach a considerable number of people.
Create a three-dimensional communication pattern
It is an important task of this year’s film channel to eulogize the party, the motherland, the people and the heroes, vigorously carry forward the great national spirit and the spirit of the times, advocate the main theme, advocate positive energy, vividly present the century-long history of the Communist Party of China (CPC) with excellent literary and artistic works, and gather the power of all media to increase publicity.
In the planning of the deputy editor-in-chief of the program center of the film channel, the film channel should strive to build a three-dimensional communication matrix, except for the one-year "glorious course and great rejuvenation — — In addition to the film exhibition to celebrate the 100th anniversary of the founding of the Communist Party of China (CPC), there will also be a large-scale feature film "Our Flag" that shows the Communist Party of China (CPC)’s initial heart and mission from a contemporary perspective and a character interview "Initial Heart — — My story of joining the party and other programs are broadcast.
The movie channel’s media center and the new media terminal with 37 million fans carry out party history education around the series of short video activities of "Classic Frequent Spreading: Watching Movies and Learning the History of the Party", relying on classic movies and combining the communication characteristics of the new media era, fully tap its current value transmission, aiming to attract young people to spread themselves and compete to make hundreds of classic movies glow with new glory in the new era.
Off-line promotion ceremonies and large-scale movie concerts to celebrate the 100th anniversary of the founding of the Party were held, 100 film poster collector’s edition books were launched, and a special issue of China Screen was created. There will also be a series of activities such as 100 films recommended by hundreds of stars, interactive answering questions about film knowledge, large-scale all-media interviews, and live media coverage.
Recently, the film channel will "officially announce" a number of important activities in the matrix of all-media three-dimensional communication. In addition, in order to help China’s films go abroad, the film channel will also devote itself to creating overseas screening activities with the theme of "China Film Exhibition" in overseas mainstream TV media.
Eight key films present the centenary birthday of the Party.
As an important organization of film production, the film channel has always adhered to the characteristics of light cavalry, short and fast, and small and fair in the production of small and medium-sized films.
Around the major events of the party and the country, the film channel has shown two films in the cinema this year — — Documentary films that show great anti-epidemic spirit and films that show the spirit of poverty alleviation.
Around July 1st, the film channel will also launch eight key films that have been carefully organized and created. These films have been prepared and produced for several years, with various types and themes.
There are revolutionary historical films such as Young Liu Shaoqi, Firelight Rebirth, Firelight Bloom and Statue in War.
There are also realistic masterpieces "There are many police affairs in small towns" and "Defence of Tanghe River" which show the construction of new China and the people’s pursuit of a happy life from many angles.
These films will be broadcast in the prime time of the movie channel around July and will be launched on the online audio-visual platforms such as the movie network, offering gifts to the party’s centenary birthday with high theme and exquisite artistic quality!
As a national mainstream film media spanning the fields of film, television, Internet, print media and new media, the film channel will better perform its duties and missions as a mainstream media this year, give full play to the advantages of all-media convergence and all-media matrix communication in all directions and from all angles, and create a grand, warm and festive atmosphere for celebrating the centenary of the founding of the Communist Party of China (CPC) with high-quality film works and blockbuster programs.