After the fourth China International Import Expo(CIIE), it rose to become the "vanguard" of general trade. Finding out the password of China’s consumption upgrade also helped domestic products go to sea.
Shanghai "Silk Road E-commerce" has become a new engine of cross-border trade
After each session of China International Import Expo(CIIE), Czech crystal handicrafts of the Sino-Czech Co-promotion Center will be seamlessly connected with the cross-border e-commerce platform, becoming the "same model for entering the Expo" that consumers can buy online at the first time. This year’s hot sale is a hand-carved gold bowl, and the price of 4800 yuan is still difficult to stop consumers from chasing.
Czech crystal attracts imitators. This year, I participated in a French minority skin care product in China International Import Expo(CIIE) for the first time, and immediately entered Qingpu Comprehensive Insurance Zone after the exhibition, which also turned into a cross-border e-commerce product. Once a consumer places an order, the goods can be delivered directly from the warehouse in the comprehensive insurance zone.
Not far from Wan Li, they came to Shanghai and became participants in the Silk Road E-commerce. China’s accession to the WTO for 20 years has activated the world economy. Now China focuses on promoting the development of cross-border e-commerce in countries and regions along the "Belt and Road" and once again injects new impetus into global trade facilitation.
It is understood that China’s cross-border e-commerce was launched in 2013. In recent years, with China’s continuous expansion and opening-up, China’s market consumption has been escalating, and more and more "Belt and Road" featured minority products have been tried out in China through cross-border e-commerce channels, and many of them have gone through the upgrade path from "trying new products" to "exploding models" and then to "big trade goods". "Silk Road E-commerce" has become the vanguard of general trade by exploring the password of China’s consumption upgrade.
China International Import Expo(CIIE) was on fire.
The Sino-Czech Co-promotion Center, which is already a "veteran of the Four Dynasties" in China International Import Expo(CIIE), is a typical "Silk Road E-commerce". In recent years, it has taken more than 70% of China’s imports of crystal handicrafts from the Czech Republic, but its president Zhang Peng knows how to treat them differently-for those mature models, most of them are imported by general trade, while new models with high added value take cross-border e-commerce. "Because it is uncertain in advance whether the new models will be popular in China, cross-border e-commerce has undoubtedly become a fast and economical choice."
Zhao Jian, the general manager of Cainiao International Supply Chain, is deeply involved in cross-border e-commerce logistics, and is keen on studying the Silk Road Special Line. Last year, together with airlines, customs and other departments, he tried out the first cross-border direct mail "Xiaozhongxiang" route in Germany, which was filled with perfumed articles that had never entered the China market but had a good reputation in Europe. During the "Shuang Dan" last year, it was able to be delivered directly from Europe to China every day.
In Zhao Jian’s eyes, cross-border e-commerce has many benefits. "It’s like shopping abroad, and its taxation and entry requirements are naturally different from those of general trade imports. At the end of 2018, six ministries and commissions, including the Ministry of Commerce and the General Administration of Customs, jointly issued a document to supervise cross-border e-commerce retail imports according to personal use, not to implement the requirements for approval, registration or filing of the first import license of the relevant goods, and to be exempted from customs duties. Only 9.1% of cross-border e-commerce comprehensive tax is levied, that is, 13% of value-added tax is 30% off. Many consumers fancy that cross-border e-commerce has a real customs declaration form, which is more reliable than the’ purchasing’ that is difficult to distinguish between true and false, and commodity prices are also competitive because of preferential tax rates. "
However, according to Lao Yuling, director of the E-commerce Research Center of Shanghai University of Finance and Economics, the "Silk Road E-commerce" really became popular after it was held in China International Import Expo(CIIE). "China International Import Expo(CIIE) has ignited consumers’ new ideas, and they are eager to see’ entering Bo with the same paragraph’ on the cross-border e-commerce platform. As a result, Malaysian health products, Polish goat milk masks, Angolan beer and chocolate-flavored coffee all appeared in China International Import Expo(CIIE) and quickly launched cross-border e-commerce platforms. " According to Shanghai Customs data, in the first three quarters of 2019 after the first China International Import Expo(CIIE), the import volume of cross-border e-commerce online shopping bonded trade in Shanghai increased by 40.3%.
Stimulate Shanghai’s institutional innovation.
According to the figures published in China International Fair for Trade in Services in 2021, in the past five years, the scale of cross-border e-commerce in China has increased nearly tenfold, and the import and export volume last year has reached 1.69 trillion yuan. As one of the first pilot cities of cross-border e-commerce in China in 2013, Shanghai has always played the role of a leader. In the first half of this year, the transaction scale showed double-digit growth continuously, ranking first in the country. The RCEP (Regional Comprehensive Economic Partnership Agreement), which will come into effect in January next year, will stimulate the re-innovation of the Shanghai system. Under the framework of RCEP, the number of products with zero tariff in goods trade will reach 90%, which will greatly stimulate the development of cross-border e-commerce among RCEP member countries.
To be a big "silk road e-commerce", the speed must be fast. Shanghai is already in action. For example, a Japanese direct purchase import order has been able to place an order today and receive the goods the next day. It is reported that at present, Shanghai has established a rapid customs clearance mechanism for cross-border e-commerce. The longest time from the arrival of goods at customs supervision sites to customs clearance is no more than 24 hours, and a large number of low-risk declared goods can even be released in seconds.
In addition to quick release, there is also the convenience of collecting taxes. In order to support the development of "Silk Road E-commerce", Shanghai Customs has launched a customs clearance mode of "list approval and centralized tax payment", and e-commerce enterprises can apply for a summary payment form from the customs within 31 days to 45 days from the date of cross-border parcel release. This has greatly facilitated enterprises, and a large number of e-commerce companies have set the import port of cross-border direct purchase business in Shanghai, and also set the cross-border purchase "flow test" at double 11, Double 12 and Black 5 consumer carnival points at the Shanghai port.
Cross-border supply chain is strong
"Silk Road E-commerce" is a two-way trade. On the one hand, foreign brands explore the China market, and on the other hand, domestic products go to sea. The data shows that in the total scale of cross-border e-commerce transactions in China last year, the export volume was three times that of imports.
Foreigners’ enthusiasm for China goods is related to the overseas promotion efforts of "Silk Road E-commerce" such as Tmall International, Koala Haibao and AliExpress in recent two years. For example, AliExpress, the number of overseas users who participated in the "double 11" chop has surged this year, among which Brazilian users are the most enthusiastic, exceeding the turnover of one hour last year in just 15 minutes.
Last month, in Tik Tok’s international Tik Tok, Russian online celebrity Regsem, with 4 million fans, excitedly exposed the Bluetooth speaker from China that she received in just 10 days. Behind this consumption experience beyond foreigners’ expectations is the cost reduction and speed-up brought by the accelerated overseas distribution of cross-border logistics from China.
It is reported that in recent years, express delivery companies such as Zhongtong, Yuantong and Yunda, as well as cross-border supply chain solution providers such as rookie and Newegg, have seized positions along the "Belt and Road".
According to the data of the Ministry of Commerce, there are nearly 2,000 overseas warehouses of cross-border e-commerce in China, covering an area of 12 million square meters. For example, Zhongtong has built 40 overseas warehouses and 17 cross-border advantage lines, achieving global business. The cross-border logistics of the AliExpress platform is guaranteed by the rookie. At present, European consumers can buy a Chinese-made thermos cup on AliExpress, and they can choose the service of "5 dollars for 10 days". Such freight and timeliness are even cheaper and faster than those in Europe and America.
It is reported that China has established bilateral e-commerce cooperation mechanisms with 22 countries on five continents, and "Silk Road E-commerce" is becoming a new engine of international economic and trade cooperation in the construction of the "Belt and Road". In this process, the efficiency and cost advantages of China’s cross-border supply chain are highlighted, and the gap between China logistics companies and the three giants of international express delivery is also expected to be rapidly narrowed by the construction of "Silk Road E-commerce". (Reporter Li Ye)