□ Our reporter Fu Yu
Tongjiang sticky sweet corn, Wuchang rice, Raohe black bee snow honey, Sunwu seabuckthorn juice … These high-quality products and excellent brands on the black land are sold in the form of live webcasts, and they are going to thousands of households in different places with one order after another.
Nowadays, the development of rural e-commerce has become an important carrier of accurate poverty alleviation in our province. The reporter learned from the Provincial Department of Commerce that since the first quarter, the rural e-commerce retail sales in the province have reached 2.66 billion yuan, up 84.5% year-on-year, ranking fourth in the country in terms of growth rate. The proportion of rural e-commerce retail sales in the province’s net zero is 36.2%, which is 21.1 percentage points higher than the national average. There are 44,000 online retail stores in rural areas, attracting 50,000 people.
You produce and I sell. One-stop poverty alleviation
"Because there are so many unsalable honey in the epidemic, you can put these honey on our 37-second E-Amoy platform for sale, and I will teach you how to register." In the service stations of Qingshan Village and Zhenjiang Village in Datonghe Township, Raohe County, poor households Han Xuezhi and Wang Zejiang are worried about thousands of pounds of unsalable honey. After learning about their plight, Yu Haijing, chairman of Harbin Yitao Network Technology Co., Ltd., decided to buy all the honey accumulated in poor households and put it on the online platform of the 37-second Yitao supply chain for sale.
Established in 2015, Harbin Yitao Network Technology Co., Ltd. has been exploring innovative development of rural e-commerce to help farmers get rid of poverty and become rich. The platform is mainly engaged in tens of thousands of categories, and 5,009 village-level service stations have been established in the province to provide jobs for poor rural households and solve the problem of farmers’ re-employment for more than 5,000 people.
"Our platform has always opened an e-commerce poverty alleviation area for poor households. With the model of’ you plant and sell, you raise and sell’, after they plant or raise products, we will design, put them on shelves, transport and operate them in a unified way to drive them to increase their income." Yu Haijing said that it is a long-term solution to help the poor and help others save themselves. For example, the regional environment of Fuyuan City is very suitable for free-range rearing of small stupid chickens, so we signed an exclusive sales contract with poor households so that poor households can breed without worries. Then, with the help of the traffic advantage of the platform, we increased the product exposure, let consumers know about free-range rearing of chickens in Fuyuan, and increased product sales. After the small stupid chickens grow up, there will be specialized personnel to sort them out and send them to designated businesses.
Widely promote the brand of poverty alleviation products.
"dandelion tea is one of the seven treasures in Mingshui County, and it is the treasure for farmers to get rich. After logging in to the’ Xiaokang Longjiang’ e-commerce platform, I didn’t expect it to sell so well, the sales volume soared and the brand influence increased a lot." Gao Wenmei, general manager of Gao Yuanlian brand, said that "Xiaokang Longjiang" not only sells products online, but also organizes many offline exhibitions and exhibitions, not only participating in rice festivals and green fairs in the province, but also actively taking products on the platform out of the province, such as China International Food Exhibition and Zhengzhou Food Trade Fair.
"Many poverty-stricken counties have good products, but they have not formed a scale and are not well-known. There are many problems in terms of brand, price and logistics. The original intention of our platform was to build a bridge for the docking of specialty agricultural products to the big market, assist local enterprises to settle in the platform, and help build green and healthy brands. At the same time, we will give professional e-commerce knowledge guidance to help them complete order processing, product reserve, logistics delivery and other work." Yang Guangming, head of the "Xiaokang Longjiang" platform, said.
The provincial supply and marketing cooperative "Xiaokang Longjiang" is a comprehensive e-commerce platform for poverty alleviation in our province. It was officially launched on January 23, 2019. The products are mainly agricultural special products, and 367 enterprises have settled in the platform. The products of enterprises driven by poor villages and counties and the products of leading enterprises in Heilongjiang Province are among them, with a total of 1,163 high-quality products in more than 20 categories. By the end of April this year, the total sales of "Xiaokang Longjiang" was 291 million yuan, and the retail sales of shopping malls was 1.297 million yuan. Its products cover 28 poverty-stricken counties, helping 1,324 poverty-stricken villages and helping 19,346 poor households.
Helping farmers broadcast live to create a new model of poverty alleviation
"We have been using Tik Tok, Aauto Quicker, Taobao and other high-flow self-media platforms to help farmers broadcast live, and the effect is very good. Like a live broadcast on March 25, we helped Huma County sell products such as potatoes, black wheat, miscellaneous grains and northern red agate. The number of viewers in the live broadcast room reached more than 600,000, with sales of more than 200,000 yuan." Zhang Lili, director of the operation of the Arctic Treasures Exchange e-commerce platform in Daxinganling, said.
"Live delivery is a new trend of e-commerce development. Through the online sales model of live broadcast and online shopping mall, it can not only attract more consumer traffic for enterprises, but also inject fresh blood into the cause of poverty alleviation." Zhang Lili said that it is better to teach people to fish than to teach them to fish. Besides cooperating with many well-known online celebrity, our platform is also cultivating local online celebrity in Daxing ‘anling region and creating a group of new farmers.
"Some farmers have products, such as honey and handicrafts produced by themselves, and they have no channels or methods to sell them. We conduct live training for these growers and self-employed, including shooting methods, video clips, online celebrity training, micro-marketing and other courses to help them adapt to the trend of great changes in information dissemination methods and open up new consumption channels for them." Zhang Lili said that we asked growers to publish the growth environment and scientific planting methods of Daxinganling alpine black soil products in third-party software to attract attention, and then began to sell products after a certain number of fans reached. In addition, farmers will be invited to the live broadcast room in online celebrity to interact with fans with real people and stories.