Du Jiang and Huo Siyan participated in the first issue of "Starlight Action against Poverty".
1905 movie network news At 19: 00 p.m. on June 28th, the first nationwide interactive program of poverty alleviation and media integration, "Starlight Action against Poverty", was officially launched on CCTV6 movie channel. In the first program, "Star Players" Du Jiang and Huo Siyan led the audience into Xuan ‘en, Hubei Province, and discussed the development of local characteristics and pillar industries with experts and guests from the "Star Analysis Group" and "Star Power Group" on the spot.
Six groups of figures in "Starlight Action against Poverty"
Rich program content and professional discussion with great practical significance have caused a heated discussion on the whole network once the seasonal broadcast program of "Action against Poverty and Starlight" was launched. The first program was broadcast more than 4.37 million times on the whole network, and the short video was played 17.89 million times. # Starlight Action for Fighting Poverty # The topic of Weibo with the same name ranked second in the topic list of the new era, with a total reading volume of over 5.6 billion and a discussion volume of nearly 35 million. On the basis of the interactive activity of "Starlight Relay" initiated by the program on the Tik Tok platform, the broadcast volume quickly exceeded 2.5 billion in just a few days, and more than 50 movie stars and Internet experts actively responded and participated in the warm-up of the program.
In addition, Huo Siyan went to Xuanen twice to carry out public welfare activities and other "poverty alleviation battles — — The research content of "Starlight Action" is still continuing to ferment. More than 10 Weibo media, including "Sina Entertainment", and V followed up on "Starlight Action", which effectively enhanced the popularity of Xuan En. In the comments, netizens not only led Huo Siyan’s son to participate in Xuanen’s poverty alleviation, but also directly expressed their strong interest in Xuanen’s tourism. All the data fully reflect the innovative program attributes of "Starlight Action against Poverty", which focuses on network integration and media interaction.
Of course, it is more important for the creative team of Starlight Action against Poverty, which insists on the core concept of "true poverty alleviation" in content production, to put the heat and influence into practice and truly provide effective help and direct development momentum for areas that need help.
The data shows that in October 2018, Du Jiang and Huo Siyan followed the "Fighting Poverty — — "Starlight Action" went to Xuanen, Hubei Province to visit and investigate, which greatly promoted the development of Xuanen tourism. From January to May, 2019, Xuanen County received a total of 884,200 tourists, achieving a comprehensive tourism income of 450 million yuan. Compared with the same period last year, the two figures increased by 16.14% and 15.39% respectively. Among them, Wujiatai Scenic Spot, endorsed by Du Jiang, Huo Siyan, has received 400,000 tourists and achieved a comprehensive tourism income of more than 54 million yuan.
In addition to tourism, through the "fight against poverty — — The active promotion of "Gongcha" brand by "Starlight Action" has also made a significant increase in Xuanen tea industry. As the main source of income for Xuanen and the main pillar project for tackling poverty, the local tea industry has benefited 195 poverty-stricken villages, and the per capita income of poor households can be increased by more than 1000 yuan. By June 20th, the county had achieved a tea output of 9500 tons, with an output value of 628 million yuan. It is estimated that the total output of tea in the whole year will reach 17,600 tons, with an output value of 970 million yuan. With the overall production situation of spring tea improving, the output and output value have increased steadily, and the average price of fresh leaf purchase and product sales has also increased by about 10% compared with the same period in 2018.
The broadcast of the first issue of "Starlight Action against Poverty" will further expand the influence of Hubei Xuanen. At the same time, all the professional and practical help opinions put forward by experts and guests at the scene will also help Xuanen’s poverty alleviation work. At the same time, with the "Starlight Action against Poverty" further conveying the concept of public welfare in the whole platform of the media, more people will pay attention to and participate in the poverty alleviation action, and accumulate more strength for the areas in need of help.