Happy people are all alike. I heard here that Dachang started the Spring Festival holiday, Tencent took 9 days off, and voice transmission took 11 days off. Ctrip can apply for home office for up to 2 months. No wonder graduates are eager to go to Dachang. Of course, big factories are not easy to mix, and they may be stupid and crazy PUA like Alibaba Fan’s executives. Fan’s stupid name also set off a map cannon, saying that Guangzhou used to be a place of exile and barbarism, and he couldn’t understand the bird language he spoke. Brother Man has to pick up some bootleg goods here: your boss Ma Yun has taken you to exile your whole family. This sentence is Cantonese, but he can’t understand it anyway.
Unfortunately, each has its own misfortune. Like Jiyue, it was originally holding the thigh of a big factory, but now it seems to be yellow overnight. Stores have closed their stores and locked their cars, and media communication groups have dissolved like bubbles. The anchors who broadcast live to the extreme Vietnam are still talking about how good the car is and how big the discount is. Suddenly, it is said that the owner is gone. That kind of sense of drama, Hengdian actors may not be able to play it, and the anchor suspects that a director is deliberately secretly auditioning.
In fact, it stands to reason that only 774 vehicles were sold last year, although the extremely fast start was a bit slow. However, this year, like chicken blood, especially since July, sales have increased significantly. As of November, it has sold a total of 14,055 vehicles, of which about 10,000 are extremely Yue 01, and nearly 4,000 are extremely Yue 07. At first glance, it seems not bad, and it feels like a counterattack, but in fact, compared with the mainstream new forces, it is still a long way off. Nezha, for example, can sell for more than a year in a month, but it’s still half in the soil, let alone you?
Looking back, the more defeated, there is something to blow the water. This brand of new power, from the beginning, gave people a little grandstanding. First, the name, originally called "Jidu", is the product of Geely’s cooperation with Baidu. It is obviously a bit reckless to call Jidu simply and rudely. By August last year, the first car was going on the market, and the name was hastily changed to "Extreme Yue". After this change, it has become a strange brand, and the popularity that it has accumulated before has been finished; Then the store materials have to be re-made, and the sale of new cars has been postponed. It’s like a guy who left his car hot, and suddenly said that he would go to the 7 th boy, and then everything would be cold later.
Secondly, the positioning is also, when I came up, I was maverick, saying that I was a "car robot" and thought it was a child playing Transformers. Such a stupid and outdated concept will, of course, fade away later. Together with a virtual conference on modeling rollover during the epidemic, the specific content was forgotten in time.
Then there is its design, which is funny and angry. I don’t know if the executives of Extreme Vietnam love Tesla deeply and imitate some design elements of Tesla intentionally or unintentionally. For example, screen shifting, key lighting, half steering wheel, etc., as well as extreme krypton without door handle and AC charging port. The anti-human designs on new energy vehicles that people spit out are almost all collected. The next step is to summon the dragon by chanting a spell.
However, the extremely high management still ignores the market voice and what is anti-human, which is called avant-garde! Therefore, if you don’t listen to the advice, you will have a bad result. The sales volume will not move the cash flow, and the employee social security below will not be paid. The top management still has to say some beautiful words to stabilize the employees, and what "enter the era of entrepreneurship 2.0". Wu toothpick stepped on the sewing machine and couldn’t help rap: Look at this cake, it’s big and fragrant.
However, the most important thing is that it has failed to win the support of shareholders. Looking at the extreme, it is the product of the strong alliance between Geely and Baidu. Who knows that in the end, it is an abandoned child that my father does not kiss and my mother does not love. But if you savor it carefully, the result is understandable. Everyone knows that Geely has collected and bought over the years, and its sub-brand family is huge. After the Taizhou Declaration, this situation of "too big to fail" will be changed, and the combination of Rui Lan, Geometry, Linker and Radar will be abandoned. As an "outdoor child" like Extreme Yue, Geely might as well give money to Extreme Krypton and the Galaxy for the sales of Mao Mao rain.
For Baidu, the process of extreme intelligence is far from reaching its expectations. Yan Hongge’s ambitious ambition can be supported by such a low slogan as "car robot"? People’s radish runs have begun to be commercialized, and they have directly killed Didi and taxi doorsteps. Where are they willing to spend money on car robots that are becoming more and more maverick?
So without funds, it collapsed overnight. But the boss Xia didn’t give up, and the internal letter said that he would enter the 2.0 stage. However, this is easier said than done. Extreme Vietnam has not made a breakthrough in the field of intelligence, and the capital chain has been broken. It is almost impossible to reverse Gankun in a short time. And if there is a future, it is estimated that there will be drastic reforms, such as listening to advice to change the design, making the car simple and easy to use, repositioning itself and finding a unique position in the market.
In any case, the more I think of a tall building, the more I collapse halfway. Whether I can rise again in the future will be discussed later. Now it’s just the owners and employees. The owner has bought a car for less than a year, and the car suddenly becomes an "orphan car". After-sale is not guaranteed, and maintenance is a problem. Employees seem to have no choice but to be dragged to leave their jobs. At this time, the slogan "China’s smart car history will surely have the name of every person" on the company wall is particularly ironic.
But in fact, the extreme is not completely helpless. Capital turnover is small and full, perfect closed loop.