Ultra-low score and hot search, the idea of "black and red" should stop!


Special feature of 1905 film network Shortly after the TV series "Gentlemen of the East Eighth District" was broadcast, it ushered in a wave of bad reviews. The bad review pointed out that the starring performance was greasy and embarrassing, the plot was suspended and the values were distorted and vulgar. However, such a drama is called a sincere work that has been polished for many years by starring, screenwriter and producer at the same time. People’s Daily commented on this drama and questioned the sincerity of this work.



Gentlemen of the East Eighth District has been frequently searched since its launch, which has attracted much attention. Ma Rongrong, a film critic, said: "The appearance of such a play is, to some extent, a’ cultural landscape’ at present. Why can this play challenge the audience’s aesthetics and the bottom line of the three views unscrupulously? This is also a wake-up call for creators. Instead of indulging in self-emotion and their own small world, they should really observe and face this era, and not be divorced from the context and aesthetics of the times. In the current creative environment, all kinds of movies and TV dramas appear, but in the creation, creators still have a certain awareness of the bottom line, and what kind of bottom line is untouchable. "


Gentlemen of the East Eighth District can be said to give people a feeling of being out of date everywhere, but behind the tide of bad reviews, there is a phenomenon that TV dramas are getting more and more attention. The reason is very simple. Such a huge number of bad reviews have aroused the curiosity of some viewers and made people want to see how bad the play is. This phenomenon is called "black and red" in the industry.



The phenomenon of "black and red" has been around for a long time. In the early years, the film was famous because of poor production. After many years, this model is still tried and tested, so Ma Rongrong went to watch it: "I watched this play because there were too many critical voices on the Internet. Many WeChat official account even listed all the points of this play, and the greatest value of evaluating this play is that it can be the object of everyone’s spit and have a talk with colleagues. Gentlemen of the East Eighth District still takes the route of winning attention by bad reviews, which is definitely not a normal choice, and this’ black and red is also red’ is a very abnormal mentality. This kind of practice of paying attention to Bo and paying no attention to traffic is exhausting and unsustainable. It is definitely not worth the loss to pay for its long-term reputation for the sake of temporary interests. "



This time, the audience’s strong resentment also made everyone find that the audience’s aesthetics are constantly improving, but some creators are standing still. It is also a story about starting a business and growing up. The spirit, inner brotherhood and real connection of the three men in the story can be said that Zhu Yu is in the forefront; It tells the story of how the civilians who have nothing can realize their personal career development and self-worth through entrepreneurship.


Although "Gentlemen of the East Eighth District" also talks about brotherhood, these four people are already good brothers when they appear. This friendship has no source and is hard to convince. What they do most is to help each other escape moral responsibility and social responsibility. There is no concept of right and wrong, which is no different from collusion. On the other hand, in Miracle Stupid Child and Chinese Partner, all the people’s feelings are shaped in layers, for reasons and step by step. In Miracle Stupid Child, they gradually cultivate their feelings through long-term work and work together, which can make the audience feel substituted. True friendship is to face the reality together, solve difficulties together and face the crisis together, so that friendship can make real gold not afraid of fire.


In addition to scripts and values, actors’ performances are also the hardest hit areas for bad reviews. Hans Zhang, the leading actor, screenwriter and producer, has not made any progress in acting. Now, at the age of 38, Hans Zhang can be described as "rejuvenation", returning to the routine in the original "meteor rain". After reading it all, Qian Fan returned as a "overbearing president". On the contrary, in Miracle Stupid Child, the protagonist was the first to disassemble and repair the mobile phone. In order to fit the role, the protagonist really learned how to disassemble and repair the mobile phone, so that every related shot on the big screen was real, and the audience did not see this determination and perseverance for the performance.



It is not difficult to see that Hans Zhang has his own "ambition and greed" in the creation of Gentlemen in the East Eighth District, but after the superposition of multiple identities such as starring, producer, screenwriter and producer, he pieced together a "middle-aged version" of meteor rain. Hans Zhang, who was born as an idol drama actor, tried very hard to break through the bottleneck of his personal career and turn himself into an all-round film and television talent. However, to really get rid of the crisis of his personal career development, the core still needs him to constantly strive to improve himself and keep up with the development of the times in terms of cognition. Hans Zhang, whose creative consciousness has been left behind by the times, has repeatedly repeated the routine of "overbearing president", regardless of the audience’s aesthetics and the changes of the times.


It can be said that Hans Zhang’s answer sheet not only failed to satisfy the audience, but even made them angry. A work like Gentlemen of the East Eighth District not only affects the feathers of the creators and actors, but also is a new drama that can be broadcast on TV. In the case of wider spread, the wrong values in the work are spread out, which will mislead some immature audiences in front of the TV to some extent. At the same time, the plot that caters to bad tastes will also distort some viewers’ cognition of the world and gender relations, which is also a mistake that people can’t ignore in the drama. Movies and TV plays, as mass communication products, have a very strong influence on the orientation of the times and the people’s hearts. Popular cultural works must be responsible for their three views and contents.



It is not difficult to see from this bad review of Gentlemen of the East Eighth District that the audience’s eyes are discerning, and they can always tell which works are sincere and which works are fakes at the first time. Judging from the popular TV series in recent years, the audience wants to see more works with solid plot, logic, excellent production and sincere performance. I hope that the creators can learn from this lesson, earnestly grasp the hot spots, pulse and pain points of the times, and create works that are better and more suitable for this era.


The implementation of the new version of the negative list of foreign investment access | The restrictions on the ratio of foreign shares in the automobile industry are fully liberalized

  CCTV News:On January 1 this year, the new negative list of foreign investment access was implemented. In the field of automobile manufacturing, compared with the 2020 version of the document, the new list is clear, and the restrictions on the ratio of foreign shares in passenger car manufacturing and the restriction that the same foreign investor can establish two or less joint ventures to produce similar vehicle products in China will be abolished. What does this mean for foreign auto companies and China’s auto industry?

  In 2018, the restrictions on the ratio of foreign shares in special-purpose vehicles and new energy vehicles will be abolished; In 2020, the restrictions on the ratio of foreign shares in commercial vehicles will be abolished; In 2022, the restriction on the ratio of foreign shares in passenger cars will be abolished, and at the same time, the restriction on no more than two joint ventures will be abolished. After a four-year transition period, China’s automobile industry is fully open to foreign investment.

  In 1994, the "Automobile Industry Policy" issued by China set the "upper limit of 50% of the shareholding ratio of foreign-funded enterprises", and since January 1 this year, this red line of industrial policy will withdraw from the historical stage.

  Experts said that the major policy of liberalizing the ratio of foreign shares in the automobile industry and overlapping relevant automobile industry policies will have a far-reaching impact on the development of the automobile industry in China.