The Internet exposed a number of film plans, Deng Chao cooperated with Zhang Jiajia and Zhou Xun to partner Yao Chen

"Ferryman" and "To Youth 2" projects were exposed

    1905 movie network news Recently, some netizens on Weibo revealed several new film plans for 2015. In addition to the already public "To Youth 2", which has been produced by Wang Jiawei, directed by Zhang Jiajia, and starred by Wu Yifan, the lineup of several other films is also quite interesting. Among them, Zhou Xun and Yao Chen will co-star in "Love Returns to CBD", Deng Chao will star in Zhang Jiajia’s film adaptation, and Peng Yuyan and Zhou Dongyu will co-star in the film, all of which were first exposed in 2015.

    Previously, the news that "Ferryman" was produced by Wong Kar-wai, directed by Zhang Jiajia, and starring Tony Leung has been officially announced by the filmmaker Ali Pictures, and the exposed information also revealed that a first-line popular actress is also in talks. The film will be released before June 2016. In addition to the male lead Wu Yifan who has signed the contract, "To Youth 2, You Are Here" is also negotiating for Angelababy and Jing Boran to star. The film is expected to be released by the end of this year.

"Love Returns to CBD" and "Passing Through Your World" plans were exposed

    The news of several films in this revelation can be described as heavy news. Zhou Xun and Yao Chen have signed on to star in "Love Returns to CBD". The director of the film is Lu Yang, who has successfully directed, and the two male lead candidates are also likely to be Wu Yanzu and Feng Shaofeng in negotiations. If true, the lineup is strong. The film is an inspirational female film about Zhou Xun’s role as a female assistant at a Wall Street investment bank who is determined to pursue and reinvent herself under the dilemma of love and morality. It will start in Beijing, Hong Kong and New York in March this year, and is expected to be released in the New Year’s Eve in 2016.

    Previously, the news that Zhang Jiajia’s work "Passing Through Your World" would be made into a movie attracted much attention, and this time, Zhang Jiajia served as the producer of the film, and the director and starring candidates will be Zhang Yibai and Deng Chao. The film will also be released in the first half of this year and will be released within next year.

The Tibetan White Paper will star Peng Yuyan and Zhou Dongyu

    The previously rumored "Tibetan White Paper" starring Peng Yuyan and Yang Zishan has also been exposed. The candidate for the male lead of the film is still Peng Yuyan, and the candidate for the female lead has become Zhou Dongyu. Based on the diary-style novel of the same name written by real people and true events, the film tells the road love story of a Hong Kong boy and a Jiangxi girl who meet in Lhasa in 2003 during SARS. Directed by director Lin Yuxian and produced by Guan Jinpeng, it will be released before June next year.

Old swimming photos with Lin Qingxia exposed, Jackie Chan said his favorite is still Lin Fengjiao (photo)


Jackie Chan (from right) posed for a group photo with Qingxia Lin and Qin Xianglin in Thailand many years ago.



Jackie Chan prepares for dinner after the premiere.


  China News Service, March 25, Jackie Chan went to Taiwan yesterday with Wu Yanzu and director Er Dongsheng to build momentum for the movie "Shinjuku Incident" and attended the premiere. Seeing more tourists at Taoyuan Airport, he said: "There is a feeling of warming up, and the economy should improve." Recently, old photos of him wearing swimming trunks and Lin Qingxia and Qin Xianglin appeared on the Internet. He said yesterday: "It was taken when we went to Thailand to do charity activities before marriage. At that time, a group of people played paragliding, and I almost died." He also talked about his past relationship with Teresa Teng, and revealed that his wife Lin Fengjiao rejected the 15 million yuan (NT $, the same below) advertising invitation.


  According to Taiwan’s Apple Daily, Jackie Chan’s appearance at the premiere of "Shinjuku Incident" this time is to promote the film again after going to Taiwan in September 2003 to promote "Gold Medal Avoid Death". Before the premiere, he gave a non-stop interview. The interview with Dongfeng "Entertainment @Asia" also broke the news of Lin Qingxia, saying that he and Lin Qingxia and Qin Xianglin beach eye-catching photos were circulated on the Internet. At that time, Lin Qingxia wanted to go into the water, but was worried that someone would look at her in a swimsuit, so she had to give up the idea. The host Hou Pei-cen praised his strong abdominal muscles, and Jackie Chan couldn’t help but laugh at himself: "It used to be a 6-pack muscle, but now it is a unity muscle."


  When interviewed by Zhongtian, he admitted that his relationship with the late superstar Teresa Teng was caused by the right time and place, and he was busy adding that his favorite was still Lin Fengjiao.


  He also said that many people were looking for Lin Fengjiao to come back, and offered her 15 million yuan to shoot shampoo advertisements. "I asked her, if you just wash your hair and move it, can you make some money for me? But she just refused."


  He seemed nervous at the beginning of the premiere last night, and stuttered slightly. After the premiere, he went to the "Ji Yuan" restaurant on Dunhua South Road for dinner. When asked if he had felt old in the past few years, Jackie Chan said slowly: "When a person reaches a certain age, there will always be certain places that are not good!" Does he feel powerless? Jackie Chan replied philosophically: "We are not in the ring!" Asked if his hair is thinner after middle age? He immediately hunched over his body to show the reporter carefully and said directly: "Is there?"

Editor in charge: Zhang Renhe

Omni-channel empowers offline retail companies to become "field" players

Even today, when online shopping is gradually becoming the home of consumption, consumers enter an offline store and are surrounded by a dazzling array of products. At the same time, they will also be touched by the fireworks in the world. This sense of "presence" is the core value that offline retail companies cannot replace.

Once upon a time, these "markets" played a huge role in the development of the retail industry. With the rapid expansion of domestic e-commerce channels, the rise of short video platforms, the rise of offline operating costs and the rapid change of user consumption habits, new variables continue to emerge, crowding out the development space of offline retail channels.

For market retail channels, the cornerstone of their continued existence remains market control, and their core capabilities are also market control.How to break through the physical limitations of the offline, extend the reach space of the online market, and operate the relationship with "people" through efficient "field control" has become an urgent problem that offline retail enterprises want to solve.Fortunately, after years of exploration and accumulation in the private sector, the global digital operation of online and offline omni-channel integration is accelerating, bringing new ways and solutions for offline retail enterprises to seek growth.

In the retail industry, retail is usually divided into two different forms according to distance, far-field retail (online e-commerce) to compete for price, and near-field retail (shopping malls/supermarkets/offline stores) to compete for experience and convenience. Today, all-weather, multi-scene consumer demand has become the mainstream. Consumers not only want the convenience and speed of online shopping, but also want the high-quality experience of offline stores. Enterprises have also begun to turn to the business layout of deep integration of near and far fields to achieve full-scene satisfaction for consumer needs.

The key to achieving near-far field linkage is the upgrading of the business model of online and offline omni-channel connectivity, as well as the support of global digital capabilities.

As a large-scale retailer, Watsons’ digital construction has unique sample value. At present, Watsons aggregates over 200 million users and paid members over 60 million, covering 90% of urban women aged 18-45. In Watsons’ digital strategy, based on users’ growing multi-channel experience and requirements, it innovatively deploys the O + O (Offline and Online) retail model. Through in-depth cooperation with Tencent, Watsons will organically integrate offline stores with diverse digital touchpoints such as Mini Program, WeCom, and community, so as to achieve offline and online integration, providing users with a closed loop of consistent product experience, services, and shopping needs across multiple platforms.

Under the O + O model, physical stores remain the bedrock of Watsons’ businessThrough physical stores, Watsons BA provides consumers with high-quality trial and shopping experiences, such as free makeup, eyebrow trimming, SPA, etc., to establish a close emotional connection with consumers, win their trust, and gain a huge natural traffic source. Watsons makes full use of the natural traffic entrance of offline stores, and continuously introduces traffic into the private domain to achieve offline and online traffic interoperability.

At the same time, Watsons BA has established long-term connections with consumers through Mini Program, WeCom, community and other tools to meet the diverse needs of consumers at more levels. Consumers can place an order through the Watsons Mini Program at any time, choose to pick up the goods at the store, or enjoy the fast 30-minute lightning delivery service at home, and can also book store services online.

Therefore, whether offline or online, as long as it is the consumption scenario that customers desire, Watsons allows them to choose the goods and services they need at any time, anywhere, and at will.

Compared to Watson’soffline onlineIntegration, with Wanda as the representative of the shopping mall industry, they hope to grasp both inside and outside the venue, continue to strengthen strong connections with customers, owners and brands, and strive to achieve a longer life cycle of communication and interaction with consumers both inside and outside the venue.

Wanda Commercial Management is the leading representative of China’s commercial real estate. There are more than 480 Wanda Plaza in more than 200 cities across the country. In just 7 days of the Spring Festival in 2023, the passenger flow of Wanda Plaza will reach 160 million. Wanda Plaza not only has the largest offline consumption scene, but also is an early digital enterprise in the industry. Its omni-channel digital construction also has typical reference value.

Previously, the interaction channels between shopping centers and consumers were usually one-way, low-frequency and limited to the venue. Most operators paid more attention to the time customers spent in their malls, and rarely considered their actions and needs after leaving the mall. But in fact, the customer’s time in the mall is very short, and how to continue to reach after leaving the mall determines whether the shopping center can convert traffic into "retention".

Wanda Plaza quickly realizes the full access of brand merchants by creating the Mini Program that integrates the inside and outside of the mall, which is equivalent to rebuilding hundreds of "Wanda Plaza" online. With the Mini Program as the carrier, Wanda Plaza can on the one hand reach consumers more accurately, and optimize the offline "shopping" experience scene through interaction, card and coupon discounts, and secondary marketing after payment. On the other hand, it can also aim at the after-departure scene to achieve both the convenience of "shopping" and online shopping for users, and deeply empower offline.

In addition to the Mini Program, Wanda Plaza also gives full play to the advantages of offline recruitment, directs traffic to the online, and uses the community as the main carrier to carry out membership refinement operations. Under this series of actions, Wanda Plaza has accumulated millions of fan users in a short period of time, and groups users based on different scenario channels, and adopts differentiated operation strategies to enhance customer activity and fan value.

At the same time, Wanda Plaza is also actively trying to acquire customers from online through live broadcast, and feed traffic back to offline. Wanda Plaza has cooperated with Tencent to build a live broadcast model suitable for shopping centers, which has quickly run through the live broadcast monetization model of shopping centers from the perspectives of rights organization, material presentation, channel dissemination, and data optimization. The highest single live broadcast sales exceeded 5 million yuan.

With the advent of the mobile Internet and the digital age, consumer touchpoints have increased geometrically. In order to better maintain consumer relationships and effectively undertake their diverse purchase and service needs, enterprises’ omni-channel marketing has been on the line.For market enterprises, omni-channel is not simply to enhance the layout of online channels, but also to build their members’ operating capabilities. How to continuously maintain and enhance the value of the existing client base, seize the deep interaction and frequent repurchase of the high-sticky loyal client base, has become one of the core issues of enterprises in the global digital business.

Kid King is a recognized digital benchmark in the mother and baby industry. In response to the characteristics of long consumption cycles, high individual consumption, and focus on refined services among consumers in the mother and baby industry, Kid King has focused on membership from the very beginning, and has innovatively adopted the "heavy membership model". Through the link of "interaction generates emotion – emotion generates stickiness – stickiness brings high-yield members – high-yield members’ word-of-mouth affects potential consumer members", it has deeply cultivated the single-customer economy.

As an industry leader, Kid King’s own brand positioning and business logic are also constantly changing in the process of industry development. Kid King’s English brand name is "KidsWant", including: K-Knowledge, I-Idea, D-Discovery, and S-Sport. Taking the LOGO as an expression of brand philosophy as an example, Kid King’s interpretation of "KIDS" has completed the retail from the traditional people’s freight yard to the service dimension that accompanies the growth of users.

Looking at the development process in recent years, the most crucial reason why Kid King can achieve incremental leadership is that it not only has the courage to innovate and change from 0 to 1, but also has the strength of forward-looking layout and then strategic leadership. Over the past 14 years,Kid Wang is data-driven and has built an omni-channel operation model of rapid integration and development. Its strong digital capabilities have become the hard core support for long-term development confidence.It is reported that KidsGPT, a self-developed "AI parenting consultant model", was launched on June 1, 2023, aiming to provide KidsGPT members with a higher-dimensional and more innovative digital service experience. As of September 2023,The cumulative registered members of Kid King exceed 61 million, the number of APP members exceeds 56 million, the number of Mini Program members exceeds 53 million, and the cumulative output value of black gold PLUS high-end members exceeds 2 million.

For Kid King, its core members are maternal and infant end point consumers, while in the business model of Sikad High, its core members are decorators.

Sika Decaux is a brand of the Swiss Sika Group, which specializes in building decoration materials such as tile glue, sealant, and waterproof. Like many traditional industries, in order to adapt to the highly fragmented offline needs in the past, Sika Decaux has established a huge and complex dealer system. At present, there are more than 3,000 specialty stores in the country, 250,000 outlets, which is a typical "B2b2C" model. But unlike ordinary building materials stores, 70% or even 80% of Sika Decaux’s products are sold to decorators. Therefore, how to do business with decorators has become the key to Sika Decaux’s long-term growth.

The group of decorators is very large, and the construction period, age, work style and even daily living habits of each type of work are very different. "For example, the tiling master basically has a partner, either a couple or a team. The construction period is as long as ten days and a half months, and they may know each other." Li Xue, the manager of the Sikad Gao Xingtai store, said that the masters have their own circle and life. The connection between the store and them is relatively weak, and there is a lack of communication bridges. It is not easy to manage the relationship with this group.

At this time, the cooperation with Tencent has allowed Sikadegao to find a new entry point. Sikadegao uses a combination of specialty store cybertribe operations and cloud store orders to "recruit" decorators. Specifically,Sikadegao and Tencent Smart Retail launched the "Lark Campaign" to strengthen the operation of decorators through the WeCom community, and cooperate with online cloud stores to better expand customers and improve performance.In 2022, Sikaad High completed training in more than 2,000 stores.

Pan Feng, director of the business department of Sikad High Store, concluded: "Our store is a’lark ‘community with three things: people enter the group, chat, and money comes in." With the blessing of the community, the store has also become a "third space" for decorators, allowing decorators to find a sense of belonging outside of home and work. Even many masters feel that they are only in the circle when they enter the group. Under this strategy, in 2022, the Sikad High Lark community has accumulated 160,000 master members, achieving 30 million online sales.

In addition, under the impetus of the overall digitalization strategy, Sikadegao has also established a number of digital systems to improve operational efficiency. andIn 2022, more than 50 sets of basic systems will be fully migrated to Tencent Cloud. With the help of Tencent, a set of exclusive IT architecture has been designed to meet the needs of cloud resilience and security. With the guarantee and digital system of Tencent Cloud, the efficiency of all aspects of Sikaad High has been improved.According to Sikaad High, cost savings of 10% to 20% are expected, and more importantly, the ability to improve security defenses.

The focus of traditional offline retail is mainly on "market" and "goods". Having good and comprehensive products, good business district location and full stack service are the keys to the success of retail business. Today, the focus of market enterprises returns to the element of "people". Consumer experience and satisfaction are crucial to enterprises. How to shift from the focus on "market" and "goods" to people-centered, focusing on changes in consumer demand has become a problem that offline retail must overcome.

Specifically, how can brands build more comprehensive, more dimensional and granularity user portraits? How to find the key path that affects consumer decision-making? How to establish in-depth communication with consumers to improve user experience?

In the face of these challenges, a key part is to break down the traditional "data chimney" and turn it into a globally available asset under the premise of data security and consumer privacy protection, and turn it into productivity.This has also led many companies to focus on digital tools such as SCRM (Social Customer Relationship Management), CDP (Customer Data Platform), and MA (Marketing Automation). Through the application of these tools, companies can conduct global user data asset mining, understand client base profiles and needs, thereby improving insights into end point stores and consumers, and drive overall operational strategy optimization based on data.

In terms of consumer data asset operation, MINISO has been at the forefront of the industry. In the past 2022, MINISO has more than 60 million registered members, more than 23 million WeCom private domain users, and a retention rate of more than 75%.

In the early days of Miniso, like most retail retailers, it faced three pain points:

In terms of data, both online and offline have huge traffic, but the data of each channel is scattered, unable to get through, and the driving force of data for marketing activities is weak; in operation, the lack of a systematic operating system, high operating costs, unable to provide differentiated services according to different users and scenarios, and failed to form core competitiveness and brand characteristics; in stores, it is impossible to effectively empower end point stores.

In order to get through the data of various channels and improve the user experience, the Mini Program has officially assumed the vanguard and the front-end carrier of the refined operation of private domain traffic. Among them, the foundation of the MINC membership system is the data center centered on tools such as WeCom SCRM, which can analyze and connect user behavior and consumption data, such as user purchase history, message records and other information, so that enterprises can optimize products and services for consumers in a targeted manner.

For example, after a consumer purchases a certain product, the data center can not only identify the consumer’s liking for the product, but also further analyze their liking level and other attributes and interests. In the subsequent push, it will be recommended according to the consumer’s true preference. At the same time, on the basis of data, enterprises can precipitate rich dynamic tags, hierarchically manage users of different tags, and provide data support for big data tags and precise strategies for subsequent membership development and private domain integration.

Kule Chao Play, as the leading brand of domestic tide play grocery retail, has nearly 300 stores across the country. On the basis of continuing to strengthen the offline scene experience, it has built a private domain position with community, Mini Program, and APP as the core, and has precipitated high-quality users from public domains such as e-commerce platforms, Douyin, and WeChat Channels to private domains.

In order to better achieve the accurate reach of users, Kulechao Play also chooses to focus on the touchpoint data and behavior analysis of consumers, and use tools to empower members to operate. Among them, Kulechao Play uses high-level functions such as WeCom SCRM to achieve efficient linkage between headquarters and storesofServe users, build a brand consumer data foundation, and drive consumer experience improvement.

The same is true for Sikad High, which has more than 3,000 specialty stores, 250,000 distribution outlets across the country. However, the channel sales network in more than 1,500 cities and counties across the country also makes the end point business data have certain distortions and lags, making it difficult to meet the needs of enterprises in the digital age to quickly identify customer pain points and adjust more favorable production and marketing models.

Therefore,SCRM and CDP tools of Tencent Marketing Cloud are used to connect the dealer system covering the whole life cycle.For example, tools such as SCRM can better assist store managers in community back-end management, and these digital capabilities will help enterprises radiate more small B’s that were originally difficult to access technical services. With the use of this tool, Sikaad High can gradually revitalize its store managers, salespeople and other front-line personnel. While communicating the information of the headquarters, it can also grasp the store dynamics and activity effects in a timely manner, respond to store questions, and break the previous store boundaries. In addition, the store’s marketing data and business data can also provide reference for headquarters sales, marketing strategies and other decisions.

"People and freight yards" are an eternal topic in the retail industry.In the era of global management, through digital means, the actual site is extended and the understanding of people is deepened, allowing field retailers to find a way to break through the situation.Among them, those who can master the new digital gameplay faster may be able to better serve consumers, achieve the matching of people and goods, and build a more comprehensive and intelligent growth path.

Luoyang Municipal Party Committee Secretary Jiang Ling, Mayor Xu Yixian and Wanda Group Chairperson Wang Jianlin held working talks

  On the 10th, Party Committee Secretary Jiang Ling, Mayor Xu Yixian, and Wanda Group Chairperson Wang Jianlin held working talks. The two sides agreed to establish a comprehensive strategic cooperative relationship, give full play to their advantages, integrate resources, communicate closely, deepen and expand practical cooperation in the fields of cultural tourism, sports, film and television, and rural revitalization, and work together to promote mutually beneficial and win-win development.

  Jiang Ling and Xu Yixian first expressed their gratitude to Wanda Group on behalf of the Municipal Party Committee and Municipal Government for its long-term active participation in supporting the development of Luoyang. They said that entering the new development stage, the tourism mode is accelerating the transformation from sightseeing tours to leisure vacation experience tours, the cultural tourism industry has become an important trend for future development, and the consumption of cultural tourism is more vigorous. Luoyang is a famous historical and cultural city with rich cultural heritage and rich cultural tourism resources. It has unique advantages in the development of immersive cultural tourism industry. Wanda Group has long been deeply involved in the integration of cultural tourism and has strong planning, construction and operation capabilities. At present, cultural tourism has a market, Wanda has the ability, and Luoyang has the demand. The two sides work together to deepen cooperation space and great potential. The Longmen Tourism Resort project is the first major project for the two sides to strengthen strategic cooperation. It is hoped that Wanda Group will conform to the new trend of "subversive creativity, immersive experience, and youthful consumption" cultural tourism development, find and grasp the "empathy point" of the public in the deep excavation of Luoyang cultural resources, do a good job in modern fashion expression of advantageous traditional culture, and strive to launch cultural tourism products that carry Chinese culture and Chinese spirit, so that tourism can become a process of enhancing cultural consciousness and strengthening cultural confidence; do a good job in cultural tourism planning with high standards, pay attention to integrating Luoyang cultural elements into scene creation, and actively introduce the concept of role-play tabletop game and the layout of the square system, so that tourists can "return to the prosperous Tang Dynasty" in the immersive experience. In the next step, Luoyang City will make every effort to promote comprehensive cooperation with Wanda Group, refine the project list, ensure service, improve the communication mechanism, and promote the practical cooperation between the two sides to a new level.

  Wang Jianlin said that Luoyang’s rich historical and cultural heritage has left a deep impression. With the strong recovery of the cultural tourism consumer market, the cooperation between the two parties has ushered in the best opportunity. Wanda Group will rely on Luoyang’s unique cultural resources, adhere to high-end positioning and differentiated development, and strive to build Longmen Tourism Resort into a cultural tourism destination with national influence. At the same time, Wanda Group is willing to deepen comprehensive strategic cooperation with Luoyang, give full play to its comprehensive advantages, and further expand practical cooperation in sports, film and television, rural revitalization, strategic consultation, urban development and other fields, so as to contribute more wisdom and strength to Luoyang’s economic and social development.

  Before the talks, the two sides jointly held a cultural and tourism symposium on "Walking Luoyang and Understanding History", inviting cultural scholars to share their thoughts and suggestions on the planning of immersive situational performance projects, and to find the entry point and breakthrough of "telling the story of Luoyang well" in the exchange and collision.

  Wanda Group Chief Vice President and Executive Vice President of Business Management Group Wang Zhibin, Wanda Group Vice President and General Manager of Information Technology Center Li Rongzhi and other corporate executive team members, city leaders Wang Fei, Wang Jun, Wei Xianfeng and others attended the talks.

Avita, whose sales fell far short of expectations, launched management compensation changes

K diagram 000625_0

K Figure 300750_0

  Rising price wars in 2024 and the tempo of rivals bringing out the old have made the "knockout" crisis felt by every car brand head. They are stimulating sales through more internal reform measures.

  According to media reports, Avita management initiated a salary change, and managers above the director level signed a new salary agreement. Their monthly income was directly linked to sales and increased the floating ratio. According to people familiar with the matter, the year-end sales target, the management pressurized 10,000 vehicles.

  Avita officials confirmed the news to Interface News. It is reported that the annual sales target of Avita in 2024 is 90,000 vehicles.

  The salary structure adjustment reflects Avita’s internal pursuit of large-scale sales. In 2023, Avita’s annual sales volume is 27,000 vehicles, far from reaching the sales target of 100,000 vehicles.

  Market pressures and capital conditions are demanding that Avita boost sales as quickly as possible. The price war that began in 2023 has continued this year, with experienced automakers seeking market share at the expense of profits.Wise self andCompetitors in the high-end pure electric market are seeking to expand by adding cost-effective products or expanding their network layout.

  At the level of capital markets, state-owned industriesAnd private capital outside the automotive industry chain companyAlthough the investment of vehicle companies is still active, it has also turned cautious. Affected by various factors such as geopolitics, domestic vehicle companies have also found it difficult to attract large-scale US-funded LP/GP-led pension or Private Offering Funds.

  This is not good news for Avita, which has not yet formed positive cash flow and relies on external financing for blood transfusion. From 2020 to the first half of 2023, Avita’s loss reached 4.136 billion yuan.

  Avitayu,Jointly participate in building with Huawei. Despite the technical advantages of the three companies, in the past three years since its establishment, it has failed to accurately grasp the rhythm of the market, and is still in the stage of brand perception establishment from 0 to 1, and has not yet gained a firm foothold.

  Senior automotive industryMei Songlin pointed out in an interview with Interface News that newly established car brands need to rely on time or a sufficiently obvious long board to establish a strong brand identity.Cars andThe ability to gain a certain market share lies in the fact that the three companies have established labels with sufficient intelligence, clear positioning, and extreme service to the outside world.

  "Although there are no shortcomings in Avita’s products, the positioning is vague, and consumer perception is not clear enough. The blessing of Huawei has not helped Avita establish its core competitiveness."

  Fitch Ratings Asia Pacific Corporate Ratings Director Yang Jing told Interface News that for traditional auto companies, especially state-owned auto brands,Customer-centric product design, marketing strategies, and rapid technology and product iterations are areas where they are relatively inexperienced.

  From the external environment, in the passenger car market of more than 300,000 yuan, the penetration rate of new energy vehicles in 2023 is only 31.4%, which is lower than the overall market. Represented by BMW, Mercedes-Benz and AudiThe brand still has market appeal. Especially in the situation of the continuous slowdown of the pure electric vehicle market, the new brand represented by Avita needs to come up with new strategies to deal with the crisis.

  Avita MaxFounder is increasing its emphasis on Avita, which can be seen in the management change at the end of last year.

  According to personnel adjustmentTan Benhong, the former chairperson and CEO of Avita, became the deputy secretary of the party committee and is no longer responsible for Avita-related business. Chen Zhuo, the former vice president of Avita, was promoted to president and took over the operation and management of Avita. The chairperson was Zhu Huarong, secretary of the party committee and chairperson of Changan Automobile.

  The cooperation between Avita and Huawei will also become closer. At the launch of Avita 12, Avita’s first pure electric sedan, in November last year, Yu Chengdong, chairperson of Huawei’s smart car solutions BU, shared a rare stage with Zhu Huarong. Deliveries of this model reached 5,021 in January, second only to Model Y and 001 in the high-end pure electric vehicle market above 300,000 yuan.

  In addition, Huawei and Changan Automobile will establish a joint venture, in which the former will integrate the core technologies and resources of its smart car solutions business into the new company.It is pointed out that Avita may benefit from expanding the brand’s product matrix and model number, and deepening the depth of cooperation with Huawei. This year, Avita plans to launch two new products and supplement four extended-range power models.

  Yang Jing believes that the advantages of traditional automobile companies lie in supply chain management and cost control. At the same time, large traditional automobile companies have diverse financing channels and low financing costs, which provides confidence for them to continue to invest in the unprofitable new energy vehicle business. In August last year, Avita completed the B round of financing, and the proceeds raised to 3 billion yuan.

238 original brands! A glimpse of the strength of local business development in Changsha

In mid-February, Changsha officially issued the "Implementation Opinions on Building an International Consumption Center City", proposing to build Changsha into an international consumption center city with the reputation of "Fashion Capital", "Happiness Capital", "Vigorous Capital" and "Leisure Capital". At the same time, the opinion pointed out that 24 creation tasks will be implemented, such as accelerating the construction of international business districts, accelerating the construction of characteristic commercial blocks, enhancing the gathering of local characteristic brands, developing night economy, improving catering consumption and sports consumption.

The growth of local characteristic brands is an indispensable element to witness the commercial development of the city. In the exploration of local original brands in Changsha, according to the big data of Winner, there are 238 local chain brands stationed in major shopping centers in Changsha, with rich formats and diverse categories. Catering, retail, cultural and sports entertainment, life service and children’s parents and children create hot spots in their respective tracks, which reflects the charm of urban commercial development.

Changsha, online celebrity naturally lives up to its reputation, including 137 catering brands among more than 200 local brands, and the highlight of the catering industry continues, accounting for 58%; Retail sales performed well, accounting for 17%; Local brands of life service, cultural and sports entertainment and children’s parent-child format also occupy some markets. The core sections of various formats influence, drive and promote each other, and local brands intensively cultivate the commercial market, which has strong growth strength.

Data collection scope: based on the store data of Changsha project obtained by Winstar online and offline channels, the date of online collection and quarterly update (there may be incomplete data) for some projects is February 28, 2022.

The commercial market in Changsha, which has been polished for a long time and refined by the market, has not only the inheritance and spread of time-honored brands and non-legacy brands, but also the sudden rise of new forces of emerging brands, focusing on catering and retail formats. Since the establishment of local brands, the categories have been increasingly enriched.

The well-thought-out and carefully crafted local brands can see through their subdivided business categories to see the development of the industry.

? Catering format: Xiang Jun C, the rise of "online celebrity"

Under the repeated epidemic situation, the resilience of Changsha’s catering industry is relatively strong, and the catering consumption in major businesses has maintained a good fundamentals. According to statistics, among the 137 original catering brands in Changsha, Chinese catering accounts for 49%, leisure catering accounts for 21%, exotic catering accounts for 16%, hot pot/braised pot/griddle accounts for 10%, and barbecue/teppanyaki accounts for 5%.

Chinese catering: Chinese simple (fast) meals rank first, followed by Hunan cuisine.

From the perspective of subdivided categories, there are many types of local catering in Changsha, and consumers have many options. There are 36 brands of local Chinese simple (fast) meals in Changsha, ranking first in the catering industry; There are 26 brands of local Hunan cuisine, ranking second, and the rest of Guangdong cuisine, seafood, northwest cuisine and Yunnan-Guizhou cuisine are involved, and diverse food styles are presented.

Among 36 Chinese simple (fast) meals, there are special snacks, noodle shops and other sub-categories. Among them, Suo powder, as the soul of breakfast in Changsha, is a necessary punching operation recommended by Changsha people, food bloggers or travel guides. Brands such as Tianjin Liuzizi Powder House, Phoenix Girl Xiangxi Fish Powder, Daguan Rice Noodles and Wugu Fish Powder have attracted much attention.

Under the wave of consumption upgrading, among the innovative characteristic hot pots represented by emerging hot pots/stews/griddles, there are abundant categories such as King Pot Pork Belly Chicken Hot Pot, Jijing Pork Belly Chicken Three-second Fish, chicken coconut and Dabinjia, and the market players of chicken coconut, Pork Belly Chicken, Fish Hot Pot, Chuanchuan Hot Pot and other sub-categories have also increased.

Focusing on the localized development of Changsha, Hunan cuisine is one of the representatives of the city’s business cards, and many Hunan cuisine brands are also exploring more ways of development. In today’s prefabricated dish market, the chef who insists on "only using chefs to fry" peppers stands out, and has been deeply involved in Hunan cuisine for 24 years, and has opened 50 direct stores in Changsha, Shanghai and Shenzhen. The chain brands of Hunan cuisine, such as exquisite food, one lamp, delicious taste, Tanzong chopped pepper fish head and fried beef with kitchen smoke, have formed a double effect of good collection flow and good reputation.

Exotic dining: Japanese and Korean cuisine is far ahead.

Among the original exotic restaurants in Changsha, there are 15 Japanese and Korean restaurants, accounting for 68% of the exotic restaurants. Among them, Kimura Heping House, Royal Cattle Craftsman, Xiaoming Charcoal Roasted Fat Cattle Specialty Store, Lekeshi Korean Restaurant, etc. cover many sub-categories of Japanese barbecue, Korean barbecue, sushi, Lamian Noodles and Korean cuisine.

Behind the rise of steak is the general trend of quality upgrading and high-end catering upgrading. Western-style catering, as a high-value consumer product, is also in line with consumers’ demands for higher quality.

Exotic dishes, dietary differences, and the preservation and innovation of dish flavor are the key to the differentiated competition of this category. Among the local exotic categories in Changsha, there are Thai dishes such as DuDu Thai Restaurant, Man Xiong Pizza, Sam Kitchen, etc. Although the number of western-style simple (fast) meals is small, they have a good response in the market.

Leisure catering: the competition between baked desserts and drinks tends to be fierce.

Among the emerging leisure restaurants, baked desserts and drinks are actively expanding. Among the local leisure restaurants in Changsha, baked desserts account for 45%, drinks account for 27%, and leisure snacks account for 28%.

As a category favored by young and middle-aged people and consumed with high frequency, the iteration of leisure catering industry is also increasing day by day. Many enterprises cross the border, and the investment and financing of the industry are booming. In the tea market of 100 billion yuan, the market competition is fierce, and local brands are represented by Modern China Tea Shop (demand area: 50-70 square meters), Guoyaya (demand area: 20-50 square meters), MAMA CHA and Lemon Season, occupying the main position in Changsha.

As a local tea brand in Changsha, many emerging players have continuously increased their market share through product innovation and upgrading, brand building, cross-border integration, and national culture and innovation. At the same time, most local brands are no longer limited to the local market, and Modern China Tea Shop has also set up stores in other cities in Changsha and Lemon Festival. In the mid-end market, brands also have certain recognition and market competitiveness.

When it comes to baked desserts, the rise of emerging brands in the market has further attracted consumers’ attention. At present, Chinese baking in the dessert baking track is on the rise, and new brands are constantly emerging. Taking Changsha local market as an example, the new brand of Guofeng store and product design of Momo Dim Sum Bureau has emerged in this subdivision track; Under the heat wave, Chinese baking represented by Wu Susheng’s palace shortbread is also vigorously expanding its stores; Western-style baking such as Rosa cake and Duoxilai cake also has considerable market performance.

Retail format: the competition of fashion products is fierce, and the trend clothing is innovative and growing.

Retail formats convey consumers’ consumption attitudes. Among contemporary young consumers, personalized consumption and self-satisfaction consumption are constantly reshaping the market consumption patterns. Among the 41 original retail brands in Changsha, market lifestyle accounts for 54%, clothing accounts for 34%, and supermarkets/convenience stores account for 12%.

Among them, large supermarkets, boutique/fresh supermarkets are the main supermarkets, which are blessed with food collection and rich family. In addition, cross-border e-commerce/bonded stores, represented by Youa overseas purchases, combine online and offline experience stores through the O2O cross-border e-commerce platform to provide Haitao users with quality goods and services.

Clothing: Fashion clothing has its own school, and Changsha is also the city of fashion.

In the observation and research of fashion clothing category by Winship.com, Changsha has become the "most dense city" of fashion clothing stores, relying on the strong sense of fashion atmosphere in the whole city to overwhelm first-tier cities such as Shanghai. According to the statistics of Winner Big Data, among the 14 local clothing brands in Changsha, business, fashion trends, fashion boutiques and other sub-categories are superimposed, among which women’s wear and women’s shoes with market trends are the most prominent.

Fashion consumption conveys consumers’ attitude and cognition to market judgment and brand choice, and "fashion trend" is one of the relatively important influencing factors. EAH CHANIE Yichen, indicia, Saint-Desi, Cannes and other clothing brands have met the needs of consumers by reviewing multiple positioning, and are deeply loved by consumers.

Fashion life: home clothes and beauty care lead strongly.

Under the sub-category of fashion life, home textiles are the main category, and many household textile brands such as (002761) home textiles, Fuli Zhenjin and Meng Jie home textiles are all originated from the local market in Changsha, and they also have certain market influence in other cities in China.

In addition, among the beauty care brands, Yu Nifang, Second Skin, SNSUKI global explosive beauty, BOOM! FRESH! And so on, in the form of beauty care, make-up, and collection stores. Fashion digital, kitchen and bathroom appliances, fashion accessories and German brands of eyes are all involved, mainly including ASD glasses, Tongcheng electric appliances, RelaxLife and other brands.

Children’s parent-child: Children’s amusement brand has obvious advantages.

The combination of "double reduction" mode and "three-child" policy also has a great test for the development of the brand. At present, with the new generation of families born after 1980s and 1990s, the consumption of children’s parent-child format has increased, and it has also become the focus of the corresponding brands. Among the local children’s parent-child brands in Changsha shopping center, children’s amusement accounts for 45%, children’s retail accounts for 25%, and children’s service and education both account for 15%.

Parent-child interaction experience is a traffic engine for businesses and brands to gather customers. Thematic parent-child interaction amusement parks are popular, and children’s amusement brands are active. There are relatively many brands of children’s sports halls and amusement parks such as Rainbow Hall Children’s Amusement Park, Mickey Le Roller Skating, Karl Feiche and Debel Trampoline Club. In terms of children’s retail, children’s toys and maternal and child products are the main products, covering brands such as Babe Bear and Gelingdao Children’s Toy City.

In addition, in terms of children’s services, the categories are mainly restaurants, photography and haircuts, Tiamo Tianmu parent-child restaurant, Fenglinger and Qiqi 72 children’s hairdressing.

Recreation and sports: the proportion of leisure and entertainment is high, and the overall situation is improving.

With the popularity of "online celebrity economy" and "night economy", Changsha, a charming city, has a good development trend of social entertainment. In statistics, leisure and entertainment accounted for 47%, sports accounted for 26%, culture and art accounted for 16%, and education and training accounted for 11%.

Among them, the cultural and artistic categories are mainly book bars and DIY handicrafts, including Desiqin 24-hour bookstore, Hongdao bookstore and delicious laboratory; There are mainly brands such as WEGYMER Jianmeng and Baicheng Qi Kang Fitness in the fitness clubs.

Among the leisure and entertainment brands, KTV, cinema, network card game, VR experience hall and many other categories are assembled. Represented by Letian MC Studios, Urban Tribe Animation and Game Experience Center, Hi Le KTV and other brands, the rich local leisure and entertainment brands have deepened the bonus brought by the city online celebrity label and attracted more and more young people to call for the city.

Among them, the Mango International Studios brand, which belongs to Hunan Film Distribution and Projection Co., Ltd., a subsidiary of Hunan Radio and Television Station, confirms the title of "Media Art Capital" in Changsha, and provides impetus and opportunity for the cultural and creative development of local brands in Changsha.

Life service: life support is the leading factor.

From the perspective of life service format, the popularity of hair care, beauty spa, foot massage and other products has soared. According to statistics, among the local life services in Changsha, supporting retail accounts for 57%, beauty health accounts for 24%, medical health accounts for 5%, and other categories account for 14%.

In supporting retail, local brands mainly include urban flower country, common people’s (603883) pharmacy, delicious duck neck, foraging meow and other brands, including pharmacies, flower shops, fruit shops, snacks and other categories.

Among the original brands of beauty health care, Shangli International, Faze Modeling, Yierkang, etc. focus on hairdressing styling and foot massage. At the moment of "Yan value economy", consumers pursue the perfect beauty image, which also urges more similar local brands to be highly sought after.

Attachment: List of local brands in Changsha (in the shopping center)

(Editor: Cui Chen HX015)