Omni-channel empowers offline retail companies to become "field" players

Even today, when online shopping is gradually becoming the home of consumption, consumers enter an offline store and are surrounded by a dazzling array of products. At the same time, they will also be touched by the fireworks in the world. This sense of "presence" is the core value that offline retail companies cannot replace.

Once upon a time, these "markets" played a huge role in the development of the retail industry. With the rapid expansion of domestic e-commerce channels, the rise of short video platforms, the rise of offline operating costs and the rapid change of user consumption habits, new variables continue to emerge, crowding out the development space of offline retail channels.

For market retail channels, the cornerstone of their continued existence remains market control, and their core capabilities are also market control.How to break through the physical limitations of the offline, extend the reach space of the online market, and operate the relationship with "people" through efficient "field control" has become an urgent problem that offline retail enterprises want to solve.Fortunately, after years of exploration and accumulation in the private sector, the global digital operation of online and offline omni-channel integration is accelerating, bringing new ways and solutions for offline retail enterprises to seek growth.

In the retail industry, retail is usually divided into two different forms according to distance, far-field retail (online e-commerce) to compete for price, and near-field retail (shopping malls/supermarkets/offline stores) to compete for experience and convenience. Today, all-weather, multi-scene consumer demand has become the mainstream. Consumers not only want the convenience and speed of online shopping, but also want the high-quality experience of offline stores. Enterprises have also begun to turn to the business layout of deep integration of near and far fields to achieve full-scene satisfaction for consumer needs.

The key to achieving near-far field linkage is the upgrading of the business model of online and offline omni-channel connectivity, as well as the support of global digital capabilities.

As a large-scale retailer, Watsons’ digital construction has unique sample value. At present, Watsons aggregates over 200 million users and paid members over 60 million, covering 90% of urban women aged 18-45. In Watsons’ digital strategy, based on users’ growing multi-channel experience and requirements, it innovatively deploys the O + O (Offline and Online) retail model. Through in-depth cooperation with Tencent, Watsons will organically integrate offline stores with diverse digital touchpoints such as Mini Program, WeCom, and community, so as to achieve offline and online integration, providing users with a closed loop of consistent product experience, services, and shopping needs across multiple platforms.

Under the O + O model, physical stores remain the bedrock of Watsons’ businessThrough physical stores, Watsons BA provides consumers with high-quality trial and shopping experiences, such as free makeup, eyebrow trimming, SPA, etc., to establish a close emotional connection with consumers, win their trust, and gain a huge natural traffic source. Watsons makes full use of the natural traffic entrance of offline stores, and continuously introduces traffic into the private domain to achieve offline and online traffic interoperability.

At the same time, Watsons BA has established long-term connections with consumers through Mini Program, WeCom, community and other tools to meet the diverse needs of consumers at more levels. Consumers can place an order through the Watsons Mini Program at any time, choose to pick up the goods at the store, or enjoy the fast 30-minute lightning delivery service at home, and can also book store services online.

Therefore, whether offline or online, as long as it is the consumption scenario that customers desire, Watsons allows them to choose the goods and services they need at any time, anywhere, and at will.

Compared to Watson’soffline onlineIntegration, with Wanda as the representative of the shopping mall industry, they hope to grasp both inside and outside the venue, continue to strengthen strong connections with customers, owners and brands, and strive to achieve a longer life cycle of communication and interaction with consumers both inside and outside the venue.

Wanda Commercial Management is the leading representative of China’s commercial real estate. There are more than 480 Wanda Plaza in more than 200 cities across the country. In just 7 days of the Spring Festival in 2023, the passenger flow of Wanda Plaza will reach 160 million. Wanda Plaza not only has the largest offline consumption scene, but also is an early digital enterprise in the industry. Its omni-channel digital construction also has typical reference value.

Previously, the interaction channels between shopping centers and consumers were usually one-way, low-frequency and limited to the venue. Most operators paid more attention to the time customers spent in their malls, and rarely considered their actions and needs after leaving the mall. But in fact, the customer’s time in the mall is very short, and how to continue to reach after leaving the mall determines whether the shopping center can convert traffic into "retention".

Wanda Plaza quickly realizes the full access of brand merchants by creating the Mini Program that integrates the inside and outside of the mall, which is equivalent to rebuilding hundreds of "Wanda Plaza" online. With the Mini Program as the carrier, Wanda Plaza can on the one hand reach consumers more accurately, and optimize the offline "shopping" experience scene through interaction, card and coupon discounts, and secondary marketing after payment. On the other hand, it can also aim at the after-departure scene to achieve both the convenience of "shopping" and online shopping for users, and deeply empower offline.

In addition to the Mini Program, Wanda Plaza also gives full play to the advantages of offline recruitment, directs traffic to the online, and uses the community as the main carrier to carry out membership refinement operations. Under this series of actions, Wanda Plaza has accumulated millions of fan users in a short period of time, and groups users based on different scenario channels, and adopts differentiated operation strategies to enhance customer activity and fan value.

At the same time, Wanda Plaza is also actively trying to acquire customers from online through live broadcast, and feed traffic back to offline. Wanda Plaza has cooperated with Tencent to build a live broadcast model suitable for shopping centers, which has quickly run through the live broadcast monetization model of shopping centers from the perspectives of rights organization, material presentation, channel dissemination, and data optimization. The highest single live broadcast sales exceeded 5 million yuan.

With the advent of the mobile Internet and the digital age, consumer touchpoints have increased geometrically. In order to better maintain consumer relationships and effectively undertake their diverse purchase and service needs, enterprises’ omni-channel marketing has been on the line.For market enterprises, omni-channel is not simply to enhance the layout of online channels, but also to build their members’ operating capabilities. How to continuously maintain and enhance the value of the existing client base, seize the deep interaction and frequent repurchase of the high-sticky loyal client base, has become one of the core issues of enterprises in the global digital business.

Kid King is a recognized digital benchmark in the mother and baby industry. In response to the characteristics of long consumption cycles, high individual consumption, and focus on refined services among consumers in the mother and baby industry, Kid King has focused on membership from the very beginning, and has innovatively adopted the "heavy membership model". Through the link of "interaction generates emotion – emotion generates stickiness – stickiness brings high-yield members – high-yield members’ word-of-mouth affects potential consumer members", it has deeply cultivated the single-customer economy.

As an industry leader, Kid King’s own brand positioning and business logic are also constantly changing in the process of industry development. Kid King’s English brand name is "KidsWant", including: K-Knowledge, I-Idea, D-Discovery, and S-Sport. Taking the LOGO as an expression of brand philosophy as an example, Kid King’s interpretation of "KIDS" has completed the retail from the traditional people’s freight yard to the service dimension that accompanies the growth of users.

Looking at the development process in recent years, the most crucial reason why Kid King can achieve incremental leadership is that it not only has the courage to innovate and change from 0 to 1, but also has the strength of forward-looking layout and then strategic leadership. Over the past 14 years,Kid Wang is data-driven and has built an omni-channel operation model of rapid integration and development. Its strong digital capabilities have become the hard core support for long-term development confidence.It is reported that KidsGPT, a self-developed "AI parenting consultant model", was launched on June 1, 2023, aiming to provide KidsGPT members with a higher-dimensional and more innovative digital service experience. As of September 2023,The cumulative registered members of Kid King exceed 61 million, the number of APP members exceeds 56 million, the number of Mini Program members exceeds 53 million, and the cumulative output value of black gold PLUS high-end members exceeds 2 million.

For Kid King, its core members are maternal and infant end point consumers, while in the business model of Sikad High, its core members are decorators.

Sika Decaux is a brand of the Swiss Sika Group, which specializes in building decoration materials such as tile glue, sealant, and waterproof. Like many traditional industries, in order to adapt to the highly fragmented offline needs in the past, Sika Decaux has established a huge and complex dealer system. At present, there are more than 3,000 specialty stores in the country, 250,000 outlets, which is a typical "B2b2C" model. But unlike ordinary building materials stores, 70% or even 80% of Sika Decaux’s products are sold to decorators. Therefore, how to do business with decorators has become the key to Sika Decaux’s long-term growth.

The group of decorators is very large, and the construction period, age, work style and even daily living habits of each type of work are very different. "For example, the tiling master basically has a partner, either a couple or a team. The construction period is as long as ten days and a half months, and they may know each other." Li Xue, the manager of the Sikad Gao Xingtai store, said that the masters have their own circle and life. The connection between the store and them is relatively weak, and there is a lack of communication bridges. It is not easy to manage the relationship with this group.

At this time, the cooperation with Tencent has allowed Sikadegao to find a new entry point. Sikadegao uses a combination of specialty store cybertribe operations and cloud store orders to "recruit" decorators. Specifically,Sikadegao and Tencent Smart Retail launched the "Lark Campaign" to strengthen the operation of decorators through the WeCom community, and cooperate with online cloud stores to better expand customers and improve performance.In 2022, Sikaad High completed training in more than 2,000 stores.

Pan Feng, director of the business department of Sikad High Store, concluded: "Our store is a’lark ‘community with three things: people enter the group, chat, and money comes in." With the blessing of the community, the store has also become a "third space" for decorators, allowing decorators to find a sense of belonging outside of home and work. Even many masters feel that they are only in the circle when they enter the group. Under this strategy, in 2022, the Sikad High Lark community has accumulated 160,000 master members, achieving 30 million online sales.

In addition, under the impetus of the overall digitalization strategy, Sikadegao has also established a number of digital systems to improve operational efficiency. andIn 2022, more than 50 sets of basic systems will be fully migrated to Tencent Cloud. With the help of Tencent, a set of exclusive IT architecture has been designed to meet the needs of cloud resilience and security. With the guarantee and digital system of Tencent Cloud, the efficiency of all aspects of Sikaad High has been improved.According to Sikaad High, cost savings of 10% to 20% are expected, and more importantly, the ability to improve security defenses.

The focus of traditional offline retail is mainly on "market" and "goods". Having good and comprehensive products, good business district location and full stack service are the keys to the success of retail business. Today, the focus of market enterprises returns to the element of "people". Consumer experience and satisfaction are crucial to enterprises. How to shift from the focus on "market" and "goods" to people-centered, focusing on changes in consumer demand has become a problem that offline retail must overcome.

Specifically, how can brands build more comprehensive, more dimensional and granularity user portraits? How to find the key path that affects consumer decision-making? How to establish in-depth communication with consumers to improve user experience?

In the face of these challenges, a key part is to break down the traditional "data chimney" and turn it into a globally available asset under the premise of data security and consumer privacy protection, and turn it into productivity.This has also led many companies to focus on digital tools such as SCRM (Social Customer Relationship Management), CDP (Customer Data Platform), and MA (Marketing Automation). Through the application of these tools, companies can conduct global user data asset mining, understand client base profiles and needs, thereby improving insights into end point stores and consumers, and drive overall operational strategy optimization based on data.

In terms of consumer data asset operation, MINISO has been at the forefront of the industry. In the past 2022, MINISO has more than 60 million registered members, more than 23 million WeCom private domain users, and a retention rate of more than 75%.

In the early days of Miniso, like most retail retailers, it faced three pain points:

In terms of data, both online and offline have huge traffic, but the data of each channel is scattered, unable to get through, and the driving force of data for marketing activities is weak; in operation, the lack of a systematic operating system, high operating costs, unable to provide differentiated services according to different users and scenarios, and failed to form core competitiveness and brand characteristics; in stores, it is impossible to effectively empower end point stores.

In order to get through the data of various channels and improve the user experience, the Mini Program has officially assumed the vanguard and the front-end carrier of the refined operation of private domain traffic. Among them, the foundation of the MINC membership system is the data center centered on tools such as WeCom SCRM, which can analyze and connect user behavior and consumption data, such as user purchase history, message records and other information, so that enterprises can optimize products and services for consumers in a targeted manner.

For example, after a consumer purchases a certain product, the data center can not only identify the consumer’s liking for the product, but also further analyze their liking level and other attributes and interests. In the subsequent push, it will be recommended according to the consumer’s true preference. At the same time, on the basis of data, enterprises can precipitate rich dynamic tags, hierarchically manage users of different tags, and provide data support for big data tags and precise strategies for subsequent membership development and private domain integration.

Kule Chao Play, as the leading brand of domestic tide play grocery retail, has nearly 300 stores across the country. On the basis of continuing to strengthen the offline scene experience, it has built a private domain position with community, Mini Program, and APP as the core, and has precipitated high-quality users from public domains such as e-commerce platforms, Douyin, and WeChat Channels to private domains.

In order to better achieve the accurate reach of users, Kulechao Play also chooses to focus on the touchpoint data and behavior analysis of consumers, and use tools to empower members to operate. Among them, Kulechao Play uses high-level functions such as WeCom SCRM to achieve efficient linkage between headquarters and storesofServe users, build a brand consumer data foundation, and drive consumer experience improvement.

The same is true for Sikad High, which has more than 3,000 specialty stores, 250,000 distribution outlets across the country. However, the channel sales network in more than 1,500 cities and counties across the country also makes the end point business data have certain distortions and lags, making it difficult to meet the needs of enterprises in the digital age to quickly identify customer pain points and adjust more favorable production and marketing models.

Therefore,SCRM and CDP tools of Tencent Marketing Cloud are used to connect the dealer system covering the whole life cycle.For example, tools such as SCRM can better assist store managers in community back-end management, and these digital capabilities will help enterprises radiate more small B’s that were originally difficult to access technical services. With the use of this tool, Sikaad High can gradually revitalize its store managers, salespeople and other front-line personnel. While communicating the information of the headquarters, it can also grasp the store dynamics and activity effects in a timely manner, respond to store questions, and break the previous store boundaries. In addition, the store’s marketing data and business data can also provide reference for headquarters sales, marketing strategies and other decisions.

"People and freight yards" are an eternal topic in the retail industry.In the era of global management, through digital means, the actual site is extended and the understanding of people is deepened, allowing field retailers to find a way to break through the situation.Among them, those who can master the new digital gameplay faster may be able to better serve consumers, achieve the matching of people and goods, and build a more comprehensive and intelligent growth path.

It opened Jackie Chan’s path to stardom and also revolutionized Hong Kong film


1905 movie network feature As an audience, no matter how much experience you have, there will definitely be a name that cannot be avoided in the memory of growing up: Jackie Chan. Therefore, when the fourth "Jackie Chan Action Film Week" opens soon, it must once again evoke everyone’s feelings and tributes to this kung fu superstar.

 

This movie week not only showcased 24 Jackie Chan’s classic action movies, but also chose "Drunk Fist" as the opening film. For viewers who are more familiar with "Police Story", "Project Eagle", "Red Fan District", "Rush Hour", "Zodiac" and even "New Police Story", it is a bit "long".

 

Why does Jackie Chan have a "soft spot" for "Drunken Fist" this time? This drama is not only the origin of his road to stardom, but also the portrayal of his 40 years of success. It can be called a benchmark that changed the development of Hong Kong kung fu films and made Hong Kong films go to a golden age. It even has influence across the film field… Whether it is an exaggeration, let Xiao Dianjun accompany you to reveal the legendary appearance of "Drunken Fist" for 40 years.

 

1. "Something out of nothing" Drunk Eight Immortals


Producer Wu Siyuan, director Yuan Heping, and star Jackie Chan’s "Iron Triangle" were credited with the launch of "Drunken Fist". They had previously teamed up to create a Kung Fu comedy "Serpentine Diao Hands". After the box office hit, the Taiwanese filmmakers invited them to the local celebration party. Unexpectedly, the various movements of the filmmakers during the banquet triggered Wu and Yuan’s inspiration for "Drunken Fist". Ba Ye (Yuan Zhi’s nickname) even thought that "Drunken Fist has a sense of comedy, and the image will look good when shot!"


But boxing always has an ins and outs. As a result, Ba Ye spent a month summing up eight formulas from various ancient stories, including "Lv Dongbin: Drunk to carry the pot with great strength", "Tieguai Li: It’s true to choose a knee and hit the drunk", "Han Zhongli: Drunk walking and hugging the top of the heart", "Zhang Guolao: Drunk throwing a cup and kicking a chain", "Lan Caihe: A single toast to stop the waist and break", "Uncle Cao: Immortal toasting and locking the throat", "Han Xiangzi: Catching the wrist and hitting the chest and drunk blowjob" and "He Xiangu: Bouncing the waist and offering drunken swinging steps", which were interpreted by Jackie Chan and became a classic in the history of kung fu films.

  

In other words, the "Drunken Eight Immortals" boxing route that audiences are familiar with today is actually eight inspirations "made out of nothing"!

 

Second, Jackie Chan’s "double eyelid" truth


If you watch "Serpentine Diao Hands", you will find that Jackie Chan was still single eyelid at that time, why did "Drunken Fist" become "double eyelid"? This is from the list of Jackie Chan’s injury history, "Shooting" Drunken Fist "The corner of the eye was kicked out"…

 

It is said that when Jackie Chan was filming, Huang Zhengli, known as the "King of Leg Skills", kicked the part above the eye and below the eyebrow, bleeding profusely on the spot, and the diagnosis was that the corner of the eye was cracked. But Jackie Chan, who has always been afraid of injections, refused to sew, and finally could only stick the wound with medical tape. After tearing it off, the wound turned into a "double eyelid", and finally could only "open" the other eye. Therefore, "Drunken Fist" is not only Jackie Chan’s famous work, but also can be said to be a "cosmetic work".

 

3. "Look at my red face and thick neck"


In addition to filming injuries, Jackie Chan also worked hard for the performance. Especially before each performance, he didn’t really drink, but let himself bow down and hold his breath, and by holding his breath, all the blood rushed to his head, so that it looked like his face was red after being drunk.


It can be seen that Jackie Chan sang in the song "Drunk Fist" many years later, "Look at my blush and thick neck, and know in my heart that I am a hero", which is a portrayal of his drunkenness when he "held back" himself.

 


IV. Yuan Xiaotian became very popular in his later years


"Drunken Boxing" should not only mention Jackie Chan’s Wong Fei-hung, but also Yuan Xiaotian’s "Su Qier". As the father of Yuan Heping and others, Yuan Xiaotian is not only one of the earliest martial arts instructors in Hong Kong, but also made a series of "Wong Fei-hung" movies in the 1960s. By the 1970s, he had retired, but in order to support Yuan Heping’s directing career, he was willing to go out again, not wanting to be popular all over Asia.

 

In fact, Ba Ye conceived martial arts moves that combined elements of acrobatics and comedy in the theater, and his father was behind it: "My father basically passed on what he knew to our children… At that time, his academic career was very hard, and he practiced every morning… In the afternoon, he went to the suburbs to practice basic skills, swords, swords and halberds, and learned boxing and somersaults." So from the play that Yuan Xiaotian taught Jackie Chan in "Drunk Fist", Ba Ye did put a lot of childhood memories in it.

 

V. Unexpected success


In 1978, the "Iron Triangle" of Wu, Yuan and Cheng was already satisfied with the big sale of "Serpentine Diao Hands", but they did not expect the success of "Drunken Fist" to exceed their imagination: in Hong Kong, the film was released from October 5 to November 3 of that year, and the box office reached 6.76 million Hong Kong dollars, which digitally broke the box office record (5.31 million) held by Bruce Lee’s "Raptors Crossing the River", and finally ranked second in the annual box office.


In Taiwan, Wu Siyuan even described the results of "Drunken Fist" as "too profitable" and "outrageous at all", even to the point where the film distributor gave him a bunch of money every time he saw Wu Siyuan! In fact, before "Drunken Fist", many Taiwanese film distributors refused to buy Jackie Chan movies, on the grounds that "Jackie Chan is a box office poison, you want me to die!" But after the film was released, Jackie Chan soon became a millionaire, and even Golden Harvest wanted to poach him to pass the file, even offering a salary of 4.80 million Hong Kong dollars, which can be called "straight to the fool"!

 

South East Asia


"Drunken Fist" was already selling crazy in Hong Kong and Taiwan, and I don’t want to go even further when it was released in South East Asia and Japan and South Korea in 1979. In Japan alone, the film’s box office was as high as 1.90 billion yen, ranking eighth among the top ten grossing films of the year; in Seoul in the same year, the film was screened for half a year, and the number of viewers was as high as 1.42 million, which is equal to 4.27 million people in South Korea watching "Drunken Fist" at that time, thus breaking the local historical record and maintaining it for 11 years. It was not until 1990 that it was broken by "Ghost Love". No wonder the Korean newspapers said at that time: Why can other people’s movies be made so well?

 

"Drunk Fist" also broke Singapore’s historical sales record, with a box office of up to 1.46 million Singapore dollars; as for Malaysia, Wu Siyuan’s words describe it as "a sea of people at the entrance of the Kuala Lumpur theater, the boss ran to the box office and grabbed a lot of money, and wrapped it up for me with something…"


In the end, "Drunken Fist" reached more than 22 million US dollars at the global box office that year, confirming what is meant by "sensation"!

 

Seven, "bonuses" and "prizes" are not missing


If the box office is a "bonus", then the selection of the major film institutions is the prize that "Drunken Fist" deserves – who said that the kung fu films in the early Republic of China could not be elegant?


In 2000, "Double Film Weekly" selected "100 Best Hong Kong Films of the 20th Century", "Drunken Fist" ranked 20th, second only to "Jingwumen" in the kung fu film; in 2005, the 100th anniversary of the birth of Chinese film, the Hong Kong Film Awards Association selected "100 Best Chinese Films in a Century", and "Drunken Fist" ranked 33rd; in 2011, the Golden Horse Film Festival voted for "100 Classic Chinese Films in Film History", and "Drunken Fist" was once again on the list; in the same year, the Hong Kong Film Archive selected "100 Hong Kong Films You Must See" list, and saw "Drunken Fist". It can be seen that from Hong Kong to the entire Chinese film, "Drunken Fist" is a classic masterpiece with far-reaching influence.

 

Eight, the rise of kung fu comedy


The popularity of "Drunk Fist" made the Kung Fu comedy reach its peak in the early years of the People’s Republic of China in 1979-80. All Hong Kong was thinking about how to add various comedy ideas to martial arts, so the authentic Hong Quan Liu Jialiang shot "Mad Monkey" and "Bad Head He", the fledgling Tsang Zhiwei shot "Kicking the Hall" and "Thief Stolen". In addition to shooting "Lin Shirong", Hong Jinbao Yuan Heping, the former’s "Mad Kid" won Yuan Biao, and the latter’s "North and South Drunk Fist" won his younger brother Yuan Xinyi. Even Cheng Xiaodong rarely shot "Ma Liu" as the protagonist, and even Xu Hark’s "No Door to Hell" also has many shadows of kung fu comedy. In short, the famous action movie artists we are familiar with today all contributed to the kung fu comedy back then.

  

However, in those two years, no one could shake Jackie Chan’s superstar status: in 79, Jackie Chan’s first self-directed and self-starred "Laughing Fist" became the annual box office champion with 5.45 million Hong Kong dollars; in 80, "Junior Brother" became the first film in Hong Kong’s film history to break through 10 million box office, and became the opening work of Hong Kong’s "Spring Festival"!

 

 Nowadays, if you mention or revisit kung fu comedy, you should remember the transformative significance of "Drunken Fist".

 

Hong Kong’s "Comedy Age"


Looking back, Hong Kong films were able to achieve prosperity in the 1980s, thanks in essence to the rise of comedy themes: before "Drunk Fist", although Hong Kong had the first comedy hits by the Hui brothers, it was still "unique", and kung fu films fell into a low ebb after Bruce Lee’s death, because no one could imitate and copy him.


As a result, Jackie Chan and Yuan Heping defied tradition, and the line of "Kung Fu + Comedy" was not only different, but also more down-to-earth. The success of "Drunken Fist" made the whole of Hong Kong find that as long as you can "fight and laugh", you can make a lot of money at a low cost! Afterwards, Hong Kong people will add comedy elements to any theme they shoot, and they will try their best, thus creating a golden age of Hong Kong films – in other words, "Drunken Fist" has contributed to the market tradition of "laughing every time" in Hong Kong films!

 


Ten, the sequel to Drunk Fist Yan Brilliant


Fifteen years after "Drunk Fist", Jackie Chan once again played Huang Feihong and created the genuine sequel "Drunk Fist 2". Compared with the first episode, the film is more meaningful because it is a commemorative work of the establishment of the Hong Kong Action Stuntman Guild. All the creators in front of the stage and behind the scenes confiscated the pay. The initial cost of the film was only 28 million Hong Kong dollars, of which 3 million was used to buy the guild’s meeting place. It was already a "cheap" one for Jackie Chan’s works at that time.

 

Just like the first episode, "Drunken Fist 2" once again broke the sales record of Hong Kong kung fu films, with a box office of 40.71 million Hong Kong dollars, ranking among the runners-up in the annual box office in 1994, and only looking at the numbers, the film’s box office record was maintained for a full 17 years, and it was broken by "Ip Man 2" (43 million), which shows the audience’s feelings for "Drunken Fist".

 

Perhaps many people do not know that "Drunken Fist 2" is still the first Hong Kong film to be introduced in the form of national distribution after the reform of the mainland film market. In other words, Jackie Chan can be said to be the "pioneer" of the mainland entering the box office era. And just looking at these scenes, you can see how famous Jackie Chan was in the mainland at that time:

 


"No injury, no drunken fist"


Back then, "Drunken Fist" made Jackie Chan "double eyelids", which was already a serious injury experience. I don’t want to think that 15 years later, he staged a more dangerous scene in "Drunken Fist 2": the whole person was kicked into the fire, and the heat and pain could be felt just by looking at the screen; and the last fight, not only did it take three months to shoot, but Jackie Chan really drank a little industrial alcohol, which was better than "holding his breath" in the first episode!

 

  

Therefore, the "bonuses" and "prizes" did not harm this drama. "Drunken Fist 2" not only became the world’s Chinese film box office champion in 1994 (according to data exceeding 365 million RMB), but was also selected by Time magazine as one of the "100 Best Movies in the History of Film", and was ranked fifth by Black Belt magazine as "The Most Wonderful Film and Television Fight in History". At the same time, it won the Golden Statue and Golden Horse Double "Best Action Design"…

It can be said that the two "Drunken Fist" starring Jackie Chan can be called one of the most outstanding kung fu series in the history of Chinese movies.

 

Twelve, drunken boxing and cultural crossing


Over the past 40 years, the influence of "Drunken Fist" has not only been in the film, but also one of the representatives of the "cross-regional culture" of Chinese films.

 

As the Japanese "national manga" of "Dragon Ball", the author of "Dragon Ball", Akira Toriyama, has bluntly stated that he is a fan of Jackie Chan, and his favorite movie is "Drunken Fist". "Without this movie, I couldn’t have created" Dragon Ball "at all."

 

"Naruto’s Li Luoke is also a" natural drunken fist master ":

 

In Hong Kong, the famous cartoonist Huang Yulang also created a comic of the same name in 1981 inspired by "Drunken Fist", which was popular and was called one of the "Four Famous Works of Huang Yulang":

 

Even weak sounds can be used to imitate "Drunken Fist", even to the point of "God Sync":

 

Even the Japanese variety show "Talk Show After the Rain" did a Jackie Chan special, and specially imitated the classic scenes of "Drunken Fist":

 

Even FC games, released in 1990 as "Jackie Chan’s Dragon", were inspired by "Drunken Fist".

 

 

Later, whether it was the arcade game "Double Dragon Fight", or the PC game "King of Kung Fu" and "Iron Fist" Lei Wulong, etc., they also used Jackie Chan’s style or action in "Drunken Fist":

 

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Of course, there is no shortage of Zhen Yuanzhai in "The King of Fighters", no doubt from Yuan Xiaotian in "Drunken Fist":


The history of Chinese film has been 40 years and countless classics, but "Drunken Fist" must be one of the influencers who can spread to the world; for Jackie Chan, he can become the longest-running superstar in the Chinese film industry, and "Drunken Fist" is a watershed in his acting career!

Tik Tok Female online celebrity Rankings 2018 The most famous Tik Tok female anchor rankings.

  Tik Tok is a video app that many people like to play nowadays. You should know that there are a lot of female online celebrity on Tik Tok, and their values are exploding. Every day, many single dog kneels down on these Tik Tok goddesses. Let’s take a look at the list of Tik Tok female online celebrity. How many do you know?

Tik Tok Women’s online celebrity Rankings 2018

1. Wu Jiayu

  Wu Jiayu is one of the most popular goddesses in Tik Tok. Her videos are basically dances. There are many people who can sing and dance well in Tik Tok, and she can stand out from the homogenization content and become one of the top ten online celebrity in Tik Tok. Wu Jiayu relies on special shooting techniques. From the subway station to the street, from the bedroom to the living room, the videos are very rhythmic and bring more visual stimulation to users.

2. fox is rigorous

  Fox was originally a model with a professional background, but I believe no one had heard of her before Tik Tok appeared. And her real popularity on the Internet is on Tik Tok. Some time ago, some negative news about her came out, such as indecent photos, but she still has a large number of fans on Tik Tok. In addition, fox has a very domineering name, which is called the first beautiful goddess in Tik Tok, and runs its own clothing brand Taobao shop offline.

3. Keiko ssica

  Keiko ssica is also a very famous dance goddess in Tik Tok, and she dances very well. I believe many netizens on Tik Tok have seen the video of Miss Keiko. Miss Keiko looks sweet, her big white legs are very beautiful, her dance is superb, and her smile is particularly charming. Every video of her brings youth and vitality, which makes people feel very comfortable.

4. Tik Tok is gentle.

  Speaking of Wen Wan, I believe many people have heard that this young lady was very popular at the beginning. She became popular all over the country overnight and was later banned. This new goddess of Tik Tok, who became popular overnight, is gentle, and many people got to know her after being screened by her overnight. However, there are many people who are popular. Only after a period of popularity, the new goddess was banned because of various negatives.

5. Brother Li

  Tik Tok Lige became popular because of a song called "Let You Be My Eyes". Just like this video, the cumulative praise is close to 20 million, which makes Li Ge rise by tens of millions. With a sweet smile and a unique voice, the number of fans is now more than 39 million, nearly 40 million, but it was later banned because of the national anthem.

6. Qu Yiting

  Qu Yiting is a well-known long leg in Tik Tok, and fans tease his legs for years. Qu Yiting heard that she is particularly low-key, but she has a pair of legs that can hold up a two-meter gas field. It’s the kind of thin, white, straight legs that I’ve ordered in my last life. Dancing is also very good, and the face value is also very high, which is really enviable! Dance with passion, changeable temptation, and play with legs for years.

7. Zhang Tianyun

  Zhang Tianyun believes that many otaku will like it because she is a very sweet girl. Otakus watch her videos many times every day, and even the mobile phone screensaver is all her. Xiaoxiao’s posting in Tik Tok has set off an upsurge that my husband wants to hug me. Because of wearing a rainbow sweater, Xiaoxiao’s recognition of sending a few shaking videos can be said to be very high.

8. Jiaxin

  Tik Tok Jiaxin can be said to be a strange man. With the help of "Hum, I will know all the time whether to accompany me to sleep!"! What, are you going to play for a while? No! " "Roll", and has a lovely appearance and a voice that attracts a lot of popularity!

9. Brother M

  Brother M’s popularity mainly depends on her unique voice, that is, her smoky voice with the same style as Zhou Xun. Brother M doesn’t have much advantage in face value, and his face is a little chubby, but Miss Jie’s singing skills are really invincible. With her unique voice and singing skills, Brother M also has tens of millions of fans on Tik Tok, many of whom are true love fans. Every time I listen to my little sister’s song, people have to love it.

10. Erdou

  In Tik Tok, Erdou is a very special female online celebrity. Because, she became popular not by herself, but by adoration. She had little experience in shooting short videos before she became popular. Later, without relying on facial features or jokes, Meng Chong became a figure in the popularity list of online celebrity, Tik Tok, and people had to sigh the strong attraction of Meng Chong.

Original title: Tik Tok Women’s online celebrity Rankings 2018 How many of the most famous Tik Tok female anchors do you know?
Editor in charge: Ke Jinding