Youku variety show "Cat in the Box" ended warmly, and there were cat troupes competing with each other’s acting skills and tears on the scene

"Game of life, open the box and have fun", the all-star hilarious variety show "Cat in the Box" produced by Youku and broadcast by Du Xiaoman has ended successfully. Since the show went LIVE, it has received continuous attention from the industry and the majority of users. With its hilarious characteristics and drama theme, it has sublimated into the hearts of the audience step by step, and the heat and word-of-mouth have been harvested, triggering extensive discussion on the whole network. Recently, the last episode of the first season of Youku variety show "Cat in the Box" was launched, with flying players Gem, Wang Yang and character players Chen He, Lin Xinxin, Wu Bi, Wang Xun, Yin Zheng, and Zheng Kai (sorted by initials) unveiling the "tricks" in the company’s group chat. Character players will collectively take the stage to bring the drama "The Story of the Chicken Farm", laughing and crying, which fills people with expectations.

A new round of big "melons" arrived, and the players laughed and ate melons

Following the previous issue, Chen Xiaohe and Zheng Xiaokai "bullied" new employees, and the truth about Wang Xiaoyang and Yin Xiaozheng "bribing" leaders was revealed one after another, and the players were involved in a new round of public opinion turmoil about "W colleague is a murderer" "L colleague has a wife from eight countries". After a whole season of hilarious challenges, the players who have experienced hundreds of battles have gradually adapted to growth during the course of the game, and their cooperation with each other has become more and more tacit. Chen He has long understood the "mechanism routine" of the show after going through ten episodes of adventure, and successfully avoided the fate of being sprayed with black smoke; Lin Xinxin also gradually coped with it easily, dismantling the balloon earlier to obtain clues, accelerating the process of passing the level; Yin Zheng gradually promoted from the first time as a flying player "cowering" to the mind of the box cat, and became the "hope of the whole company" in the last issue, helping the team crack multiple passwords; Wu Bi, Wang Xun, and Zheng Kai "pointed to the box as ice" to break down props, dreaming of the moment when Zhang Yixing "scratched the wall clues" in the first issue; the flying player Gem was questioned as "still too young" and fell into the trap. He liked to mention "smoky makeup", which was quite "silly and sweet" compared with his good brother Chen Heyi Wang Yang was still calm when he was locked on the bed, and he used his feet to draw clues. During the "all members are united" challenge, the players who separated the two rooms also relied on tacit understanding to deal with the challenge perfectly, which was enough to see that the players became more comfortable in the box world, and then contributed more hilarious scenes.

After ten episodes of the program, the unknown and mystery of "Cat in the Box" has been renewed for a long time. On the one hand, the key-breaking part of the program has been constantly innovating, integrating various forms such as group confrontation and personal warfare in the early stage, integrating intelligence, physical strength and humor, constantly bringing the audience a new experience, and making "Cat in the Box" always in "Schr?dinger state" in a multi-dimensional and innovative way, full of freshness. For example, the last program set up a "pass the melon" link, which brought everyone back to the technology warehouse of the "perfect community" to pass information. In a completely soundproof state, it became a large empty ear scene in seconds, and the information was mistranslated into various versions, which was full of laughs; the "partial guessing" guessing part only showed the fingers of the portrait and other parts to increase the difficulty of the game. And players will also trigger unexpected hilarious effects under such rules. Chen He and his uncle chose "Screw Up" in the face of unsolvable questions, and their strength interpreted "There is nothing difficult in the world, as long as they are willing to give up"; Wang Yang confidently passed on the wrong answer, and stretched out his thumb to express "affirmation", and the humor index was full; Zheng Kai recognized Miao Miao at the speed of light and released "smoke bombs" to disrupt the rest of the players’ answering ideas; Lin Gengxin’s technology warehouse transformed into "equal hand figure", suggesting that the actress surnamed L did not recognize Liu Yifei either; and the phenomenon of "Zhao Liying and Zhang Yuqi" becoming universal answers appeared, and the laughter continued.

Role players play with each other’s acting skills, and the final show makes people laugh and cry

The Youku variety show "Cat in the Box" is produced by Huang Lei as the chief producer, and it is condensed into the core theme of the unit around the current social hot topic. Every time a player opens a "box world", they will start a hilarious journey in it, and gradually move towards the core of the issue during the process, and interpret the meaning and value through the player’s actions.

After going through a series of hilarious challenges, "the true face of the earth-shattering big melon" also surfaced. It turned out that Wu Xiaobi and Wang Xiaoxun just wanted to play a role-play tabletop game with their colleagues, while the so-called "eight girlfriends and eight children" of the old uncle and Lin Xiaoxin were just "cats and dogs" furry children. A series of normal events were distorted in the coding and decoding transmission of colleagues again and again, and turned into sensational rumors.

It is worth noting that in the last episode of the show, the character players Chen He, Lin Gengxin, Wu Bi, Wang Xun, Yin Zheng and Zheng Kai were transformed from the audience to the drama people on the stage, and performed "The Story of the Chicken Farm" together with Liu Xiaoyi and Zhao Xiaosu. From the perspective of a chicken, it vividly shows the process of generating rumors and the power of their mouths to destroy their bones, which aroused strong resonance among the audience. Many netizens said: "Many people are trapped in place by rumors, and they shed tears for this chick who is not afraid of rumors and dares to take a step forward."

Looking back at this season’s "Cat in the Box", it opens a deep exploration of the core issues of society with six "parallel box time and space", explores digital life and the relationship between two generations in "Summit School", focuses on the "nightmare" of trapped young people’s internal friction in "Midnight Visitors", shows the beauty hidden in imperfection in "Perfect Community", "Hot Town" bursts the bubble of traffic, restores the true self of colorful personality, "There is a cat troupe" allows emotions to take root and sprout, blooming brilliant flowers, and the last unit "The company has a cat" cuts the veil of rumors with the blade of reason. " In the virtual "box world", "Cat in the Box" mirrors reality, through the player’s twisting and stripping of cocoons during the pass, and highlights the theme in the form of drama, supplemented by the output of experts’ opinions at the end, to achieve in-depth interpretation of the entire topic, to create an atmosphere of endless meaning, and to convey the power of warming people’s hearts.

"Cat in the Box" is broadcast exclusively by Du Xiaoman, and co-sponsored by Xilinmen, Summer Refreshing Partner Nestle Tea Extract, and Health Guardian Bodybuilders. Life is about constantly going from one unknown box to the next unknown box, moving forward with a sense of yearning and mystery, looking forward to a cat troupe meeting again in the second season of "Cat in the Box", see you next year!

Cai Xukun became the first producer of cross-border, Yang Zi removed Qin Junjie from customs, causing heated discussions

       The new version of the #Star Power List #was officially launched. The list consists of four regional lists: the mainland list, the Hong Kong, Macao and Taiwan list, the Asia-Pacific list, and the European and American list, as well as the Rookie Star Ranking for future rising stars. It relies on Weibo data to count the number of reads, interactions, social influence, and fan love value (sending flowers) indices. Several indicators are converted and accumulated according to the corresponding weight ratio, and the final result generates the overall list ranking of each region. Click to enter the full list > > > >

  The third issue of the Star Power List in 2019 was released. The top three on the mainland list in this issue were Cai Xukun, Zhu Yilong, Bai Yu, Zhao Wei, Yang Zi, and Wang Junkai, followed by Chen Linong in the Hong Kong, Macao, and Taiwan lists. Lin Junjie and Wang Jiaer won the second and third places. Ouyang Nana, Yan Yalun, and Lin Yanjun also achieved good results. The first place in the Asia-Pacific list was won by Sunnee, a member of the Rocket Girl. You Changjing, Pianzhi Liangtai, Kimura Takuya, and Dimaxi successively entered the top of the list. Troye-Sivan, EmmaDumont, and TaylorSwift, the champions of the European and American lists, won the second and third places respectively. In addition, Bi Wenjun, the champion of the Rookie Star Ranking in this issue, was followed by Jin Han and Ding Chengxin, a member of the Typhoon Youth Group Let’s take a look at the entertainment events that took place last week!

  At 17:00 on January 18, Cai Xukun released the first installment of the star producer’s micro-plan S-level personal growth documentary "Cai Xukun’s Unfinished" on his personal Weibo. Once the show was released, it attracted enthusiastic attention from fans and netizens. "Cai Xukun’s Unfinished" is the first personal growth documentary of the star producer’s micro-plan S-level produced by Weibo & Sina Entertainment. Cai Xukun, who crossed the border as a producer for the first time, hopes to review his childhood, embrace the present, and challenge the future after the new year of 20 years. In the twelve episodes of the program, Cai Xukun will bring his own wish list to complete the unfinished, missing and hoped-to-complete wishes and challenges. Cai Xukun will bring everyone to experience a more diverse world and see more possibilities for themselves.

  On January 19, the family fun movie "Detective Pu Songling" starring Jackie Chan, which will be released on the first day of the new year in 2019, held a Chinese New Year group visit. Producer Liu Xiaoguang, director Yan Jia, and starring Ruan Jingtian, Zhong Chuxi, Lin Baihong, Lin Peng, Qiao Shan, Pan Changjiang, and Luu Brothers sang and danced to pay New Year’s greetings in advance. The theme song "Laugh Together" of "Detective Pu Songling" sung by Jackie Chan and Cai Xukun has been widely praised since its release. The dynamic and magical melodies and catchy lyrics have brought a good mood for the New Year in advance. Talking about the cooperation with Cai Xukun, Jackie Chan said with a smile: "Immediately 20 years younger, they are all singing and dancing. I prefer to sing the more lyrical ones, and when I sing these, I will be young."

  Recently, Zhao Wei’s fans will send support gifts to Zhao Wei, who is working hard to rehearse the play, to express their feelings. Not only are there appetizing fruit drinks, but also warm fat sea and black wolfberry, which are super warm! Zhao Wei also immediately left a message to express her gratitude, and euphemistically expressed that she would not send any more, and also laughed that she finally lost weight.

  The netizens are all Sherlock Holmes series! On January 18, some netizens posted that they found that Yang Zi had cleared Qin Junjie and deleted his related Weibo. By checking the friends who followed Yang Zi and Qin Junjie, netizens found that Yang Zi had indeed cleared Qin Junjie, and Qin Junjie was still paying attention to Yang Zi. Searching for "Qin Junjie" on Yang Zi Weibo showed 0 content, while Qin Junjie Weibo also had Yang Zi related content, including the birthday celebration Weibo posted for him. In addition, the two publicly fell in love on February 16, 2017. Yang Zi has deleted the Weibo, and Qin Junjie still retains it.

  It is reported that on the afternoon of August 12, 18, Yang Zi Studio and Qin Junjie Studio jointly issued a statement announcing that Yang Zi and Qin Junjie had broken up, saying that the two had ended their relationship and become friends again. The two had collaborated on "The Legend of the Dragon Ball" and "The Infernal Affairs", and officially announced their relationship on February 16, 2017.

  Chen Linong has been very popular since his debut. Recently, he shared his work routine on Weibo. In the video, Chen Linong is wearing a blue sweater and stands in the rain. It takes a while to run towards the camera. He also jokingly captioned "It’s cold and rainy, please take good care of yourself, don’t get wet like me. My love is deep and heavy!" Weibo received an enthusiastic response from fans.

  A few days ago, Ouyang Nana participated in Game LIVE. Interestingly, she seemed to rarely play games. Yesterday, during the live broadcast, she suddenly shouted "Someone hit me, brother" and asked her teammates for help. Unexpectedly, her teammates told her, "That was your own shot."

  netizens have left messages to discuss: "Will I be so nervous that I can’t even press a gun", "Nabi, there are really too few people like you who seriously call playing games as work.", "In the live broadcast, Ouyang Nana is really cute and real, but there are some dishes", "Why can Ouyang Nana’s gun be a powder drop?"; There are also netizens discussing game accounts, "I also met’Wuhan Peng Yuyan ‘is also a real person?", "Who would have thought that my chicken eater’s name is Hu Ge", "I am Shanwei Liang Jingru", "It seems that Ying Cai’er in Chaoyang District is Ying Cai’er herself".

  If you have a dream, you have to realize it! Sunnee sent a Weibo to sign up for "Singer" a few days ago, and wrote emotionally: "I was confused for 7 years and just wanted to get a stage to sing. Last year, I got a good opportunity to show my singing and performance. After that, many people asked me: What do you want to do in the future? I always said without hesitation: I want to be a singer! Although I am not perfect yet, my love for music is not deceiving. In my heart, a stage is really important." Her determination has also received strong support from fans and friends.

  In addition, according to foreign media reports, when Kim Kardashian was asked about her old grudge with Taylor Swift in the latest interview, Dafang said that it has been "turned over": It’s all over. Kardashian said in the interview that although the two sides have not privately discussed all kinds of rivalry wars, she believes that both of them have put aside the past and choose to look forward. ("Over it, We’ve all moved on.")

  In addition, the current Rookie Star Ranking champion Bi Wenjun, followed by Jin Han and Typhoon Junior Team member Ding Chengxin.

The Beijing version of the rules for online car-hailing has expired, and some drivers have begun to withdraw their cars

  Yesterday was the day when the "Interim Measures for the Administration of Online Booking Taxi Business Services" jointly issued by the Ministry of Communications and seven national ministries and commissions was officially implemented. However, the "Beijing Municipal Online Booking Taxi Business Service Management Implementation Rules (exposure draft) " and "Beijing Private Passenger Car Sharing Travel Guiding Opinions (exposure draft) " issued by the Beijing Municipal Transportation Commission a month ago are still in the exposure draft stage, and formal regulations have not yet been issued. During this vacuum period, Didi platform, Didi drivers, and leasing companies are still operating as usual, and together look forward to the release of the official version.

  Beijing has yet to issue formal rules

  Yesterday was the specific implementation date of the new policy on online car-hailing between the state and Beijing. However, due to the "Beijing Municipal Online Booking Taxi Business Service Management Implementation Detailed Rules (exposure draft) " and "Beijing Private Passenger Car Sharing Travel Guiding Opinions (exposure draft) " previously issued by Beijing are still in the exposure draft stage, and the official version of the new policy has not been promulgated. Therefore, the online car-hailing market in Beijing has not ushered in a "sudden change". Whether it is an online car-hailing company or a driver, they are waiting on the sidelines in the "vacuum period", waiting for the official version to be issued.

  At the end of July, the "Interim Measures for the Administration of Online Booking Taxi Business Services" jointly issued by the Ministry of Communications, MIIT, and the Ministry of Public Security were officially announced. The measures provide general guidance for the management of online car-hailing nationwide, but the specific policies of each province and city need to be formulated separately. The official document originally planned by the Beijing Municipal Transportation Commission to be released by November 1 has been delayed and has not been released yet.

  Didi continues to negotiate with relevant departments

  Yidao and Shenzhou have upgraded the system according to the New Deal

  Didi has been trying to communicate with the relevant government departments for more than 20 days. "During the consultation on the implementation rules of online car-hailing in various places in the past three weeks, we have actively communicated with the local authorities to report and sort out the specific opinions," Didi said.

  In addition to Didi, other online car-hailing platforms have also been upgraded in accordance with the requirements of the New Deal. Yidao responded that Yidao is actively applying for qualifications in accordance with the requirements of the New Deal and scientifically optimizing its existing business. Shenzhou Special Car simply responded that Shenzhou Special Car has been connecting with relevant departments according to the requirements of the New Deal, and everything is going well.

  Since the beginning of this month, local new policies on online car-hailing have been introduced in various places. The exposure draft of the new policy on online car-hailing in Beijing, Shanghai, Shenzhen and other places can be described as strict. In addition to various standards stipulated by the state, drivers are also required to be registered in the city, drive vehicles with local licenses, and vehicle wheelbases are greater than 2700 mm. These requirements undoubtedly shut out many Didi and Uber drivers. According to Didi statistics, less than 1/5 of the vehicles currently engaged in online car-hailing meet the new wheelbase requirements. According to Shanghai statistics, among the more than 410,000 drivers that have been activated in Shanghai, less than 10,000 drivers have Shanghai local household registration, that is, less than 1/40. This figure may reflect the current situation of the proportion of registered drivers in first-tier cities.

  Didi and Uber suddenly increase subsidies to stabilize drivers?

  "In the past few days, the subsidy has been increased again. Not only will the morning and evening peak be given 30 yuan each, but the subsidy will be 50 yuan for running 18 orders. After calculating, the subsidy is more than 100 yuan a day, which can make me insist on running for a few more days." Yesterday, Master Liu, an Uber driver, told a reporter from Beijing Youth Daily. He said that Didi and Uber have different subsidy policies every day. Some time ago, almost all the subsidies of Didi and Uber were cancelled, and a large number of drivers around him changed careers, resulting in long waiting times for passengers and a decline in experience. Perhaps in order to stabilize the existing drivers, the platform has increased the subsidy in recent days. A few days ago, it also provided a subsidy for "breakfast fee" in the morning peak, which is a reward of 7 yuan for one order. Although it has been cancelled these days, there are still subsidies of more than 100 yuan, which can make do with running.

  The driver from Shandong, who drives a Hebei license plate vehicle, said that several of his driver groups are discussing the implementation of the new policy on November 1, but there is no official version of the regulations released in Beijing, and the platform has not issued any notice, so everyone continues to run. Master Liu said that at present, he drives about 12 hours a day, removing the travel restriction for 4 days a month, and is on the road almost every day. In this way, he can earn six or seven thousand yuan a month excluding fuel costs. "When I first joined, I could earn 1,000 yuan a day. After a month, it was 20,000 or 30,000 yuan. I didn’t hesitate to run from the car repair shop to drive. Now it is two or three hundred a day. I really want to go back."

  Nie Shifu, a Beijing-based Uber driver who drives a Buick LaCrosse, told the Beijing Youth Daily: "Don’t look at me as a Beijing native, but my car is not up to the standards of the New Deal." He said that not only is his car not wheelbase enough, but it is also older than two years, so if you follow the new policy exposure draft, you will need to change to a better car. He said that "the reward has increased again these days, and there is still some motivation to pull, and every day is to collect orders to get rewards." According to him, when Didi and Uber first merged, the reward was particularly low, resulting in fewer drivers on the road, and each time you need to pick up passengers three or four kilometers away. Not only do passengers wait for a long time, but their own costs have also increased.

  Rental company: 1/3 of drivers have returned their cars

  In addition to the platform and drivers, the rental companies that cooperate with Didi also have a share of the online car-hailing market. After the introduction of the new policy exposure draft, the business of the rental company has also been greatly affected. It is understood that each Didi owner will be automatically assigned a rental company in the background by Didi after joining Didi. After that, each order of the owner needs to pay 1.77% of the labor management fee to the affiliated company. Regarding the role of the rental company, Didi customer service introduced: "If the owner has any problems, you can find the rental company to solve it. Including express and special car business consultation, handling, policy inquiries, car withholding matters, etc." In addition, the rental company also owns some vehicles for external rental, for drivers to run express and special cars.

  "After the Beijing city’s online car-hailing exposure draft was released, about one-third of the company’s drivers have returned their cars," the head of a car rental company in Beijing told the Beijing Youth Daily. "Some of them are renounced after the expiration date, and some of them are renounced before the vehicle expires. These drivers need to bear a liquidated damages of as little as one or two thousand yuan and as much as one month’s rent (about 4,000 yuan)."

  The person in charge also revealed that the exposure draft has indeed had a significant impact on the company. "The rent of vehicles has now been reduced. Before, the rent of express trains was 4,500 yuan per month, and the rent of special cars was 7,000 yuan. Now the average rent has been reduced by 1,000 yuan." On the lease period of vehicles, the company’s has the voice over has also decreased. "We used to rent the whole, starting from one year, but now you have to rent it for one year and no one rents it, so now we can rent it at least by the day, usually one month."

  He said that the official new policy has not been issued yet, so all business is normal. Regarding the new policy, he said that "there must be a way before the car reaches the mountain." He said that before the legalization of the identity of online car-hailing, Didi and Uber were all black cars. If they were caught by law enforcement agencies, they would be fined 10,000 yuan per car, and this part of the fine would eventually be borne by Didi. "If the current regulations are strictly enforced, then Didi may face difficulties. So it is impossible for the company to directly untie you and not let you do it. They are likely to bear this part of the fine. After all, Didi has raised tens of billions, and it can still afford it." He believes.

  The person in charge of another rental company said that the company does not maintain cars now, but directly rents cars from higher-level companies, and only earns part of the price difference. "We are now mainly an affiliated company of Didi Company, managing thousands of cars. The company’s long-term rental vehicles are more than 100. If you want to rent a car now, you need to retrieve it from the higher-level company."

  The person in charge said that the company is waiting for the introduction of the new policy, and before then all business will continue as usual. "Now everyone in this industry is earning hard money," he said. "The average driver earns six or seven thousand a month, at most 10,000, but they have to work non-stop for a month, and they have to work more than 12 hours a day. There are too few people in Beijing who do this." He added, "If after the new policy is introduced, some drivers really can’t do it, then we will refund the driver as soon as possible. After all, it is the reason for the policy."

  By our reporter, Wen Jing

Omni-channel empowers offline retail companies to become "field" players

Even today, when online shopping is gradually becoming the home of consumption, consumers enter an offline store and are surrounded by a dazzling array of products. At the same time, they will also be touched by the fireworks in the world. This sense of "presence" is the core value that offline retail companies cannot replace.

Once upon a time, these "markets" played a huge role in the development of the retail industry. With the rapid expansion of domestic e-commerce channels, the rise of short video platforms, the rise of offline operating costs and the rapid change of user consumption habits, new variables continue to emerge, crowding out the development space of offline retail channels.

For market retail channels, the cornerstone of their continued existence remains market control, and their core capabilities are also market control.How to break through the physical limitations of the offline, extend the reach space of the online market, and operate the relationship with "people" through efficient "field control" has become an urgent problem that offline retail enterprises want to solve.Fortunately, after years of exploration and accumulation in the private sector, the global digital operation of online and offline omni-channel integration is accelerating, bringing new ways and solutions for offline retail enterprises to seek growth.

In the retail industry, retail is usually divided into two different forms according to distance, far-field retail (online e-commerce) to compete for price, and near-field retail (shopping malls/supermarkets/offline stores) to compete for experience and convenience. Today, all-weather, multi-scene consumer demand has become the mainstream. Consumers not only want the convenience and speed of online shopping, but also want the high-quality experience of offline stores. Enterprises have also begun to turn to the business layout of deep integration of near and far fields to achieve full-scene satisfaction for consumer needs.

The key to achieving near-far field linkage is the upgrading of the business model of online and offline omni-channel connectivity, as well as the support of global digital capabilities.

As a large-scale retailer, Watsons’ digital construction has unique sample value. At present, Watsons aggregates over 200 million users and paid members over 60 million, covering 90% of urban women aged 18-45. In Watsons’ digital strategy, based on users’ growing multi-channel experience and requirements, it innovatively deploys the O + O (Offline and Online) retail model. Through in-depth cooperation with Tencent, Watsons will organically integrate offline stores with diverse digital touchpoints such as Mini Program, WeCom, and community, so as to achieve offline and online integration, providing users with a closed loop of consistent product experience, services, and shopping needs across multiple platforms.

Under the O + O model, physical stores remain the bedrock of Watsons’ businessThrough physical stores, Watsons BA provides consumers with high-quality trial and shopping experiences, such as free makeup, eyebrow trimming, SPA, etc., to establish a close emotional connection with consumers, win their trust, and gain a huge natural traffic source. Watsons makes full use of the natural traffic entrance of offline stores, and continuously introduces traffic into the private domain to achieve offline and online traffic interoperability.

At the same time, Watsons BA has established long-term connections with consumers through Mini Program, WeCom, community and other tools to meet the diverse needs of consumers at more levels. Consumers can place an order through the Watsons Mini Program at any time, choose to pick up the goods at the store, or enjoy the fast 30-minute lightning delivery service at home, and can also book store services online.

Therefore, whether offline or online, as long as it is the consumption scenario that customers desire, Watsons allows them to choose the goods and services they need at any time, anywhere, and at will.

Compared to Watson’soffline onlineIntegration, with Wanda as the representative of the shopping mall industry, they hope to grasp both inside and outside the venue, continue to strengthen strong connections with customers, owners and brands, and strive to achieve a longer life cycle of communication and interaction with consumers both inside and outside the venue.

Wanda Commercial Management is the leading representative of China’s commercial real estate. There are more than 480 Wanda Plaza in more than 200 cities across the country. In just 7 days of the Spring Festival in 2023, the passenger flow of Wanda Plaza will reach 160 million. Wanda Plaza not only has the largest offline consumption scene, but also is an early digital enterprise in the industry. Its omni-channel digital construction also has typical reference value.

Previously, the interaction channels between shopping centers and consumers were usually one-way, low-frequency and limited to the venue. Most operators paid more attention to the time customers spent in their malls, and rarely considered their actions and needs after leaving the mall. But in fact, the customer’s time in the mall is very short, and how to continue to reach after leaving the mall determines whether the shopping center can convert traffic into "retention".

Wanda Plaza quickly realizes the full access of brand merchants by creating the Mini Program that integrates the inside and outside of the mall, which is equivalent to rebuilding hundreds of "Wanda Plaza" online. With the Mini Program as the carrier, Wanda Plaza can on the one hand reach consumers more accurately, and optimize the offline "shopping" experience scene through interaction, card and coupon discounts, and secondary marketing after payment. On the other hand, it can also aim at the after-departure scene to achieve both the convenience of "shopping" and online shopping for users, and deeply empower offline.

In addition to the Mini Program, Wanda Plaza also gives full play to the advantages of offline recruitment, directs traffic to the online, and uses the community as the main carrier to carry out membership refinement operations. Under this series of actions, Wanda Plaza has accumulated millions of fan users in a short period of time, and groups users based on different scenario channels, and adopts differentiated operation strategies to enhance customer activity and fan value.

At the same time, Wanda Plaza is also actively trying to acquire customers from online through live broadcast, and feed traffic back to offline. Wanda Plaza has cooperated with Tencent to build a live broadcast model suitable for shopping centers, which has quickly run through the live broadcast monetization model of shopping centers from the perspectives of rights organization, material presentation, channel dissemination, and data optimization. The highest single live broadcast sales exceeded 5 million yuan.

With the advent of the mobile Internet and the digital age, consumer touchpoints have increased geometrically. In order to better maintain consumer relationships and effectively undertake their diverse purchase and service needs, enterprises’ omni-channel marketing has been on the line.For market enterprises, omni-channel is not simply to enhance the layout of online channels, but also to build their members’ operating capabilities. How to continuously maintain and enhance the value of the existing client base, seize the deep interaction and frequent repurchase of the high-sticky loyal client base, has become one of the core issues of enterprises in the global digital business.

Kid King is a recognized digital benchmark in the mother and baby industry. In response to the characteristics of long consumption cycles, high individual consumption, and focus on refined services among consumers in the mother and baby industry, Kid King has focused on membership from the very beginning, and has innovatively adopted the "heavy membership model". Through the link of "interaction generates emotion – emotion generates stickiness – stickiness brings high-yield members – high-yield members’ word-of-mouth affects potential consumer members", it has deeply cultivated the single-customer economy.

As an industry leader, Kid King’s own brand positioning and business logic are also constantly changing in the process of industry development. Kid King’s English brand name is "KidsWant", including: K-Knowledge, I-Idea, D-Discovery, and S-Sport. Taking the LOGO as an expression of brand philosophy as an example, Kid King’s interpretation of "KIDS" has completed the retail from the traditional people’s freight yard to the service dimension that accompanies the growth of users.

Looking at the development process in recent years, the most crucial reason why Kid King can achieve incremental leadership is that it not only has the courage to innovate and change from 0 to 1, but also has the strength of forward-looking layout and then strategic leadership. Over the past 14 years,Kid Wang is data-driven and has built an omni-channel operation model of rapid integration and development. Its strong digital capabilities have become the hard core support for long-term development confidence.It is reported that KidsGPT, a self-developed "AI parenting consultant model", was launched on June 1, 2023, aiming to provide KidsGPT members with a higher-dimensional and more innovative digital service experience. As of September 2023,The cumulative registered members of Kid King exceed 61 million, the number of APP members exceeds 56 million, the number of Mini Program members exceeds 53 million, and the cumulative output value of black gold PLUS high-end members exceeds 2 million.

For Kid King, its core members are maternal and infant end point consumers, while in the business model of Sikad High, its core members are decorators.

Sika Decaux is a brand of the Swiss Sika Group, which specializes in building decoration materials such as tile glue, sealant, and waterproof. Like many traditional industries, in order to adapt to the highly fragmented offline needs in the past, Sika Decaux has established a huge and complex dealer system. At present, there are more than 3,000 specialty stores in the country, 250,000 outlets, which is a typical "B2b2C" model. But unlike ordinary building materials stores, 70% or even 80% of Sika Decaux’s products are sold to decorators. Therefore, how to do business with decorators has become the key to Sika Decaux’s long-term growth.

The group of decorators is very large, and the construction period, age, work style and even daily living habits of each type of work are very different. "For example, the tiling master basically has a partner, either a couple or a team. The construction period is as long as ten days and a half months, and they may know each other." Li Xue, the manager of the Sikad Gao Xingtai store, said that the masters have their own circle and life. The connection between the store and them is relatively weak, and there is a lack of communication bridges. It is not easy to manage the relationship with this group.

At this time, the cooperation with Tencent has allowed Sikadegao to find a new entry point. Sikadegao uses a combination of specialty store cybertribe operations and cloud store orders to "recruit" decorators. Specifically,Sikadegao and Tencent Smart Retail launched the "Lark Campaign" to strengthen the operation of decorators through the WeCom community, and cooperate with online cloud stores to better expand customers and improve performance.In 2022, Sikaad High completed training in more than 2,000 stores.

Pan Feng, director of the business department of Sikad High Store, concluded: "Our store is a’lark ‘community with three things: people enter the group, chat, and money comes in." With the blessing of the community, the store has also become a "third space" for decorators, allowing decorators to find a sense of belonging outside of home and work. Even many masters feel that they are only in the circle when they enter the group. Under this strategy, in 2022, the Sikad High Lark community has accumulated 160,000 master members, achieving 30 million online sales.

In addition, under the impetus of the overall digitalization strategy, Sikadegao has also established a number of digital systems to improve operational efficiency. andIn 2022, more than 50 sets of basic systems will be fully migrated to Tencent Cloud. With the help of Tencent, a set of exclusive IT architecture has been designed to meet the needs of cloud resilience and security. With the guarantee and digital system of Tencent Cloud, the efficiency of all aspects of Sikaad High has been improved.According to Sikaad High, cost savings of 10% to 20% are expected, and more importantly, the ability to improve security defenses.

The focus of traditional offline retail is mainly on "market" and "goods". Having good and comprehensive products, good business district location and full stack service are the keys to the success of retail business. Today, the focus of market enterprises returns to the element of "people". Consumer experience and satisfaction are crucial to enterprises. How to shift from the focus on "market" and "goods" to people-centered, focusing on changes in consumer demand has become a problem that offline retail must overcome.

Specifically, how can brands build more comprehensive, more dimensional and granularity user portraits? How to find the key path that affects consumer decision-making? How to establish in-depth communication with consumers to improve user experience?

In the face of these challenges, a key part is to break down the traditional "data chimney" and turn it into a globally available asset under the premise of data security and consumer privacy protection, and turn it into productivity.This has also led many companies to focus on digital tools such as SCRM (Social Customer Relationship Management), CDP (Customer Data Platform), and MA (Marketing Automation). Through the application of these tools, companies can conduct global user data asset mining, understand client base profiles and needs, thereby improving insights into end point stores and consumers, and drive overall operational strategy optimization based on data.

In terms of consumer data asset operation, MINISO has been at the forefront of the industry. In the past 2022, MINISO has more than 60 million registered members, more than 23 million WeCom private domain users, and a retention rate of more than 75%.

In the early days of Miniso, like most retail retailers, it faced three pain points:

In terms of data, both online and offline have huge traffic, but the data of each channel is scattered, unable to get through, and the driving force of data for marketing activities is weak; in operation, the lack of a systematic operating system, high operating costs, unable to provide differentiated services according to different users and scenarios, and failed to form core competitiveness and brand characteristics; in stores, it is impossible to effectively empower end point stores.

In order to get through the data of various channels and improve the user experience, the Mini Program has officially assumed the vanguard and the front-end carrier of the refined operation of private domain traffic. Among them, the foundation of the MINC membership system is the data center centered on tools such as WeCom SCRM, which can analyze and connect user behavior and consumption data, such as user purchase history, message records and other information, so that enterprises can optimize products and services for consumers in a targeted manner.

For example, after a consumer purchases a certain product, the data center can not only identify the consumer’s liking for the product, but also further analyze their liking level and other attributes and interests. In the subsequent push, it will be recommended according to the consumer’s true preference. At the same time, on the basis of data, enterprises can precipitate rich dynamic tags, hierarchically manage users of different tags, and provide data support for big data tags and precise strategies for subsequent membership development and private domain integration.

Kule Chao Play, as the leading brand of domestic tide play grocery retail, has nearly 300 stores across the country. On the basis of continuing to strengthen the offline scene experience, it has built a private domain position with community, Mini Program, and APP as the core, and has precipitated high-quality users from public domains such as e-commerce platforms, Douyin, and WeChat Channels to private domains.

In order to better achieve the accurate reach of users, Kulechao Play also chooses to focus on the touchpoint data and behavior analysis of consumers, and use tools to empower members to operate. Among them, Kulechao Play uses high-level functions such as WeCom SCRM to achieve efficient linkage between headquarters and storesofServe users, build a brand consumer data foundation, and drive consumer experience improvement.

The same is true for Sikad High, which has more than 3,000 specialty stores, 250,000 distribution outlets across the country. However, the channel sales network in more than 1,500 cities and counties across the country also makes the end point business data have certain distortions and lags, making it difficult to meet the needs of enterprises in the digital age to quickly identify customer pain points and adjust more favorable production and marketing models.

Therefore,SCRM and CDP tools of Tencent Marketing Cloud are used to connect the dealer system covering the whole life cycle.For example, tools such as SCRM can better assist store managers in community back-end management, and these digital capabilities will help enterprises radiate more small B’s that were originally difficult to access technical services. With the use of this tool, Sikaad High can gradually revitalize its store managers, salespeople and other front-line personnel. While communicating the information of the headquarters, it can also grasp the store dynamics and activity effects in a timely manner, respond to store questions, and break the previous store boundaries. In addition, the store’s marketing data and business data can also provide reference for headquarters sales, marketing strategies and other decisions.

"People and freight yards" are an eternal topic in the retail industry.In the era of global management, through digital means, the actual site is extended and the understanding of people is deepened, allowing field retailers to find a way to break through the situation.Among them, those who can master the new digital gameplay faster may be able to better serve consumers, achieve the matching of people and goods, and build a more comprehensive and intelligent growth path.

Luoyang Municipal Party Committee Secretary Jiang Ling, Mayor Xu Yixian and Wanda Group Chairperson Wang Jianlin held working talks

  On the 10th, Party Committee Secretary Jiang Ling, Mayor Xu Yixian, and Wanda Group Chairperson Wang Jianlin held working talks. The two sides agreed to establish a comprehensive strategic cooperative relationship, give full play to their advantages, integrate resources, communicate closely, deepen and expand practical cooperation in the fields of cultural tourism, sports, film and television, and rural revitalization, and work together to promote mutually beneficial and win-win development.

  Jiang Ling and Xu Yixian first expressed their gratitude to Wanda Group on behalf of the Municipal Party Committee and Municipal Government for its long-term active participation in supporting the development of Luoyang. They said that entering the new development stage, the tourism mode is accelerating the transformation from sightseeing tours to leisure vacation experience tours, the cultural tourism industry has become an important trend for future development, and the consumption of cultural tourism is more vigorous. Luoyang is a famous historical and cultural city with rich cultural heritage and rich cultural tourism resources. It has unique advantages in the development of immersive cultural tourism industry. Wanda Group has long been deeply involved in the integration of cultural tourism and has strong planning, construction and operation capabilities. At present, cultural tourism has a market, Wanda has the ability, and Luoyang has the demand. The two sides work together to deepen cooperation space and great potential. The Longmen Tourism Resort project is the first major project for the two sides to strengthen strategic cooperation. It is hoped that Wanda Group will conform to the new trend of "subversive creativity, immersive experience, and youthful consumption" cultural tourism development, find and grasp the "empathy point" of the public in the deep excavation of Luoyang cultural resources, do a good job in modern fashion expression of advantageous traditional culture, and strive to launch cultural tourism products that carry Chinese culture and Chinese spirit, so that tourism can become a process of enhancing cultural consciousness and strengthening cultural confidence; do a good job in cultural tourism planning with high standards, pay attention to integrating Luoyang cultural elements into scene creation, and actively introduce the concept of role-play tabletop game and the layout of the square system, so that tourists can "return to the prosperous Tang Dynasty" in the immersive experience. In the next step, Luoyang City will make every effort to promote comprehensive cooperation with Wanda Group, refine the project list, ensure service, improve the communication mechanism, and promote the practical cooperation between the two sides to a new level.

  Wang Jianlin said that Luoyang’s rich historical and cultural heritage has left a deep impression. With the strong recovery of the cultural tourism consumer market, the cooperation between the two parties has ushered in the best opportunity. Wanda Group will rely on Luoyang’s unique cultural resources, adhere to high-end positioning and differentiated development, and strive to build Longmen Tourism Resort into a cultural tourism destination with national influence. At the same time, Wanda Group is willing to deepen comprehensive strategic cooperation with Luoyang, give full play to its comprehensive advantages, and further expand practical cooperation in sports, film and television, rural revitalization, strategic consultation, urban development and other fields, so as to contribute more wisdom and strength to Luoyang’s economic and social development.

  Before the talks, the two sides jointly held a cultural and tourism symposium on "Walking Luoyang and Understanding History", inviting cultural scholars to share their thoughts and suggestions on the planning of immersive situational performance projects, and to find the entry point and breakthrough of "telling the story of Luoyang well" in the exchange and collision.

  Wanda Group Chief Vice President and Executive Vice President of Business Management Group Wang Zhibin, Wanda Group Vice President and General Manager of Information Technology Center Li Rongzhi and other corporate executive team members, city leaders Wang Fei, Wang Jun, Wei Xianfeng and others attended the talks.

Jiangxi Nanchang strictly investigates drunk driving and urges "drunk driving" service

  "A drop of wine for a driver, two lines of tears for a loved one." The reporter recently found that as the city’s traffic violations against drunk driving have been stepped up, "drunk driving" services have quietly emerged in the city. Relevant departments pointed out that the "drunk driving" industry needs to be regulated urgently.


  Strictly investigate drunk driving to urge heat "drunk driving"


  It is understood that "drunk driving" refers to the driving company providing driving services to drivers or customers who are unable to drive after drinking. In recent months, the city has strengthened the rectification of traffic violations against drunk driving, and large hotels, guesthouses and surrounding intersections have also set up checkpoints. Mr. Zhou, who has tried the driving service once, said that he usually drove to socialize without drinking, but he did not dare to drive back by himself after drinking, and sometimes it was helpless to find someone to "drive".


  An industry insider who is engaged in "drunk driving" services told reporters that their company’s business volume has continued to rise in recent months, receiving more than 20 transactions in two months, an increase of 30% compared with the previous monthly business volume. The reporter found in the investigation that many hotels in our city have launched "drunk driving" services one after another, and some applicants have increased their chances of being hired if they can drive. The industry insider said that the group engaged in this industry will continue to expand and gradually radiate to the entire service industry.


  "Driving on behalf of" prices vary


  In the past two days, the reporter has received "drunk driving" service cards at the entrance of many hotels in our city, and these hotels all provide "drunk driving" service. "What should I do if I have frequent holiday parties and drink too much and can’t drive? It doesn’t matter, we can send you home safely!" At the entrance of a hotel on Rongmen Road, a warm reminder of "driving" cards was placed on the wipers of various cars.


  In order to further understand the service category, the reporter then consulted the hotel’s lobby manager Li as a customer. According to her, their hotel also launched this service at the end of the previous year. Among them, the "driving" service includes errands, pet pick-up, door-to-door delivery, station pick-up, "drunk driving" and other services, and the price depends on the degree of labor output.


  On the card distributed by the hotel, the charging standard is marked: if you "drive" in the urban area, the charging standard is 30 yuan/hour, plus the driver’s return taxi fee, and it is said to provide a regular invoice. The reporter found at the entrance of several other hotels that the charging standard for the "driving" service launched by each hotel is uneven, and the price fluctuation of the same type of service is almost 20 yuan to 30 yuan. Among them, one hotel charges: 200 yuan starting, after 11 pm, the price will be increased by 50 yuan/hour. If you serve in the suburbs, you will have to increase the price. Some hotels say that the "driving" in the city is 50 yuan at a time, and 80 yuan at a time outside the city.


  It is best to clarify the division of responsibilities before driving


  Li Zhuqing, a lawyer from Jiangxi Hongcheng Law Firm, believes that according to the judicial interpretation of the Supreme People’s Court, as long as the operation is prohibited by law, the behavior should generally be considered valid. Helping people drive is a business project of the company for profit, so in addition to the safety of the vehicle itself, the damage to the vehicle should bear full fault liability. He suggested that the division of responsibilities should be clearly defined before driving to avoid unclear division of responsibilities such as traffic accidents.


  The "driving" service market needs to be regulated urgently


  The staff of the Municipal Bureau of Industry and Commerce told reporters that although the "driving" service is beyond the scope of the company’s registration, the "driving" service is a value-added service of transportation services and does not violate relevant regulations. However, the current "driving" service is very irregular in our city, and this special service needs to be uniformly regulated by the market. (Trainee reporter Deng Wang reporter Yang Kai)

  Related links:



  • [Video] Traffic safety inspections are carried out in various places to strictly investigate the violations of drunk driving 2009-02-21

  • Beijing: There are many hidden dangers of drunk driving, traffic control department traffic safety inspection 2009-02-21

Editor in charge: Fan Jing

In the second issue of "China Star Jump", the three goddesses 10-meter platform shocked the audience.


  Killer, the actress’s first jump in the 10m —— As the first contestant, Killer, a natural female voice, made her competitors fidgety when she started to jump. She directly stepped onto the 10m platform with her back to the pool, and the difficulty rose to another level. After almost flawless falling into the water, Killer became the first person in all diving programs.

Purple rice 10000mAh wireless charging mobile power supply released: specially built for fruit powder

  Apple users are blessed! On August 13, Xiaomi ecological chain enterprise Zimi released the ZMI 10000mAh wireless charging mobile power supply, which is the first mobile power supply in China to pass MFI certification.

  This mobile power supply adopts an integrated metal shell, which is resistant to falling and anti-collision. Arc design, more comfortable to hold. The non-slip soft elastic paint used in the charging panel is non-slip and has a good touch.

  As a wireless mobile power supply, it does not need to be connected to the mobile phone, supports Qi wireless standard, 10W fast charging, it takes 3 hours and 50 minutes to fully charge the iPhone Xs, and 2 hours to fully charge the Xiaomi Mi 9.

  Supports simultaneous charging of three devices. In addition to wireless charging, two output interfaces, USB-A and USB-C, are also provided. One of the Type-C interfaces supports 18W input and output, and the total power can reach 15W when the two interfaces are used simultaneously.

  The other interface is Apple Lightning female port, specially designed for fruit powder, input power up to 12W, Apple users go out, whether it is to charge their iPhone, or to the mobile power supply self-charging, just bring a Lightning data cable is enough.

  It is worth mentioning that this set contains ZIM Lightning braided data cable, using Apple’s original terminal head and gold-plated process.

  ZMI 10000mAh wireless charging mobile power supply set is priced at 249 yuan, and the pre-sale price is 229 yuan. At 10 o’clock on August 13, Xiaomi Youpin, JD.com, and Tmall will be on sale simultaneously.

Zhiji Automobile completed the A round of equity financing, and there is still suspense in the ranking of new forces?

On August 1, Zhiji Automobile announced the completion of the signing of the A round equity financing agreement. After completing this round of financing, the post-investment valuation of Zhiji Automobile will reach nearly 30 billion yuan. This is only one year and seven months after the official establishment of Zhiji Automobile-December 25, 2020.

This round of financing was led by Bank of Communications Capital, and SAIC continued to increase investment. At the same time, it also introduced many well-known investment institutions such as ICBC Investment, National Green Development Fund, Zhiyou Venture Capital, Shanghai State-owned State-owned Enterprise Comprehensive Reform Fund and CITIC Securities Investment.

The first model of Zhiji Automobile, Zhiji L7, was delivered on June 18th. As of July 31st, this model has delivered 1,051 vehicles to users, making it the fastest model with cumulative delivery of more than 350,000 yuan of luxury pure electric vehicles in China.

After the completion of the A round of financing, the development of Zhiji Automobile is bound to further accelerate.

According to the plan, in the second half of this year, Zhiji will also go on the market and deliver the L7 SUV model Zhiji LS7. By then, Zhiji will form a "double flagship" product structure. In 2023, Zhiji will also introduce two pure electric intelligent luxury B-class models.

After the first shot was fired by Zhiji L7, can Zhiji Automobile pursue victory and reshape the current new power pattern?

On November 26, 2021, SAIC announced that it would jointly invest with Zhangjiang Hi-Tech and Alibaba to set up Zhiji Automobile, a high-end intelligent pure electric vehicle project. This "No.1 Project", which was previously code-named "L" in SAIC, officially surfaced, and Zhiji Automobile also entered the running state.

Less than two months later, on January 13, 2021, two "mass production vehicles" of Zhiji Automobile were released in Shanghai, one was the pure electric car Zhiji L7 and the other was the pure electric SUV Zhiji LS7.

Zhiji L7 is the first product introduced to the market by Zhiji Automobile. Since the nationwide user delivery was started on June 18th, the first delivery volume of Zhiji L7 has exceeded 1,000 vehicles. This allows Zhiji Automobile to quickly enter the public’s field of vision from a young brand that has just been born.

In today’s new energy vehicle market, new products are listed together. As far as high-end models are concerned, a number of models have been listed this year, including Weilai ES7, Tucki G9 and Ideal L9, and the delivery time is within this year. In this "Wei Xiaoli" high-end product fight in 2022, why can Zhiji L7 stand out?

First of all, the products of Zhiji L7 must be excellent.

The electrification level of a new energy vehicle is the embodiment of its basic skills. In this respect, Zhiji L7 has the ability comparable to that of a million luxury cars. Zhiji L7 adopts four-wheel steering all-wheel drive system and front and rear mixed tire width design, especially the latter’s four-wheel drive system with mixed tire width and partial rear drive characteristics. Due to technical barriers and high cost, this kind of technology is rarely used in practice. At present, only Porsche Taycan applies the same design in electric vehicles.

In terms of assisted driving, the descriptions of various new energy brands on the market are dazzling, but some technologies are often not mature, resulting in uneven actual experience, and Zhiji Automobile hopes to create a "more human-like" intelligent driving experience.

At present, Zhiji L7 can cope with the high-order ability of complex road scenes such as "traffic jam on congested roads", "big cars dodging with special-shaped cars" and "big curvature curves" only through visual fusion scheme. This is due to the artificial intelligence super algorithm empowered by Zhiji L4-level same algorithm platform.

With the increasing intelligence level of new energy vehicles, software OTA has become a standard. However, Zhiji Automobile does not equate simplicity with intelligence, but insists on the technical route of coordinated upgrade of software and hardware, and regards Zhiji Automobile as a growing "digital life".

In other words, with "upgradeable hardware" as the growth trunk, "software iteration" as the development thinking, and iteration on the cloud driven by numbers, the "smart car" has the ability of self-evolution.

Different from fuel vehicles, the attributes of smart cars have changed now. It is no longer just a means of transportation, but a mobile space, which meets more diverse needs for travel, work and entertainment than in the past.

This also means that users put forward higher requirements for the comfort of cars, and in all these comfortableness, although the air health level is extremely important, especially for the mother and baby groups, it is often overlooked.

The 180+ clean and high-definition cockpit is a major feature that distinguishes Zhiji automobile from other brands. Through the whole industrial chain control far exceeding the national standard benchmark, Zhiji has realized the industry’s first pure taste workshop, and the new car will have a healthy air level after being placed for 180 days. This also allowed Zhiji to get the perfect score of CN95 fresh air cockpit certification, the only one in the industry.

Due to these characteristics, Zhiji Automobile has won the recognition of a large number of users from an emerging young brand in a very short time, and competed with Tesla, Weilai and Ideality in the high-end market.

Nowadays, with the completion of A round of equity financing by Zhiji Automobile, the future of Zhiji Automobile’s rapid development is very clear.

As a new car-making force that landed in the capital market earlier among the new forces, "Wei Xiaoli" has become a solid head of the new energy track. These three companies were established around 2014 and 2105, and many models are currently on sale. Last year, the delivery volume was close to 100,000.

Behind "Wei Xiaoli", there are Nezha and Zero Run, whose delivery volume has increased rapidly since last year. With their cost-effective products, they have gained a firm foothold in the second echelon.

From the establishment of the company to the launch of products, although the speed of Zhiji has been very fast, it is not too early to enter the game.

Under such circumstances, it seems that it is not easy for Zhiji Automobile to break through. In addition to the most important product strength, it is particularly important whether Zhiji has the advantage to widen the gap with its competitors in terms of system, service and even resources.

Different from the "Wei Xiaoli" Internet cross-border car building, Zhizhi has its own unique advantages in the background of car building.

On the one hand, Zhiji is backed by SAIC, the largest automobile group in China, and can share SAIC’s rich experience in automobile manufacturing, ensure product quality and shorten the cycle of making cars. This is also the reason why Baidu built a car and bound Geely early.

On the other hand, Alibaba and Zhangjiang Hi-Tech provide support for Zhiji’s software and intelligence. As the largest artificial intelligence company in China, Alibaba will empower Zhiji Automobile in terms of cloud capability, data security, intelligence and future cutting-edge technologies. Zhangjiang Hi-tech Park, known as "China Silicon Valley", provides technical soil for the growth of Zhiji automobile.

In the first half of this year, due to uncertain factors such as epidemic situation and local conflicts, the automobile supply chain suffered an unprecedented impact. Stopping production and reducing production are the common difficulties experienced by most manufacturers, which once challenged the lean production mode of the automobile industry. The ability to control the supply chain has also become one of the core competencies of current automobile companies.

At present, Zhiji has established in-depth cooperation with Contemporary Amperex Technology Co., Limited, Momenta, Zebra Zhixing, Huayu Vision, Yanfeng Group and other leading enterprises in the automobile industry chain. In the future, this will bring more gains to Zhiji’s spare parts supply and cost.

If Zhiji’s strong background gives it a higher starting point, then the "Yuanshigu User Data Rights Plan" is entirely from Zhiji’s own innovation ability.

Through the "Original Stone Valley User Data Rights Plan", Zhiji applied the blockchain technology to the smart car industry for the first time, with 300 million "original stones" corresponding to the growth rights of Zhiji’s founding value, and gave back the contribution of user data in the form of data rights.

This means that Zhiji makes cars no longer "consumables" in the traditional sense, but can constantly "add value" through the use of users, bringing them a steady stream of new value.

For example, new users can use up to 6,800 rough stones and 10,000 yuan in cash to exchange for the laser radar integrated intelligent driving hardware system. According to Zhiji’s plan, in the future, the original stone can also be used to exchange software and hardware upgrades, enjoy services, limit fine products, digital collections and limit experience activities.

This is the first in the world. On July 12, 2022, Zhiji Automobile specifically announced the details of the rights and interests of the original stone convertibility, and penetrated the mining path of the original stone, and this user data rights plan officially landed.

Following Zhiji L7, the SUV model Zhiji LS7 will also be listed and delivered in the second half of this year, and two pure electric smart luxury B-class models will be introduced next year. These products will quickly enrich Zhiji’s product matrix, so as to bring greater brand effect.

A young brand, how to tear open the existing pattern to find a place? Zhiji Automobile will give an answer.

Tank steering function? Can it be used in cars? See what the old driver says.

In the cross-country circle, 570 and Land Cruiser (Land Cruiser) are famous in the circle because they are equipped with two cross-country sharp weapons: crawling and tank turning around. At this point, even these burly cross-country experts can only admit defeat.

Among them, the tank U-turn function may not play any role in daily life for such a large SUV with a minimum turning radius of 6 meters. However, in off-road venues with complex terrain, there is a turning back with narrow road conditions and it is impossible to pass more than a few passes. At this time, the tank turning around plays an important role, and the frequency of this road condition in off-road is still relatively high.

What is a tank turn around?

The size of the tank must have seen the National Day military parade or the netizens of Mr. Bean probably know that the huge tank needs to turn. How big is the space? So some experts have developed a unique way to make the tank turn around in a small range, or even turn around in place.

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The tank steering is mainly completed by a special steering mechanism, which can make the tracks on both sides move at different speeds, and the tank body will steer to the track on the slower side.

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If it is necessary to turn around, just lock the track on one side, and the power generated by the track on the other side can drive the tank to turn around. If you need to make a quick U-turn, and the tracks on both sides move in the opposite direction, you can quickly complete the in-situ steering centered on the vertical axis of the car body.

How to use tank u-turn in automobile industry?

With the anti-sky function of tank turning around, can the car realize the anti-sky action of turning around in place? The answer is no, because the car drive is different from the tank, which can only control four-wheel forward or four-wheel backward, and can not realize the function of the tank with bilateral driving wheels moving in the opposite direction.

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However, the function of tank turning around can be applied to the automobile field by using the principle that the car body deviates to the side where the tire runs slowly. passReduce or even lock the rotation speed of the wheel on one side of bending center, and turn around the rear wheel to realize the function of reducing the turning radius.The vehicle can pas through a narrow curve.

Take the land patrol as an example, cut into the low-speed four-wheel drive mode in the N gear state, then put the D gear into the creep mode and hit the steering wheel at an angle, and then press the tank U-turn function key, the vehicle will judge the rotation direction of the steering wheel and control the rotation speed of the inner rear wheel, so as to reduce the turning radius as stated in the tank U-turn principle.

What car has the function of tank turning around?

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In addition to the tank U-turn function of the 570 and Land Patrol mentioned at the beginning of the article, the new models to be launched by the car and the off-road version of the gun pickup truck all have the tank U-turn function.

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In addition to the U-turn function of the tank, the cross-country version of the cannon is also equipped with three locks in the front, middle and rear and a crawling mode. Creeping mode, commonly known as "fool off-road system". In the N gear, the four-wheel drive low-speed mode is engaged, and the creep is started. The vehicle can control the torque output of the engine, the gear position of the gearbox and the braking system by itself through the computer, so that the vehicle can pass through the bad road at a relatively slow and controllable speed, so as to prevent the driver from not grasping the speed well and causing the wheels to slip and get stuck.

Don’t say anything, the new model will be listed in August, so it’s up to you.