Notice of the General Office of the Ministry of Education on Printing and Distributing the Guiding Professional Guide for Training New Agricultural Talents

The Education Departments of all provinces, autonomous regions and municipalities directly under the Central Government (Education Committees), the Education Bureau of Xinjiang Production and Construction Corps, the relevant institutions of higher learning under the Ministry, and the relevant institutions of higher learning jointly established by the ministries and provinces:

  In order to thoroughly implement the spirit of General Secretary Supreme Leader’s important reply to secretaries, principals and expert representatives of agriculture-related universities in China and the spirit of his important speech during his inspection in Tsinghua University, guide agriculture-related universities to deepen the supply-side reform of agriculture and forestry education, speed up the layout and construction of a number of adaptable and leading new agricultural majors, speed up the cultivation of urgently needed agricultural talents, and enhance the ability to serve the country’s major strategic needs and regional economic and social development, the Ministry of Education organized the National Construction Center for New Agricultural Talents to formulate the Guiding Professional Guide. It is hereby printed and distributed to you for reference in the establishment of new agricultural majors in agriculture-related universities.

the General Office of the Ministry of Education

August 31, 2022

Guiding professional guide for the cultivation of new agricultural talents

  In order to thoroughly implement the spirit of the important reply from the Supreme Leader General Secretary to the secretaries, presidents and expert representatives of the national agriculture-related universities and the spirit of his important speech during his inspection in Tsinghua University, accelerate the construction of new agricultural science, and guide the agriculture-related universities to deepen the supply-side reform of agriculture and forestry education, the Guiding Professional Guide for the Cultivation of New Agricultural Talents (hereinafter referred to as the Guide) is formulated.

  I. Guiding ideology

  Guided by the Supreme Leader’s Socialism with Chinese characteristics Thought in the New Era, we should fully implement the Party’s educational policy, base ourselves on the new stage of development, implement new development concepts, build a new development pattern, closely focus on the fundamental task of cultivating people by virtue, focus on major national strategies such as rural revitalization, face the world’s scientific and technological frontier, face the main battlefield of the economy, face the major needs of the country, face people’s lives and health, think about the country’s thoughts, be anxious about the country’s urgency, and meet the needs of the country. Guide agriculture-related colleges and universities to speed up the layout and construction of a number of adaptable and leading new agricultural majors, speed up the cultivation of urgently needed agricultural and forestry talents, and enhance their ability to serve the country’s major strategic needs and regional economic and social development.

  Second, the setting principle

  (1) Docking major needs. Facing the new agriculture, Xinxiang village, new farmers and new ecology, it will meet the major strategic needs of the country such as food security, rural revitalization and ecological civilization, serve new industries and new formats in the process of agricultural and rural modernization, and promote the deep integration and organic connection of specialty setting with industrial chain, innovation chain and talent chain.

  (2) Play a guiding role. Facing the forefront of the world’s scientific and technological development, we should grasp the general trend of economic, social and agricultural industry development, focus on the urgent shortage of agricultural and forestry talents and the training of future agricultural talents, and lead qualified universities to set up new agricultural majors.

  (3) Implementing dynamic adjustment. Establish and improve the dynamic adjustment mechanism of guiding professional catalogue, follow the development law of disciplines and majors, respond to the new needs of agricultural industry development in a timely manner, carefully demonstrate, and adjust and optimize the Guide in a timely manner.

  Three, the new agricultural talents training leading specialty

  To meet the country’s major strategic needs, serve the new industries and new formats in the process of agricultural and rural modernization, and set up 12 new agricultural talents training guiding majors, including biological breeding science, in five major fields, including food security, ecological civilization, smart agriculture, nutrition and health, and rural development.

  (1) The field of food security

  1. Biological breeding science

  Training objectives: Facing the strategic needs of ensuring national food security and promoting high-quality agricultural development, this major serves the construction of a modern seed industry power, focuses on solving the key scientific and technical problems of creating excellent varieties, comprehensively promotes the directional training of biological breeding professionals, and leads the innovative development of molecular design breeding in China. Through the all-round education of "individuality, strong foundation and innovation", we strive to consolidate the theoretical basis of modern breeding, such as innovation of animal and plant germplasm resources, biological evolution and domestication, genetics and epigenetics, genomics, systematic biology, synthetic biology and breeding informatization, and cultivate all-round development of morality, intelligence, physique, beauty and labor. With profound humanistic foundation and natural science foundation, solid professional knowledge, innovative ability and international vision, we can carry out in-depth scientific research on modern breeding and related fields.

  Main disciplines: biology, crop science, animal husbandry

  Core courses: plant biological breeding direction, biochemistry, genetics, molecular biology, bioinformatics, biostatistics, plant physiology, plant field technology, plant breeding principle, seed science, intelligent breeding principle; Animal biological breeding direction, biochemistry, genetics, molecular biology, bioinformatics, biostatistics, animal physiology, anatomy and histology of livestock, animal breeding, animal genetic resources, and animal intelligent breeding principles.

  Main practical teaching links: The main practical teaching links of this major include course experiment, course practice, production practice, professional comprehensive practice, graduation practice, social practice, scientific research training, graduation thesis (graduation design) and so on.

  Degree awarding category: science

  Length of study: four years

  2. Biological breeding technology

  Training objectives: This major faces the strategic needs of ensuring national food security and promoting high-quality agricultural development, serves the construction of a modern seed industry power, and comprehensively promotes the cultivation of biological breeding technology professionals. Efforts will be made to consolidate the innovation of animal and plant germplasm resources and modern breeding technologies such as genome editing, synthetic biology, haploid breeding, molecular design breeding and whole genome selection. Cultivate all-round development of morality, intelligence, physique, beauty and labor, with profound humanistic foundation and natural science foundation, solid professional knowledge, practical ability and international vision, and serve compound applied talents in modern seed industry and related fields.

  Main disciplines: biology, crop science, animal husbandry

  Core courses: plant biological breeding direction, biochemistry, genetics, molecular biology, modern biotechnology, biostatistics, plant physiology, plant field technology, plant breeding technology, seed science and intelligent breeding technology; Animal biological breeding direction, biochemistry, genetics, molecular biology, modern biotechnology, biostatistics, animal physiology, anatomy and histology of livestock, animal breeding, animal genetic resources, and animal intelligent breeding technology.

  Main practical teaching links: The main practical teaching links of this major include course experiment, course practice, production practice, professional comprehensive practice, graduation practice, social practice, scientific research training, graduation thesis (graduation design) and so on.

  Degree awarding category: agronomy

  Length of study: four years

  3. Land Science and Technology

  Training objectives: This major is designed around the major strategic needs of the country, such as the security of cultivated land resources, sustainable utilization of land resources, rural revitalization land security, optimal allocation of land space, etc., with the aim of cultivating talents in land science and technology urgently needed for natural resource management, with the goal of having both ability and political integrity, solid foundation, demand-oriented and all-round development, and cultivating a broad geoscience basic theory, mastering modern information technology and engineering technology, and possessing land resource utilization and management science from the country to the region.

  Main disciplines: agricultural resources and environment, public management

  Core courses: land resources science, land resources investigation and evaluation, land management, land spatial planning, land resources monitoring technology, land information modeling and intelligent analysis, land and water resources utilization and management, and land remediation projects.

  Main practical teaching links: The main practical teaching links of this major include program design experiments, inorganic and analytical chemistry experiments, surveying and cartography practice, geology and geomorphology practice, comprehensive practice of land resources investigation and evaluation and related majors, graduation practice, social practice, scientific research training, graduation thesis (graduation design) and so on.

  Degree awarding category: agronomy

  Length of study: four years

  (2) The field of ecological civilization

  4. Biomass Science and Engineering

  Training objectives: This major is oriented to the development of national strategic emerging industries and green sustainable development of agriculture, and to the major strategic decision-making needs of double-carbon goals, so as to cultivate all-round development of morality, intelligence, physique, aesthetics and labor. It has the basic theory and specialized skills of biomass engineering related to the emerging interdisciplinary subject of biomass science and engineering, and can engage in biomass degradation and transformation, biomass energy, biomass materials, bio-based chemicals, biomass resource management and biomass engineering technology. Compound talents who can engage in management, education, research and development in government departments, new energy and new materials and environmental protection enterprises, engineering consulting and design units, scientific research units, colleges and universities, etc.

  Main disciplines: crop science, agricultural engineering, chemical engineering and technology, material science and engineering, environmental science and engineering.

  Core courses: biomass engineering, biomass catalytic conversion, biomass energy, physical chemistry, material chemistry, bio-metabolic engineering, fermentation engineering, preparation principle of biomass chemicals and functional materials, and planning and design of new energy projects.

  Main practice teaching links: The main practice teaching links of this major include the cognition practice of biomass resources and products, the practice of biomass science and engineering, the factory practice and product design of biomass engineering, the enterprise practice of biomass engineering and the comprehensive practice of land resources investigation and evaluation, as well as social practice, scientific research training and graduation thesis (graduation design).

  Degree awarding category: agronomy 

  Length of study: four years

  5. Ecological Restoration

  Training objectives: This major aims at serving the national ecological civilization construction and beautiful China construction, faces the major strategic needs of the national goal of "peak carbon dioxide emissions being carbon neutral", integrates multidisciplinary knowledge such as industry, agriculture, science and management, cultivates all-round development of morality, intelligence, physique, aesthetics and labor, and is proficient in scientific theory, technical principles and engineering design of ecological environment restoration projects, and is familiar with the frontiers of professional science. A compound talent with innovative consciousness, international vision, team spirit and lifelong learning ability, who can engage in research, planning, design, development and management in the fields of ecological environment restoration such as agriculture, forestry, wetland, environment and ecology.

  Main disciplines: forestry, ecology, environmental science and engineering, soil and water conservation and desertification control, geography.

  Core courses: ecological restoration engineering principle, ecological restoration of degraded land, water ecological protection and restoration, vegetation and atmospheric environment management, natural resources management, watershed management.

  Main practice teaching links: The main practice teaching links of this major include the practice of ecological restoration of degraded land, the practice of water ecological protection and restoration, the practice of vegetation and atmospheric environment management, the practice of watershed management, the practice of geology and geomorphology, the practice of production, the comprehensive practice of scientific research, and the graduation thesis (graduation design).

  Degree awarding category: agronomy or engineering

  Length of study: four years

  6. Construction and management of national parks

  Training objectives: Focusing on the "four innovations" concept of new agricultural construction, this major adapts to the strategy of ecological civilization and the needs of beautiful China construction, and cultivates a high sense of social responsibility, good scientific humanistic quality, strong innovative practice ability and broad international vision, is familiar with the development trends, problems and countermeasures of national parks at home and abroad, and systematically grasps the basic knowledge, basic theories and basic skills of forestry, ecology, sociology and other disciplines. Interdisciplinary and compound talents who have the ability to solve the bottleneck problem of national park construction and management, promote rural revitalization and regional sustainable development, and participate in global ecological governance, and can engage in education, scientific research, technology research and development and management in the field of national park construction and management.

  Main disciplines: forestry, ecology, urban and rural planning

  Core courses: ecology, conservation biology, animal taxonomy, plant taxonomy, national park management, national park planning and design, conservation economics, national park rule of law construction, national park frontier topics.

  Main practical teaching links: The main practical teaching links of this major include courses such as conservation biology, animal taxonomy and plant taxonomy, national park monitoring practice, national park planning and design experimental practice, national park professional comprehensive practice, college students’ innovation and entrepreneurship practice, graduation thesis (graduation design) and so on.

  Degree awarding category: management or agronomy

  Length of study: four years

  (C) the field of smart agriculture

  7. Smart agriculture

  Training objectives: This major is oriented to the modernization of agriculture and rural areas and the implementation of rural revitalization strategy. Through the deep integration of modern information technologies such as the Internet, Internet of Things, big data, cloud computing and artificial intelligence with agriculture, it pays attention to the training of agricultural intelligent production, crop informatics, intelligent equipment, agricultural industrial chain operation and management, etc. Cultivate top-notch innovative and compound talents with "three rural" feelings, good science foundation and humanistic quality, who can organically integrate modern biotechnology, information technology, modern engineering technology, modern agricultural management knowledge and agronomy, and are competent for teaching and research, industrial planning, management and technical services in modern agriculture and related fields.

  Main disciplines: crop science, computer science and technology, agricultural engineering, agricultural and forestry economic management.

  Core courses: crop production, crop breeding, plant protection, neural network and deep learning, artificial intelligence.

  Main practical teaching links: The main practical teaching links of this major include comprehensive practice of smart agriculture, comprehensive practice of data analysis of smart agriculture, production technology practice of smart agriculture and related social practice, graduation thesis (graduation design) and so on.

  Degree awarding category: agronomy

  Length of study: four years

  8. Agricultural intelligent equipment engineering

  Training objectives: This major faces the national rural revitalization and the Made in China 2025 strategy, focuses on the future development trend of agricultural engineering industry, integrates the concepts of interdisciplinary and scientific and technological innovation, and combines the development needs of agricultural equipment industry under the new round of scientific and technological revolution, and integrates the knowledge systems of agricultural engineering, mechanical engineering, agronomy, life science and information science to cultivate a solid theoretical foundation, professional knowledge and basic skills. He is good at finding and solving technical problems in engineering practice from the perspective of agricultural equipment engineering, has systematic engineering thinking and innovative ability, can engage in scientific research and application of agricultural equipment engineering, and has innovative top-notch talents who can solve practical complex engineering problems, drive the development of national agricultural modernization and promote the improvement of technology and intelligence level of agricultural equipment engineering in China.

  Main disciplines: agricultural engineering, mechanical engineering and agronomy.

  Core courses: engineering mechanics, electrical and electronic technology, agronomy foundation, mechanical design foundation, control engineering foundation, intelligent sensing and detection technology, wireless sensing and internet of things technology, agricultural mechanization production, intelligent equipment of power machinery and agricultural machinery, agricultural robots and operating systems.

  Main practical teaching links: The main practical teaching links of this major include course experiments such as college physics experiment, electrical and electronic technology experiment, virtual simulation experiment of agricultural equipment, course design such as mechanical design, embedded system design, wireless sensor and Internet of Things design, engineering training and internship links such as mechanical engineering practice, comprehensive production practice of agricultural equipment, field operation practice of harvesting machinery, digital design and practice of agricultural equipment, design and practice of intelligent agricultural production system, and graduation thesis (graduation design).

  Degree awarding category: engineering

  Length of study: four years

  (4) The field of nutrition and health

  9. Food nutrition and health

  Training objectives: This major is mainly oriented to the Outline of Healthy China 2030 Plan, which aims to cultivate all-round development of morality, intelligence, physique, beauty and labor. It has a broad foundation in humanities and natural sciences, systematically grasps the professional knowledge and skills of food, nutrition and health-related disciplines, is full of innovative spirit and ability, has a high sense of social responsibility and strong communication and teamwork skills, and can carry out scientific research, technological innovation, health management, functional food development, nutrition popularization and nutrition and health in the field of food nutrition and health.

  Main disciplines: food science and engineering, biology, basic medicine, chemistry.

  Core courses: food analysis, nutritional biochemistry and molecular biology, food nutrition and health science, nutrition and metabolism, research methods of food and nutrition science, nutrition and health big data management, food microbiology, food chemistry, food engineering principles, food machinery and equipment.

  Main practice teaching links: The main practice teaching links of this major include comprehensive design of food chemistry and analysis, professional investigation of food nutrition and health, nutrition design experiments, community service of nutrition safety, production practice of food factory, cognitive practice of food production, comprehensive practice of food production, comprehensive practice of food nutrition, comprehensive practice of research methods of food and nutrition science, graduation production practice, and graduation thesis (graduation design).

  Degree awarding category: engineering

  Length of study: four years

  10. Veterinary public health

  Training objectives: This major faces the important strategies of healthy China construction and public health management, and trains outstanding talents with good ideological and moral cultivation and professional ethics, good humanistic quality and scientific foundation, strong critical thinking ability and innovative and entrepreneurial consciousness, good communication and expression skills and teamwork spirit, with a global vision, actively serving the new agricultural science and socialist modernization, and capable of solving complex problems in veterinary public health, such as prevention and control of zoonotic diseases, safety monitoring of animal-derived food and monitoring and management of drug resistance of animal-derived bacteria. 

  Main disciplines: veterinary medicine, public health and preventive medicine, biology.

  Core courses: veterinary public health, health statistics, veterinary informatics, veterinary epidemiology, animal welfare and ethics, environmental veterinary medicine, zoonosis, animal disease ecology, animal-derived food safety, drug resistance of animal-derived bacteria, laboratory animal and comparative medicine, and veterinary biosafety.

  Main practical teaching links: The main practical teaching links of this major include animal anatomy experiment, animal physiology experiment, veterinary pharmacology experiment, animal biochemistry experiment and other course experiments, animal disease prevention and control practice, epidemiological experiment design and investigation, customs entry-exit animal quarantine practice, animal hospital practice and other course practice, comprehensive practice, and graduation thesis (graduation design).

  Degree awarding category: agronomy 

  Length of study: five years

  (V) The field of rural development

  11. Rural governance

  Training objectives: under the background of comprehensively promoting rural revitalization, this major aims to train high-level rural governance talents with both ability and political integrity, broad foundation, social orientation, all-round development and service for rural revitalization strategies at all levels, and cultivate a solid grasp of mathematical foundation, agricultural scientific knowledge, economic management, rural planning, rural organization, social development and agricultural scientific knowledge, and be familiar with rural revitalization principles and policies, laws and regulations and local culture. With good organization and coordination, teamwork, communication, broad vision and innovative and entrepreneurial ability, it can provide rural governance solutions for relevant enterprises, government departments and non-profit organizations and lead the rural revitalization and development.

  Main subjects: public management, economics, law.

  Core courses: management principles, economic principles, sociology, political science, social investigation methods, rural planning, non-profit organization management, agriculture-related law, theory and practice of "three rural" policies, management psychology, smart rural technology and application.

  Main practice teaching links: The main practice teaching links of this major include beautiful countryside cognitive practice, virtual simulation experiment of agriculture-related industrial chain management, rural social investigation practice, rural planning and design, comprehensive practice of rural governance specialty, course practice, production practice, professional comprehensive practice, graduation practice and graduation thesis (graduation design).

  Degree awarding category: management

  Length of study: four years

  12. Global agricultural development governance

  Training objectives: This major is designed under the background of building a community of human destiny, focusing on the major strategic needs of countries such as the "Belt and Road Initiative" and the global development initiative, especially to improve China’s ability to formulate rules, set agendas, organize and coordinate, and cross-border exchanges and cooperation in the field of global food and agriculture governance and international development governance, with the aim of cultivating high-level management talents with global competence in this field. With the goal of having both ability and political integrity, solid foundation, demand-oriented and all-round development, we will cultivate interdisciplinary senior professionals who have broad basic theories of global governance and international development, master knowledge and skills related to modern international development management and global food and agriculture policy formulation and implementation, and have relevant knowledge and application ability in the fields of strategic policy formulation, global food and agriculture governance, international trade, value chain management, global science and technology management and sustainable development from different levels of regions, countries and the world.

  Main subjects: public administration, sociology, political science, economics, law.

  Core courses: principles of political science, principles of economics, sociology, public management, general development, global governance, global agriculture, research methods of social sciences, and development project management.

  Main practical teaching links: The main practical teaching links of this major involve global agricultural problem cognition, global agricultural practice cognition, international development cooperation project internship, voluntary internship of international development institutions at home and abroad, graduation thesis (graduation design) and so on.

  Degree awarding category: management

  Length of study: four years

Make the blind road more "loving" and barrier-free

  Xu Hui

  For people with visual impairment and mobility difficulties, blind roads and barrier-free passages are their "navigators" and "life roads", which guide their travel safety.

  Recently, some media reported that since its launch in November 2022, barrier-free navigation has covered 30 cities in China, including Beijing, Shanghai, Hangzhou, Guangzhou, Changsha and Jinan, making it the first nationwide barrier-free map navigation. According to reports, as of October 27, 2023, the navigation has provided 24 million barrier-free route planning, which greatly helped wheelchair users to travel. The navigation is also called "wheelchair navigation".

  In real life, blind roads and barrier-free passages are illegally occupied or damaged from time to time. Some blind roads are set up with seven twists and turns or suddenly "decapitated", which makes them feel at a loss and fearful; Some of them are badly worn and faded. Some barrier-free passages are not standardized, either with steep slopes or hidden and remote, which is very inconvenient; More is occupied by debris or parking, which not only hinders the function, but also poses a hidden danger to public safety.

  Blind roads and barrier-free passages, as important supporting facilities for urban road construction, are designed to provide convenience and safety for the visually impaired and the mobility impaired. They are not only the embodiment of a city’s humanistic care, but also the yardstick to measure a city’s civilization. For people with visual impairment and mobility difficulties, blind roads and barrier-free passages are their "navigators" and "life roads", guiding their travel safety and escorting the disabled to better integrate into society and improve their happiness.

  Blind roads can’t be "too busy", and there can be love without "obstruction". How to standardize the management and use of blind roads and barrier-free passages, we may wish to start from the following three aspects:

  First, strengthen publicity and education to enhance the awareness of civilization. Through community billboards, television, newspapers and other channels, publicize the importance of urban blind roads and barrier-free passages, enhance the awareness of protection, and raise the city temperature.

  The second is to strengthen law enforcement inspections and carry out centralized rectification. On the basis of strengthening daily law enforcement inspections, we will carry out centralized rectification of malicious occupation of blind roads and barrier-free passages to help citizens develop good behavior norms.

  The third is to strengthen intelligent construction and optimize service functions. Develop "blind APP", popularize "wheelchair navigation", and set up barrier-free visual, auditory, tactile and voice systems to make it easier and more leisurely for people with disabilities to travel.

Editor in charge: Municipal Solid Waste Disposal Service Center

Jinyi Technology: On November 30th, it was investigated by institutions, and many institutions including Northeast Securities and China Post Life Insurance participated.

Securities Star News, on December 1, 2023, Jinyi Technology (002869) announced that the company accepted institutional research on November 30, 2023. Northeast Securities, China Post Life Insurance, Bank of Communications Schroeder Fund, Taiping Assets, Suzaku Fund, Xingyin Fund, Pengyang Fund, Lubomai Fund, Shanghai Fusheng Assets, Guangdong Zhengyuan Private Equity, Heyong Investment, CICC, Wanhe Securities, Huiquan Fund, Jiutai Fund, Mingshi Partner Private Equity Fund, Shanghai Dingtian Investment, Shanghai Jinyou Chuangzhi Private Equity Fund, Shanghai Kuanyuan Assets and Shanghai Tongxiao Investment.

The details are as follows:

Q: What are the obstacles in the process of implementing V2X now?

A: It is comprehensively influenced by factors such as standards, policies and funds.

The first is the standard aspect. The construction of standard system is very important, which is one of the key elements to promote the development of intelligent network. At present, there is no unified standard in China, which forms the interconnection of roadside systems between cities and vehicles of different car companies.

The second is the matching degree of policies and industrial funds. At present, there are many related industrial policies, which can play a good guiding role in the investment of industrial funds. The government will strengthen the guidance of the relevant industrial funds on the roadside and the vehicle end, and the supporting industrial funds will be complete, and the matching speed of the development of the vehicle end will also be accelerated.

Q: What capabilities of the company ETC can be migrated to vehicle-road coordination?

A: At present, ETC is mainly used in highway scenes, from the traditional ETC high-speed toll collection to the traffic information service based on ETC portal frame. The development direction is to provide real-time road traffic information service for car owners and improve the efficiency and safety of high-speed traffic. The transportation department is promoting the traffic watcher system based on ETC, and it is expected that it will be gradually popularized and applied on the basis of pilot projects in the future, which will bring new market demand growth through the upgrading of ETC products and systems.

Q: What is the competition pattern between V2X roadside and vehicle side? What are the advantages of the company?

A: Since 2013, the company has been developing V2X related technologies for vehicle-road coordination. The company is the leading unit of the R&D center of the key technology and equipment industry of intelligent vehicle-road coordination of the Ministry of Transport, and has participated in the preparation of a number of standards and white papers. From the bottom communication module to the terminal product to the application protocol stack, the company independently researched and developed the whole chain, with the industry-leading V2X technology level. The company has mature intelligent networking, vehicle-road collaborative solutions and a complete vehicle-road cloud product system, and V2X series products have been applied in large quantities.

The company has set up more than ten branches all over the country, and its market and services cover the whole country. At present, the construction of V2X roadside facilities is led by local government departments, which tests the technical ability and other comprehensive strength of enterprises.

The barrier of V2X vehicle terminal products is mainly reflected in the technology and product manufacturing qualification, and the automobile main engine factory requires the vehicle end parts suppliers to have the production and manufacturing ability of vehicle-level products. The company has an intelligent manufacturing base in Foshan, Guangdong Province. It is also a national-level single champion enterprise in manufacturing industry, and has the capacity of mass production of automotive electronics with vehicle specifications. Relying on the series of pre-installed products, the company has established fixed points with dozens of OEMs, including traditional car companies, new energy car companies, joint venture car companies, internet car companies and so on. No matter in the underlying technology, production capacity and marketing, the company has a solid foundation in the layout of car and road business.

Q: At present, what are the main businesses in the field of car networking, and what is the revenue share split by product category?

A: Since its establishment, the company has been focusing on the information interaction between cars and roads. The company’s main business focuses on smart roads and smart cars. The company’s main business income is divided into smart highways, smart cities, automotive electronics and other statistics according to application scenarios. Because the car-road collaborative business involves products and services at both ends of the road, the road side is included in the high-speed and urban sectors according to application scenarios, and the car side is included in the automotive electronics sector when classifying revenue. The specific revenue ratio can be found in the company’s recent periodic report.

Q: The V2X industry covers a very wide range. What products may be the first to increase the volume of V2X business involved by the company, and what are the corresponding main downstream customer groups?

A: The three cores of vehicle-road cooperative business are perception, calculation and communication. The company mainly participates in the business of perception and edge computing. The company has mature intelligent networking, vehicle-road collaborative solutions and a complete vehicle-road cloud product system. The hardware equipment is mainly concentrated at both ends of the vehicle and the road, including vehicle-mounted TBOX, vehicle-mounted intelligent gateway, V2X-OBU, V2X-RSU, ETC-RSU, edge computing unit and other equipment. The software products include vehicle-road collaborative cloud platform and C-V2X vehicle-mounted HMI human-computer interaction system management platform, etc. At present, the company has cooperated with traditional car factories, new energy car factories, internet car-making enterprises, expressway operators, urban intelligent network connection pilot areas and other types of customers.

Q: What is the specific scheme of the traffic watcher system from the road network center of the Ministry of Transport?

A: At present, the Road Network Monitoring and Emergency Disposal Center of the Ministry of Transport (hereinafter referred to as the "Road Network Center") is implementing the "Traffic Watcher" system scheme, which is based on the ETC system for vehicle-road collaborative safety improvement and information service, and opens up three major systems of expressway monitoring, communication and toll collection, realizing the interactive functions of information release, safety early warning and traffic guidance. If the scheme is implemented on a large scale, it is expected to increase the demand for ETC portal system of expressway, and promote the popularization and application of a new generation of OBU with voice broadcast and graphic display. The company has completed the research and development of a new generation of products.

Q: What is the company’s judgment on the development rhythm of domestic V2X industry in the future?

A: The development of an industry or industry is a process from pilot application to gradual development and growth. The V2X industrial government has issued many policies, from which we can see the government’s support and attention to the intelligent networking industry. I believe the future can be expected.

Q: What are the proportions of RSU and toll collection system in smart high-speed business?

A: The new intelligent toll collection system (self-service payment machine, self-service card issuing machine and other products) is a new business and product launched by the company last year. After being promoted and tried in many provinces and cities last year, it has achieved good market response and has been applied in batches in many provinces and cities this year. The proportion of revenue is still relatively high, but the proportion of new intelligent toll collection systems has increased significantly.

Q: what is the growth rate of ETC’s main business? Changes in gross profit margin?

A: The ETC business still grew to some extent in 2022 and 2023, with an increase of 40.73% in 2022 and 15.19% in the first half of 2023, and the comprehensive gross profit margin declined. Please refer to the company’s recent periodic report for specific performance.

Q: According to this year’s interim report, what is the reason for the decline in the gross profit margin of the smart high-speed plate?

A: It is mainly caused by the drop in the price of afterloading OBU.

Q: what is the progress of ETC aftermarket?

A: At present, the aftermarket is growing steadily. In 2019, the national policy promoted a round of peak installation period. According to the normal service life of the equipment, combined with the frequency of use and other factors, it is expected that it may enter the replacement period one after another, and it is expected that the subsequent replacement tide will bring a wave of demand.

Q: ETC is mainly the pre-installed market now? What is the driving force for future permeability increase?

A: At present, the aftermarket is mainly based on replacement demand. The front-mounted ETC depends on whether the car companies are equipped. Some car companies have applied it in batches in some models, and the sales growth rate of the company’s front-mounted ETC is considerable.

In the future, OBU will realize the basic interactive value-added function of vehicle-road information and bring more traffic safety and convenient service experience to car owners, which will be the main driving force for improving OBU penetration rate. For example, the implementation of ETC-based vehicle-road collaborative service technical scheme is to use the new generation OBU as the interactive carrier of vehicle-road information.

Q: What OEM customers does the company cooperate with now?

A: The company has established fixed-point cooperation with dozens of automobile OEMs and Tier1 customers, including domestic head, new energy automobile enterprises, traditional automobile enterprises and joint venture automobile enterprises.

Q: What is the progress of cooperation with Huawei?

A: The company is a partner of Huawei in the field of intelligent transportation in HarmonyOS ecosystem. It practices the technological innovation and application upgrade of "OpenHarmony+ Intelligent Transportation" and promotes the digital upgrade of intelligent transportation in an interconnected environment.

Jinyi Technology (002869) is mainly engaged in application development, product innovation and popularization in the fields of intelligent transportation and Internet of Things.

Jinyi Technology’s third quarterly report in 2023 showed that the company’s main income was 350 million yuan, down 1.23% year-on-year; The net profit of returning to the mother was 26.4813 million yuan, up 102.77% year-on-year; Deducting non-net profit was 12,649,400 yuan, up 294.53% year-on-year; In the third quarter of 2023, the company’s main revenue in a single quarter was 128 million yuan, down 11.95% year-on-year; The net profit returned to the mother in a single quarter was 18.2979 million yuan, up 102.84% year-on-year; The non-net profit deducted in a single quarter was 12,925,200 yuan, up 353.08% year-on-year; The debt ratio is 22.66%, the investment income is 6.4875 million yuan, the financial expenses are-19.1851 million yuan, and the gross profit margin is 34.2%.

The unit has no institutional rating in the last 90 days.

The above contents are compiled by Securities Star according to public information and generated by algorithm, which has nothing to do with the position of this website. Securities Star strives for but does not guarantee the accuracy, completeness, effectiveness and timeliness of all or part of this information (including but not limited to text, video, audio, data and charts). Please contact us if you have any questions. This article is for data collation, and does not constitute any investment advice for you. Investment is risky, so please make a careful decision.

Interview Announcement of Civil Servants Employed by the Taiwan Affairs Office of the Central Committee (the State Council Taiwan Affairs Office) in 2021.

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Taiwan Work Office of the CPC Central Committee(Taiwan Affairs Office of the State Council) 2021List of interviewers of civil servants employed in 2008

Annex 2

Statement of voluntary abandonment of interview

Taiwan Affairs Office of the Central Committee of the Communist Party of China (Taiwan Affairs Office of the State Council):

    I am XXX, ID number: XXX, and I applied for the position you run, with a written test score of XXX in public subjects. I have entered the interview scope of this position, and now I voluntarily give up the interview.

    Hereby declare.

Signature (written by the examinee himself):

Year month day

    Note: Please fax the statement with a copy of my ID card to 010-83912378 or send a scanned copy to renshi1@suremail.cn.

Hunan Maternal and Child Health Hospital: Protecting the Whole Life Cycle and Escorting the Healthy Growth of Women and Children

Life begins with the first cry.

In the early morning of April 25th, Ms. Liu from Yongzhou, Hunan Province welcomed her fourth child in Hunan Maternal and Child Health Hospital (hereinafter referred to as "Provincial Maternal and Child").

Different from other parturients, this is a "gift" that Ms. Liu resolutely chose to save women and children after experiencing many cesarean sections and the fetal membrane has been broken, risking great surgery.

Compared with other specialized hospitals, the provincial women and children with the purpose of "mother and baby safety, children first" have already become "ferrymen" to meet life and escort the growth of women and children, with an average of more than 2,800 hospitalized children and more than 750 premature babies every year; In the first half of this year, 36 premature babies were treated, the success rate of treatment was 75.9%, and the recovery rate of hospitalized children was 98.3%, which has reached the domestic advanced level.

The nurse greeted the arrival of the newborn. Photo courtesy of provincial women and children

"Optimize the population development strategy, establish a fertility support policy system, and reduce the cost of childbirth, parenting and education." The Party’s Report to the 20th CPC National Congress points out the direction for promoting the construction of healthy China.

In this regard, Fang Junqun, vice president of Hunan Maternal and Child Health Hospital, said that in recent years, women and children in Hunan Province have focused on "willing to give birth, be pregnant, be excellent in birth and be well educated", and the hospital has set up an expert database for infant care, creating a "three-in-one, three-in-one" butler medical care service model, providing people with safer, more effective, convenient and cheap basic medical services by combining Chinese and Western medicine, and reducing the family’s birth cost, parenting cost and time cost.

In July this year, in the 2020 performance appraisal report card of national maternal and child health care institutions published by National Health Commission Maternal and Child Department, the provincial maternal and child health care institutions ranked first in the country among 249 tertiary maternal and child health care institutions, with the appraisal grade of A++.

Provincial maternal and child nurses are carrying out pre-pregnancy science popularization for pregnant women. Photo courtesy of provincial women and children

"three hearts and three hearts" housekeeper optimizes the whole process of medical service

Be pregnant in October and give birth once; Among them, there is a lot of going back and forth in the hospital.

In women and children in the province, the distribution pattern of "one hospital and four districts" often makes many patients confused when they enter the hospital.

In order to solve this problem, the provincial women and children have developed a "hospital navigation" system. Just turn on the navigation, the three-dimensional map of the layout and distribution of the whole hospital will be clear at a glance, and patients can go to the required consultation room accurately, reducing the time of running around in the hospital.

This is just a microcosm of the province’s women and children to further enhance the medical experience of the clients.

"In the past, there were many links for clients to see a doctor, with an average visit time of 4.5 hours; Nowadays, there are’ three hearts and three hearts’ butlers around pregnant women, and the time for medical treatment is directly shortened to 1.5 hours. " Talking about how to optimize health care services, Fang Jun Group could not help but gush.

Fang Junqun’s "three-in-one, three-in-one" housekeeper is a full-process, all-round and all-time 24-hour medical care service initiated by provincial women and children in May 2021, which is a personalized service model from pregnant women themselves to fetal situation, from examination and testing to psychological management.

Not only that, in the new outpatient building of the hospital, one-stop services such as registration, diagnosis and treatment, inspection, ultrasound, payment, etc. enable the clients to complete medical treatment on the same floor; In the registration system, the newly launched MDT multi-disciplinary joint outpatient number source meets the needs of many difficult and special pregnant women.

As a third-class first-class maternal and child health hospital directly under the Hunan Provincial Health and Health Commission, which integrates medical treatment, health care, teaching, scientific research and rehabilitation, it is also the only provincial-level maternal and child health care institution in the province. Provincial maternal and child care institutions shoulder the business management and technical guidance responsibilities of 14 cities, prefectures and 123 counties and cities in the province.

On-site consultation meeting on birth defect prevention and control based on 5G-enabled genetic big data platform. Photo courtesy of provincial women and children

On November 7th, the provincial women and children, as the chairman of the Prenatal Diagnosis Alliance of Rare Diseases in Hunan Province, launched the first "Cloud Seminar on Difficult Cases" with the help of the telemedicine platform of "Cloud Women and Children". Through the "gathering on the cloud" of many top multidisciplinary experts, it provides accurate analysis and scientific and appropriate diagnosis and treatment plan for difficult cases in Yueyang City.

At present, provincial women and children are effectively improving the diagnosis and treatment ability of rare diseases at the grassroots level through the "Cloud Women and Children" platform, deepening the exchanges and cooperation of the province’s women and children system, promoting the sinking of high-quality medical resources, and escorting the health of women and children.

Combining traditional Chinese and western medicine to build a characteristic specialized hospital

"Professor Liang, I am pregnant, or twins!" Not long ago, a good news came from the Department of Integrated Traditional Chinese and Western Medicine. Eight years ago, Ms. Xie was diagnosed as "polycystic ovary syndrome" and has never been pregnant.

Until June this year, Hui Zhen Liang, director of the Department of Integrated Traditional Chinese and Western Medicine of the Provincial Maternal and Child Health Hospital, first made an assessment of traditional Chinese medicine for her, and then combined with her medical history, various examinations and tongue and pulse conditions, drew up a dialectical treatment plan for Ms. Xie.

After two months of traditional Chinese medicine prescription, medicated diet, and comprehensive conditioning with internal adjustment and external treatment of characteristic warm palace moxibustion, Ms. Xie finally got a good pregnancy and realized her dream of being a mother.

Professor Hui Zhen Liang said that the incidence of polycystic ovary syndrome is high, which easily leads to metabolic disorders, insulin resistance, hypothyroidism, irregular menstruation, infertility and other diseases. However, as long as a systematic evaluation of Chinese and Western medicine is carried out and TCM conditioning is adhered to, it is not so terrible.

This is a microcosm that women and children in our province use the method of combining traditional Chinese and western medicine to carry out comprehensive treatment of internal adjustment and external nutrition to help pregnancy around the whole life cycle of women and the high incidence of female diseases.

The nurse is examining the pregnant women. Photo courtesy of provincial women and children

In recent years, the Provincial Department of Integrated Traditional Chinese and Western Medicine for Women and Children has formed a series of diagnosis and treatment methods with outstanding characteristics of traditional Chinese medicine. The unique advantages of traditional Chinese medicine are also constantly strengthening the important role of traditional Chinese medicine culture in the prevention and health care of women and children, growth and development, especially in the construction of prevention and treatment of diseases in traditional Chinese medicine, which has obvious results.

In fact, from "Healthy China Strategy" to "Opinions on Promoting the Inheritance, Innovation and Development of Chinese Medicine", to "Healthy Children’s Action Promotion Plan (2021-2025)" and "Implementation Plan for Promoting Chinese Medicine in the Field of Maternal and Child Health (2021-2025)" … we have always encouraged the use of Chinese medicine technology to carry out basic medical care and preventive health care for children; Strengthen the important role of traditional Chinese medicine in maternal and child health care, and build a number of pediatric specialties of traditional Chinese medicine.

Provincial department of maternal and child health care. Photo courtesy of provincial women and children

In this context, the provincial women and children took advantage of the trend, and formally established the Pediatrics of Traditional Chinese Medicine in 2018. By applying the basic theory of traditional Chinese medicine and combining the physiological and pathological characteristics of children, the purpose of treating maternal and child diseases was achieved by combining oral Chinese medicine with massage for children, acupoint application and Chinese medicine fumigation.

"Provincial women and children are the supporting units of Hunan Children’s Health Care Center, which undertakes the health care management, technical guidance and continuing education and training of children in the province." Zhong Lixia, deputy chief physician of the Pediatrics Department of Chinese Medicine for Women and Children in the province, said that in recent years, women and children in the province have made great efforts to build ten platforms, among which the platform for the prevention and treatment of children’s growth and development diseases is the priority. In January 2016, the hospital successfully established the first batch of "national early childhood development demonstration bases" in China, and in 2021, it successfully applied for the "National Construction Unit of Neonatal Health Care Specialty".

Nowadays, women and children in the province have become more and more stable on the development road of "combining health care with clinic, combining online with offline, and combining traditional Chinese medicine with western medicine", and are reflecting the beautiful vision of creating "humanistic, intelligent, beautiful and happy new women and children" with excellent medical services and excellent medical technology.

Guangxi Baise: You can’t drive up prices and raise prices at will! Being warned that it has not been rectified will be strictly investigated according to law.

  Guangxi Baise Municipal Market Supervision Administration issued a notice on February 7, in order to standardize the market price order during the epidemic prevention and control in 2022, safeguard the legitimate rights and interests of consumers, promote operators and relevant units to strictly abide by the price laws, regulations and policies, and prevent all kinds of price violations, we hereby remind all operators and relevant units in the city as follows:

  1. All business operators and relevant units should strictly abide by the price laws, regulations and policies such as People’s Republic of China (PRC) Price Law, Provisions on Clearly Marking Goods and Services and Provisions on Prohibiting Price Fraud, consciously enhance their sense of social responsibility, and conscientiously implement price self-discipline.

  2. All operators and relevant units should follow the pricing principles of fairness, legality, honesty and credit, and provide consumers with goods and services with qualified quality and reasonable price.

  3, the operators and relevant units should seriously regulate the commodity pricing behavior, so that the price tag, and publicity in a prominent position; It is forbidden to collude with each other, manipulate market prices, hoard, drive up prices, and spread rumors of price increases to seek illegal interests.

  4. Operators of shopping malls, supermarkets, farmers’ markets and e-commerce platforms shall fulfill their price commitments and shall not raise prices at will; It is not allowed to mislead consumers into trading by misleading pricing methods such as fictitious original price and false discount.

  5. Oil and natural gas operators (gas stations and liquefied natural gas stores) should actively organize the supply of goods to ensure market supply, and must not abuse their dominant market position to drive up prices and disrupt the price order of oil and natural gas markets.

  6. Medical institutions and pharmaceutical trading enterprises should publicize the charges and clearly mark the prices according to the regulations, publicize the charging standards of medical services and drug prices in a conspicuous position, and shall not arbitrarily raise prices or charge fees in violation of regulations.

  All operators and relevant units should attach great importance to it and comprehensively rectify their own irregular price behaviors. Those who have not been rectified after being warned will be severely punished according to law, and typical cases will be publicly exposed through the news media. Consumers and all sectors of society are welcome to supervise the price behaviors of relevant operators and units. If price violations are found, please keep relevant evidence and call the consumer complaint telephone number 12315 or 12345 to make a complaint and report in time. (Headquarters reporter Liao Wei, Liu Chang, Ryson Ho)

Four post-80s self-made Braille picture books let blind children "see pictures"

  They are the staff of Chongqing Library. It took them half a year to produce the first batch of 50 books, and they plan to complete another 50 books this year.

  The most beautiful worker

  Editor’s Note: They are a group of ordinary people who have interpreted the oath of "the most glorious work" with decades of persistence and dedication; They are a group of ordinary people who have made extraordinary achievements in their ordinary posts and become "the most beautiful workers". On the occasion of the May 1 International Labor Day, this newspaper launched a series of advanced typical reports on "the most beautiful workers", and approached some workers who won the title of national model workers and advanced workers in 2015 to see how they can contribute to society with diligence, wisdom, knowledge and skills.

  Let blind children "see pictures" and feel the charm of pictures. This is the wish of four post-80s staff in Chongqing Library, namely Xu Yaoyao, director of the visually impaired reading room, Liu Xinju, assistant director, Hu Rong and Ye Jing.

  In order to realize this wish, they spent half a year making their own Braille picture books. Recently, the first batch of 50 Braille picture books were printed, which is also the first batch of Braille picture books in China.

  Mother-child dialogue triggers production ideas

  "Because of working in the visually impaired reading room for a long time, we spend a lot of time in contact with blind children." Xu Yaoyao said that after a long time of contact, they found that most of the books read by blind children were Braille, with no pictures, and the form was relatively simple and boring.

  Last March, a mother took her child to the reading room to read a book. The child read a book about various plants. "He asked his mother, what color are the roses?" The mother told her son, "Roses are red."

  Xu Yaoyao, who witnessed this scene with his own eyes, was sour. What is obvious to many children has become so difficult for these children with eye diseases. This gave Xu Yao Yao the idea of making "Braille picture books".

  Let the picture come alive in the child’s mind

  What is a Braille picture book? Xu Yaoyao said that the purpose of Braille picture books is to tell the contents of pictures in Braille in vivid language, so that children can "read" and give full play to their imagination to form pictures in their own minds.

  How to turn pictures into vivid words? "Because only by telling the content of the picture vividly in words can we arouse children’s imagination and play the role of a picture book." Therefore, four people sometimes argue for hours in order to write a good picture.

  "Whether the color description of the picture can be richer or not depends on how to add it to the picture description, which is the most controversial place for everyone." Liu Xinju said. For example, the description of color is too monotonous if it is only described as "red, orange, yellow, green, blue and purple".

  Xu Yaoyao said that the color words in an ancient Chinese prose from the perspective of Weibo helped. In this chart, blue can be divided into indigo, indigo, azure, blue, snow blue, blue gray, navy blue, purplish blue, indigo and so on. "With these colors, the world of Braille picture books will be colorful at once."

  It takes half a month to translate a thousand-word picture book.

  In addition to color, the production of braille picture books requires the use of braille, and the requirements are higher.

  But the four of them don’t know Braille at all. What should we do?

  Xu Yaoyao said, first of all, they translated the characters into corresponding Braille through software and then printed them out. The next step is the most time-consuming part: take the printed Braille, open the dictionary, and check whether the blind spots are arranged incorrectly one by one. "It takes almost an hour to verify a sentence of less than 20 words."

  Ye Jing felt deeply about this job: after reading Braille for a long time, not only his eyes were sore, but he looked up at everything and couldn’t focus for dozens of seconds. Take Reunion as an example, there are 1,192 characters, that is, more than 7,000 blind spots. Coupled with their own pictures, they need at least tens of thousands of blind spots. It took only half a month to translate this braille picture book.

  More volunteers are needed to join in.

  After proofreading all the Braille, you need to scan them into the computer and print them out by a special Braille printer. After Braille is printed, it is cut and pasted near the corresponding words and pictures of children’s picture books, and the picture books are finished.

  "The cost of making a Braille picture book is not low." Xu Yaoyao said, Take Reunion as an example, a book with 39 pages costs about 780 yuan. After learning about their production of Braille picture books, the library solved all the expenses.

  From last summer vacation to this month, it took them half a year to finally complete the production of 50 Braille picture books. "At present, all these picture books have been put on shelves in the visually impaired reading room, and blind children can borrow them from the reading room."

  For the blind children in the city, the number of these picture books is still too small. "We have another wish." Xu Yaoyao said that more braille picture books should be made to meet the reading needs of more children with visual disabilities. It is planned to complete another 50 books this year. Of course, they also urgently need volunteers who know Braille to join. (Reporter Li Sheng reports)

(Source: chongqing morning post)

Douban scored "Love Myth", but could not create the box office myth of dialect movies?

From the lack of attention to the release, to the Douban score jumping from 8.1 to 8.3, Love Myth was listed as a high-scoring surprise by many netizens at the end of 2021. As a film in Shanghai dialect, Love Myth not only won the appreciation of Shanghai dialect from the audience in Shanghai, but also was criticized by many audiences in other parts of the country. Dialect blessing makes the film and television creation realistic, and at the same time shows the regional culture, but we should also reflect on the phenomenon of popularization and abuse of dialect films themselves.

author | Guo Xuemei (author group of cultural industry review, researcher of Sanchuan Huiwen Tourism Research Institute)

read and edit | Min Lu (Assistant Research Fellow, Sanchuan Huiwen Tourism Research Institute)

edit | Peninsula

source | Cultural Industry Review

On Christmas Eve, the "Love Myth", which is based on the Magic Capital Shanghai, was released, which began to arouse heated discussion among netizens.On the one hand, it is the rise of female consciousness, on the other hand, it is the satisfaction of the desire that Shanghai dialect has not been fully interpreted for a long time.

 

Up to now, the film has been inDouban scored 8.3 points.. According to the data of Lighthouse Professional Edition, "Love Myth" also won the box office champion on the opening day of Christmas file in 2021.The total box office was 173 million(still rising).

 

As a film that almost truly presents Shanghai’s worldly wisdom, Love Myth is also properly combined with modern elements. If we go back, in fact, as early as many years ago, Shanghai-language movies such as Stock Craze, Flowers on the Sea and Romantic Death History also attracted people’s attention to Shanghai.However, this time, it is the rare pure Shanghai dialect that inspires more discussion.

 

△ Taobao Film’s "Love Myth" front row comments

The "Golden Age" of Dialect Films

In fact, the phenomenon of abandoning Mandarin and choosing dialects to show movie lines has been prosperous in recent years. Through incomplete statistics, Cultural Industry Review (ID: whcypl) found that there are at least 17 dialects that have appeared in film creation. Apart from those listed in the table, these 17 dialects also include Cantonese movies and Shanghai movies represented by Love Myth.

 

The development of dialect movies is booming, and it has even become a topic that people talk about. There are some basic laws behind its development.

 

Regional characteristics of directors

 

The appearance of many dialect films is often closely related to the directors.In particular, some dialects that are lack of cognition among the public. Pema Tseden, who was born in Tibetan Autonomous Prefecture, and Bi Gan, who was born in Kaili City, Guizhou Province, successfully entered people’s field of vision through directed films with their own local characteristics, such as Pema Tseden’s Tibetan film "Killed a Sheep" and Bi Gan’s Guizhou Kaili dialect film "Roadside Picnic".

 

In fact, going back a little longer, Zhang Yimou’s early film story of qiu ju, and the series of acclaimed films by section chief Jia Zhangke, Xiaowu and Destiny, all used their hometown dialect.

 

On the one hand, it is convenient for the director to express his own theme in detail, and at the same time, it also establishes the director’s personal aesthetic style through the continuous introduction of dialect films, thus creating a "brand" feature.

 

Take "dialect" as a selling point

 

In addition to the director’s own regional characteristics,Nowadays, the "dialect version" has also successfully become an influential factor that people are very concerned about when watching movies.. For example, the interpretation of Sichuan dialect in well-known movies such as Let the Bullets Fly and Nobody is the biggest addition to the comedy effect of the whole movie, which is also an important element that people are keen to discuss these movies.

 

For example, the two films "Lion Boy" and "Hug You Through the Winter", which have been shown recently, are more prominent in the promotion and marketing of the "dialect version". After watching the Mandarin version of the movie, people’s interest in experiencing the original dialect movies was stimulated, which to some extent increased the popularity of the movie on the Internet again.

 

Dialect is favored and valued in film production, which seems to be a natural thing for directors and filmmakers to create and promote, but it actually affects the attention paid to dialect in the film and television industry as a whole, such as whether the actors have enough lines (Ren Suxi, a native of Zhongshan, in Nobody) and the regionality of the actors (almost all the leading actors in Love Myth are from Shanghai).

The Unique Charm of Dialect Films

The use of dialect is loved in film creation, not only because of its own external bonus, but also because of its important role in the authenticity of film plot and the restoration of regional style.

 

Market of film and television creationtaste

 

Yang Haiying, a professor at Beijing Film Academy, once said, "Why do some movies use Henan dialect and Shanxi dialect instead of Mandarin? I think it is mainly to show different living conditions. " For example, Yinan Diao’s The Party at South Station added Wuhan-specific slang to the dialogue, such as "Disobeying Zhou" (unconvinced), "Poor Fire" (immoral, indecent, etc.), Bi Gan’s "Roadside Picnic" read poems in Kaili dialect, and "flowers of war" used the soft language of Wu Nong from gone with the wind, all of which set off the living conditions of movie characters.

 

△ Show the real scene of Wuhan in "The Party at South Station"

 

At the same time, in movies, dialogue is an important means to promote the plot, andDialect can make the plot closer to the real face of a region and let the audience feel the unique fireworks..

 

In the most systematic Cantonese movies of "Dialect+Region", the use of dialects has reached perfection. Through the expression of Cantonese vocabulary and tone, the urban charm of Hong Kong and other regions is accurately conveyed. These auditory elements are not only restoring the social features, but also allowing the audience to experience the scenes in the film across time and space.

 

△ "Over Spring" shows urban differences through the protagonist Pepe’s wandering in Hong Kong and Shenzhen and dialect switching.

 

Proximity of regional culture

 

Dialect features cater to two kinds of people’s psychology of watching movies in the transmission of regional culture:One is a fellow countryman, and the other is a foreigner.

 

The psychology of "fellow villagers" in watching movies is reflected in the fact that the audience in dialect areas will have a natural sense of cultural identity with the local dialect films.For example, the movie "Love Myth", according to the data of Lighthouse Professional Edition, the box office proportion in Shanghai is the highest in all cities in China, whether it is on the day of release or on New Year’s Day holiday, and there is a tendency to continue to widen the gap. This cultural identity based on dialect will make the audience have a special sense of intimacy in the process of watching movies. If the actors are very brilliant in dialect expression, it will increase people’s surprises.

 

△ Relevant data of "Love Myth" on the release day and New Year’s Day holiday

 

Another kind of "stranger" psychology of watching movies is reflected in the fact that audiences in non-dialect areas often show great interest in dialect movies that they rarely dabble in, which makes dialect movies popular in other dialect areas.For example, highly comicNortheast dialect and Sichuan dialectEven though many viewers don’t understand the movie, some funny dialects are widely imitated.

 

Under the influence of these two kinds of psychology, dialect films that seem to be limited in audience can also be tried by a large number of audiences in the early stage of release, and in the audience response of excellent production and good reputation, dialect films can also receive more attention and bring big sales at the box office.

Distinction and abuse behind the popularity of dialect movies

While dialect films have gradually become an important creative form in the film and television industry, they have unconsciously amplified the limitations of dialect films and the abuse of dialects.

 

The barrier of popular consumption of dialects

 

On the one hand, dialect movies have their own viewing threshold.Especially in the dialect like Shanghai dialect, where the understanding level is set, the audience can only know the actors’ dialogue by watching the subtitles. However, due to excessive attention to the understanding of the language, the audience will inevitably reduce their experience of other elements in the movie, resulting in a broken sense of watching.

 

At the same time, some terriers with regional characteristics often appear in dialects.For example, in the comment area of Douban’s "Love Myth", some netizens share the Shanghai connotation of "I raise Nong"-at most, it is a love story, and most of the time it is a deliberate attempt to be brave and empty inside. It can be seen from this that the expression habits behind dialects also set a threshold for the audience to understand.

 

On the other hand, because commercial films should be geared to the masses, a large dialect or even a whole dialect will reduce the appeal brought by dialect characteristics.In fact, for the easy-to-understand Dongbei dialect and Sichuan dialect, dialects are an addition, but some difficult dialects will be counterproductive, which may also be the gap between Nobody and Love Myth. One is a dark horse at the box office, and the other can only party in circles.

 

Abuse of dialect labels

 

In the outstanding performance of dialect films,Due to the excessive exertion of some films, dialects themselves have evolved into a critical point.For example, some netizens once said that the dialect in The Man Caught by Light did not bring a sense of substitution and resonance, but more discomfort.

 

From this, we can think about whether all films are suitable for combination with dialects; Whether the fundamental use of dialects has been ignored by the creators when there are a lot of dialect films and even a hodgepodge of dialects appears in a film; How to creatively use dialects instead of simply piling up dialect elements is also a problem to be faced in the future.

 

△ "Love Myth" related Douban comments

 

Compared with plot processing and story integrity, dialect is not the whole feeling of the audience for a film, nor is it the core element that people abandon to watch, but well-received dialect films are often willing to pay attention to dialect dialogue, such as the outstanding performance of Love Myth. When the audience feels the intention of the production team, in fact, dialect films can escape the imprisonment of regional circles, and even minority films can have excellent results.

tag

"Love Myth" has attracted great attention to dialect films such as Shanghai dialect films, and also made many audiences feel more comprehensive about dialect films.In the increasingly vigorous development of dialect film creation, we are also expected to see the contribution of film dialects to the spread of regional culture.

 

When the aesthetic feeling of language is not limited to the sameness of Putonghua, the dialect with real and original ecology brings us new artistic experience, which may also be a symbol that movies come from life and return to life.

 

reference data

[1] Ji Bingjie. On the change of artistic effect of current dialect films. Audio-visual.2018, (09): 52-53

[2] Cao Zhong, peng bo. The performance paradigm of dialect narrative in the film "Nobody". Satellite TV and Broadband Multimedia. 2019,(21): 97-98


  

Celebrity in Dragon Boat Festival Poetry: Yuan Zhen compared Xue Tao to Su Shi, a calamus, who used the Dragon Boat Festival to "spread dog food".

Du Fu

Yuan Zhen

Su Shi

  Expressing gratitude to Du Fu for his official worship of Zuo Yi

  The Dragon Boat Festival in 757 AD is especially special for Du Fu. This is the second year after the "An Shi Rebellion" broke out, during the period of national unrest. Thanks to Tang Suzong’s "honor", 45-year-old Du Fu went to the official career again, and the official paid homage to Zuo.

  "Fine kudzu contains soft wind, and fragrant Luo is light in snow." Du Fu can’t hide his excitement in his poems. The official clothes given by the Dragon Boat Festival are as soft as the wind, and the incense sticks are as light as snowflakes. "The meaning is called length, and the life is sacred." The length of the palace clothes is all to one’s liking, bearing the emperor’s hospitality for life. Du Fu’s career was bumpy and he was always frustrated. At this moment, he was particularly grateful for this opportunity.

  However, not long after, Du Fu angered Tang Suzong by rescuing the house, and banished him to Iowa, from which he was no longer reused.

  In addition to "Giving Clothes at Midday", Du Fu also mentioned the Dragon Boat Festival in "Farewell to Qing Jinfeng’s Dragon Boat Festival Royal Clothes on the Capital" — — "The tailor’s cloud becomes a royal coat, and he worships the Dragon Boat Festival." The custom of giving clothes to the Dragon Boat Festival is also mentioned in the poem, which shows that the court of the Tang Dynasty attaches importance to the celebration of the Dragon Boat Festival.

  give expression to one’s feelings

  Write back to Xue Tao Yuan Zhen v. Acacia

  Acorus calamus is a plant representing the spirit of Dragon Boat Festival, and there has always been a custom of hanging Acorus calamus and Artemisia argyi among the people. Why did Yuan Zhen mention the cattail flower in his reply to Xue Tao?

  In March of the fourth year of Tang Yuanhe (809), Yuan Zhen was given the supervision of the empire and sent to Dongchuan. When Yuan Zhen and Xue Tao met, they hit it off. This year Yuan Zhen was 31 years old, and Xue Tao was 41 years old (another 54 years old). In July of that year, Yuan Zhen was transferred to Luoyang and never came back.

  Yuan Zhen spent his whole life courting women, and he also wrote many love poems for them. Yuan Zhen and Xue Tao kept their poems in harmony, and Xue Tao also dedicated poems to Yuan Zhen with Songhua stationery. This song "A Gift to Xue Tao" was written in the first year of Changqing (821), and it was Yuan Zhen’s reply to Xue Tao.

  The whole poem is almost a compliment to Xue Tao. "Jinjiang’s satiny beauty show conjures up Wen Jun and Xue Tao. Words steal parrots’ tongues, and articles get phoenix hair. " He compared Xue Tao with Zhuo Wenjun and praised her for her clever words as if she had stolen the parrot’s tongue, and her gorgeous articles as if she had shared the feathers of a phoenix. "One after another, the guests stopped writing, and all the officials wanted to dream of knives." He also said that people who are good at writing words have stopped their pens, and all the princes want to leave there like Wang Jun’s dream promotion. In short, it is a talent that makes other literati feel ashamed.

  "After parting, acacia is separated by smoke and water, and calamus flowers are five clouds high." At this time, they have been separated for 12 years, and the acacia after separation is separated by smoke and water, like calamus flowers in the courtyard, as high as Xiangyun in the sky. The fact that the flowers of Acorus calamus are not easy to bloom may indicate that Xue Tao is out of reach for him.

  Acorus calamus is full of vitality, elegant and handsome, and has always been deeply loved by the ancients. The ancestors even worshipped Acorus calamus, regarded it as a sacred grass, endowed it with personality, and designated April 14 of the lunar calendar as the birthday of Acorus calamus. Acorus calamus has been a "divine" plant for thousands of years. In his poem, Yuan Zhen praised Xue Tao fiercely and compared her to calamus.

  Park Soo Ae; Su Ae

  Write lyrics to send concubine Su Shi to sprinkle dog food.

  This word was written in the second year of Zong Shaosheng in Song Zhe (1095), which was the second year that Su Shi was demoted to Huizhou, Guangdong. He wrote this poem on the Dragon Boat Festival this year and gave it to his concubine Wang Chaoyun.

  "Light sweat slightly through the blue Wan, the Ming Dynasty Dragon Boat Festival bath Fang Lan. The fragrance is full of Qing Chuan. " Slightly sweaty and soaked through the blue silk, I will bathe in vanilla on the Dragon Boat Festival tomorrow, and the remaining rouge powder will be used to fill the sunny river with water when I wash and dress. From the perspective of describing Wang Chaoyun personally, it can be seen that there were a lot of people worshipping orchids in the Dragon Boat Festival. The ancients thought that bluegrass could avoid bad luck and sacrificed it with orchid soup.

  "Colored lines are lightly wrapped around red jade arms, and small operators hang on Lv Yun. Beautiful women meet for a thousand years. " Multicolored flowers are gently wrapped around the ruby arm, and the small character seal is obliquely hung on the black bun under the ear. The most important thing about this festival is to meet the beautiful woman for a thousand years.

  Colored lines refer to five kinds of colored lines: blue, red, yellow, white and black, which are derived from the ancient five elements and have the meaning of exorcising evil spirits and praying for Naji. Wrapping arms with five-color lines has always been an important custom in ancient China, and there are still colorful folk handicrafts of Dragon Boat Festival.

  "Small charm" refers to the talisman to dispel evil and keep peace. Usually, women hang it on their hair bun. Ge Hong’s "Bao Puzi Miscellaneous Ying" records: "Or ask the way to open five soldiers … … Or use May 5th as a red charm, with the heart in front ",and the small symbol here may refer to the red charm.

  Multicolored silk wraps around the arm, and small symbols hang in a bun. May your lover stay with you, and the beautiful meaning of the Dragon Boat Festival can be realized. This word is not only a folk word describing festivals, but also a masterpiece of Su Shi’s Dragon Boat Festival show. Huaxi Dushi Bao-Cover Journalist Xue Weirui

  Give clothes at noon

  Du Fu

  The dragon boat festival, the emperor bestows precious palace clothing, favor to add. The fragrant silk was spun into the fine kudzu vine, and the soft wind was blowing, and the white color was like the new snow. From heaven, rain and dew, just in the heat, put on it cool and incomparable. The length of the palace clothes are all combined with the mind, life-long I will carry the emperor’s hospitality.

  Send to Xue Tao

  Yuan Zhen

  Jinjiang’s greasy beauty show conjures up Wen Jun and Xue Tao. Words steal parrots’ tongues, and articles get phoenix hair. One after another, the guests stopped writing, and all the officials wanted to dream of knives. After parting, acacia is separated by smoke and water, and calamus flowers are five clouds high.

  Huanxisha Dragon Boat Festival

  Su Shi

  The light sweat slightly penetrated Bi Wan, and the Ming Dynasty Dragon Boat Festival bathed Fang Lan. Qing Chuan is full of fragrance. The colored thread is lightly wrapped around the red jade arm, and the small character hangs obliquely on the Lv Yun. Beautiful women meet for a thousand years.

The 2025 sagitar went on the market, with a total of 6 versions starting from 127,900. How to choose it is reliable?

Wen | Three-point Life Seven-point Life

Volkswagen, a brand deeply cultivated in China market for many years, has won the favor of many consumers with its excellent mechanical quality and fuel economy. As an A+ class car owned by Volkswagen, it has become the first choice for many families to buy cars because of its larger space and relatively close price than ordinary A-class cars. At one time, the price of sagitar discouraged many consumers with limited budgets, but now, with the intensification of market competition, the price of sagitar has become more people-friendly, even in the range of 110,000-120,000, which undoubtedly further enhanced its market competitiveness.

The official guide price of the 2025 sagitar is 127,900-172,900, and there will be discounts in the later period. The appearance and interior of the new model haven’t changed much. The main upgrade focuses on the configuration, and six versions have been launched. Today, we will make a detailed analysis to see which one is most worth starting with.

First of all, let’s look at the entry-level version, priced at 127,900, equipped with a 1.2T engine, matched with a manual gearbox, with a maximum horsepower of 116 horses and an acceleration of 11.6 seconds per 100 kilometers. In terms of configuration, it is equipped with front McPherson rear multi-link four-wheel independent suspension, 6 airbags, aluminum alloy wheels, mobile phone interconnection, one-button window lifting, 8-inch display and so on. Although compared with the previous Volkswagen low-profile models, the configuration has been improved, but the fabric seats, manual air conditioners and other configurations still seem a bit shabby. It may be a good choice for consumers who pursue driving pleasure and have limited budget, but the convenience of manual transmission for consumers who are mainly comfortable in daily driving is greatly reduced.

Next is the 139,900 automatic transmission leap version, also equipped with a 1.2T engine, matching the 7-speed dry dual-clutch gearbox. Compared with the entry-level version, the main upgrade is the gearbox, from manual to automatic, and the driving mode switch is added, and other configurations are almost unchanged. If you spend more than 10 thousand yuan, you can enjoy the convenience of automatic transmission, which is worthwhile for most consumers.

The 148,900-yuan version is also the power combination of 1.2T engine and dual-clutch gearbox, but its configuration has been significantly improved, including lane departure warning, active braking, front collision warning, front camera, 8 ultrasonic radars, 1 millimeter-wave radar, L2-class automatic driving, keyless start, keyless entry, induction wiper, 12-inch central control screen, language recognition, automatic air conditioning and rear row. Compared with the leap version, the price is only 9000 yuan more expensive, but the configuration is greatly improved, and the cost performance is very outstanding. It can be said that it is the most recommended version among 1.2T models.

The fourth model is 149,900 300TSI leap version. The biggest change lies in the power system. It is equipped with a 1.5T engine+dual clutch gearbox, with a maximum horsepower of 150 horses and an acceleration of 8.8 seconds per 100 kilometers, which greatly improves the power performance. As an entry-level version of 1.5T, the configuration is relatively low, only with more driving mode switching than the minimum configuration. The seat is still made of fabric, and other comfort configurations are also lacking.

The fifth model, priced at 158,900 yuan, is also a 1.5T engine. The configuration has been slightly improved, and lane departure warning, active safety system, front camera, voice recognition, etc. have been added, but the increase is not large. It seems that the extra 10,000 yuan is not worth it.

Finally, the top version, priced at 172,900, has everything, including the main driver’s knee airbag, three millimeter-wave radars, L2 automatic driving assistance, full-speed adaptive cruise, induction trunk, adaptive far and near light, steering wheel heating, full LCD instrument and so on. It is undoubtedly the best choice for consumers who pursue the ultimate configuration and comfort.

Although the total 2025 sagitar is called a new model, the upgrade range is not large. Combined with the current market conditions and terminal concessions, if the budget is around 100,000 yuan, it is recommended to choose the top version of 1.2T, which is fully equipped and has enough homes. If the budget is around 130,000, it is recommended to go directly to the top, with better power and configuration. Other versions are relatively low in cost performance. Which version to choose in the end still depends on the actual needs and budget of the individual.

Choosing a car is a big deal for many families. It is really a headache to consider both the budget and practicality, comfort and face. Recently, the brand-new 2025 sagitar went on the market, which attracted a lot of attention. The official guide price is 127,900-172,900, which seems to be a lot of choices, but in fact, how to choose the right version has become a problem that puzzles many consumers. Today, let’s discuss in depth, which one is really suitable for you in 2025 sagitar?

We need to make it clear that the upgrade of the new sagitar mainly focuses on the configuration, and the appearance and interior have not changed much. This means that if you are satisfied with the design of the old sagitar, then the new model is still worth considering. But if you are looking forward to a new look or interior, you may be a little disappointed.

Power system is an important consideration in selection. Although the power performance of the 1.2T engine is quite satisfactory, its fuel economy is better, and it is suitable for daily urban transportation. The 1.5T engine is more powerful and suitable for consumers who have certain requirements on driving performance. More power also means higher fuel consumption, so you need to make a trade-off between the two.

Let’s talk about configuration. The lowest manual transmission model is indeed relatively simple in configuration, and the fabric seats and manual air conditioners are somewhat outdated. Although the price is cheap, the lack of comfort configuration may affect the daily driving experience. The automatic transmission leap version only upgrades the gearbox to automatic transmission, but it is very obvious to improve the convenience of daily driving and is worth considering.

What is really worth recommending is the surpassing version of 1.2T. It has been significantly improved in terms of safety configuration, comfort configuration and technology configuration, such as L2 automatic driving, 12-inch central control panel, automatic air conditioning, etc., and its cost performance is very high. If you have a limited budget and want to have a richer configuration, then this model is definitely the best choice.

As for the two versions of 1.5T, the configuration of the leap version is low, while the price of the excellent version is high, and the cost performance is not as good as that of the surpassing version of 1.2t.. Unless you have higher requirements for power, the 1.2T model can fully meet daily use.

If you have a sufficient budget and pursue the ultimate configuration and comfort, then the top version is naturally the best choice. Full LCD instrument, steering wheel heating, induction trunk and other configurations can bring a more advanced car experience.

In addition to the above, we also need to consider some other factors, such as personal driving habits, car scenes and so on. If you often stop and go in the city, then a 1.2T engine is enough. But if you often run at high speed or need a stronger power reserve, then a 1.5T engine is a better choice.

You also need to pay attention to the cost of later maintenance and repair. Although the after-sales service network of Volkswagen brand is relatively perfect, the maintenance cost of different versions of vehicles may also be different. It is recommended to know the relevant information before buying a car, so as to be aware of it.

What I want to say is that buying a car is a very personalized thing, there is no absolute good or bad, only suitable and unsuitable. When choosing, you must make rational analysis according to your actual needs and budget, and finally choose the one that suits you best.

After reading this article, do you have a clearer understanding of the various versions of the 2025 sagitar? Which one would you choose? Welcome to leave a message in the comment area and share your views and opinions!

Buying a car is like finding a partner. Suitability is the most important thing. As for the arrival of the sagitar 2025 model, it undoubtedly brings more choices to consumers, but it also makes many people fall into a tangle: which version is best for them? Don’t worry, today, we will come to understand the cow, analyze each version of the 2025 sagitar one by one, and help you find your "Mr. Right"!

Let’s talk about the price that everyone is most concerned about. The guiding price of 127,900 to 172,900 covers the budget range of a considerable number of consumers. But don’t forget, this is only a guide price, and the actual transaction price often has a discount. Therefore, before making a decision, you might as well run several more 4S stores and shop around to get the best price.

Next, let’s talk about motivation. 1.2T and 1.5T, two power options, each with its own advantages. 1.2T engine, with smooth power output and good fuel economy, is suitable for urban transportation. The 1.5T engine has stronger power and faster acceleration, which is suitable for friends who pursue driving pleasure. However, this does not mean that 1.2T is weak, and its power is completely sufficient for daily driving, and it can also save a lot of gas money.

In terms of configuration, the versions of the 2025 sagitar are quite different. The configuration of the lowest manual transmission model is really shabby, and the fabric seats and manual air conditioners are somewhat outdated. But then again, a penny for a penny, this version of the price is also the lowest, suitable for friends with very limited budgets.

The automatic transmission leap version adds automatic gearbox and driving mode switching on the basis of manual transmission, and the price is more than 10 thousand. If you have certain requirements for driving comfort, then the money is worth it. After all, the convenience of automatic transmission is irreplaceable on congested urban roads.

1.2T Beyond Edition can be said to be the most cost-effective version. On the basis of the leap version, it adds a series of practical configurations such as L2 automatic driving, 12-inch central control panel and automatic air conditioning, and the price is only a few thousand yuan more expensive. If you are looking for a higher configuration, but your budget is limited, then this version is definitely your best choice.

1.5T leap version, although the power is upgraded, but the configuration is similar to the entry version of 1.2T, and the cost performance is not high. Unless you are obsessed with motivation, it is not recommended to choose this version.

1.5T Premium Edition, the configuration has been improved, but the price is also higher. If you are looking for richer configuration and stronger power, and your budget is sufficient, then you can consider this version.

Finally, the top version, full configuration, all kinds of high-tech configuration. The price is also the highest. If you are not short of money and pursue the ultimate car experience, then the top version will never let you down.

In addition to the above, we need to consider some other factors, such as your car scene, family members and so on. If you often drive in the city, then a 1.2T engine is enough. If you often run long distances or need more space, then the 1.5T model is more suitable.

Which sagitar to choose is ultimately determined according to your actual needs and budget. There is no best car, only the car that suits you best. I hope this article can help you clear your mind and make the wisest choice.

I want to ask you, if it were you, which 2025 sagitar would you choose? Welcome to leave a message in the comment area and share your opinion!