Red Flag Sunflower Guoya Listed China’s first ultra-luxury executive car landed at Guangzhou Auto Show.

    At the press conference, Liu Yigong shared the positioning and future strategic planning of the Golden Sunflower brand, deeply interpreted the positioning and significance of the State Guest Team, expounded the significance of the listing of Hongqi Golden Sunflower Guoya for the brand and the industry, and delivered the non-legacy craft lacquer gift box together with the key of Hongqi Golden Sunflower Guoya to two car owners’ representatives.

    Liu Yigong said that the Red Flag Golden Sunflower brand adheres to the core values of "courtesy to the world", "harmony with Vientiane" and "creation extraordinary", and has become the first choice of pioneers in many times with its profound brand foundation and strong technical strength. The glorious listing of Red Flag Sunflower Guoya will inject new vitality into the ultra-luxury market in China. While creating excellent performance, luxurious configuration and scientific and technological experience, Guoya pays more attention to showing the core of brand spirit, which not only embodies the lofty pursuit of "Red Flag" for family feelings and national spirit, but also interprets China people’s unique views on "luxury". Red Flag Golden Sunflower Guoya, an ultra-luxury car engraved with the seal of China, will accompany the founders of the times to usher in more highlights, and will also witness the China automobile industry to a more brilliant future.

    It is worth mentioning that the successful listing of Guoya further consolidated the image of the Red Flag Golden Sunflower State Guest Team. National glory leads the way, and the road is bright, showing the solemnity of the image of a big country; The national ceremony is in the middle, and the ceremony is in harmony with the world, seeing the sublimity of the great country’s grand ceremony; Accompanied by national elegance, it is grand and elegant, painting the brilliance of the elegant charm of a big country; The country and the country carry each other, treat guests with courtesy, and enjoy the calmness of a big country. A great country, a country of etiquette, is the first to greet guests and greet all directions.

    At the press conference, Liu Changqing introduced the outstanding performance of Hongqi Sunflower Guoya in exterior design, interior layout, power combination and intelligent configuration, and announced the official guide price of Hongqi Sunflower Guoya.

    Hongqi Golden Sunflower brand also provides five exclusive rights for the first batch of booking users: enjoy the rights of worry-free cars, enjoy the exclusive rights of golden sunflower products, enjoy the rights created by top users, enjoy the rights of brand insurance, and enjoy the rights of top circle experience.

    In the future, Red Flag Sunflower will take Guoya’s listing as a brand-new starting point, stick to its original intention, create a classic, and continue to offer top-level experience that shows China style to users around the world, and show the world the unique charm and vigorous strength of China’s ultra-luxury brand. (Source: China FAW)

Official notification of the "good shop" incident

recent days

A blogger posted a video saying that

"Good shop product ingredient list fraud.

There is no powder in the hot and sour powder.

Lotus root starch doped with cassava starch "and so on.

Triggered a hot discussion among netizens

On the evening of November 18th.

Bulletin issued by Wuhan Dongxihu District Market Supervision Administration

↓↓↓

just now

Liangpin shop issues clarification report

↓↓↓

Original title: "Official Notification of" Good Shop "Event"

Read the original text

Nanning Baojun Yueye Plus price reduction information, special price 92,900! just this once

[car home Nanning Preferential Promotion Channel] At present, preferential promotion activities are being carried out in Nanning. The lowest starting price of this highly regarded model is only 92,900 yuan, and there is also a discount of up to 0,900 yuan. If you are interested in buying Baojun Yueye Plus, now is the right time. Please click "Check the car price" in the quotation form to get a higher discount.

宝骏悦也Plus头图

The article editor in car home, Anhui Province introduces the design of Baojun Yueye Plus. The overall style of Baojun Yueye Plus is very fashionable and atmospheric, and the front face design is unique. The air intake grille adopts the iconic starlight design of Baojun brand, which shows the brand’s recognition and personality. The body lines are smooth, showing a sense of movement and strength, and the overall shape is very exquisite, which leaves a deep impression. The large body size and streamlined body design make the whole car look very exquisite and luxurious. In addition, Baojun Yueye Plus is also equipped with large-size wheels and sporty design, which makes the whole vehicle more sporty and dynamic. In short, the design of Baojun Yueye Plus is excellent, with high recognition and fashion sense, which meets the aesthetic needs of young people.

宝骏悦也Plus正侧

Baojun Yueye Plus is a small SUV with a body length of 3996mm, a width of 1760mm, a height of 1726mm, a wheelbase of 2560mm, a front track of 1515mm and a rear track of 1520 mm.. This model uses 205/60 R16 front and rear tires, which have a large contact area with the ground, providing good grip and stability. The lines on the side of the car are smooth and concise, and the overall design is fashionable and dynamic. The rim adopts 16-inch specifications, which increases the sense of movement and visual effect of the car.

宝骏悦也Plus中控全图

The interior design of Baojun Yueye Plus is simple and atmospheric, and the steering wheel is made of leather material, which is comfortable and supports manual adjustment up and down. The central control screen has a size of 10.1 inches and is equipped with a voice recognition control system, which can realize the control of multimedia, navigation, telephone and air conditioning. The front and rear rows are equipped with USB and Type-C interfaces, which is convenient for users to charge and connect devices. The seat is made of imitation leather. The main driver’s seat supports front and rear adjustment, backrest adjustment and height adjustment (2 directions), and the co-pilot’s seat supports front and rear adjustment and backrest adjustment. The rear seats support proportional reclining, providing passengers with more space and flexibility. Generally speaking, the interior configuration of Baojun Yueye Plus is rich, and the comfort and convenience have been fully considered.

宝骏悦也Plus发动机舱

Baojun Yueye Plus is equipped with an engine with a maximum power of 75 kW and a maximum torque of 180 N·m, which has excellent power performance. This engine can provide sufficient power for the vehicle, so that the driver can feel strong acceleration and flexible control during driving. At the same time, the engine of Baojun Yueye Plus also has the characteristics of high efficiency and energy saving, which can meet the needs of daily driving and bring users a more economical and practical driving experience.

Before the end, let’s take a look at the interior design of Baojun Yueye Plus. Car home car owners believe that the interior colors are simple and generous, and the beige color of the interior is clean and the interior is bright. This simple design style gives people a refreshing feeling, and also facilitates the daily cleaning and maintenance of car owners. It can be seen that Bao Junyue Plus is very careful in the details, and strives to provide a comfortable and beautiful driving environment for the owners. I hope this article can help you better understand Baojun Yueye Plus and look forward to your test drive experience.

Ningbo area Xingtu Lanyue price reduction information, the lowest price 175,900! Sufficient cars

[Autohome Ningbo Promotional Channel] Good news! Recently, the high-profile luxury SUV has launched a wave of unprecedented promotions in the Ningbo market. At present, car buyers can enjoy a cash discount of up to 18,000 yuan, which further reduces the starting price of Xingtu Lanyue to 175,900 yuan. This highly attractive price strategy undoubtedly brings real car purchase benefits to consumers. If you want to seize this preferential opportunity to get the latest car price of Xingtu Lanyue, remember to click the "Check Car Price" button in the quotation form to make the car purchase plan more cost-effective. Don’t miss this excellent car purchase opportunity!

宁波地区星途揽月降价信息,最低售价17.59万!现车充足

The exterior design of Xingtu Lanyue shows the perfect fusion of atmosphere and power. The front face adopts a family-style design concept, and the air intake grille uses a large area of chrome-plated elements, which is exquisite and three-dimensional, creating a strong visual impact. The overall style is hard-edged and angular, showing the hard-edged characteristics of the SUV, while at the same time not losing the sense of modernity and technology, allowing people to recognize the identity of Xingtu Lanyue at a glance.

The side lines of Xingtu Luoyue are smooth and powerful, which highlights its elegant and solid body profile. The body size is 4970mm x 1940mm x 1792mm, and the wheelbase is up to 2900mm, which allows plenty of room inside the car and excellent driving stability. The front and rear wheelbases are both 1644mm, ensuring excellent driving balance. The unique tire size is 245/50 R20, and it is paired with a delicate wheel design, which not only provides good grip, but also adds a touch of movement and luxury.

宁波地区星途揽月降价信息,最低售价17.59万!现车充足

The interior design of Xingtu Lanyue is exquisite and luxurious, with the concept of both elegance and technology. Equipped with a large 15.6-inch central control screen, the touch is smooth, and multi-functional controls such as integrated multimedia system, navigation, phone, air conditioner and sunroof are integrated, which is convenient for the driver to operate. The steering wheel is made of textured leather, which not only provides a comfortable grip, but also supports manual up and down + front and rear adjustment to meet different driving needs. The car is equipped with a wealth of USB and Type-C interfaces, including 2 in the front and 3 in the back, as well as wireless charging function of mobile phones, reflecting the care of details.

In terms of seats, Xingtu Lanyue is made of high-grade leather material, which makes it comfortable to sit. The main driver’s seat supports front and rear adjustment, backrest adjustment and height adjustment, and has a 2-way electric adjustment function. It is also equipped with heating and ventilation functions to ensure the comfort of long-distance driving. The driver’s seat also has an electric seat memory function, which makes it easy for the driver to quickly find the most comfortable sitting position. The passenger seat also provides front and rear adjustment, and the passenger’s riding experience is also fully considered. The second row of seats supports front and rear adjustment and backrest adjustment, while the rear seat supports proportional reclining, and the space utilization is flexible and changeable. The overall interior design is both practical and luxurious, creating a warm and technological interior environment.

宁波地区星途揽月降价信息,最低售价17.59万!现车充足

The 2.0T engine equipped with Xingtu Lanyue has a strong power performance, with a maximum power of 192 kilowatts, which is equivalent to 261 horsepower. This L4 engine is also excellent in torque, capable of outputting 400 Nm of torque, and with an 8-speed automatic transmission, it ensures that the vehicle can provide a smooth and efficient driving experience in various road conditions.

In general, the Autohome owner is full of praise for the exterior design of Xingtu Lanyue, especially the vertical grille of the 23 models, which he believes is more atmospheric and personalized. Although he is slightly regretful that the white body failed to achieve his wishes, the black color selection did not affect his appreciation, but gave Lanyue a unique "suit thug" temperament. For the design of the rear and side of the car, he gave a very high evaluation, believing that they are both stable and very visual impact. The owner said that even if the body is not resistant to dirt, as long as the cleanliness is within an acceptable range, this design is enough to meet his aesthetic needs. With its excellent appearance and detailed workmanship, Xingtu Lanyue has obviously won the heart of the car owner and become a valuable partner in his life.

"Behind the Scenes" | He collaborated with Jackie Chan, Zhang Yimou, and Yu Feihong underwater

1905 movie network feature "With us around, the remote water supply can’t be cut off." In the movie, the firefighter Xu Xiaobin, who plays the role, jumps into the sea full of oil and flames in order to clean the water pump.

He worked hard to repair, and the final image of his unfortunate sacrifice was vivid and heroic in the lens of the underwater photographer, causing many viewers to cry.

In the movie, the "Expendables" attacked Jingzhou City by water, and the surging light and shadow added another "color" to the black and white ink painting. 


Here, the photographer and the eldest brother soaked in the biting cold water for several hours before completing the drama of diving in the ice cave. The underwater world in the lens is quiet and beautiful, which is fascinating.


How did the amazing underwater shots in the movie, either thrilling or beautiful, work, and how did this special group of underwater photographers, little known to audiences, work?


In this issue of "Behind the Scenes", let’s follow Sun Xun, a well-known domestic underwater photographer who has been in charge of films such as "Shadow", "Kung Fu Yoga" and "Hero of Fire", into the "underwater mystery" behind the lens.


 01. Every shot is a story

After seven years of formal employment, he was responsible for the underwater shooting of countless movies, TV series, documentaries and advertisements. "Heroes of Fire" has always been fresh in Sun Xun’s memory. Since the film is set in the context of an oil pipeline explosion, there must be oil stains, garbage and flames in the seawater. In order to realistically restore the effect of seawater, the art and props team "mixed" pieces of sticky oil stains with starch and paint, and also put in fresh scallops, oysters and other kinds of seafood. The flames are also real burning, which also poses a big challenge to the underwater photography team.


"The camera, the diving equipment, and the face are all covered in a layer of black oil, just like a miner. After shooting for two days, the seafood was soaked for two days, just like a pot of seafood soup, and finally the whole equipment had to be cleaned. But the props team really bothered to have the final real effect." Sun Xun said. At the "Fire Hero" press conference, recalling the shooting experience, Ou Hao said that he almost drowned and experienced a terrifying moment. In the movie, he was shown with a rope tied around his waist, but in the actual shooting, after going into the water, the person kept floating up, and he could only tie the rope to his feet to let people pull him underwater. In addition, shooting outdoors in winter was very physically exhausted, and he could not advance or retreat for a time. "Even now I think about it, I am still a little afraid."


Sun Xun also praised Ou Hao’s contribution: "The actors are very hard-working, and the director and staff are sparing no effort to recreate the tension at that time… China lacks such a film, and we feel honored to be able to participate in the shooting of such a key scene." If the key word of "Hero of Fire" is "bitter", the largest film that Sun Xun has participated in "water drama" is the crime film "Involved in the Sea of Anger" that will be released in the summer. In order to show the human entanglement in extreme environments, there is a long sea shooting in the film, and even Huang Bo, who has excellent water quality, calls it "the most tiring in history".


Sun Xun also felt the same way, "I first shot in the open sea, the sea was very windy, and I was seasick and vomited, which is also an embarrassing thing for me as an underwater photographer. Then I shot a big play in the water shed. Teacher Huang Bo is famous for his water quality, and the completion is very high. He also cooperates well with Teacher Zhou Xun. In addition, the underwater is a dual-camera shooting, and there is a scene of escape in the car. I am looking forward to the effect of the film." Underwater shooting can be both exciting and beautiful and romantic, and the starring literary film shows this.


"Although the film was not very difficult, the shot was very beautiful. At that time, it was Yu Feihong’s inner scene. The beauty of the underwater shot and the mood of the actors fit perfectly. It had the temperament of an Asian literary film. It was the most satisfactory scene from the creator’s point of view," Sun Xun said.

02. Tired and happy

Sun Xun studied engineering at university, but chose the translation industry for his work. When he worked as a translator for a film crew, he began to get involved in photography because of his interest. It can be said that his career has been challenging himself.


In the process of engaging in film and television photography, Sun Xun found that underwater photography teams in China are very scarce. "The film industry is developing rapidly, and industrialization is becoming more and more complex. At that time, there was a wave of aerial photography, and we thought that we might be able to do it underwater."


In this way, from the "dry duck" who couldn’t even swim at the beginning, to the diving expert who could control the machine in the water and move around, Sun Xun and the team developed a set of underwater photography methodology almost from scratch.


There were many differences between underwater photography and shooting on the ground. In particular, shooting in the field was greatly affected by the weather and water conditions, and it was difficult to communicate underwater and underwater. There were three core members of the team, each performing their own duties, and all of them were indispensable: Sun Xun was responsible for the underwater handheld, composition, and camera movement; the second person was responsible for monitoring the focus on the ground and communicating with the ground photography team; there was another person responsible for equipment, coordinating actors, adjusting underwater props, costumes, etc.


 At the same time, the photographer also has to have multiple roles while holding the camera, not only to control the buoyancy, but also to control the machine, to ensure the focus and composition during the movement, and to always pay attention to the safety of the actors. Many directors are not familiar with underwater shooting, and the pre-designed split shots are difficult to complete in actual shooting. For example, due to the influence of buoyancy, the actors will naturally float up when they fall into the water. In order to achieve the "sinking" effect pursued by the director, the team had to bury the Weiya point underwater, "so that they can pull it in reverse, so that they can control the people to slowly go down."


In addition, the actor’s water and physical fitness will also affect the shooting effect. The photographer needs to make an agreement with the actor in advance for underwater gestures such as "rise, sink, take another shot", and pay close attention to the actor’s state. At the scene, the host Roman also changed into equipment and challenged a "drowning scene" shooting. After just shooting for a while, not only did his nose get into water, but his physical strength was also exhausted, and he experienced the difficulty of shooting underwater.


Sun Xun admits that this kind of "hard work" is the norm in this type of work. Because the crew often focuses on shooting underwater scenes a few days ago or when they are close to finishing, the time is tight and the task is heavy. "Generally, it takes 14 to 16 hours to shoot every day, and sometimes even 20 hours."


"If you really come to the scene to watch our filming, you will definitely feel very bitter, but as people who love this profession, we are very excited to shoot, we don’t feel hard, and we don’t feel cold. My favorite is coming out of the water. The director said: Great, this is what I want, I feel very fulfilled!"


In the process of learning, Sun Xun often revisits the classic Hollywood films. As early as the 1954 film "Black Lake Demon Pond", the pioneers began to experiment with underwater photography, and he was deeply admired for his spirit of exploration.

In contrast, Sun Xun said bluntly that the domestic team has a lot of room for improvement in both technology and equipment, but he firmly believes that with the continuous improvement of the industrialization level of domestic films and the improvement of the process, the trickle will definitely merge into rivers and seas, and the underwater lens will definitely record more exciting Chinese stories.


Omni-channel empowers offline retail companies to become "field" players

Even today, when online shopping is gradually becoming the home of consumption, consumers enter an offline store and are surrounded by a dazzling array of products. At the same time, they will also be touched by the fireworks in the world. This sense of "presence" is the core value that offline retail companies cannot replace.

Once upon a time, these "markets" played a huge role in the development of the retail industry. With the rapid expansion of domestic e-commerce channels, the rise of short video platforms, the rise of offline operating costs and the rapid change of user consumption habits, new variables continue to emerge, crowding out the development space of offline retail channels.

For market retail channels, the cornerstone of their continued existence remains market control, and their core capabilities are also market control.How to break through the physical limitations of the offline, extend the reach space of the online market, and operate the relationship with "people" through efficient "field control" has become an urgent problem that offline retail enterprises want to solve.Fortunately, after years of exploration and accumulation in the private sector, the global digital operation of online and offline omni-channel integration is accelerating, bringing new ways and solutions for offline retail enterprises to seek growth.

In the retail industry, retail is usually divided into two different forms according to distance, far-field retail (online e-commerce) to compete for price, and near-field retail (shopping malls/supermarkets/offline stores) to compete for experience and convenience. Today, all-weather, multi-scene consumer demand has become the mainstream. Consumers not only want the convenience and speed of online shopping, but also want the high-quality experience of offline stores. Enterprises have also begun to turn to the business layout of deep integration of near and far fields to achieve full-scene satisfaction for consumer needs.

The key to achieving near-far field linkage is the upgrading of the business model of online and offline omni-channel connectivity, as well as the support of global digital capabilities.

As a large-scale retailer, Watsons’ digital construction has unique sample value. At present, Watsons aggregates over 200 million users and paid members over 60 million, covering 90% of urban women aged 18-45. In Watsons’ digital strategy, based on users’ growing multi-channel experience and requirements, it innovatively deploys the O + O (Offline and Online) retail model. Through in-depth cooperation with Tencent, Watsons will organically integrate offline stores with diverse digital touchpoints such as Mini Program, WeCom, and community, so as to achieve offline and online integration, providing users with a closed loop of consistent product experience, services, and shopping needs across multiple platforms.

Under the O + O model, physical stores remain the bedrock of Watsons’ businessThrough physical stores, Watsons BA provides consumers with high-quality trial and shopping experiences, such as free makeup, eyebrow trimming, SPA, etc., to establish a close emotional connection with consumers, win their trust, and gain a huge natural traffic source. Watsons makes full use of the natural traffic entrance of offline stores, and continuously introduces traffic into the private domain to achieve offline and online traffic interoperability.

At the same time, Watsons BA has established long-term connections with consumers through Mini Program, WeCom, community and other tools to meet the diverse needs of consumers at more levels. Consumers can place an order through the Watsons Mini Program at any time, choose to pick up the goods at the store, or enjoy the fast 30-minute lightning delivery service at home, and can also book store services online.

Therefore, whether offline or online, as long as it is the consumption scenario that customers desire, Watsons allows them to choose the goods and services they need at any time, anywhere, and at will.

Compared to Watson’soffline onlineIntegration, with Wanda as the representative of the shopping mall industry, they hope to grasp both inside and outside the venue, continue to strengthen strong connections with customers, owners and brands, and strive to achieve a longer life cycle of communication and interaction with consumers both inside and outside the venue.

Wanda Commercial Management is the leading representative of China’s commercial real estate. There are more than 480 Wanda Plaza in more than 200 cities across the country. In just 7 days of the Spring Festival in 2023, the passenger flow of Wanda Plaza will reach 160 million. Wanda Plaza not only has the largest offline consumption scene, but also is an early digital enterprise in the industry. Its omni-channel digital construction also has typical reference value.

Previously, the interaction channels between shopping centers and consumers were usually one-way, low-frequency and limited to the venue. Most operators paid more attention to the time customers spent in their malls, and rarely considered their actions and needs after leaving the mall. But in fact, the customer’s time in the mall is very short, and how to continue to reach after leaving the mall determines whether the shopping center can convert traffic into "retention".

Wanda Plaza quickly realizes the full access of brand merchants by creating the Mini Program that integrates the inside and outside of the mall, which is equivalent to rebuilding hundreds of "Wanda Plaza" online. With the Mini Program as the carrier, Wanda Plaza can on the one hand reach consumers more accurately, and optimize the offline "shopping" experience scene through interaction, card and coupon discounts, and secondary marketing after payment. On the other hand, it can also aim at the after-departure scene to achieve both the convenience of "shopping" and online shopping for users, and deeply empower offline.

In addition to the Mini Program, Wanda Plaza also gives full play to the advantages of offline recruitment, directs traffic to the online, and uses the community as the main carrier to carry out membership refinement operations. Under this series of actions, Wanda Plaza has accumulated millions of fan users in a short period of time, and groups users based on different scenario channels, and adopts differentiated operation strategies to enhance customer activity and fan value.

At the same time, Wanda Plaza is also actively trying to acquire customers from online through live broadcast, and feed traffic back to offline. Wanda Plaza has cooperated with Tencent to build a live broadcast model suitable for shopping centers, which has quickly run through the live broadcast monetization model of shopping centers from the perspectives of rights organization, material presentation, channel dissemination, and data optimization. The highest single live broadcast sales exceeded 5 million yuan.

With the advent of the mobile Internet and the digital age, consumer touchpoints have increased geometrically. In order to better maintain consumer relationships and effectively undertake their diverse purchase and service needs, enterprises’ omni-channel marketing has been on the line.For market enterprises, omni-channel is not simply to enhance the layout of online channels, but also to build their members’ operating capabilities. How to continuously maintain and enhance the value of the existing client base, seize the deep interaction and frequent repurchase of the high-sticky loyal client base, has become one of the core issues of enterprises in the global digital business.

Kid King is a recognized digital benchmark in the mother and baby industry. In response to the characteristics of long consumption cycles, high individual consumption, and focus on refined services among consumers in the mother and baby industry, Kid King has focused on membership from the very beginning, and has innovatively adopted the "heavy membership model". Through the link of "interaction generates emotion – emotion generates stickiness – stickiness brings high-yield members – high-yield members’ word-of-mouth affects potential consumer members", it has deeply cultivated the single-customer economy.

As an industry leader, Kid King’s own brand positioning and business logic are also constantly changing in the process of industry development. Kid King’s English brand name is "KidsWant", including: K-Knowledge, I-Idea, D-Discovery, and S-Sport. Taking the LOGO as an expression of brand philosophy as an example, Kid King’s interpretation of "KIDS" has completed the retail from the traditional people’s freight yard to the service dimension that accompanies the growth of users.

Looking at the development process in recent years, the most crucial reason why Kid King can achieve incremental leadership is that it not only has the courage to innovate and change from 0 to 1, but also has the strength of forward-looking layout and then strategic leadership. Over the past 14 years,Kid Wang is data-driven and has built an omni-channel operation model of rapid integration and development. Its strong digital capabilities have become the hard core support for long-term development confidence.It is reported that KidsGPT, a self-developed "AI parenting consultant model", was launched on June 1, 2023, aiming to provide KidsGPT members with a higher-dimensional and more innovative digital service experience. As of September 2023,The cumulative registered members of Kid King exceed 61 million, the number of APP members exceeds 56 million, the number of Mini Program members exceeds 53 million, and the cumulative output value of black gold PLUS high-end members exceeds 2 million.

For Kid King, its core members are maternal and infant end point consumers, while in the business model of Sikad High, its core members are decorators.

Sika Decaux is a brand of the Swiss Sika Group, which specializes in building decoration materials such as tile glue, sealant, and waterproof. Like many traditional industries, in order to adapt to the highly fragmented offline needs in the past, Sika Decaux has established a huge and complex dealer system. At present, there are more than 3,000 specialty stores in the country, 250,000 outlets, which is a typical "B2b2C" model. But unlike ordinary building materials stores, 70% or even 80% of Sika Decaux’s products are sold to decorators. Therefore, how to do business with decorators has become the key to Sika Decaux’s long-term growth.

The group of decorators is very large, and the construction period, age, work style and even daily living habits of each type of work are very different. "For example, the tiling master basically has a partner, either a couple or a team. The construction period is as long as ten days and a half months, and they may know each other." Li Xue, the manager of the Sikad Gao Xingtai store, said that the masters have their own circle and life. The connection between the store and them is relatively weak, and there is a lack of communication bridges. It is not easy to manage the relationship with this group.

At this time, the cooperation with Tencent has allowed Sikadegao to find a new entry point. Sikadegao uses a combination of specialty store cybertribe operations and cloud store orders to "recruit" decorators. Specifically,Sikadegao and Tencent Smart Retail launched the "Lark Campaign" to strengthen the operation of decorators through the WeCom community, and cooperate with online cloud stores to better expand customers and improve performance.In 2022, Sikaad High completed training in more than 2,000 stores.

Pan Feng, director of the business department of Sikad High Store, concluded: "Our store is a’lark ‘community with three things: people enter the group, chat, and money comes in." With the blessing of the community, the store has also become a "third space" for decorators, allowing decorators to find a sense of belonging outside of home and work. Even many masters feel that they are only in the circle when they enter the group. Under this strategy, in 2022, the Sikad High Lark community has accumulated 160,000 master members, achieving 30 million online sales.

In addition, under the impetus of the overall digitalization strategy, Sikadegao has also established a number of digital systems to improve operational efficiency. andIn 2022, more than 50 sets of basic systems will be fully migrated to Tencent Cloud. With the help of Tencent, a set of exclusive IT architecture has been designed to meet the needs of cloud resilience and security. With the guarantee and digital system of Tencent Cloud, the efficiency of all aspects of Sikaad High has been improved.According to Sikaad High, cost savings of 10% to 20% are expected, and more importantly, the ability to improve security defenses.

The focus of traditional offline retail is mainly on "market" and "goods". Having good and comprehensive products, good business district location and full stack service are the keys to the success of retail business. Today, the focus of market enterprises returns to the element of "people". Consumer experience and satisfaction are crucial to enterprises. How to shift from the focus on "market" and "goods" to people-centered, focusing on changes in consumer demand has become a problem that offline retail must overcome.

Specifically, how can brands build more comprehensive, more dimensional and granularity user portraits? How to find the key path that affects consumer decision-making? How to establish in-depth communication with consumers to improve user experience?

In the face of these challenges, a key part is to break down the traditional "data chimney" and turn it into a globally available asset under the premise of data security and consumer privacy protection, and turn it into productivity.This has also led many companies to focus on digital tools such as SCRM (Social Customer Relationship Management), CDP (Customer Data Platform), and MA (Marketing Automation). Through the application of these tools, companies can conduct global user data asset mining, understand client base profiles and needs, thereby improving insights into end point stores and consumers, and drive overall operational strategy optimization based on data.

In terms of consumer data asset operation, MINISO has been at the forefront of the industry. In the past 2022, MINISO has more than 60 million registered members, more than 23 million WeCom private domain users, and a retention rate of more than 75%.

In the early days of Miniso, like most retail retailers, it faced three pain points:

In terms of data, both online and offline have huge traffic, but the data of each channel is scattered, unable to get through, and the driving force of data for marketing activities is weak; in operation, the lack of a systematic operating system, high operating costs, unable to provide differentiated services according to different users and scenarios, and failed to form core competitiveness and brand characteristics; in stores, it is impossible to effectively empower end point stores.

In order to get through the data of various channels and improve the user experience, the Mini Program has officially assumed the vanguard and the front-end carrier of the refined operation of private domain traffic. Among them, the foundation of the MINC membership system is the data center centered on tools such as WeCom SCRM, which can analyze and connect user behavior and consumption data, such as user purchase history, message records and other information, so that enterprises can optimize products and services for consumers in a targeted manner.

For example, after a consumer purchases a certain product, the data center can not only identify the consumer’s liking for the product, but also further analyze their liking level and other attributes and interests. In the subsequent push, it will be recommended according to the consumer’s true preference. At the same time, on the basis of data, enterprises can precipitate rich dynamic tags, hierarchically manage users of different tags, and provide data support for big data tags and precise strategies for subsequent membership development and private domain integration.

Kule Chao Play, as the leading brand of domestic tide play grocery retail, has nearly 300 stores across the country. On the basis of continuing to strengthen the offline scene experience, it has built a private domain position with community, Mini Program, and APP as the core, and has precipitated high-quality users from public domains such as e-commerce platforms, Douyin, and WeChat Channels to private domains.

In order to better achieve the accurate reach of users, Kulechao Play also chooses to focus on the touchpoint data and behavior analysis of consumers, and use tools to empower members to operate. Among them, Kulechao Play uses high-level functions such as WeCom SCRM to achieve efficient linkage between headquarters and storesofServe users, build a brand consumer data foundation, and drive consumer experience improvement.

The same is true for Sikad High, which has more than 3,000 specialty stores, 250,000 distribution outlets across the country. However, the channel sales network in more than 1,500 cities and counties across the country also makes the end point business data have certain distortions and lags, making it difficult to meet the needs of enterprises in the digital age to quickly identify customer pain points and adjust more favorable production and marketing models.

Therefore,SCRM and CDP tools of Tencent Marketing Cloud are used to connect the dealer system covering the whole life cycle.For example, tools such as SCRM can better assist store managers in community back-end management, and these digital capabilities will help enterprises radiate more small B’s that were originally difficult to access technical services. With the use of this tool, Sikaad High can gradually revitalize its store managers, salespeople and other front-line personnel. While communicating the information of the headquarters, it can also grasp the store dynamics and activity effects in a timely manner, respond to store questions, and break the previous store boundaries. In addition, the store’s marketing data and business data can also provide reference for headquarters sales, marketing strategies and other decisions.

"People and freight yards" are an eternal topic in the retail industry.In the era of global management, through digital means, the actual site is extended and the understanding of people is deepened, allowing field retailers to find a way to break through the situation.Among them, those who can master the new digital gameplay faster may be able to better serve consumers, achieve the matching of people and goods, and build a more comprehensive and intelligent growth path.

It is expected that the Great Wall artillery pickup truck will be officially launched in September this year.

  On August 30th, the passenger version of Great Wall Gun, a pickup truck model owned by Great Wall Motor, was officially launched at Yongchuan Factory in Chongqing. The Great Wall Gun is a brand-new product of Great Wall pickup truck, adopting a brand-new design language, and its overall shape is very tough. According to previous news, the car is expected to be listed in September this year. With the official launch of this model in Chongqing Yongchuan factory, it also marks the official completion and production of Great Wall Motor Chongqing factory. In addition, the official announcement of its pre-sale price range is 126,800-159,800 yuan.

Auto channel [September 2] [Home Car Information List+Highlights List+Headline News Red Bar] It is expected that the Great Wall Cannon pickup truck will be officially launched in September this year.

Auto channel [September 2] [Home Car Information List+Highlights List+Headline News Red Bar] It is expected that the Great Wall Cannon pickup truck will be officially launched in September this year.

  "Great Wall Gun Passenger Edition"

Auto channel [September 2] [Home Car Information List+Highlights List+Headline News Red Bar] It is expected that the Great Wall Cannon pickup truck will be officially launched in September this year.

  ● New car features

Auto channel [September 2] [Home Car Information List+Highlights List+Headline News Red Bar] It is expected that the Great Wall Cannon pickup truck will be officially launched in September this year.

  "Great Wall Gun Passenger Edition"

Auto channel [September 2] [Home Car Information List+Highlights List+Headline News Red Bar] It is expected that the Great Wall Cannon pickup truck will be officially launched in September this year.

  "Great Wall Gun Commercial Edition"

  The car debuted at the Shanghai Auto Show in 2019. In terms of appearance, the new car adopted a tough design style, and it was also a brand-new design language for the Great Wall pickup truck. The large-size front grille was combined with sharp headlights, and a brand-new brand LOGO was hung at the front grille, with a unique style. The car is built on the special platform of P71 pickup truck of Great Wall, and there will be three product directions: commercial pickup truck, passenger pickup truck and off-road pickup truck.

Auto channel [September 2] [Home Car Information List+Highlights List+Headline News Red Bar] It is expected that the Great Wall Cannon pickup truck will be officially launched in September this year.

Auto channel [September 2] [Home Car Information List+Highlights List+Headline News Red Bar] It is expected that the Great Wall Cannon pickup truck will be officially launched in September this year.

  The car has a body size of 5410/1934/1886mm, a wheelbase of 3230mm, and an interior size of 1520/1520/538mm, which is one of the larger pickup truck models in China. In the rear part, the overall shape of the new car is full, and the rounded taillights are crystal clear, which echoes the shape of the headlights. In addition, in terms of external configuration, the new car comes standard with LED daytime running lights, front fog lights, adjustable headlight height, delayed headlight closing, LED exterior rearview mirror turn signal, electric adjustment of exterior rearview mirror, multi-stage boneless front automatic wiper, four-door window one-button lifting, shark fin antenna and so on. On this basis, the high-profile models have added electric sunroof, electric folding of exterior rearview mirror and welcome pedal.

Auto channel [September 2] [Home Car Information List+Highlights List+Headline News Red Bar] It is expected that the Great Wall Cannon pickup truck will be officially launched in September this year.

Auto channel [September 2] [Home Car Information List+Highlights List+Headline News Red Bar] It is expected that the Great Wall Cannon pickup truck will be officially launched in September this year.

Auto channel [September 2] [Home Car Information List+Highlights List+Headline News Red Bar] It is expected that the Great Wall Cannon pickup truck will be officially launched in September this year.

  The interior of this car has a strong riding style in terms of materials and modeling. The symmetrical design looks very relaxed, and it provides three combinations of technical texture, brown imitation wood decorative board and brown and white leather material to meet the aesthetic needs of different consumers. In terms of details, the front and rear rows are equipped with multiple external power ports, and the back of the rear seat can be leveled at a ratio of 4:6, which has a good performance in humanization and details.

Auto channel [September 2] [Home Car Information List+Highlights List+Headline News Red Bar] It is expected that the Great Wall Cannon pickup truck will be officially launched in September this year.

  In terms of power, it is equipped with a 2.0T gasoline engine of GW4C20B, with a maximum power of 197 HP. The transmission system is matched with an 8-speed automatic manual transmission from ZF, and it has a four-wheel drive system. In addition to the passenger version of the car that will be pre-sold, the Great Wall Gun series will also provide off-road style models and commercial models for consumers to choose from in the future.

  ● About Great Wall Motor Chongqing Yongchuan Factory

  The factory established by Great Wall Motor in Yongchuan, Chongqing is its fifth full-process production base, and it is also a powerful supporting force for the formation of Great Wall Motor’s globalization strategy. The newly built and put into operation Chongqing factory has achieved a high degree of automation. There are 98 welding robots in the welding workshop, and the automation rate has reached 100%. The automatic online rate of SPS+AGV automatic conveying system in the assembly workshop has also reached 70%.

  In terms of intelligent manufacturing, Chongqing factory can combine the monthly sales demand, form the monthly production plan of the factory through APS (Advanced Planning and Scheduling) system, and decompose the plan into material demand plan, distribution plan and production plan, so as to realize the high coordination of multiple processes in advance. In terms of intelligent logistics, Chongqing factory can realize logistics management inside and outside the factory, logistics quality management, distribution management and order-driven warehousing management through WMS (Warehouse Management System) and LES (Logistics Execution System), so as to reach the leading level of intelligent logistics management in China.

  ● Edit comments

  According to previous data, in May 2019, the number of domestic pickup terminals was 30,400, up 1.76% year-on-year. From January to May, the number of insured terminals was 174,000, a year-on-year increase of 10.14%. In the context of the overall decline of the automobile market, pickup trucks with a double-digit growth trend are regarded as one of the potential market segments. As one of the earliest manufacturers of pickup trucks in China, Great Wall Motor naturally has to dig deep into this market segment. The brand-new pickup truck that Great Wall Motor put into production this time is such an example. With the improvement of people’s living standards, there is also more demand for pickup trucks. Therefore, on the basis of better appearance and more comfortable interior, the car has also derived three types of commercial pickup trucks, passenger pickup trucks and off-road pickup trucks to meet the needs of various consumers, which is quite worthy of recognition. We also expect this epoch-making China brand pickup truck to enter the market as soon as possible. (Author: Luo Aoyu)

Zhiji Automobile completed the A round of equity financing, and there is still suspense in the ranking of new forces?

On August 1, Zhiji Automobile announced the completion of the signing of the A round equity financing agreement. After completing this round of financing, the post-investment valuation of Zhiji Automobile will reach nearly 30 billion yuan. This is only one year and seven months after the official establishment of Zhiji Automobile-December 25, 2020.

This round of financing was led by Bank of Communications Capital, and SAIC continued to increase investment. At the same time, it also introduced many well-known investment institutions such as ICBC Investment, National Green Development Fund, Zhiyou Venture Capital, Shanghai State-owned State-owned Enterprise Comprehensive Reform Fund and CITIC Securities Investment.

The first model of Zhiji Automobile, Zhiji L7, was delivered on June 18th. As of July 31st, this model has delivered 1,051 vehicles to users, making it the fastest model with cumulative delivery of more than 350,000 yuan of luxury pure electric vehicles in China.

After the completion of the A round of financing, the development of Zhiji Automobile is bound to further accelerate.

According to the plan, in the second half of this year, Zhiji will also go on the market and deliver the L7 SUV model Zhiji LS7. By then, Zhiji will form a "double flagship" product structure. In 2023, Zhiji will also introduce two pure electric intelligent luxury B-class models.

After the first shot was fired by Zhiji L7, can Zhiji Automobile pursue victory and reshape the current new power pattern?

On November 26, 2021, SAIC announced that it would jointly invest with Zhangjiang Hi-Tech and Alibaba to set up Zhiji Automobile, a high-end intelligent pure electric vehicle project. This "No.1 Project", which was previously code-named "L" in SAIC, officially surfaced, and Zhiji Automobile also entered the running state.

Less than two months later, on January 13, 2021, two "mass production vehicles" of Zhiji Automobile were released in Shanghai, one was the pure electric car Zhiji L7 and the other was the pure electric SUV Zhiji LS7.

Zhiji L7 is the first product introduced to the market by Zhiji Automobile. Since the nationwide user delivery was started on June 18th, the first delivery volume of Zhiji L7 has exceeded 1,000 vehicles. This allows Zhiji Automobile to quickly enter the public’s field of vision from a young brand that has just been born.

In today’s new energy vehicle market, new products are listed together. As far as high-end models are concerned, a number of models have been listed this year, including Weilai ES7, Tucki G9 and Ideal L9, and the delivery time is within this year. In this "Wei Xiaoli" high-end product fight in 2022, why can Zhiji L7 stand out?

First of all, the products of Zhiji L7 must be excellent.

The electrification level of a new energy vehicle is the embodiment of its basic skills. In this respect, Zhiji L7 has the ability comparable to that of a million luxury cars. Zhiji L7 adopts four-wheel steering all-wheel drive system and front and rear mixed tire width design, especially the latter’s four-wheel drive system with mixed tire width and partial rear drive characteristics. Due to technical barriers and high cost, this kind of technology is rarely used in practice. At present, only Porsche Taycan applies the same design in electric vehicles.

In terms of assisted driving, the descriptions of various new energy brands on the market are dazzling, but some technologies are often not mature, resulting in uneven actual experience, and Zhiji Automobile hopes to create a "more human-like" intelligent driving experience.

At present, Zhiji L7 can cope with the high-order ability of complex road scenes such as "traffic jam on congested roads", "big cars dodging with special-shaped cars" and "big curvature curves" only through visual fusion scheme. This is due to the artificial intelligence super algorithm empowered by Zhiji L4-level same algorithm platform.

With the increasing intelligence level of new energy vehicles, software OTA has become a standard. However, Zhiji Automobile does not equate simplicity with intelligence, but insists on the technical route of coordinated upgrade of software and hardware, and regards Zhiji Automobile as a growing "digital life".

In other words, with "upgradeable hardware" as the growth trunk, "software iteration" as the development thinking, and iteration on the cloud driven by numbers, the "smart car" has the ability of self-evolution.

Different from fuel vehicles, the attributes of smart cars have changed now. It is no longer just a means of transportation, but a mobile space, which meets more diverse needs for travel, work and entertainment than in the past.

This also means that users put forward higher requirements for the comfort of cars, and in all these comfortableness, although the air health level is extremely important, especially for the mother and baby groups, it is often overlooked.

The 180+ clean and high-definition cockpit is a major feature that distinguishes Zhiji automobile from other brands. Through the whole industrial chain control far exceeding the national standard benchmark, Zhiji has realized the industry’s first pure taste workshop, and the new car will have a healthy air level after being placed for 180 days. This also allowed Zhiji to get the perfect score of CN95 fresh air cockpit certification, the only one in the industry.

Due to these characteristics, Zhiji Automobile has won the recognition of a large number of users from an emerging young brand in a very short time, and competed with Tesla, Weilai and Ideality in the high-end market.

Nowadays, with the completion of A round of equity financing by Zhiji Automobile, the future of Zhiji Automobile’s rapid development is very clear.

As a new car-making force that landed in the capital market earlier among the new forces, "Wei Xiaoli" has become a solid head of the new energy track. These three companies were established around 2014 and 2105, and many models are currently on sale. Last year, the delivery volume was close to 100,000.

Behind "Wei Xiaoli", there are Nezha and Zero Run, whose delivery volume has increased rapidly since last year. With their cost-effective products, they have gained a firm foothold in the second echelon.

From the establishment of the company to the launch of products, although the speed of Zhiji has been very fast, it is not too early to enter the game.

Under such circumstances, it seems that it is not easy for Zhiji Automobile to break through. In addition to the most important product strength, it is particularly important whether Zhiji has the advantage to widen the gap with its competitors in terms of system, service and even resources.

Different from the "Wei Xiaoli" Internet cross-border car building, Zhizhi has its own unique advantages in the background of car building.

On the one hand, Zhiji is backed by SAIC, the largest automobile group in China, and can share SAIC’s rich experience in automobile manufacturing, ensure product quality and shorten the cycle of making cars. This is also the reason why Baidu built a car and bound Geely early.

On the other hand, Alibaba and Zhangjiang Hi-Tech provide support for Zhiji’s software and intelligence. As the largest artificial intelligence company in China, Alibaba will empower Zhiji Automobile in terms of cloud capability, data security, intelligence and future cutting-edge technologies. Zhangjiang Hi-tech Park, known as "China Silicon Valley", provides technical soil for the growth of Zhiji automobile.

In the first half of this year, due to uncertain factors such as epidemic situation and local conflicts, the automobile supply chain suffered an unprecedented impact. Stopping production and reducing production are the common difficulties experienced by most manufacturers, which once challenged the lean production mode of the automobile industry. The ability to control the supply chain has also become one of the core competencies of current automobile companies.

At present, Zhiji has established in-depth cooperation with Contemporary Amperex Technology Co., Limited, Momenta, Zebra Zhixing, Huayu Vision, Yanfeng Group and other leading enterprises in the automobile industry chain. In the future, this will bring more gains to Zhiji’s spare parts supply and cost.

If Zhiji’s strong background gives it a higher starting point, then the "Yuanshigu User Data Rights Plan" is entirely from Zhiji’s own innovation ability.

Through the "Original Stone Valley User Data Rights Plan", Zhiji applied the blockchain technology to the smart car industry for the first time, with 300 million "original stones" corresponding to the growth rights of Zhiji’s founding value, and gave back the contribution of user data in the form of data rights.

This means that Zhiji makes cars no longer "consumables" in the traditional sense, but can constantly "add value" through the use of users, bringing them a steady stream of new value.

For example, new users can use up to 6,800 rough stones and 10,000 yuan in cash to exchange for the laser radar integrated intelligent driving hardware system. According to Zhiji’s plan, in the future, the original stone can also be used to exchange software and hardware upgrades, enjoy services, limit fine products, digital collections and limit experience activities.

This is the first in the world. On July 12, 2022, Zhiji Automobile specifically announced the details of the rights and interests of the original stone convertibility, and penetrated the mining path of the original stone, and this user data rights plan officially landed.

Following Zhiji L7, the SUV model Zhiji LS7 will also be listed and delivered in the second half of this year, and two pure electric smart luxury B-class models will be introduced next year. These products will quickly enrich Zhiji’s product matrix, so as to bring greater brand effect.

A young brand, how to tear open the existing pattern to find a place? Zhiji Automobile will give an answer.

Zulu, a new force in Civilization 6, announced that African chiefs led the rise of tribes.

 

Characteristic unit-Bantu samurai regiment

Wandering stars

  Zulu Warrior Regiment is a formidable force. Ambitious Shaka raised their fighting capacity to a new height with the help of the Ikova spear (a short and sharp spear with a wider blade than the throwing spear) and the light shield (a large oval shield covered with cowhide). Zulu warriors can perform shield wall tactics, which can not only defend against throwing stones and flying arrows, but also hide their true strength. When attacking, the "horns" are discharged-the recruits are responsible for containing the enemy’s two wings to encircle them (horns), while the more experienced main force is responsible for destroying the contained enemy (oxen).

  Shaka’s Bantu warrior training system is quite cruel. However, the harsh conditions also make the well-trained soldiers closely United and easily arrange a complicated battle. This unit replaces the spearmen and has a higher attack bonus; The cost is lower than that of other combat units in the same generation, and the maintenance cost is lower and the experience value is gained faster.

Characteristic area-Kanda, Iraq

Wandering stars

  Kanda (also known as "corral" or "Umz") is a self-sufficient Zulu settlement, which can defend against foreign enemies. It has a double wooden fence, the inner layer keeps livestock and the outer layer isolates intruders. For practical and strategic reasons, Kanda is usually located on the hillside: it can be used for natural cleaning by flowing rainwater, and it can also be used for commanding and defending foreign enemies. In Shaka’s military system, the Legion is stationed in Icandane for daily training and life.

  When Zulu marched eastward and westward for inclusion in the surrounding tribes, more Iraqi Kanda would appear like mushrooms after rain. This Zulu characteristic area can provide more housing instead of camp. After meeting the municipal or scientific and technological preconditions, legions and armies can be directly produced to speed up their creation.

Leader’s Characteristic Ability —— Ibuto

Wandering stars

  Shaka became the leader of a Bantu army at the age of 23. His outstanding military exploits made him become one of the most effective commanders under Chief Dingiswayo. Shaka was good at training troops and reorganizing equipment, and replaced the low-lethal javelin with a wide-edged Ikewa spear and a large cowhide shield. Therefore, in the game, Shaka can form a legion (which needs "mercenary" municipal government) and an army (which needs "nationalist" municipal government) earlier. In addition, Ibuto can also provide additional basic combat power for the legion and the army.

The ability of civilization characteristics-tribal praise

  After the tribe is conquered, it will be incorporated into the Zulu kingdom, and its young and middle-aged people will be incorporated into Ibuto and continue to fight with the Zulu army. Shaka waved the baton of the Bantu Warriors with one hand, and offered a diplomatic offensive with the other hand-a "tribal tribute" in the game. After conquering the city, you can gain loyalty bonus by stationing troops here. After unlocking the corresponding municipal government, the units that conquer the city will be upgraded to legions or armies.

  Chaka Zulu is one of the nine leaders in Civilization 6: Rise and Fall, which will be released on February 8, 2018.

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Anti-monopoly breaks the ills of big data "killing"

  On December 17th, "Big Data Killing" was searched by Weibo again, this time the protagonist was Meituan. Taxi software takes different pricing for the same customers, and booking hotel members costs more than ordinary users … … In recent years, "big data killing" has been frequently searched. Experts pointed out that the Anti-monopoly Guide on Platform Economy (Draft for Comment) (hereinafter referred to as the Anti-monopoly Guide) refines the provisions of the Anti-monopoly Law regulating Internet violations and promotes the platform to better assume social responsibilities. In order to eradicate the chaos of "big data killing", it is essential to improve laws and regulations and strengthen law enforcement, and urge enterprises to be honest and self-disciplined.

  "Big data killing" frequency hot search

  On December 17th, an article titled "I was cut by a member of Meituan" was screened on social media. Based on his own experience of ordering takeout, the author found that in the same store on Meituan, with the same delivery address and at the same time, the delivery fee for members was higher than that for non-members. According to the article, it was thought that opening take-away members would save money, but the delivery fee of almost all take-away merchants nearby was higher than that of non-members from 1 yuan to 5 yuan.

  At that time, "Meituan was killed by explosion" and quickly boarded the hot search list of Weibo on that day. Netizens complained in Weibo, Zhihu, black cats, friends circle, etc. about the differential treatment of old members by Meituan: the delivery fee is higher, the price increases after eating in the same store for two or three times, the full amount of membership is reduced after opening, and even the renewal of membership fee has felt that Meituan’s "likes the new and hates the old". Moreover, this is not only the case with the US Mission, but also the above problems when you are hungry.

  Later, Meituan’s take-out issued a statement in response, saying that the difference in delivery fee has nothing to do with membership. Because of the positioning cache in the software, the user’s last historical positioning was wrongly used, which deviated from the user’s actual position, resulting in inaccurate estimation of delivery fee. When placing an order, it will be calculated according to the real delivery address and will not be affected.

  The reporter learned that consumers’ complaints about "big data killing" are not just on the takeaway platform. During the "double 11" this year, Ms. Han, a Beijing consumer, found that she booked a hotel through an App, and the price difference was about 1000 yuan.

  On September 15th, CCTV named the phenomenon of "big data killing" on the online travel platform, and mentioned that the online travel platform set differentiated prices for the same product or service under the same conditions for tourists with different consumption characteristics. On the same day, a poll conducted on the Weibo showed that 15,000 people thought they had encountered obvious price differences, accounting for nearly 80% of all voters.

  In March 2019, the survey results of "Big Data Killing" released by Beijing Consumers Association showed that 88.32% of the respondents thought that "Big Data Killing" was common or very common, and 56.92% of the respondents said that they had been killed by "Big Data". At the same time, respondents believe that online shopping platforms, online travel and online car rides have the most problems in consumer "big data killing", and online travel ranks first.

  On December 20, 2018, "Big Data Killing" was elected as the top ten buzzwords in social life in 2018.

  … …

  In addition, similar "killing" phenomena have appeared on many platforms such as air tickets and movies.

  "Big data killing" needs to be standardized

  Nowadays, big data algorithms are becoming more and more advanced, and information customization can meet people’s diversified and personalized needs. Liu Peng, an expert in the field of big data and artificial intelligence, said that the Internet platform can accurately portray netizens by collecting social data and behavioral data, thus reducing the cost of users’ access to information, improving the quality of service to users and adding convenience to life.

  According to Wang Wei, director of the Information Security Department of Beijing Jiaotong University, "killing big data" is not technically difficult. He pointed out that after mastering personal information, behavior habits and other data, the platform judges its preferences, user adhesion, price sensitivity, etc., and uses big data technology to achieve "thousands of people", so that different prices or search results seen by different users can be "killed".

  Shen Hao, a professor at the Big Data Research Center of Communication University of China, has the same view. He further pointed out that the Internet platform can easily judge whether it is a "stranger" or a "regular customer" through the amount of user data and the frequency of data updates. As a result, the platform makes a lot of money, the interests of merchants and consumers are damaged, and it is easy to lead to monopoly.

  Shen Hao introduced that generally speaking, there are two "kill-cooked" routines of the platform: one is to raise prices for users who are not sensitive to prices, and the other is to cultivate old users to develop consumption habits and reduce preferential treatment for old users, that is, to "treat new users better than old users". The "new users" here refer not only to newly registered users, but also to users who have stopped using them for a period of time and then returned.

  From the legislative practice of European and American countries, once the behaviors such as "killing big data" are identified as unfair behaviors such as price discrimination, they will be strictly prohibited.

  In 1914, the United States promulgated the Clayton Act, which clarified the impermissible practices such as price discrimination, exclusive transactions, and mergers and acquisitions that would seriously weaken competition. Amazon was exposed to differential pricing in 2000, and the prices displayed before and after users deleted cookie data were different. Amazon CEO Bezos apologized afterwards and said that all this was just an "experiment."

  In May 2018, the EU General Data Protection Regulation came into effect, and the rights of Internet organizations to freely collect, analyze and manage user information will be strictly limited and regulated. On December 15, 2020, the European Union promulgated the draft Digital Market Law. Hong Yanqing, a senior researcher at the Peking University Institute of Rule of Law and Development, said that the explanatory memorandum of the draft pointed out that a few large platforms are increasingly serving as portals or "gatekeepers" between enterprise users and end users. These "gatekeepers" have substantial control over the access to the digital market, which leads many enterprise users to have greater dependence on these "gatekeepers" and in some cases lead to unfair behavior towards enterprise users. Article 55 of the draft clearly requires the gatekeeper to use data: in order to ensure that enterprise users can obtain relevant data, the gatekeeper should allow them to obtain data free of charge without hindrance according to the requirements of enterprise users, and should also allow the third party contracted by enterprise users to access these data. The "gatekeeper" should also facilitate real-time access to these data through appropriate technical measures.

  At present, there are laws such as E-commerce Law and Consumer Protection Law that regulate the "big data killing" behavior in China, but in fact, consumers often face the problem of proof when they encounter "big data killing".

  In 2019, when the Beijing Consumers Association released the survey results of "Big Data Killing", it pointed out that operators usually defend themselves on the grounds of product model or configuration, enjoying package discounts, and different time points, and do not disclose specific algorithms, rules and data. On the contrary, consumer rights protection is often in a difficult position to prove. The reporter inquired about the referee’s document network and found that some consumers had sued a take-away platform to the court on the grounds of "big data killing", but because of the difficulty of proof, both the first instance and the second instance lost.

  Anti-monopoly has a bright sword for "killing big data"

  In this context, the Anti-monopoly Law (Revised Draft) that has been completed and the Anti-monopoly Guide that has just finished soliciting opinions bear the expectations of all sectors of society.

  Zhai Wei, executive director of the Competition Law Research Center of East China University of Political Science and Law, pointed out that the Anti-Monopoly Guide refines the relevant provisions of the Anti-Monopoly Law regulating the Internet platform. Article 17 of the guide clearly points out that operators in the market-dominant platform economy may implement differential transaction prices or other trading conditions, new and old trading counterparts, differential standards, rules and algorithms, and differential payment conditions and trading methods based on big data and algorithms, according to the payment ability, consumption preferences and usage habits of the trading counterparts.

  At the same time, the Anti-Monopoly Law (Revised Draft) clarifies four possible legitimate reasons for operators in the field of platform economy to implement differential treatment, namely, to implement different trading conditions according to the actual needs of the trading counterparts and in line with legitimate trading habits and industry practices, to carry out preferential activities for the first transaction of new users within a reasonable period of time, to carry out random transactions based on the rules of fairness, reasonableness and non-discrimination on the platform, and other reasons that can prove the legitimacy of the behavior.

  Associate Professor Zhong Gang, executive director of the Competition Law Research Center of East China University of Political Science and Law, further explained that the clear justification is not to give the merchants an opportunity, but to follow the market logic and maintain the normal profit space of the merchants. According to Zhong Gang, judging whether "big data killing" is established in legal procedures will also give both parties the same right of proof.

  Enterprises should attach importance to anti-monopoly compliance

  The strong scale effect and network effect of the Internet industry itself are inherently exclusive to competition. Xiong Hongru, an associate researcher in the Innovation and Development Research Department of the State Council Development Research Center, pointed out that "the big is not a problem, but the big bullying the small, algorithm collusion and even governance risks within the platform".

  "The Anti-Monopoly Law protects the interests of consumers." Zhang Dezhi, director of the Consumer Supervision Department of the China Consumers Association, said, "I hope that after the revision of the Anti-Monopoly Law and the promulgation of the Anti-Monopoly Guide, it will be reloaded to help create a business atmosphere of fair competition and let consumers become real beneficiaries."

  Yu Zuo, Secretary-General of the Competition Policy Committee of China Institute of Industrial Economics, pointed out that monopoly enterprises abuse their dominant market position and set unreasonable high prices, which will definitely damage the interests of consumers in the end. It is expected that in the future, law enforcement departments will strengthen law enforcement in accordance with the revised Anti-Monopoly Law and the Anti-Monopoly Guide, and strictly investigate behaviors such as "big data killing" involving price discrimination and abuse of market dominance, so as to make the market compete fairly, improve product quality and benefit consumers.

  "The life of law lies in its implementation. Administration according to law is the key link of law implementation, and consciously abiding by the law is an important condition for law implementation. " Zhong Chun, an associate professor at Jinan University Law School, said that Internet companies are not short of professional knowledge or professionals, and they should strive to comply with regulatory requirements in anti-monopoly compliance in the future.

  With the increasing attention of the regulatory authorities and the maturity of the market, the domestic anti-monopoly laws and regulations and the level of law enforcement will be improved and improved rapidly. Lv Laiming, a professor at the Law School of Beijing Technology and Business University and vice president of the Beijing E-commerce Law Research Association, suggested that "fines are not the only way. When enforcing the law or supervising, administrative supervision departments can also take interviews and guidance to further urge them to rectify according to law."

  To solve the chaos of "big data killing", in addition to improving laws and regulations and strengthening law enforcement, it is more important for enterprises to abide by the law, be honest and self-disciplined.

  "Internet platform enterprises should strictly abide by anti-monopoly laws and regulations and maintain fair competition in the market." When answering a reporter’s question, the relevant person in charge of the Anti-monopoly Bureau of the General Administration of Market Supervision suggested that enterprises should sort out their own business practices in accordance with the provisions of the Anti-monopoly Law and not engage in monopolistic behaviors prohibited by the Anti-monopoly Law. At the same time, respect the law, abide by the law, and effectively strengthen anti-monopoly compliance management in accordance with the requirements of the Anti-monopoly Compliance Guide for Operators.

  Xue Jun, director of Peking University E-commerce Law Research Center, suggested that enterprises should establish a socialized appraisal mechanism according to the application scenarios of the algorithm and its impact on citizens’ basic rights and interests, so as to avoid the possible antitrust consequences of the algorithm.

  Only when laws and regulations are "long teeth", supervision plays an anti-monopoly combination boxing, and enterprises are promoted to self-discipline and social co-governance, can we get rid of the stubborn disease of "killing big data", change "killing" into "familiarity" and turn "first-time customers" into "repeat customers".