标签： 苏州中高端喝茶

　　Zhongxin Finance, January 12 (Zuo Yukun) In 2018, Vanke, the head housing company, put forward the slogan of "live", which was also considered to be a worry for good students. Unexpectedly, the cautious "one word" has become the "collective anxiety" of the whole industry.

　　More than 80% of typical housing enterprises have not completed the annual target in 2021, and "surviving" has become the main proposition of the real estate industry.

　　The goal failed, and the head housing enterprises were defeated.

　　According to the data released by the real estate data platform Kerui, the target completion rate of the top 100 real estate enterprises in 2021 is far less than that of the same period in history. More than 80% of the large-scale real estate enterprises that disclose their annual performance targets have not completed their targets.

　　This year, from the centralized land supply on the land side and the three red lines on the financing side to the massive tightening of the mortgage side, regulation and control have hobbled the industry. For housing enterprises, sales difficulties, payment difficulties, falling profits, and even debt default, capital chain break, layoffs and salary cuts have become a straw on camels.

　　According to the statistics of the Central Finger Research Institute, from the perspective of 32 typical real estate enterprises that announced their sales targets, Evergrande was at the bottom with a completion rate of only 61.5%. Before the storm, Evergrande also handed over its report card in 2020, which exceeded its target by 108.3%. Capital Land ranked second from the bottom, only achieving 68.3% of the target of 80 billion yuan.

　　The performance of Country Garden, Vanke and Sunac, the leading housing enterprises with the top three sales in the whole year, was not satisfactory, with the target completion rates of 88.9%, 78.5% and 93.4% respectively, which were not up to standard and were in the middle and rear position among 32 housing enterprises.

　　Image source: Middle Finger Research Institute

　　Vanke, which has not disclosed its sales target for many years, rarely set a flag of 790 billion yuan in 2021. This figure exceeded its sales performance by 12% in 2020, but only 78.5% was completed in the end, directly pulling Vanke, which has not yet gained a foothold in the 700 billion+camp, back to the 600 billion ranks again.

　　In November, an internal proposal of Vanke was circulated on the Internet. Vanke, who once shouted "Live", once again advocated "frugality" and created a "wartime atmosphere".

　　But this time, Vanke is no longer "one person". In December, LAM Raymond, CEO and executive director of Xuhui Holding Group, also issued a document saying: "Real estate has entered the bronze age, which is an ice age and CAMBRIAN, so we should prepare for a long winter."

　　The waist is strong, and small and medium-sized housing enterprises enter the Xiuluo field.

　　It is embarrassing for a large number of enterprises to "return to bronze", which also makes the housing enterprises that have achieved their sales targets more interesting.

　　Of the 32 housing enterprises, only 6 have achieved their sales targets, namely Greentown China, Binjiang Group, Yuexiu Property, Dafa Property, Zhengrong Group and China Resources Land, all of which are large waist housing enterprises. Among them, Greentown China, Binjiang Group and Dafa Real Estate "submitted papers in advance", and completed the annual target in November.

　　According to the announcement, in 2021, Greentown achieved sales exceeding 350.9 billion yuan, a year-on-year increase of about 21%. In 2021, the cumulative sales amount of Binjiang Group was 169.1 billion yuan, up by 24% year-on-year, and their target completion rates reached 113.2% and 112.8% respectively.

　　The biggest thing that these two outstanding "top students" have in common is that they all belong to Zhejiang real estate enterprises. From the two projects in 2021, it is not difficult to find that the layout strategy focusing on Hangzhou is the key to the contrarian rise in sales performance of the two housing enterprises.

　　Hangzhou property market, which is in full swing, is still out of the independent market this year: the turnover of new houses is nearly 190 thousand sets, a new high of nearly five years; The annual sales exceeded 620 billion yuan, setting a new record of 450 billion yuan in 2020.

　　Dafa Real Estate is the only real estate enterprise that has achieved its sales target without exceeding 100 billion yuan. The remaining five housing enterprises that have not entered the "Billion Club" are Hongyang Real Estate, Yincheng International, Fantasia Year, Contemporary Real Estate and Capital Real Estate. These five "he is my brother" not only failed to reach the industry average, but also included two domestic enterprises, namely Fantasia and Contemporary Home Purchase.

　　Scale and capital, profit and liabilities seem to have become the curse of small and medium-sized housing enterprises. Yan Yuejin, research director of the think tank center of Yiju Research Institute, said that studying new market opportunities in the post-epidemic era is an important logic for small and medium-sized housing enterprises to seek survival.

　　In the era of negative growth, what can housing enterprises do?

　　All of the above proves that the real estate industry is facing a major reshuffle. The once "Bi Wan Heng" top three pattern was broken with Sunac’s joining and Evergrande’s falling behind, and the threshold of the top three was gradually lowered.

　　According to the data of the Central Finger Research Institute, in 2021, Country Garden, Vanke and Sunac ranked in the top three with accumulated sales of 758.82 billion yuan, 620.3 billion yuan and 597.6 billion yuan respectively, totaling 1,976.7 billion yuan. Compared with 2020, the sales of Country Garden, Evergrande and Vanke reached 788.81 billion yuan, 703.8 billion yuan and 701.1 billion yuan, respectively, shrinking significantly.

　　The weakness of the "leader" also made the change of the industry market unexpected.

　　According to the annual sales ranking released by Kerui on December 31, the annual sales of the top 100 real estate enterprises in 2021 totaled 11.08 trillion yuan, down 3.5% year-on-year. The total sales of the rights and interests of the top 100 real estate enterprises in 2021 was 8.88 trillion yuan, a year-on-year negative growth of 6%.

　　The last time the real estate industry showed an obvious downward trend, it went back to 2008. Ding Zuyu, CEO of Yiju Enterprise Group, believes that the real estate industry has bid farewell to the "platinum era" and entered the "zero growth era".

　　Fortunately, the regulatory authorities have not turned a blind eye to the unfavorable situation of the development of the real estate industry. Since September 2021, they have repeatedly released rectification signals. From the central economic work conference to "better meet the reasonable housing needs of buyers" and "promote a virtuous circle of real estate industry", to the official mention of "real estate is a pillar industry", it is undoubtedly a shot in the arm for the disheartened industry.

　　This also makes the previous year the end of the year and the beginning of the traditional winter break of the property market. There are still many ways to relax the supervision of pre-sale funds, subsidize the purchase of houses by talents, and issue a "limit order". Major developers frequently promote and push goods.

　　It seems that the property market in 2022 will still not be ordinary. (End)

"The Laughter of the New Oolong Courtyard"

1905 movie network news　The most anticipated family comedy of Qixi Festival will be released this Friday (August 17). Today, the film exposes a set of "reunion version" posters. Wu Mengda and "Stinky Fart Wen" Hao Xiwen, Muse Xiaohong and other starring stars appear in the same frame. Familiar faces and shapes instantly bring the audience’s memory back to 1994. It is reported that the film not only reunites the original cast of Wu Mengda and Hao Xiwen, but also joins the top domestic comedy team members such as Happy Twist, Benshan Media and Wanhe Tianyi, including Wang Ning, Kong Lianshun, Wang Zhi, Liang Chao and Song Xiaobao, bringing a happy feast to the audience of Qixi Festival summer.

This group of "reunion version" posters exposed this time, the soft texture is full of retro flavor of the 1990s. The abbot’s long-browed master (Wu Mengda) has white hair but smiles all over his face, blinking, happily clapping and other playful movements are childish, and there is no sense of disobedience when playing with the "New Laughing Forest boy"; Hao Xiwen hands over and smiles, as if to say "I haven’t seen you for many years, stay safe"; the most amazing thing is that Muse Xiaohong, who is infatuated by the eldest brother, has been elegant for many years without reducing his temperament.

In the 1994 version of "Oolong Courtyard", Wu Mengda sang "Kiss Goodbye" affectionately outside the window of Muse, which became a bridge that fans relished. The simple and clumsy emotion of the eldest brother caused both laughter and heartache. Now that the eldest brother has become an abbot, his feelings for Xiaohong have long been buried in his heart. In "New Oolong Courtyard", Xiaohong will appear at a mysterious time. For the role interpretation, Wu Mengda has his own opinion: "When my idol appears, then I will act like a child. This kind of innocence is not intentional, and this is also the place where the movie looks good." The reunion of old friends after a long absence is bound to bring endless touching to fans.

Ever since the filming of "New Oolong Courtyard" began, this work, which carries the childhood memories of the post-80s and 90s generations, has been highly anticipated by movie fans. The film is starred by Wu Mengda, who is already 65 years old and is known as "Golden Green Leaf" for the first time. When it comes to the original intention of this film, Uncle Da does not hesitate to say that it is because of the director Zhu Yanping. When the two were shooting "Oolong Courtyard", they were both in their prime years, and seemed to have endless enthusiasm and energy. With good memories and visions, the two old partners decided to restart the Oolong Courtyard series, hoping to make another work that will bring joy to everyone.

Time flies, 24 years are like an instant. Even the stinky fart text has grown into the pillar of the Oolong Academy, and the children watching the movie have also started a family and started a business. The copywriting on the poster makes people teary, especially the sentence that Master Changmei said to Xiaohong, "I have been waiting for you here for 30 years, and you are finally here." At the same time, this is also the voice of the Oolong Academy to the majority of movie fans: I have always been here, and you are finally here.

With the original cast, full of feelings and a super-strong comedy lineup, "New Oolongyuan" aims to provide audiences with a "laugh" summer feast this summer. The film will be released on August 17, and the premiere will be held in Beijing tomorrow (August 15). All the creators will attend and reunite with fans.

The Spring Festival Gala, the Spring Festival movies, the statistics and comparisons of the number of tourists in various places, etc., almost habitually occupy the hot search list during the Spring Festival every year.

At the same time, the entire automotive industry has always entered a short period of silence.

The Spring Festival of 2024 has some exceptions.

On February 4, Mr. Wei of Tongren, Guizhou Province, was driving a Lynk & Co 08 EM-P with two family members on their way back home in ice and snow. In order to avoid the large truck, the vehicle skidded out of control and fell off a cliff about 60 meters deep. Fortunately, Mr. Wei and his family members in the same car suffered only minor bruises, and then the vehicle automatically sent an SOS alarm for help, and the three people were successfully rescued.

After the incident was fermented on the whole network, the news that Geely’s car safety value was full made an exception to the hot search list during the Spring Festival.

The King of Rolls?

February 18, the ninth day of the first lunar month.

Gan Jiayue, CEO of Geely Automobile Group, made a brief response to the Lynk & Co 08 EM-P traffic accident in Tongren, Guizhou, in a New Year’s message entitled "The’Galaxy Age ‘of New Energy and the’Youth Age’ of Chinese Automobile" released through Geely Automobile’s official Weibo.

Gan Jiayue said that what we do is to respect the lives of users, not to make superficial articles, but to lay a solid foundation and practice internal skills. Users are the first value of existence, and providing users with safety is not marketed, but done.

The word "dry" actually expresses Geely’s confidence and domineering spirit in building cars and building cars.

I still remember that in January 2023, Gan Jiayue announced in the form of "Cloud Release": "Intelligent Geely 2025 Strategy" was a new digital infrastructure, the first "cloud, data, and intelligence" integrated super cloud computing platform for global car companies, and Geely Star Smart Computing Center was officially launched.

The "car super brain" with a total computing power of 8.10 billion billion times per second in the cloud was officially launched, pushing Geely’s digitalization, data and intelligence to another high ground.

In February 2023, Geely Automobile released its new energy strategy and launched the mid-to-high-end new energy series "Geely Galaxy".

Since then, Geely Automobile has formed a full-scale layout in the new energy market. From Polaris and Krypton, to Lynk & Co, Galaxy, Geometry, Panda, and even Smart Elf, Volvo, Lotus… Geely Group can be said to be one of the most comprehensive and subdivided automobile groups in the world with a new energy layout.

In other words, Geely Automotive has completed the perfect transformation of vision globalization, market globalization, brand globalization, capital globalization, and quality globalization.

In May 2023, Geely Galaxy’s exclusive "SHIELD Battery Safety System" completed the first basic safety test at the China Automotive Center. And successfully passed the battery acupuncture test recognized as the most difficult and rigorous in the industry.

In September, Geely Galaxy L6, equipped with the Aegis battery safety system, completed the industry’s first three-car high-speed serial rear-end collision test at Shanghai Motor Vehicle Testing and Certification Technology Research Center Co., Ltd., and the "Aegis battery safety system" was proved to have superpowers beyond industry safety.

At 7:37 on February 3 this year, the Xichang Satellite Launch Center successfully launched the Geely Constellation 02 satellite into space.

Geely Constellation is also the "Future Travel Constellation" satellite. It is independently developed by Geely’s Spacetime Daoyu and the world’s first commercial communication, navigation and remote sensing integrated constellation.

In June 2022, Spacetime Daoyu successfully launched nine satellites into orbit in the first orbit of the constellation in the form of "9 stars in one arrow", forming the first orbital plane of the constellation. This time, 11 satellites will form the second orbital plane of the constellation.

According to the plan, Geely will complete the deployment of 72 satellites in the first phase of the constellation in 2025, which will provide satellite application services to global users and enable global positioning without blind spots.

In fact, since June 2020, Geely has entered the "4.0 comprehensive architecture car system car era" and become a Chinese auto company with a world-class modular architecture (CMA world-class modular architecture), the entire industry has also entered an eventful period. Roll structure, roll configuration, roll price, roll machine, roll flow. However, no matter what new concept the rim becomes popular, Geely can come up with a mature and reliable response.

At this point, we come back to the sudden traffic accident at the beginning of the text.

The out-of-control Lynk & Co 08 EM-P, the frame is complete, the airbag is normally opened, as a new energy SUV, the power battery does not have the secondary disaster of thermal runaway, it can be accurately located in the inaccessible ravine, and the vehicle automatically sends the SOS alarm for help at the first time…

This series has no rehearsal, no script, and behind the sudden bits and pieces that are related to the safety of our lives, which one is not closely related to Geely’s technological priority and macro layout of car manufacturing?

Perhaps we can draw a conclusion from this. In this world of "rolling" and chaotic car building, Geely is the "king of rolling".

There is no other world wide!

As we all know, "volume" is actually a neutral word.

If you don’t roll, there is a high probability that you will be eliminated by the industry; if you roll too much, you will definitely harm yourself.

If we hang Geely as the "King of Roll Kings", then Geely’s past, present, and even future actions will actually be somewhat suspicious of killing the goose and getting the egg.

Is that so?

By reading the New Year’s message of 2024, we can get a standard answer to this.

So far, there are still some people who praise pure electric vehicles, and of course some people praise the revolutionary promotion of the automobile industry by Chinese electric vehicle companies. To this, Geely’s answer is that whether pure electricity is the only direction in the future, Geely believes that "electric drive" is irreversible.

Because electric drive is currently known to be the most important way to convert various renewable resources. Even "hydrogen" is called "hydrogen fuel cell vehicle".

At present, Geely is one of the few car-making entities that adhere to the green methanol project. In this regard, Geely believes that whether green methanol will become the next new energy trend, Geely believes that it is one of the most effective ways to achieve carbon neutrality.

Therefore, Geely does not participate in the debate on new energy routes, and adheres to multi-technology routes such as green methanol, pure electricity, hybrid, and hydrogen fuel.

At present, the future of autonomous driving is still uncertain. In this regard, Geely firmly believes that "intelligence" is irreversible. Because practical applications such as smart home, smart medical care, and smart city are already in sight. As the end point of smart mobility, the intelligent experience of users must be the high value needed in this era.

Therefore, based on the above, regardless of whether the price war can lead to a consumption boom, Geely has always adhered to high value and firmly believes that new energy vehicles driven by electronic architecture and software will be more cost-effective.

Based on this, it seems that we cannot simply and roughly characterize the issue of Geely’s "roll".

To be precise, Geely is not afraid of rolling, but has no intention of entangling in it.

Geely Automobile has sufficient means to cope with the market’s internal volume tactically. Behind it is actually a strategic pattern that is open and closed, fully defended, prepared for a rainy day, and far-sighted.

Looking at it, in essence, this is empowered by "Smart Geely 2025", the attributes of Geely’s "technology-based enterprise" have been strengthened, and Geely’s industrial chain is changing from the traditional "self-owned closed-loop type" to the more powerful "general open type". Obviously, Geely’s "technology factor" will also become a boost to the overall rapid development of Chinese automobiles.

The mid-to-high-end new energy series "Geely Galaxy" that has just ended its rookie season can be the best proof of Geely’s car-making that has undergone qualitative changes.

In January, Geely Galaxy ushered in a good start to 2024, with 19,223 sales in the whole series, close to the monthly sales of 20,000, setting a new high. Up to now, Geely Galaxy has successively launched Galaxy L7, Galaxy L6 and Galaxy E8 three cars, forming a "pure electric + electric hybrid", "car + SUV" product layout, and sales have exceeded 100,000.

When most freshman car companies are still struggling with the passing line of "monthly sales exceeding 10,000", first-year freshman Geely Galaxy has come out of a perfect upward curve.

With the launch of the Geely Galaxy E8 on January 5, Geely announced that it had entered the "Galaxy Age" of new energy.

In fact, the "Galaxy Era" does not specifically refer to the Geely Galaxy car series. It heralds the comprehensive renewal of Geely’s various brand lines, and the comprehensive application of Geely’s world-leading new energy intelligent technology in different products. It also represents Geely’s entire system’s determination to "new energy", to "intelligence", and to "high value".

Therefore, when we stand at the user’s perspective and look purely at the product, we can uncover new avenues for Geely’s car manufacturing.

Take the Geely Galaxy E8 as an example.

A 200,000-class pure electric car, the price is not cheap, and this is the average price of Geely Galaxy has reached 160,000 yuan on the basis of higher.

However, after some careful consideration, you will be relieved, Geely Galaxy E8, the price of the B-class car, the size of the C-class car, the performance of the supercar, and the safety of the million-class make the Galaxy E8 a new generation of pure electric flagship in China.

Write at the end

On February 1, the data showed that in January, Geely Automobile sales were 213,500, an increase of about 110% year-on-year, and the sales volume reached a record high, ranking first in the industry. Among them, the sales of new energy vehicles 66,000, an increase of 591% year-on-year, accounting for 30% of the total sales.

One of the best auspiciousness in history has been revealed.

As Gan Jiayue put it, Chinese cars have entered the "youth era" in their prime, and Geely’s car manufacturing will fully integrate into this century trend with the vibrant "Galaxy Age".

Recently, Geely China Star has launched a new Longteng version model on the basis of cash. The official guide price is 99,700 yuan, and you can enjoy a comfortable package worth 5,000 yuan for free when you buy a car from June. At the same time, if you buy Xingrui 1.5TD/2.0TD fuel series now, you can also enjoy "3 years or 60,000 kilometers free basic maintenance, 3M brand dark high thermal insulation film for the whole car, original driving recorder" and other 5,000 yuan star happy gift package, as well as 15,000 yuan replacement subsidy, 24 0-interest financial gifts and other generous gifts.

Since its birth, China Star Star Rui has always adhered to "user request as the center", constantly self-subverting, advanced, and continued to build high-value flagship sedan for users. The total sales volume of only 43 months on the market exceeded 460,000, with a monthly market share of up to 5.75%. In April, it won the NO.1 sales of fuel cars in China with a market share of 5.54% (domestic retail end point data, excluding imports), and its strength opened a new pattern of China’s fuel car market, helping China Star to quickly become the first high-end series of Chinese cars to break through one million sales.

In terms of safety, adhering to the high-safety gene engraved into the bones of China Star, Xingrui Longteng Edition comes with its own CMA architecture, which is naturally good bones, good brain, good foundation and good physique. It integrates 29000N · m/deg high torsional stiffness, high-strength steel above 70.2%, 7-series aviation aluminum alloy front collision beam, Z-shaped deformation stringer structure, sub-frame detachment structure and other high-strength cage body safety design. It has C-NCAP five-star certification safety quality and can withstand 4 times the weight of the vehicle. It is also equipped with car-grade CN95 high-efficiency composite air conditioner filter element, AQS intelligent air management, advanced cortical bacteriostatic steering wheel and other health and safety configurations. From passive to active, it fully guarantees the safety of users in all scenarios.

In terms of configuration, Xingrui Longteng Edition has 17-inch dynamic dazzling silver wheels, LED energy rhythm headlights, 7-inch LCD dynamic combination instrument, 12.3-inch high definition central control screen, OS system, 6 airbags, + dynamic guide line and other rich leapfrog configurations, as well as the leading 2800mm ultra-long wheelbase and 1869mm ultra-wide body, bringing intelligent and comfortable luxury experience.

In terms of power, the Xingrui Longteng version is equipped with a 1.5TD direct injection turbocharged engine + 7DCT wet dual-clutch high-efficiency power combination, with a maximum power of 133kW, a maximum torque of 290N · m, and a comprehensive fuel consumption of only 6.2L per 100 kilometers. It is also equipped with CMA’s unique wire-controlled chassis technology, four-wheel independent suspension, Sino-European joint professional chassis adjustment, DP-EPS steering power system, etc., to provide users with high-quality driving experience with both high power and high economy.