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On April 25th, the 18th beijing international automotive exhibition officially kicked off in Beijing China International Exhibition Center. As the first A-class auto show in China in 2024, Chery Group brought its four brands, Chery, Xingtu, Jietu and iCAR, with 25 heavy models and more than ten advanced technology exhibits, which fully demonstrated the latest technological achievements and all-round development path of Chery Group under electrification and intelligence, and fully interpreted the profound connotation of "global love of technology Chery".

[Chery Group unveiled its four major brands in beijing international automotive exhibition in 2024]

The strong rise of China Automobile has created a new lifestyle for users around the world.

It has been four years since the last Beijing Auto Show. In the past four years, China’s automobile industry has developed with each passing day, the scale of the industry has almost doubled, and the share of independent brands has made a leap-forward breakthrough. China’s new energy vehicles have the highest growth rate in the world, accounting for more than 60% of the market. Grasping market opportunities, Chery Group sold a total of 529,000 vehicles in the first quarter of this year, up 60.3% year-on-year; The growth of new energy has even doubled. In the first quarter, 60,133 new energy vehicles were sold, up 124.3% year-on-year. In the first quarter, 253,000 cars were exported, ranking first in China.

Empowered by "Eta Ursae Majoris 2025" and the new energy strategic system, Chery, Jietu, Xingtu and iCAR have joined forces, and their technologies, brands and products have been continuously advanced, participating in the competitive development of the global automobile industry at an amazing Chery speed, and creating different lifestyles for different users around the world.

As Yin Tongyue, Party Secretary and Chairman of Chery Holding Group, said, while accelerating the transformation of new energy, Chery adheres to the coordinated development of oil and electricity, and lays out multi-power technical routes such as pure electricity, hybrid, extended range and hydrogen energy, and develops better products for different markets, different countries and different users according to local conditions with the full track strength of "Technical Chery".

[Speech by Yin Tongyue, Party Secretary and Chairman of Chery Holding Group]

Oil and electricity cooperate to lead the new energy era with strength.

Chery has always adhered to the balanced development of oil and electricity cooperation. Thanks to the world-class hybrid technology-Kunpeng Super Hybrid C-DM, Chery Fengyun series continues to advance, and plans to launch 11 vehicles in two years to establish a complete new energy product layout covering hybrid, extended range and pure electricity. At this auto show, a smart five-seat SUV—— built for the new generation-Chery Fengyun sequence new energy mass production concept car E06 made a stunning appearance; Fengyun A9 puts product co-creation on the auto show stage for the first time, and users have the opportunity to participate in the whole process of co-creation activities from appearance, intelligence, product experience to community content, and create their own "dream car"; Explore 06 C-DM, a new benchmark of global energy-saving SUV, and just complete "a tank of oil challenges 2000 kilometers", and use the measured data to correct its name.

Li Xueyong, deputy general manager of Chery Automobile Co., Ltd. said at the scene that Chery will not only continue to exert its strength in the field of new energy, but also become a leader in the field of fuel. The continuous research and development of new technologies and new models have enabled the three product sequences of Tiggo, Arrizo and Exploration to be continuously iterated and innovated.

[Speech by Li Xueyong, Deputy General Manager of Chery Automobile Co., Ltd.]

As the sales backbone of Chery brand, Tiggo 8 series always leads the mainstream market segment with the champion label, and defines the champion quality with the champion strength. The new Tiggo 8 debuted at the Chery booth, drawing inspiration from nature. The bionic modeling style features make the new car smart, elegant and powerful. In addition, the first official model of Chery brand-Exploration 06 Secret Knight Edition was also listed at the auto show. As the only official four-wheel drive square box with traction qualification of 150,000, it brings users all-round choices of "changing the city and changing the wild" and is worthy of the title of "the most fun square box of 150,000".

[New Tiggo 8]

Starway opens the world’s first show of the first MPV E08 concept car.

Stepping into 2024, the new energy transformation of Xingtu brand has started "acceleration". At this auto show, Starway made a strong attack with the new energy lineup of the whole department. The participating models covered a variety of technical routes, including pure electric, hybrid and extended range. The models covered cars, SUVs and MPVs, which fully demonstrated the determination of the layout of Starway’s entire track. At the auto show, Starway’s first luxury flagship new energy MPV E08 concept car was the world’s first show, equipped with the latest technologies such as Dazhuo advanced intelligent driving and iATS intelligent all-terrain system, and adopted the new design concept of Fusion Luxury, representing the next generation design direction of Starway. It is worth mentioning that this auto show is also the first appearance of Star Era ET after its pre-sale on April 15th. The new car will exceed 6,000 units in 24 hours and 8,000 units in three days. Up to now, it has exceeded 11,539 units, and the new car will be listed in mid-May. Huang Zhaogen, general manager of Xingtu Marketing Center, said that every great brand was born in an extraordinary era, leading a brand-new value. Xingtu has always adhered to an upward initial heart. In the future, with the empowerment of Chery Group’s best technology, talents, platforms and other innovative resources, we will use new energy and intelligence to light up the "spire" of Chery pyramid and become a luxury brand that the world loves.

[Speech by Huang Zhaogen, General Manager of Xingtu Marketing Center]

Jietu adheres to the "Travel+"strategy, and its initial product technology continues to be "wild"

Jietu brand has once again shown its strong strength after Shanhai T2 listed in Beijing. At the auto show conference, Dai Lihong, assistant general manager of Chery Automobile Co., Ltd. and executive deputy general manager of Jietu Brand Division, said that Jietu would stand above the accumulated sales of one million and make progress towards annual sales of one million. At the same time, Jetway Shanhai T5, Shanhai T2 and Shanhai T1 all appeared as the first models of Jetway off-road "Five Tiger Generals", and brand-new models of family travel series, Shanhai L6 and Shanhai L7, also made a grand appearance. In addition, Jietu JMK, Jietu JMK peace elite joint model, travel camping trailer "Travel BOX", traveler extended seven-seat version and other models are also eye-catching, highlighting the characteristics of Jietu products and technologies that continue to be "wild", and demonstrating the ambition of Jietu brand to advance into the 3.0 era and fully launch hybrid off-road track.

[Speech by Dai Lihong, Assistant General Manager of Chery Automobile Co., Ltd. and Executive Deputy General Manager of Jietu Brand Division]

ICAR 03T made its debut, and three major sequences were assembled to participate in the exhibition, and upgraded ICAR brought a new experience.

On April 25th, iCAR unveiled the brand-new model 03T for the first time, and brought the entire lineup of three series families to auto china as a "new force" for young people. Among them, iCAR 03 is specially designed for early adopters and adheres to smart equality; ICAR 03T is based on the differentiated needs of users, and its style is more tough, further satisfying young people’s pursuit of the ultimate experience. ICAR V23 positioning style off-road electric city SUV is not only a toy but also a prop and an emotional antidote. Icar25 is positioned as a medium and large off-road MPV, which is a new single-compartment vehicle species leading the future travel.

[Speech by Su Jun, Chief Product Officer of iCAR Automotive]

At the same time, with rich experience in industrial design, product definition and innovative marketing, combined with Chery Automobile’s technical development, supply chain and quality management capabilities, iCAR has injected new potential energy into iCAR and brought new experiences to young users.

Forward-looking technology is at your fingertips to unlock new ways of future travel.

Chery always regards technological innovation as the core driving force, and at the same time, it is close to users’ emotional needs with humanized design concept, creating technology with temperature and increasing users’ sense of acquisition and experience. At this auto show, Chery booth not only featured a number of heavy-duty models, but also concept products based on future forward-looking technology, such as three-body flying car, Chery iBar, S2MA extensible intelligent Mars architecture, showing the forward-looking vision and future technology layout of Chery.

"Three-body flying car"

In addition, Chery’s "Science and Technology Man" is full of sincerity. Yin Tongyue, Party Secretary and Chairman of Chery Holding Group, together with Zhang Chaoyang, founder and CEO of Sohu, will personally give a lecture at the Chery booth, giving a unique "physics class" for visiting students from Tsinghua and Peking University on topics such as oil-electricity hybrid, deep Miller cycle and Chery Kunpeng super hybrid C-DM technology.

3,000 foreign guests gather at the booth Chery enters a new stage of international development.

At the Beijing Auto Show, 3,000 foreign guests gathered at the Chery booth to create and share, which also made the scene a grand event for international exchanges. Since it set sail in 2001, Chery has exported its products to more than 80 countries and regions and gained 13.6 million users worldwide, including 3.6 million foreign users.

[3000 foreign guests gather at Chery booth]

As a pathfinder and typical representative of China automobile’s "going out to sea", Chery will strive to contribute to the economy, employment, tax payment and public welfare of every market in the world by pursuing the change from quantity to quality, increasing investment in research and development, practicing the concept of global corporate citizenship, truly promoting the brand of China, and making users all over the world fall in love with Chery and China cars.

Technology Chery, global love. The strong product lineup and leading scientific and technological achievements fully demonstrate Chery’s strength and determination to embrace the new era of the industry. Taking this opportunity, Chery will accelerate the comprehensive transformation of new energy and continue to promote the high-quality development of China’s automobile industry.

This article is an exclusive manuscript of Observer. It cannot be reproduced without authorization.

The scrape accident of Mr. Dong’s car

　　Mr. Dong from Beijing drove his Mercedes-Benz to the road isolation pile and suffered a little "minor injury". When he was sent to repair, the 4S shop "overhauled" his vehicle — — Replacing the front axle and frame assembly cost more than 400 thousand. At the same time, because the 4S shop privately engraved the frame number during maintenance, Mr. Dong’s car could not be inspected annually, and millions of Mercedes-Benz cars became furnishings. The Paper once reported this.

　　Mr. Dong brought the 4S shop Lixing Xingzhi (Beijing) Automobile Co., Ltd. to court. The Tongzhou District Court of Beijing held that Lixingxing Company replaced the vehicle without replacing the front axle and frame, and engraved the frame number privately, which constituted fraud. Therefore, Lixingxing Company was sentenced to put the original frame back on Mr. Dong’s vehicle and compensated Mr. Dong for more than 860,000 yuan according to the maintenance cost.

　　Mr. Dong said that at present, both parties have appealed and the case is in the second instance.

　　"Little scratch" repaired 400,000.

　　The Paper previously reported that Mr. Dong bought an imported Mercedes-Benz G500 off-road vehicle for 1.698 million yuan in 2011. On September 5, 2017, when he was driving in happy avenue, Dongcheng District, Beijing, he scraped the isolation pile. Mr. Dong sent the car to Lixingxing for repair. On November 21st of that year, Mr. Dong received a short message from PICC China, claiming that the amount of damages for his Mercedes-Benz accident was more than 418,000 yuan.

　　Mr. Dong said that when he picked up the car, he found that the "slightly injured" Mercedes-Benz had undergone an overhaul, replaced the front axle and frame assembly, and re-numbered the frame. Moreover, on the original car frame assembly, there is also a private car frame number, "It’s Lixingxing’s people who called ‘ Practice hands ’ " .

　　On March 14, 2018, when Mr. Dong started the annual inspection of his Mercedes-Benz, he was checking the first item of the project — — Vehicle identification code, and its car is marked with "X". Inspector’s remarks: the font and character spacing characteristics of the frame number are completely inconsistent with the Mercedes-Benz brand frame number. Mr. Dong’s Mercedes-Benz can’t pass the annual inspection and can’t get on the road, so he can only park it at home as a decoration.

　　Subsequently, Mr. Dong took Lixinghang to court, and proposed that Lixinghang should pay compensation of more than 870,000 yuan, which is three times the maintenance cost, and compensate for the loss of 51,000 yuan during the suspension of the vehicle, and asked Lixinghang to put the original frame back into the vehicle.

Original frame assembly replaced by Mr. Dong.

　　Mercedes-Benz Company certifies that it wants to change the front axle.

　　The Tongzhou District Court of Beijing found in the first instance that there was a maintenance contract relationship between Mr. Dong and Lixinghang Company. After the vehicle in dispute was repaired by Lixinghang Company, the insurance company paid the maintenance fee of more than 410,000 yuan to Lixinghang Company based on the insurance contract between Mr. Dong and Mr. Dong. The focus of the dispute in this case is whether Lixingxing Company’s replacement of the front axle and frame for the disputed vehicle constitutes fraud to Mr. Dong.

　　The court found that Mr. Dong reported the accident to the insurance company after driving the disputed vehicle on September 5, 2017. The insurance company did not go to the scene of the accident for inspection, and the disputed vehicle was towed to Lixingxing Company for maintenance.

　　Tongzhou court also found that Lixinghang Company submitted the complaint record of Mr. Dong from Mercedes-Benz China Company regarding the replacement of the front axle, in which Dong Xiaomeng’s first complaint record on May 26, 2018 stated that Mr. Dong was told by Lixinghang Company that the vehicle needed to replace the front axle during the maintenance process, and Mercedes-Benz Company submitted the complaint record to prove that Mr. Dong knew that the vehicle needed to replace the front axle.

　　In this regard, the court held that, first of all, the complaint record was recorded by Mercedes-Benz China Company, and Mr. Dong refused to recognize the contents of the complaint record. Lixingxing Company did not submit other evidence such as the voice record of the complaint to prove it, which could not prove that the contents recorded by Mercedes-Benz China Company were Mr. Dong’s true meaning; In addition, even if the contents of the record are true, according to the contents, Mr. Dong was told that the front axle of the vehicle needed to be replaced during the vehicle maintenance, which cannot prove the fact that Lixinghang Company informed Mr. Dong that the vehicle needed to be replaced before the vehicle maintenance.

Mr. Dong’s car had to be parked at home after being repaired by Lixing. Source: Photo courtesy of Mr. Dong

　　The first-instance judgment "changed back"

　　The Paper noted that Lixingxing and Xi ‘an Lizhixing Automobile Co., Ltd. involved in the incident of "the rights protection of female Mercedes-Benz owners sitting on the hood in Xi ‘an" are the same boss, and their legal representatives are both Yan Jiansheng.

　　The Tongzhou court held that Lixingxing Company failed to submit evidence to prove that it informed Mr. Dong of the need to replace the frame and front axle before maintenance. According to the judicial appraisal opinion issued by the Judicial Appraisal Center of the Institute of Highway Science of the Ministry of Transport, the frame assembly and front axle in this maintenance are unreasonable replacement parts. According to the statement of appraiser Chen Dehe, the frame assembly and front axle of the disputed vehicle do not need to be replaced.

　　The court also found that the replacement cost of parts for Mr. Dong’s Mercedes-Benz front axle and frame assembly was nearly 280,000 yuan, accounting for 70% of the total replacement cost, and the frame was an important part of the vehicle. For the replacement of the frame, it would really affect the price of the vehicle for resale. Lixingxing Company replaced the front axle and frame without telling Mr. Dong, and without knowing that it was illegal, it privately engraved the frame number on the new frame after testing on the old frame, which constituted fraud to Mr. Dong.

　　The court held that Lixingxing Company should pay Mr. Dong three times the maintenance cost of the front axle and frame, which was calculated to be more than 860,000 yuan by the court.

　　On December 10, 2019, the Tongzhou court ruled that Lixingxing Company compensated Mr. Dong for a loss of 860,000 yuan within 7 days from the effective date of the judgment, and returned the original frame to Mr. Dong’s vehicle. (Reporter Tan Jun)