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Tsinghua Peking University made a hot search on the big move. What’s the matter？

　　Cctv news(Reporter Kan Chunyu): Recently, the notices issued by official website of two universities have been jointly screened. Just look at the names of the universities and you will understand everything.

　　Tsinghua of Peking University has successively issued notices, and the educational administration departments of the two universities have reached a consensus and decided to open some undergraduate courses to each other and recognize credits. Among them, Peking University offers 27 courses, mainly in humanities and social sciences, while Tsinghua offers 12 courses, mainly in science and engineering.

　　As soon as the notice came out, the two universities were immediately put on the hot search list of Weibo by netizens.

　　As of press time, Tsinghua Peking University has opened some undergraduate courses to each other, and the topic of Weibo has been read by 160 million people. Netizens have given a familiar name to the two universities — — "TP-Link" has also voted pick Qingbei as the best CP of the year.

　　Some netizens also expressed their regret that they missed the Qingbei course.

　　There are also many college students calling on their schools to join the ranks.

　　Then, as the envy of everyone, what do the students in Qingbei think of this change?

　　Let’s take a look at the courses offered by the two schools first.

　　According to the Notice of the Academic Affairs Department of Peking University on the Opening of Some High-quality Courses for Undergraduates in our University, in the spring semester of 2020, Tsinghua University will open 12 high-quality courses (with 170 places in 15 classes). In particular, it is pointed out that the grades obtained from cross-school courses are not included in GPA, but the credits will be included in Class A general-purpose credits or optional credits of the whole school.

　　The Notice of Tsinghua University Academic Affairs Office and Registration Center on Opening Some General Core Courses for Undergraduates in Peking University shows that in the spring semester of 2020, some places of 27 general core courses for undergraduates in Peking University will be opened to undergraduates in Tsinghua.

　　Qiu Wu, a junior in Peking University, learned the news in a circle of friends. After a rough understanding of the courses open in Tsinghua University, the girl of Chinese Department didn’t want to take courses, "because they are all engineering courses".

　　Qiu Wu spoke highly of the courses offered by Peking University: "The courses we gave are very good, and everyone is worried that they will not be selected in the future."

　　According to Qiu Wu, "Music and Mathematics", "History of Western Art" and "Sociology Theory Abroad" are all popular courses in Peking University, and many students from Tsinghua have attended before.

　　Graduate Chen Chen originally planned to attend the intensive reading of Four Books in the spring semester, but after seeing this news, she changed her mind. She said: "There are a lot of people in these classes. After adding people from Tsinghua, the cost of auditing will be higher for students in our school, and it will take longer to occupy seats."

　　Li Hua, a senior student in Tsinghua University, is somewhat moved by the psychology course offered by Peking University, but he is hesitant at the thought of running a long distance to attend classes. Jiang Zhifan, an alumnus, wants to choose "Music and Mathematics" of Peking University. However, considering the popularity of this class, he is somewhat worried that he will not be able to grab the class.

　　Liu Mugeng is a sophomore in eecs. He is interested in the courses offered in Tsinghua. He said that he would study the content setting, class time, class hours, etc. of these courses again, and finally decide whether to take action according to his study plan for the new semester.

　　Regarding the courses offered in Tsinghua, Jiang Zhifan, a senior student of Automation Department of Tsinghua University, said that "Introduction to Industrial Systems", "Experience of Manufacturing Engineering", "Basis of Industrial Systems" and "Introduction to Industrial Production" are all core courses of the school’s cultural quality, and the quality can be guaranteed. Alumni Li Hua believes that these "standard engineering courses" are not the most popular courses in the school, and "more than half of them are hands-on practice".

　　According to the information of official website, the practical unit of the course "Industrial System Basis" includes not only intelligent factory sand table and 3D printing, but also the design and manufacture of welding robots and carbonless cars. "Modern Machining Technology and Practice" also covers the experiments of ultrasonic machining, laser machining and water jet cutting. The reporter learned that these two courses were offered by Tsinghua University Basic Industrial Training Center, and "Fundamentals of Industrial Systems" was once rated as an excellent course in Beijing.

　　After reading this, what do you think about the communication between the two schools?

　　In fact, in China, it is not new that a computer can connect the classrooms of the highest institutions of higher learning with a network cable. All major universities will publish their ace courses on the online education platform, including many national quality courses. These online courses are not only free, but also have their own assessment mechanism like a real university. To get the certificate of completion, you must take the mid-term and final exams and classroom tests.

　　The door of knowledge has always been open to everyone, and "not getting a good class" is just an excuse for many people.

　　(At the request of the interviewee, Qiu Wu, chenchen, Li Hua and Jiang Zhifan are all pseudonyms.)

＂Braving the Wind and Waves＂ took over the platform draft, and the four Davids competed for the live broadcast to sell goods ｜ How to play Q3 variety show？

"Braving the Wind and Waves" took the platform draft, and the four Davids competed for the live broadcast to sell goods | How to play Q3 variety?

At the end of May, iQiyi’s "Youth has You 2" ended; In June, Tencent’s video "Creation Camp 2020" is still going on, and Youku’s "The Name of a Teenager" is crouching aside and will be officially announced in a few days.

In the youth idol market, Teng Aiyou’s three companies are playing as close as a bee, and Hunan Satellite TV Department, the originator of the draft, is another world.

Today, Mango TV "Sister Riding the Wind and Waves" suddenly went online. After the topic of "Young You 2" was broken, "Sisters" took over the traffic stick and swiped the screen in the circle of friends.

On the other hand, because the TV talent show is limited, TV stations that missed the idol talent show have entered the live broadcast field, at least they can’t miss the outlet of traffic realization. For example, Hunan Satellite TV just released a big live broadcast plan not long ago, aiming at various festivals and celebrations. Oriental TV broadcasts the ace program IP, and Zhejiang Satellite TV not only aims at the ace program live broadcast, but also will launch the first national anchor competitive variety show.

In addition, the major trump cards of satellite TV, such as Extreme Challenge, Run, super brain and other "comprehensive N generations", have also ushered in great changes this year, with many bright spots.

Q3 variety show is very lively, and a new round of competition is about to begin.

Four major video platforms: Tencent Video, iQiyi, Youku and Mango TV.

Five Davids: Hunan Satellite TV, Zhejiang Satellite TV, Jiangsu Satellite TV, Oriental Satellite TV and Beijing Satellite TV.

Youai Tengmang: Wang Fried frequently,

The older "sister" group took over the flow stick.

The key variety shows of Q3 families will be launched one by one, which can be described as frequent explosions.

Talent shows on video websites are still the mainstream, including music, idols, dances, variety shows and so on. Tencent video carries out program innovation in the post-draft era, and pushes the first variety coffee draft; Mango TV’s older sister group has long since failed to broadcast the first fire. Today, when it went online, it swiped the screen and set off the next wave of traffic.

In addition, in Q3 this year, video websites also started to observe the lives of celebrities living alone, including "Let Life Look Good" by Tencent Video, "I want to live like this" by iQiyi, and "Look at my life" by Youku. Mango TV focuses on family relations. Before that, "The Romantic Travel of Wife" ushered in the fourth season, and the new "Mother-in-law and Mother" also really brushed a wave of existence.

1. Mango TV　　

Family observation programs are the most important, and "Sister Riding the Wind and Waves" unexpectedly disturbed the rivers and lakes

Mango TV’s third-quarter variety play is: senior women’s team draft+focus on family relations+others.

First of all, family relations programs account for the most.

Among the seven programs to be broadcast on Mango TV in Q3, three will focus on family relations, including Romantic Travel of Wife 4, Mother-in-law and Mother-in-law, and Newborn Diary 2.

"Wife’s Romantic Travel" ushered in the fourth season this year, and "Ada Choi+Max Zhang" brought its own heat; "Mother-in-law and Mother" is a new program, which is naturally suitable for topic discussion and has been searched several times. "New Diary 2" invited GAI and Wang Siran to make their debut this year.

Of course, the most exciting thing is "Braving the Wind and Waves", which focuses on the draft of older female artists.

In essence, there is not much difference in the idol group drafts of Teng Aiyou’s three companies, all of which focus on young teenagers and girls, but the public is inevitably tired of aesthetics. Mango TV, on the other hand, launched "Sister Who Rides the Wind and Waves", focusing on older female artists who have entered the entertainment circle for many years. From sea selection to official publicity guests, they have been on more than a dozen hot searches in a month. After going online today, it was even more unexpected to brush the screen. At present, there are 30 well-known domestic female artists such as Quiet, Yi Nengjing, Eva Huang, Yisa, Claudia, Yuqi Zhang, Hailu and Orfila.

How the energetic "sisters" are selected into a group, what kind of group they become, what kind of planning they will have after forming a group, and how the market will react are all worth looking forward to.

2. Tencent Video　　

After the draft, the program of the times was innovated, and Talk Show 3 and Tomorrow’s Son 4 became the basic disc of Q3.

Tencent video Q3 will continue to explore in the draft field, and will be paired with two trump cards, Tomorrow’s Son 4 and Talk Show Conference 3. At present, there are programs on the air, such as Creation Camp 2020, Hot Us and Let Life Look Good.

"Creation Camp 2020" will end in early July, and "Hot Us" has been received in advance, and the broadcast time of the two programs will span the second and third quarters. "Hot We" can be regarded as a derivative of the talent show, positioning the well-known music groups in the market to fight.

Idol draft has been developing in full swing on video websites in the past two years, but the embarrassing thing is that the development of idol industry is not mature, and the highly popular players and groups in the draft are almost all facing the state of debut.

"Then what?" Tencent Video issued such a question from a platform perspective, and the draft derivative program "Hot We" came into being, making up for the market vacancy.

The picture is from the pilot film "Hot Us"

In addition to "Hot Us", in the field of draft innovation, Tencent Video Q3 will also launch a draft program focusing on variety coffee, that is, "Serious Gags", with a lineup of tutors such as He Jiong, William Chan, Zhang Wei, Li Dan and Stephy, which people are looking forward to.

The most noteworthy trump cards of Tencent’s video Q3 are Talk Show 3 and Tomorrow’s Son 4. Although it has not been officially announced, the prelude of Talk Show Conference 3, Cloud Sea Election, has been recorded for 16 issues, and Tomorrow’s Son 4 also announced its imminent return at the end of May.

Recently, the artist of Laughter Culture, the winner of Talk Show 2 and Cam, the host and judge of Cloud Sea Election, were caught in a drug abuse scandal, which cast a shadow over the upcoming Talk Show 3.

"Children of Tomorrow 4" recently officially announced the members of the "teachers’ group", including G.E.M., Vin, Nana Ou-yang, Lang Lang and Liang Long, and the "visiting professor" was Pu Shu.

Children of tomorrow 4

3. Iqiyi　　

Small and beautiful observation programs account for half, and "China New Rap 2020" and "Summer 2 of the Band" play ace.

Q3, iQiyi’s style of play is: observation program +S-level sound synthesis+others.

According to incomplete statistics, small and beautiful observation programs accounted for half of the eight variety shows broadcast by iQiyi in the third quarter. Including the amateur love program I like you and I am also 2, the star living alone I want to live like this, the family life observation men who do housework 2, and the interaction between stars and amateurs and the unknown table.

The observation variety show is the routine operation of iQiyi, so in Q3, the top stream of iQiyi’s trump card is still S-rated China New Rap 2020 and Summer 2 of the Band.

This year is China New Rap 2020 (Hip hop in China) in the fourth year, at present, except Wu Yifan, no other tutors have been officially announced.

Summer of the Band ushered in its second season this year. Last year, the program won the popularity of rock bands such as New Pants, Miserable Faith, Hedgehog Band, click#15, penicillin and Jiulian Reality. Among the online band versions, Houhai Shark, Joyside, the dada, Zuoyou Band and ETA are popular.

Summer Surfing Shop is a brand-new program launched by iQiyi in Q3, with the theme of stars running surfing shops. On June 8th, the program just officially announced the lineup of permanent guests such as Huang Xuan, Elvis Han, Bridgette and Justin. Previously, the program attracted much attention because of the participation of YiBo, Allen, Li Xian and 2》THE NINE team of "Youth 2".

4. Youku　　

World War II Men’s Team Draft Market, "This! Is hip-hop 3, sitting in Q3.

Youku Q3 broadcasts fewer programs, "This! Hip-hop 3 and the name of a teenager are the biggest trump cards. Together with two observation programs, Wang Miao Story and Watch My Life, and the explosion is coming 2, it is a star-studded program.

This year is "This! It is the third year of Hip-hop 3. The four captains officially announced in the new season are LAY, Jackson Wang, YiBo and Wallace Chung. Wallace Chung’s joining was somewhat unexpected, which caused quite a stir in public opinion. What’s more, the program group also finalized that Huang Bo was a flying guest, a rookie of Qingdao dancing king PK idol, and there was a direct physical collision. I wonder how many hard-core topics would be produced?

"The Name of a Teenager" focuses on the men’s team draft. This program is actually the second season of "In the Name of a Team", but because last year’s "In the Name of a Team" didn’t work well, Youku decided to make a makeover and set sail again, and entered the field of men’s team draft in World War II.

This year’s "The Name of Teenagers" was produced by Du Yan’s team. As a veteran of Hunan Satellite TV’s reality show, Du Yan was once the creative core of the ace show "Singer". After leaving the system, the team of Du Yan and Sun Li jointly created "Creation 101" in Tencent’s video fire. Youku chose Duyan team to do "The Name of Teenagers" this year, and many people in the industry expressed their expectation.

Four Davids: comprehensive N-generation reform,

Live selling goods to kill red eyes

In Q3 this year, the treasures of various TV stations are still the comprehensive N generations who have occupied the viewing for many years, and there has been a big wave of reform. At the same time, various TV stations have also brought forth new ideas in their own fields, such as comedy variety of Oriental TV, outdoor programs of Zhejiang TV and music programs of Jiangsu TV. The most noteworthy thing is that the live broadcast field is a red sea, and satellite TV is competing to enter the game.

1. Hunan Satellite TV　　

Mainly promote the reality show of life and release the big live broadcast plan in a high-profile way.

In mid-May, Hunan Satellite TV released the film list for the second half of the year, and the "Happy Camp" and "Everyday Up" were constantly updated.

According to incomplete statistics, among the 10 variety shows broadcast by Hunan Satellite TV Q3, life reality shows accounted for 5.Including the trump card "Life I yearn for 4", "My Girl 2" and "Skillful Detective", and the food reality show "Fresh Chef 100" joined by Liu Yuning. At present, "Chinese Restaurant 4" is being recorded in China, and the scheduled date has not been fixed.

In addition, Hunan Satellite TV’s new programs scheduled for Q3 include the cross-screen intergenerational variety Father-Son Confrontation, the cross-dimensional sound idol draft "Sound Plan" produced by the team of "Sound in the Scene", and the sports game selection reality show "Sports Boys".

The most striking thing about this film list is that Hunan Satellite TV announced its big live broadcast plan in 2020.

In previous years, Hunan Satellite TV usually used live broadcast for New Year’s Eve parties. This year’s six major theme parties will all use live broadcast. The 818 Global Car Night is scheduled for Q3, and the latest live broadcast is "Let’s go!" Brothers’ poverty alleviation live broadcast selling goods program has a huge momentum.

This year, in addition to the innovation in the program, Hunan TV is very careful in studying the path of live broadcast with goods.

2. Zhejiang Satellite TV　　

The wind of outdoor sports is blowing fiercely, and the live broadcast of goods is threatening.

Hunan Satellite TV mainly promotes the slow variety reality show of life, while Zhejiang Satellite TV focuses on outdoor sports.

The outdoor sports program of Zhejiang Satellite TV bears the brunt of "Run". This year’s "Run" has new faces such as KUN and Guo Qilin, and a special season of running men will be launched in the fourth quarter.

At present, Zhejiang Satellite TV’s outdoor programs include Travel Notes of Youth 2 and a brand-new program Travel Notes of the Week. The host of Travel Notes of the Week is Jay Chou, and the guests include Nicholas Tse, JJ Lin and Jam Hsiao.

Zhejiang Satellite TV’s treasure of Zhentai "2020 Good Voice of China" (Season 9) will be broadcast in Q3.

Two years ago, the copyright lawsuit of "Good Voice" was settled, and "New Songs of China" was changed back to "Good Voice of China". This program, which once helped Zhejiang Satellite TV establish its status as a river and lake, has reached its ninth year this year. At the end of May, The Voice of ChinaGeneral director Jin Lei announced that the latest season will open the original track Internet audience voting.. Li Jian and Ronghao Li will join as mentors.

In Q3, Zhejiang Satellite TV will also launch the country’s first anchor growth competitive variety "Live City", music street variety "Good Times", and star apprentice Michelin’s food variety "Star Picking" and other new programs.

Last month, the public service live broadcast on the closing night of the fifth season of "Ace to Ace" made Zhejiang Satellite TV realize the power of the live broadcast. Q3 is in the field of live broadcast, and Zhejiang Satellite TV is also in a strong position. At present, the live variety show scheduled for Q3 is "High-speed Kitchen", which will try to sell goods with Viya.

3. Dragon TV　　

Comedy innovation+life slow variety, creating the ecological circle of Oriental Taiwan with goods

Dragon TV’s top stream "Extreme Challenge" will usher in its sixth year this year, and it has been broadcast. At the same time, there is also a dance reality show "Dancer", with Allen, THEO, Tong Liya and Venus as guests. The two programs will span the second and third quarters.

A few days ago, at the investment promotion meeting of Oriental TV, the official of Oriental TV announced that Extreme Challenge would launch a derivative program "Treasure Trip", and the members of the "Extreme Group" would set off from Kashgar and explore the desert plateau and vast desert within 20 days.

At the investment promotion meeting, Oriental TV released many innovative programs in the second half of the year, and comedy innovation became the biggest highlight, such as The King of Variety Comedy, an all-star lineup including Bo Huang, Degang Guo and Shen Teng. However, at present, it is confirmed that there are two slow-paced programs scheduled in Q3, Perfect Summer for the stars to run an inn by the sea and King of Songs in a small town for young musicians to experience life in a small town.

In the field of live broadcast, Dragon TV has penetrated the most thoroughly.

At the investment promotion meeting, Wang Leiqing, director of the Oriental TV Center, directly upgraded the live broadcast with goods to the strategy of TV, and will use three main programs, including the famous program IP to derive the content with goods, create a reality show with goods for online celebrity, and combine the TV evening with the big-name sales of e-commerce to form the ecological circle with goods of Oriental TV.

In addition, Oriental TV will also launch the first star e-commerce reality show "Super Red Brother in Business", and the current schedule is undecided.

Viya became the celebrity of Dragon TV this year. "We are in Action 4", which ended in February, used the program IP and Viya to sell goods, with a turnover of more than 7 million. At present, the "Extreme Challenge 6" being broadcast, Viya directly appeared on the PK Extreme Men’s Team, and the sales with goods reached more than 6 million.

4. Jiangsu Satellite TV　　

Music programs are innovative, and the live broadcast of the party is the hardest.

Jiangsu Satellite TV’s ace program "If You Are the One" and "One Stop to the End" have been constantly improved all the year round. At the same time, another ace "super brain" ushered in great changes in the seventh season.

The seventh season of "super brain" spans the second and third quarters, and the guest lineup has been greatly changed. At the same time, the competition system has been changed to the circle promotion system, supplemented by players playing the list, which is very similar to the operation of the idol talent show. For this reason, the audience has different opinions, but the ratings have indeed improved significantly compared with the sixth season last year.

Spanning the second and third quarters, there are the new blind date conference 4 and the reality show Sunshine Sisters Amoy.

At the end of 2019, Zeng Guan of Jiangsu Satellite TV Merchants Association announced the 2020 program list, in which there were many innovative audio-visual programs.

Judging from the news released at present, the original music program scheduled by Jiangsu Satellite TV in Q3 is most likely "China Original Season". China Original Season is characterized as a musical version of If You Are the One, which will bridge the gap between music and musicians. The permanent lineup of online transmission includes Joker Xue, KUN, Chris Lee, Liu Yuning and others.

In the field of live selling, Jiangsu Satellite TV seems to be less sensitive than its rivals. At present, its biggest investment is the 6.18X cat party. In other aspects, the live broadcast is mostly used in the interaction between Morphy, an IP and previous dating show player, and netizens.

Morphy

The survival pressure of the film and television industry this year can’t be compared with any previous time, but the TV industry is a slightly lucky branch, especially in the field of variety shows, which can be recorded without audience and few guests.

Q1 Due to the epidemic situation, the entire film and television industry stopped; Q2 TV field began to resume work in an orderly manner; Q3′ s programs are launched one by one, and various platforms can be seen everywhere playing the card "King Fried". All TV time slots and websites are all-stars. Some variety producers say that Q3 this year is the most competitive time slot.

Great pressure forces the industry to innovate, and the choice of platform reveals the word "seeking change".Such as the various talent shows on the video platform-Idol draft has exploded.It has been booming for two years, and the "competing products are homogenized and the market is weak" appears from time to time, but Mango TV’s "Sister Riding the Wind and Waves" has brought a new round of imagination space to the market.Tencent video is also constantly expanding idol programs, so there are "Hot Us" and "Serious Gags".

In other program types, several major video platforms are also constantly seeking for change and exploration. For example, Teng Aiyou has launched a star solitary observation program to cater to the living conditions of young people. Mango TV launched "Mother-in-law and Mother", and before the relationship between mother-in-law and daughter-in-law was presented to the stage, iQiyi launched "Summer Surfing Shop", which was not available in the surfing theme market before.

Needless to say, satellite TV can only do deeper articles on "seeking change" because of more restrictions.

Super brain, Extreme Challenge, Run, and other enduring generations all ushered in great changes this year. Because of the pressure of survival, satellite TV’s "seeking change" is more practical, not only changing the program, but also changing the revenue mode. And "live broadcast" seems to be the life-saving straw that David grasped in his hand this year.

The program form can be broadcast live, the ace IP combination can also be broadcast live, and even a live variety show can be launched. Dragon TV also upgraded the "live broadcast" to the TV business strategy.

It is not easy to survive, and it is not easy to change. But also because of this, we will see a dazzling variety market with high quality and quantity in Q3.

The 2023 China International Commercial Auto Show will be held in Wuhan on November 8.

　　2023 China International Commercial Auto Show (CCVS) will be held in Wuhan International Expo Center from November 8th to 11th. This exhibition is the only national commercial vehicle exhibition in China. It is held every single year and has been successfully held for five times since 2012. It is also the largest commercial vehicle exhibition in Asia at present.

　　Automobile exhibition is the "wind vane" of automobile industry and market. The changes of commercial vehicle technology, product trend, competition pattern, industrial ecology and development mode in China will be fully reflected at the exhibition. This exhibition, which is in a new stage of high-quality development, will surely become an important exhibition pointing to the future. At this year’s exhibition, intelligent, new energy, national 6b, car networking and other elements will be fully reflected in all aspects of the industrial chain of commercial vehicles such as chassis, special vehicles and parts.

　　The theme of this exhibition is "new ideas, new patterns and new demands", and intelligent products have become the "protagonists" of the exhibition.

　　With the acceleration of the development of trucks to the middle and high-end and the acceleration of product upgrading, intelligent trucks (especially heavy trucks) based on solving the pain points and difficulties of the industry will be unveiled, and new energy sources (electric vehicles, hydrogen engines, fuel cells, hybrids, methanol, etc.) and commercial vehicles meeting the national 6b emission standards will become the main exhibits of the exhibition.

2023 China International Commercial Auto Show will be held in Wuhan on November 8th _fororder_image001.

　　In addition, the number of exhibitors of special-purpose vehicles and spare parts will increase substantially, and the exhibits will be richer, with higher technical level and grade. Among them, the number of new energy logistics vehicles and engineering special vehicles continues to increase; The number of well-known truck and bus parts enterprises at home and abroad will continue to increase; New energy and intelligent technology companies will also participate. It is estimated that the exhibition area will reach 80,000 square meters, and the number of professional visitors is expected to exceed 50,000.

　　This year’s exhibition will continue to open a dynamic demonstration area outside the exhibition hall for exhibitors to demonstrate intelligent products and test drive activities. We will continue to open up cold chain exhibition areas to promote "rural revitalization", and display application scenarios and operation modes while displaying refrigerated trucks and related parts; An outdoor dynamic demonstration area will also be set up to demonstrate unmanned vehicles, test drive and other activities. Industry organizations, media and exhibitors will also hold more than 50 forums, awards, technical seminars, new product releases, promotions and other activities during the exhibition, and the on-site vehicle turnover is expected to continue to increase.

　　This exhibition is supported by the Ministry of Industry and Information Technology, sponsored by the Automobile Industry Branch of China Council for the Promotion of International Trade, and undertaken by Hanyang Special Purpose Vehicle Research Institute, Hanover Milan Exhibition (Shanghai) Co., Ltd., Hubei Automobile Industry Association, Wuhan Xincheng International Expo Center Management Co., Ltd., Wuhan Branch of China Council for the Promotion of International Trade, Wuhan Economic and Technological Development Zone Management Committee and Industrial Culture Development Center of the Ministry of Industry and Information Technology. (Photo: provided by China Council for the Promotion of International Trade Automobile Industry Branch)

Ultra-low score and hot search, the idea of ＂black and red＂ should stop!

Special feature of 1905 film network Shortly after the TV series "Gentlemen of the East Eighth District" was broadcast, it ushered in a wave of bad reviews. The bad review pointed out that the starring performance was greasy and embarrassing, the plot was suspended and the values were distorted and vulgar. However, such a drama is called a sincere work that has been polished for many years by starring, screenwriter and producer at the same time. People’s Daily commented on this drama and questioned the sincerity of this work.

Gentlemen of the East Eighth District has been frequently searched since its launch, which has attracted much attention. Ma Rongrong, a film critic, said: "The appearance of such a play is, to some extent, a’ cultural landscape’ at present. Why can this play challenge the audience’s aesthetics and the bottom line of the three views unscrupulously? This is also a wake-up call for creators. Instead of indulging in self-emotion and their own small world, they should really observe and face this era, and not be divorced from the context and aesthetics of the times. In the current creative environment, all kinds of movies and TV dramas appear, but in the creation, creators still have a certain awareness of the bottom line, and what kind of bottom line is untouchable. "

Gentlemen of the East Eighth District can be said to give people a feeling of being out of date everywhere, but behind the tide of bad reviews, there is a phenomenon that TV dramas are getting more and more attention. The reason is very simple. Such a huge number of bad reviews have aroused the curiosity of some viewers and made people want to see how bad the play is. This phenomenon is called "black and red" in the industry.

The phenomenon of "black and red" has been around for a long time. In the early years, the film was famous because of poor production. After many years, this model is still tried and tested, so Ma Rongrong went to watch it: "I watched this play because there were too many critical voices on the Internet. Many WeChat official account even listed all the points of this play, and the greatest value of evaluating this play is that it can be the object of everyone’s spit and have a talk with colleagues. Gentlemen of the East Eighth District still takes the route of winning attention by bad reviews, which is definitely not a normal choice, and this’ black and red is also red’ is a very abnormal mentality. This kind of practice of paying attention to Bo and paying no attention to traffic is exhausting and unsustainable. It is definitely not worth the loss to pay for its long-term reputation for the sake of temporary interests. "

This time, the audience’s strong resentment also made everyone find that the audience’s aesthetics are constantly improving, but some creators are standing still. It is also a story about starting a business and growing up. The spirit, inner brotherhood and real connection of the three men in the story can be said that Zhu Yu is in the forefront; It tells the story of how the civilians who have nothing can realize their personal career development and self-worth through entrepreneurship.

Although "Gentlemen of the East Eighth District" also talks about brotherhood, these four people are already good brothers when they appear. This friendship has no source and is hard to convince. What they do most is to help each other escape moral responsibility and social responsibility. There is no concept of right and wrong, which is no different from collusion. On the other hand, in Miracle Stupid Child and Chinese Partner, all the people’s feelings are shaped in layers, for reasons and step by step. In Miracle Stupid Child, they gradually cultivate their feelings through long-term work and work together, which can make the audience feel substituted. True friendship is to face the reality together, solve difficulties together and face the crisis together, so that friendship can make real gold not afraid of fire.

In addition to scripts and values, actors’ performances are also the hardest hit areas for bad reviews. Hans Zhang, the leading actor, screenwriter and producer, has not made any progress in acting. Now, at the age of 38, Hans Zhang can be described as "rejuvenation", returning to the routine in the original "meteor rain". After reading it all, Qian Fan returned as a "overbearing president". On the contrary, in Miracle Stupid Child, the protagonist was the first to disassemble and repair the mobile phone. In order to fit the role, the protagonist really learned how to disassemble and repair the mobile phone, so that every related shot on the big screen was real, and the audience did not see this determination and perseverance for the performance.

It is not difficult to see that Hans Zhang has his own "ambition and greed" in the creation of Gentlemen in the East Eighth District, but after the superposition of multiple identities such as starring, producer, screenwriter and producer, he pieced together a "middle-aged version" of meteor rain. Hans Zhang, who was born as an idol drama actor, tried very hard to break through the bottleneck of his personal career and turn himself into an all-round film and television talent. However, to really get rid of the crisis of his personal career development, the core still needs him to constantly strive to improve himself and keep up with the development of the times in terms of cognition. Hans Zhang, whose creative consciousness has been left behind by the times, has repeatedly repeated the routine of "overbearing president", regardless of the audience’s aesthetics and the changes of the times.

It can be said that Hans Zhang’s answer sheet not only failed to satisfy the audience, but even made them angry. A work like Gentlemen of the East Eighth District not only affects the feathers of the creators and actors, but also is a new drama that can be broadcast on TV. In the case of wider spread, the wrong values in the work are spread out, which will mislead some immature audiences in front of the TV to some extent. At the same time, the plot that caters to bad tastes will also distort some viewers’ cognition of the world and gender relations, which is also a mistake that people can’t ignore in the drama. Movies and TV plays, as mass communication products, have a very strong influence on the orientation of the times and the people’s hearts. Popular cultural works must be responsible for their three views and contents.

It is not difficult to see from this bad review of Gentlemen of the East Eighth District that the audience’s eyes are discerning, and they can always tell which works are sincere and which works are fakes at the first time. Judging from the popular TV series in recent years, the audience wants to see more works with solid plot, logic, excellent production and sincere performance. I hope that the creators can learn from this lesson, earnestly grasp the hot spots, pulse and pain points of the times, and create works that are better and more suitable for this era.

＂Hot Search＂ won the Golden Rooster domestic new film exhibition, which was most anticipated by the audience. Xin Yukun did not play suspense to dig deep into human nature.

A few days ago, the film "Hot Search" appeared at the Golden Rooster Film Festival and held a screening event. Director Xin Yukun, producer Wang Hongwei, starring Zhou Dongyu, Song Yang and Justin attended the post-screening interaction to share the behind-the-scenes story of film creation with the audience. In this film festival, Hot Search won the 36th China Golden Rooster Award, and the domestic new film exhibition was the most anticipated feature film by the audience.

The film "Hot Search" tells the story that Chen Miao (Zhou Dongyu), the editor-in-chief of the media, penetrated the traffic password, created an explosive article and rushed to the hot search, but indirectly boosted the female student of the bully to jump off the building. At this time, Chen Miao accidentally discovered the help information sent by a female student and involved a sexual assault case. Chen Miao’s partner He Yan (Song Yang) and investor Peng Yue (Justin) are involved in it. Public opinion has turned many times, what kind of interest chain is hidden behind the incident, and a public opinion war for the weak has started … The film will be officially released on December 1.

Xin Yukun, the director of Heart Labyrinth and Silent Burst, didn’t choose to make a fuss about suspense structure this time, but focused on the network theme closely related to the present, and explored the complex humanity behind the "network public opinion war". Xin Yukun said that in such a story, the suspense skills full of design will weaken the sense of reality. "I am willing to sacrifice suspense and impress the audience with authenticity.".

At the scene, producer Wang Hongwei said that movies have the responsibility to show social phenomena. Xin Yukun also said, "What happened in the network in recent years is the power of awakening, and it is necessary to be recorded and transmitted.". "The film can’t tell all the complicated causes behind the network, but I hope it can help you sort out the whole story and improve your ability to identify the truth."

This time, Zhou Dongyu plays Chen Miao, the editor-in-chief of the media. At the scene, Zhou Dongyu also shared his love for the role. "Chen Miao believes that one thing will die to the end, and this tenacity in her body particularly attracts me.".

Song Yang plays He Yan as a "middle-aged social animal" trapped by interests. Song Yang said frankly that the middle-aged crisis dominated the choice of what to say, and the reality and pressure made him constantly compromise, and he was powerless to the truth. Yuan Hong played a "perverted and bad" villain. Peng Yue held power and did whatever he wanted. Justin couldn’t help but say "I want to beat him!"

Looking forward to the 2008 Geneva Motor Show： six beautiful cars are the first to see (Figure)

　　Geneva is a world-famous neutral country, so the Geneva Motor Show has completely inherited the country’s "attitude towards life"-neutrality and objectivity. The biggest feature of the Geneva Motor Show is that it treats all car factories equally, without any racial prejudice, and will not give special care to the domestic automobile industry, because there is no automobile industry in Switzerland. Every Geneva Motor Show, major automakers in Europe, the United States, Japan, etc. participate in the most luxurious lineup. This year’s Geneva Motor Show will be officially unveiled in March. Different from the past, in addition to many domestic brands, there will be many new cars to be introduced at the Geneva Motor Show. Let’s pay attention to these new cars.

　　Volvo XC60

　　After the unprecedented success of its seven-seater full-size luxury SUV XC90, the XC60 concept new car that was unveiled at the Detroit Auto Show in 2007 is regarded as the forerunner of the global cross-border SUV. Recently, Volvo officially announced that the official production version of XC60 will be officially unveiled at the Geneva Auto Show. This novel and unique new car will be launched globally at the end of 2008 and enter the China market early next year. Competitors of this XC60 include Mercedes-Benz GLK, BMW X3, Audi Q5, Volkswagen Tiguan and so on.

　　Ford sixth generation Fiesta

　　Changan Ford will continue to bet on the "new car" this year, the most striking of which is the sixth generation Fiesta, which will be unveiled at the Geneva Motor Show. If there are no accidents, this new car will be unveiled and put into production in China in the second half of the year and will be listed at the end of the year.

　　The sixth generation Fiesta is the first mass-produced model of Ford concept car "Verve". In addition to the three-door model, the information of five-door models will be announced at the Geneva Motor Show. By comparing the pictures, we can find that the difference between the new generation Fiesta and Verve is quite small, and they have basically the same lines and designs, and only make adjustments in details, such as the large air dam at the front of the car, the combination of lights, and the chrome decoration under the fog lights.

　　The chassis structure is the same as MAZDA2. In addition, the new Fiesta provides five power specifications. The gasoline engine includes two Duratec systems of 1.3 liters and 1.4 liters. In addition, a 1.6-liter Ti-VCT gasoline engine is added for the first time, with a maximum horsepower of 115 horsepower, which is more environmentally friendly than the previous generation.

　　The second generation of British and finidi FX models

　　In 2007, it was officially introduced into China, and Britain and finidi got a good start, and its FX, G, EX and other models were well received by the market. At this Geneva Motor Show, Britain and finidi prepared a rich feast-the second-generation FX car, which showed the determination of Britain and finidi to enter the European market, and it was reported that this new car would be introduced to China for a bigger market share at the first time.

　　It has been nearly five years since the FX model was officially introduced into the market in 2003. Although the shape is still quite avant-garde from today’s point of view, it is inevitable that the second generation FX will come out in the face of the comprehensive upgrading of strong competitors. However, the news about the second generation FX is still quite limited, only that it will be equipped with a brand-new V8 power system.

　　Chevrolet small change to Le Cheng

　　A small modified Le Cheng made its debut at the Frankfurt Motor Show in 2007. It was a five-door hatchback car. At this Geneva Motor Show, GM Europe announced that it would release a brand-new three-door version of the car. Different from the previous five-door version, the Le Cheng three-door version has slightly changed the front face, enlarged the design of the Chevrolet cross factory emblem, and has a brand-new combination of red and white rear taillights. The car will be equipped with gasoline engines with displacement of 1.2L and 1.4L.. It is reported that Le Cheng will be listed in the middle of the year, with a five-door model and then a three-door model, which will impact the growing personalized car market.

　　The Eighth European Accord

　　Recently, Honda announced the European version of the eighth generation Accord, which will be officially unveiled at the Geneva Motor Show. Previously, the eighth generation Accord imported by Guangzhou Honda was the American version, which was quite different in appearance design. There are four-door and five-door versions on the model, and the pentagonal shield chrome-plated water tank cover is more stereoscopic than the American version, and it is full of sharp lines on the whole, showing incomparable aggression.

　　The low center of gravity and wide car body are the characteristics of the Japan-Europe Accord, especially the five-door version, which can not only reduce the height of the luggage compartment floor, but also achieve the stability of driving and handling, and also provide excellent seating space and comfort. In addition, irregular chrome-plated door handles and double exhaust tailpipes will be standard equipment, and the rim size is 17 and 18 inches. (Ma Haiyan)

Editor: Wang Yuxi

Muma participates in Snow Mountain Music Festival： Don’t talk about rock and roll, just talk about good music (Figure)

　　　　Muma

　　　　Muma &Third party

　　On August 25th, 2007, the Yunnan rock band Yao, who was invited to participate in the 2007 Lijiang Snow Mountain Music Festival (blog), released an open letter to quit the festival, which triggered a discussion on whether rock should be mainstreamed. Subsequently, the newly formed "Muma &Third party" by the famous rock artist blog became the last band to participate in the 2007 Lijiang Snow Mountain Music Festival. At the same time, Muma’s solo debut album "Velvet Road" will be officially released this fall. The reporter conducted an exclusive interview with Muma himself on the topic of new records and "rock mainstreaming".

　　　　This record is a novel beginning for me.

　　　　Liu Hao: Does the name "Third party" have a special meaning?

　　　　Muma: It means the third party, or a party named after the number 3.

　　　　Liu Hao: Is it the other side besides mainstream and non-mainstream?

　　　　Muma: That’s not important. The name was given by a friend who studied law. In a legal contract, the third party is TP.

　　　　Liu Hao: The new record is called Velvet Highway, which is very soft and charming, and it is also "Muma". What’s the special meaning of the title, or is it sentimental?

　　　　Muma: Nothing, just the words in the lyrics of the track Velvet.

　　　　Liu Hao: What’s the biggest difference between this record and previous works?

　　　　Muma: Compared with previous works, it uses more colors. For example, the style uses some elements of rock music in the 1970s or 1980s, but it is not so authentic. Emotional expression is more personal, which is completely a fragment of one’s own life, and there are many fabrications. There are some props in the lyrics that have never been seen before.

　　　　Liu Hao: At present, I have only listened to two new records, "She is a Dark Talk Star" and "Third Party". I feel that the melody is comfortable and your personal feelings also exist. What elements will you value more in the future: melody, lyrics, personal emotions, or so-called thoughts?

　　　　Muma: I won’t lose my personal feelings. In fact, the relationship between enthusiasm and indifference has always been a theme I pursue musically.

　　　　Liu Hao: After the Third Party was founded last year, there were not many performances. Except for beijing pop music festival, it only appeared in Yugong Yishan and star live. Why are there so few people on the scene?

　　　　Muma: The real performance of the Third Party is actually "beijing pop music festival" now. The Third Party only rehearsed for two weeks and then went on stage. It didn’t play well. I have been making this new record and have no time to perform. We stayed in the shed for a year and a half, and recently the Third Party began to perform. We have performed three times in the last two weeks.

　　　　Liu Hao: If you were allowed to recommend it, which works in the new album are most worth mentioning?

　　　　Muma: This record is a novel beginning for me. It is a whole worth mentioning, hehe.

　　　　Liu Hao: Xie Tianxiao is called "the king of underground rock" by the media at present. Although this is suspected of hype, it also explains the positioning of musicians from one side. What about your path? More mainstream or underground?

　　　　Muma: Who cares about this? I cared about the road before I was 24. When I first conceived Jelly Empire, it rarely appeared in my mind. If you can, please don’t let me carry the brand of indie rock, even if it disappears at any time, it doesn’t matter, that’s a part of pride.

　　　　Liu Hao: At present, there are two tendencies in China: some bands pay more attention to localization, while others move closer to the West. Which tendency do you prefer?

　　　　Muma: I prefer the one who is good at music.

　　　　Liu Hao: Who do you think your current music audience will be?

　　　　Muma: I can’t guess, but if possible, I hope "Mermaid" is my biggest audience.

　　　　Liu Hao: I wish your new specialty a hot sale and let more people hear your personal feelings.

　　　　Muma: Thank you.

　　　　I like performing, and I like standing on the stage.

　　　　Liu Hao: Talk about the Music Festival. Lijiang Snow Mountain Music Festival, what do you think of this performance?

　　　　Muma: I haven’t been there yet, so I can’t talk about it. I don’t know what the specific lineup of the music festival is, but I like to perform and I like to stand on the stage.

　　　　Liu Hao: What about Lijiang? Have you been there before?

　　　　Muma: I have never been to Lijiang, but I have been to Dali.

　　　　Liu Hao: What do you think?

　　　　Muma: Hehe, I like Yunnan. I will stay there with some friends for more than a week after the performance.

　　　　Liu Hao: The waist band’s withdrawal from the music festival is very hot, and the hype itself is not what the waist band thinks. I just want to talk to you about the essence of this matter. What is your understanding of "rock mainstreaming"?

　　　　Muma: There are not many such arguments in China, but there are also many disturbances about it abroad. But I think there is no problem in this matter. Anyone can choose his own behavior and interpret his own behavior. That is a right! Apart from waist behavior and remarks, other related remarks are shit, and I don’t want to add anything to it. Of course, I’m not praising what they have done.

　　　　Liu Hao: Are you surprised that a talent star like Purba Rgyal is standing on the stage of the rock music festival?

　　　　Muma: I don’t know this person. I wouldn’t be surprised if my mother stood on this stage. In fact, I hope my son will go there to play. Do you feel panic because a 5-year-old child who doesn’t know what rock and roll is standing on the stage? I hope this doesn’t scare everyone.

　　　　Liu Hao: Do you agree with Purba Rgyal’s agent that "there is no distinction between high and low levels of music. At present, the dilemma of Chinese rock music is increasingly returning to the underground. This narcissistic attitude and the’ pure rock theory’ are not conducive to the development of rock music. Rock music should be more inclusive. There are many examples of different types of music cooperation and extraordinary achievements at home and abroad."

　　　　Muma: The same road tone. I think that kind of words are just unexperienced public relations words, and anyone can say them. I don’t have the concept of "Chinese rock music" in my mind. I’m not that great. The bands and people I respect are actors and talented, such as PK14 and Zuo Xiao Curse. I will only classify them as cool and creative in my mind.

　　　　Liu Hao: The waist band said, "I don’t believe anyone can’t see how bad the industry level in this circle has become." As far as things are concerned, is the industry standard in this circle worse than before?

　　　　Muma: What do you mean by industry standard? I watched PK14 show in 2004 and PK14 show now. They made great progress. I only care about individual standards. Who cares about industry standards?

　　　　Liu Hao: Should we adapt to the mainstream of rock, or resist it with the independent spirit of rock?

　　　　Muma: Personally, I don’t care about the positioning nature of music products, mainstream or underground. I only care about the author’s heart and musical exploration and creation. I don’t care what others say is mainstream or underground. When I stand on the stage, it is mine. No one can try to influence me.

　　　　Liu Hao: If mainstream singers want to cooperate with you, will you? For example, Yang Naiwen, an independent pop singer in Taiwan Province, has been covering the songs of mainland rock bands, and has also won heartfelt praise from fans.

　　　　Muma: I have to see what kind of cooperation. If it’s just a cover, please contact my copyright company, hehe.

　　　　Liu Hao: You are the penultimate band on the last day. It should be a little cold in Lijiang at that time. Take care when you arrive in Yunnan. I hope you can perform in the best condition.

　　　　Muma: Thank you. I hope so too.

Editor: Li Xingchi

A number of new cars debut! 2023 Qingdao International Auto Show opened on April 28th.

Original title: A number of new cars debut! 2023 Qingdao International Auto Show opened on April 28th.

Source: Qingdao News Network Automobile

Original title: A number of new cars debut! 2023 Qingdao International Auto Show opened on April 28th.

Source: Qingdao News Network Automobile

From April 28th to May 3rd, one of the five auto shows in China, the 22nd Qingdao International Auto Show in 2023 will be held in Qingdao International Convention and Exhibition Center (Laoshan District).

As the most influential automobile exhibition in the north in the first half of the year, more than 100 brands brought the latest and hottest models to Qingdao, six indoor exhibition halls, showing thousands of models covering new energy, passenger, commercial, business and luxury, and relaying the upcoming Shanghai International Auto Show, which was a wonderful connection and exploded May Day!

Seize the intelligent track and launch a new car in Qingdao.

The competition of intelligent track is becoming more and more fierce. Both traditional car companies and new car-making forces have made great efforts in the field of "electrification and intelligence".

As the largest and most influential international automobile event in Shandong, every Qingdao International Auto Show, all brands will launch their latest models in the north or Shandong.

Weilai EC7, Krypton X, brand-new BMW 7 Series, BMW iX1, Lectra 08, Buick E5, BYD Seagull, BYD pro 2023, Tucki P7i, Dongfeng Honda HR-V, FAW Pentium M9, brand-new smart #3, SAIC Volkswagen Xintuyue, Hongqi H6, Dongfeng Nissan brand-new Sylphy, Volvo brand-new C40, and GAC AION Y younger. Chang Anyida, Dongfeng Citroen Versailles Modified Edition, Changan Auchan Z6IDD … In this exhibition, new cars and technology are still the focus of the scene, and dozens of new car conferences will instantly detonate the atmosphere.

Car buying boom detonated May Day.

After the sales period of the "Guoliu A" model was extended, the "price reduction storm" in March slowed down, and the promotion policy in April was no longer crazy. Under the current situation that the inventory pressure is still great, consumers who are still on the sidelines are the "problem" and "antidote" of the terminal consumer market.

The first wave of small climax of Qingdao automobile consumption detonated by the West Coast International Auto Show in March, many brands also indicated that they are bound to launch a general attack on inventory pressure at the Spring Auto Show in May. With the approach of the exhibition, the audience’s call for consultation also focused on "preferential policies for XX models at the auto show".

In order to cooperate with the promotion activities of various brands at the Spring Auto Show, and to give back to the support and love of fans and friends, the organizing committee will also launch a "car lottery" on the spot, giving away gifts such as refrigerators, color TVs and high-end cars, such as window film!

As the opening of the exhibition approaches, brands can’t help but lock in the mood of prospective car buyers in advance and release preferential policies one after another.

Geely Auto Show offers a limited time discount of 45,000 yuan;

Lorenz offers multiple discounts. The auto show went straight down in a limited time, up to 50,000 yuan; Pre-stored 2023 yuan intentional gold deducted 20000 yuan car purchase; You can also enjoy the factory subsidy policy;

Changan Auchan’s highest cash dropped by 17,000 yuan;

FAW Pentium financial subsidy of 10,000 yuan, replacement subsidy of 10,000 yuan;

Dongfeng Honda: Take photos with HRV PHEV and HR-V new cars and get a copy of the original car model; Auto show specials, with a maximum discount of N million, which is said to be very pleasant surprise;

……

Dongfeng Citroen, which set off the storm of price reduction in March, brought the modified version of Versailles, Tianyi and C6 to this exhibition. What kind of preferential policies will the site come up with? Citroen said that it would sell you a pass first.

The tip of the iceberg began to emerge. It is conceivable that the scene of Qingdao International Auto Show will be so hot from April 28th to May 3rd.

Dream the future and walk with love.

With the theme of "Green, the Road to the Future", Qingdao International Auto Show has been practicing the social responsibility of one of the five auto shows in China, and it is highlighted in the details of the exhibition. The 22nd Qingdao International Auto Show in 2023 is a series of charity activities, and you are cordially invited to participate.

In this exhibition, the organizing Committee specially invited 100 "little reporters" to the scene to touch the latest automobile technology and inject "car dream" into their dreams.

Together, "Children" will protect the dream of reading books-the donation activity of love books jointly organized by the organizing committee of the conference, Qingdao Financial Daily and Qingdao Traffic Station will also be held on the spot. Dear friends and children, you can donate children’s books (suitable for children under the age of 12, with complete pages and more than 90% new) that are idle at home, and every five books can be exchanged for two tickets for the commemorative edition of this exhibition, and a thank-you letter from the organizing Committee will be given. Let your love accompany more peers to grow up happily. For every big friend and child who participates in this activity, this visit will gain a more valuable meaning.

In addition, many wonderful and interesting activities will be carried out on the spot, such as fun photography contest, painting the future, auto show painter, random dance, auto show of the second campus cultural festival of Guanhai News, etc.

The curse, which was called unlucky, has won.

Laiyuan Mixiniu Entertainment

Wen | Xiaofu　　

"bad luck!"

Just one day after boarding Netflix, the douban score of Curse dropped from 8.0 to 6.8.

Unexpectedly, this China Taiwan Province horror film, which has been expected by mainland fans for more than a year, will cause such a strong controversy after webcasting.

However, the emergence of this word-of-mouth differentiation stems from the gap between some viewers’ expectations of the film content, and on the other hand, many viewers are disgusted with the psychological suggestion "teasing" implanted by the director in the film.

Is there anything wrong with the "curse"?

Hot search on "unlucky"

Curse is definitely the most watched Chinese horror film in recent two years.

Whether it’s the horror trailer that was once complained by netizens last year, or the numerous hot debates during the box office and release of the highest Chinese film in Taiwan Province, China this year with NT$ 171 million, this film has created so many records that people can’t ignore its existence.

Especially in the increasingly rare Chinese horror movies, Curse is the uncrowned king of Chinese horror movies in 2022.

However, on the other hand, the huge controversy after the webcast of The Curse obviously exceeded many people’s expectations.

In fact, before the official webcast, "Curse" was almost a good comment on the Douban platform. The score is 8.0, and the highest is 8.2-this is rare in Chinese horror movies.

However, last weekend, this film ushered in an unexpected word-of-mouth diving. In addition to the sharp drop in Douban score, there are many similar comments of "Forwarding likes to get unlucky" in the comments area, and even the term # curse unlucky # was once listed in Weibo hot search.

The audience has the freedom to comment on a film, just like the "unlucky" controversy in "The Curse" has also attracted new debates among the audience. Some viewers insist that it is willful and even offensive to curse the audience with movies, and whether the audience is religious or not, they will feel uncomfortable. Of course, there are also many viewers who are not too touched by the content of the film. In their view, The Curse is no different from many similar works, just an ordinary horror film.

However, we found that diving with Douban score seems not unusual, because the score of "Curse" on China Taiwan Province Yahoo is only 3.3 (out of 5.0). According to the ten-point system of Douban, mainland netizens are more tolerant.

Rhinoceros Jun briefly browsed some bad reviews from the audience in Taiwan Province, China, and most of them focused on the aspects of drama routines, not terror, swaying mirrors and so on. In contrast, mainland netizens have a higher degree of recognition of the film’s plays, and more people give this film a low score because of "bad luck".

Yes, the director won.

In fact, only by looking at the content level, the setting of "The Curse" is not novel. Simply summarized, it is a horror family film shot by mockumentary. As a witness of the original event, 80% of the heroine Li Ruonan’s actions in the film are to escape from the curse and contend with it, but in the end, maternal love makes her a devotee who dares to face the horror.

The beauty of "The Curse" is that it retains full interactivity besides the plot. If you pay close attention, it is not difficult to find that the director has been constantly breaking the fourth wall in the whole film, maintaining interaction with the audience in front of the screen, thus achieving the purpose of burying psychological hints.

For example, at the beginning, the film starts a mental experiment with the audience with the first-person dialogue of the heroine. Li Ruonan introduced to the audience two pictures of "Ferris wheel" and "train", which can change the direction with ideas, to prove that human will can change the world.

The following story mainly tells Li Ruonan’s experience in the form of mockumentary. In front of the camera, Li Ruonan’s self-report, reality and the past three story lines alternately advanced, stripping away the truth of the Chenjiazhuang incident step by step.

First of all, the form of mockumentary itself can enhance the realism of the story, especially Li Ruonan’s first-person narration, which invisibly gives the audience a stronger sense of substitution.

Secondly, in this film, the director also borrowed the production mode of desktop movies many times. For example, through broadcast monitoring, online video, local video and other forms, it is also to let the audience get a stronger immersive feeling.

The most important point is that the director has always used Li Ruonan’s mouth to instill the content of the fictional "Big Black Buddha Mother" Sect in the film. Strange spell symbols, strange handprints, and the unintelligible eight-character mantra of "Fire Buddha repairs one, and the heart is humming", in the process of Li Ruonan calling on everyone to remember these information, the audience has unconsciously entered the director’s small trap.

Finally, after the truth of "The Curse" came out, the audience who knew that they had been cheated or even "cursed" by the director would have such a strong feeling of truth.

And all this, is the initiator of this "practical joke", given by director Kevin Ko.

Chinese horror films worthy of being written in film history

China audience can get such an immersive viewing experience, which is inseparable from the "tailor-made" of this film. In our opinion, the fear of the curse stems from three key points.

One is religion.

As early as a few years ago, director Kevin Ko said in the program that "we Chinese people will always have awe of religion."

In daily life, people believe in gods and buddhas and are afraid of ghosts, but if gods and buddhas no longer represent justice and ghosts start to act recklessly, it becomes an excellent material for Chinese thrillers. Domestic horror games, such as Fireworks, Paper Wedding Clothes, Paper Man and Hong Kong Mystery Record, which were released in China in recent years, actually borrowed religious elements from traditional culture.

In the film "Curse", the director who knows his way also focuses on the religious color. It costs a lot of money to order Buddha statues, make props and design scenes, so we can see that most of the horror colors in the film actually come from the sense of horror created by elements such as evil spirits and scriptures, rather than the direct attack of ghosts. This is also the biggest difference between Chinese horror movies and western horror movies.

The second is the event basis.

"The Curse" may be a rare work adapted from a real event in a horror film, and the original case of this film is a bizarre case that is still pending.

In 2005, a long-time superstitious family of six in Gushan District of Kaohsiung claimed to be possessed by gods, and successively went insane, self-mutilated, fought with each other, and even fed each other feces. The eldest daughter, who was identified as an evil spirit, was eventually imprisoned and abused by the whole family to death. Because the incident was so bizarre, after the police arrested them, the doctor decided that they were collective paranoia.

Cold cases like this are hotbeds of paranormal fear of urban legends, and the curse derived from it naturally has a natural sense of terror. It is reported that director Kevin Ko will continue to create new horror films inspired by paranormal, a real horror in the history of Taiwan Province Province.

The third is the mature horror film technique.

In addition to the above-mentioned desktop movies and the form of mockumentary, JumpsScare, which can bring the most direct sensory stimulation to the audience, is also skillfully used in the film. In addition, the insects, wounds, seals, spells and other elements that appear many times in the film, as well as the empty fingers and lotus milk that once spread widely on the Internet in Jane Eyre, are very typical fears of China audiences. The director can be said to have learned from others.

Of course, The Curse is not without flaws. For example, the distortion caused by frequent switching of different perspectives on the mirror and the discomfort of hand-held camera all weaken the narrative effect to some extent. On the whole, however, the film’s bold innovation in form and the audience’s strong feelings after watching it are doomed to be a horror film written in the history of Chinese film.

As for the climax of the film controversy, that is, the curse at the end, in fact, it is not uncommon in the field of horror films. In the past, classic horror films such as Curse and Ring at Midnight used similar techniques. The fact that "The Curse" can cause such a big controversy shows that it has completely hit the fear and taboo points of China audience.

Even when watching the movie in a non-big-screen scene, the fictional plot of this film still caused many viewers’ disgust and even discomfort. I think the director’s goal of shooting this film has been achieved. It is precisely because of this that we have more reason to think that Curse is a successful Chinese horror film.

As for raising the content of the film to a realistic level, or even reprimanding the director, I am afraid it will not be.

As many netizens said, "Do they watch horror movies for good luck?"

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The ＂shared gym＂ is accused of having less equipment and only a treadmill.

　　Following bike-sharing, shared sleeping cabin, shared umbrella and shared charging treasure, recently, "shared gym" (pictured) appeared in Dongli Community of Shilibao, Chaoyang District. The Beijing Morning Post reporter found that in the space of four or five square meters, there are air conditioners, air purifiers, treadmills, televisions and other equipment. After scanning the code, you can enter the fitness. Residents nearby said that the "shared gym" has appeared here for nearly a month and is often used at night. However, some people say that the five-minute charge in 1 yuan is too high and there are too few facilities in the space.

　　Gongxiang gym xian community

　　"Running for a minute, charge 0.2 yuan. Sharing fitness debut in a residential area in Beijing, will you go? " Yesterday, such a news was widely spread on the Internet. According to reports, the "shared gym" covers an area of about 5 square meters and can chat, listen to songs and watch movies online. To find out, yesterday morning, the Beijing Morning Post reporter came to Dongli Community, Shilibao, Chaoyang District to experience the "shared gym".

　　The reporter saw that there are two "shared gyms" in the community, covering an area of four or five square meters. According to a nearby resident, the "shared gym" has been set up here for about a month, and people can be seen running in it on weekdays, but almost no one has been seen during the day.

　　Outside the "shared gym", there is a safe use regulation, which stipulates that children under 12 years old and elderly people over 60 years old should not use it; Alcoholics, patients with cardiovascular and cerebrovascular diseases and hypoglycemia should not use it, and precautions such as "Do not exercise on an empty stomach, it is most appropriate to use it one hour after meals" should be reminded.

　　The only fitness equipment is the treadmill.

　　After downloading the software according to the prompt, the reporter needs to fill in the real-name authentication of the ID card information as required, and pay the 99 yuan deposit to officially use it. After scanning the code to open the door, the client begins to charge. Although the space is small, the room looks relatively clean, equipped with air conditioning and appropriate temperature, as well as air purifiers, televisions, fire extinguishers and other equipment. On the wall inside the "gym", there is a daily health record of the sports cabin, which was filled in on August 11th, and there is also a lost and found, next to which there are emergency calls and no smoking signs.

　　However, the reporter found that it is a "gym" that is not worthy of the name. The fitness equipment inside is only a treadmill and there are no other fitness equipment, which is far from the real gym.

　　At present, it is less put in Beijing.

　　The staff of the residential property said that the establishment and installation of the "shared gym" was approved by the property. According to the staff, because there is no gym in the community, such equipment can just make up for this gap and meet the fitness needs of some people. However, the reporter found from the client that at present, there are less than ten "shared gyms" of the brand in Beijing, and there are two in the community.

　　The "gym" slogan is self-help fitness for 24 hours, but a young woman in the community said that people are often seen running inside when they come back from work at night on weekdays, and few people are seen during the day. "Personally, I think five minutes in 1 yuan is more expensive, and there is no other equipment. It costs several yuan to go in and run for a while, so it is better to run outside."

　　Some netizens agree with this and think that the equipment of "shared gym" is too monotonous. "If only there were a bathroom, I wouldn’t want to sweat out of it." "Although the gym is expensive, there are many patterns to choose from, and a treadmill is too monotonous." However, some people are full of expectations and think that it is very convenient to set up the "gym" in the community, and the relatively good environment inside is also a good choice for community fitness.

　　Beijing Morning Post live news reporter Kang Jiawen and photo